31 Ratings
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Score 7.8 out of 101
104 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Salesforce Commerce Cloud

If you're using SAP, SAP is straight up garbage. That's the system we used to manage everything. With Salesforce you get an actual system that works. If you are looking to upgrade your Sales/Marketing team with less hassle and unprecedented scalability, this is the software I recommend. Our sales team raves about it
Michael Diaz-Suarez profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Salesforce Commerce Cloud
Collection of first-party data
Adobe Audience Manager
9.5
Salesforce Commerce Cloud
Collection of third-party data
Adobe Audience Manager
9.0
Salesforce Commerce Cloud
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Salesforce Commerce Cloud

Data Classification

Adobe Audience Manager
8.5
Salesforce Commerce Cloud
Audience taxonomy
Adobe Audience Manager
8.5
Salesforce Commerce Cloud
Tag Management
Adobe Audience Manager
8.0
Salesforce Commerce Cloud
Data Analysis Dashboard
Adobe Audience Manager
9.0
Salesforce Commerce Cloud

Ad Network Integration

Adobe Audience Manager
8.0
Salesforce Commerce Cloud
Data Transfer
Adobe Audience Manager
8.0
Salesforce Commerce Cloud
DSP integration
Adobe Audience Manager
8.0
Salesforce Commerce Cloud

DMP Analytics

Adobe Audience Manager
8.0
Salesforce Commerce Cloud
Campaign Analytics
Adobe Audience Manager
7.5
Salesforce Commerce Cloud
Audience Analytics
Adobe Audience Manager
8.5
Salesforce Commerce Cloud

Online Storefront

Adobe Audience Manager
Salesforce Commerce Cloud
7.9
Product catalog & listings
Adobe Audience Manager
Salesforce Commerce Cloud
8.2
Product management
Adobe Audience Manager
Salesforce Commerce Cloud
8.3
Bulk product upload
Adobe Audience Manager
Salesforce Commerce Cloud
8.1
Branding
Adobe Audience Manager
Salesforce Commerce Cloud
8.1
Mobile storefront
Adobe Audience Manager
Salesforce Commerce Cloud
7.8
Product variations
Adobe Audience Manager
Salesforce Commerce Cloud
7.3
Website integration
Adobe Audience Manager
Salesforce Commerce Cloud
9.1
Visual customization
Adobe Audience Manager
Salesforce Commerce Cloud
7.6
CMS
Adobe Audience Manager
Salesforce Commerce Cloud
6.9

Online Shopping Cart

Adobe Audience Manager
Salesforce Commerce Cloud
7.4
Abandoned cart recovery
Adobe Audience Manager
Salesforce Commerce Cloud
7.2
Checkout user experience
Adobe Audience Manager
Salesforce Commerce Cloud
7.7

Online Payment System

Adobe Audience Manager
Salesforce Commerce Cloud
8.0
eCommerce security
Adobe Audience Manager
Salesforce Commerce Cloud
8.0

eCommerce Marketing

Adobe Audience Manager
Salesforce Commerce Cloud
8.0
Promotions & discounts
Adobe Audience Manager
Salesforce Commerce Cloud
8.0
Personalized recommendations
Adobe Audience Manager
Salesforce Commerce Cloud
8.0
SEO
Adobe Audience Manager
Salesforce Commerce Cloud
8.0

eCommerce Business Management

Adobe Audience Manager
Salesforce Commerce Cloud
7.9
Multi-site management
Adobe Audience Manager
Salesforce Commerce Cloud
8.5
Order processing
Adobe Audience Manager
Salesforce Commerce Cloud
7.9
Inventory management
Adobe Audience Manager
Salesforce Commerce Cloud
7.5
Shipping
Adobe Audience Manager
Salesforce Commerce Cloud
8.1
Custom functionality
Adobe Audience Manager
Salesforce Commerce Cloud
7.5

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Raised our Marketing Reach by 30%
  • Allowed us to adequately gauge social media reach
  • Increased our sales by 20%
  • Extreme scalability.
Michael Diaz-Suarez profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • The #1 pain with Demandware as a developer has been Pipelines. Originally development on this platform was designed as a visual drag, drop, and configure model. You would create these logic flows (pipelines) in the visual editor, made up of nodes (pipelets) and connectors. These quickly got out of hand and turned into a spiderweb. Worse they were not like anything that most developers are used to. Pipelines save to XML but the markup was not clean and difficult to merge or diff, to say the least. I guess they were aiming for a more simple model but quickly realized that was not sufficient for real-world applications. To their credit, Demandware recognized this and has been steadily moving toward a clean, pure-code model.
  • The benefits of SaaS and the quick release cycle can be a mixed blessing. Features and API's can and do change from time to time. When you're using a platform like this you cannot build it and forget about it. It's not obvious to everyone but you're signing up for some amount of maintenance over time to keep things up to date.
  • The platform has a flaw that still hasn't been resolved. Each Demandware customer "realm" has many instances for development, staging, production, etc. All of the instances have their own user accounts and passwords, and you have to log in to each instance separately. It's very frustrating as an admin or developer, though less so to business users who will only need to access one instance. Demandware could really use a Single Sign On!
  • Demandware has a marketplace for third-party extensions to add pre-build integrations with other systems. While there is a reasonably broad selection of third-party vendors, I have to point out that the quality of many of these components has been sub-par. There are a few gems but many are clunky and quickly cobbled together, and surely require further investment of time. Demandware needs to do a better job of quality assurance with third-party vendors.
Peter Kowalczyk profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Salesforce Commerce Cloud7.8
Based on 10 answers
I don't see anything that is not good with the platform. All I see is just some improvement in the platform features and implementation of people ideas to get it more better.
No photo available

Usability

No score
No answers yet
No answers on this topic
Salesforce Commerce Cloud8.0
Based on 2 answers
Overall it's going great. Hoping it can reach very good heights soon.
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
Salesforce Commerce Cloud8.0
Based on 1 answer
We have only had one instance where the platform went down in the time we have been using it.
Jeremiah Graham, MBA profile photo

Support

No score
No answers yet
No answers on this topic
Salesforce Commerce Cloud9.0
Based on 3 answers
They are very responsive and a support technician will be assigned quickly. Even if there is further clarification needed for the ticket, or a solution is not immediately available, you feel that someone is there and staying on top of the issue. Most common issues are resolved quickly and satisfactorily.
Peter Kowalczyk profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Salesforce Commerce Cloud8.0
Based on 1 answer
The in-person training was thorough. Trainer was pretty dry, but covered everything really well.
Jeremiah Graham, MBA profile photo

Implementation

No score
No answers yet
No answers on this topic
Salesforce Commerce Cloud8.0
Based on 2 answers
Implementation went fairly smoothly.
Jeremiah Graham, MBA profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
It is more powerful as a tool. Has access to more data but at the same time it takes time to realise how much you can actually do with all this data because it's not a user-friendly tool
Gwen Rivet profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Demandware has allowed our agency to build a great SEO foundation for many of our fashion clients that previously struggled with their old CMSes.
No photo available

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce Commerce Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details