Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

Salesforce Commerce Cloud

Top Rated
87 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Salesforce Commerce Cloud

SFCC is a robust, reliable platform for businesses requiring a cloud-based solution that requires limited development and upkeep. Challenges do come with SFCC should you require heavy customisation.
Gareth Beer profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Salesforce Commerce Cloud
Collection of first-party data
Adobe Audience Manager
9.5
Salesforce Commerce Cloud
Collection of third-party data
Adobe Audience Manager
9.0
Salesforce Commerce Cloud
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Salesforce Commerce Cloud

Data Classification

Adobe Audience Manager
8.5
Salesforce Commerce Cloud
Audience taxonomy
Adobe Audience Manager
8.5
Salesforce Commerce Cloud
Tag Management
Adobe Audience Manager
8.0
Salesforce Commerce Cloud
Data Analysis Dashboard
Adobe Audience Manager
9.0
Salesforce Commerce Cloud

Ad Network Integration

Adobe Audience Manager
8.0
Salesforce Commerce Cloud
Data Transfer
Adobe Audience Manager
8.0
Salesforce Commerce Cloud
DSP integration
Adobe Audience Manager
8.0
Salesforce Commerce Cloud

DMP Analytics

Adobe Audience Manager
8.0
Salesforce Commerce Cloud
Campaign Analytics
Adobe Audience Manager
7.5
Salesforce Commerce Cloud
Audience Analytics
Adobe Audience Manager
8.5
Salesforce Commerce Cloud

Online Storefront

Adobe Audience Manager
Salesforce Commerce Cloud
7.4
Product catalog & listings
Adobe Audience Manager
Salesforce Commerce Cloud
6.9
Product management
Adobe Audience Manager
Salesforce Commerce Cloud
7.7
Bulk product upload
Adobe Audience Manager
Salesforce Commerce Cloud
8.1
Branding
Adobe Audience Manager
Salesforce Commerce Cloud
7.8
Mobile storefront
Adobe Audience Manager
Salesforce Commerce Cloud
7.4
Product variations
Adobe Audience Manager
Salesforce Commerce Cloud
7.1
Website integration
Adobe Audience Manager
Salesforce Commerce Cloud
8.5
Visual customization
Adobe Audience Manager
Salesforce Commerce Cloud
6.8
CMS
Adobe Audience Manager
Salesforce Commerce Cloud
6.0

Online Shopping Cart

Adobe Audience Manager
Salesforce Commerce Cloud
6.3
Abandoned cart recovery
Adobe Audience Manager
Salesforce Commerce Cloud
6.2
Checkout user experience
Adobe Audience Manager
Salesforce Commerce Cloud
6.5

Online Payment System

Adobe Audience Manager
Salesforce Commerce Cloud
7.2
eCommerce security
Adobe Audience Manager
Salesforce Commerce Cloud
7.2

eCommerce Marketing

Adobe Audience Manager
Salesforce Commerce Cloud
7.2
Promotions & discounts
Adobe Audience Manager
Salesforce Commerce Cloud
6.5
Personalized recommendations
Adobe Audience Manager
Salesforce Commerce Cloud
7.4
SEO
Adobe Audience Manager
Salesforce Commerce Cloud
7.6

eCommerce Business Management

Adobe Audience Manager
Salesforce Commerce Cloud
7.2
Multi-site management
Adobe Audience Manager
Salesforce Commerce Cloud
7.7
Order processing
Adobe Audience Manager
Salesforce Commerce Cloud
7.0
Inventory management
Adobe Audience Manager
Salesforce Commerce Cloud
7.6
Shipping
Adobe Audience Manager
Salesforce Commerce Cloud
6.9
Custom functionality
Adobe Audience Manager
Salesforce Commerce Cloud
6.9

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Being a global brand, having a solution that works globally was key. SFCC is particularly good for allowing easily implementations and deployments of global solutions
  • SFCC is a scalable solution which supported our need to roll out global sites quickly
  • The vendor marketplace is used to find vendors and solutions who have pre-existing implementations and code templates, meaning it’s more cost effective to deliver
  • With speed being such a crucial factor these days, SFCC is excellent at optimising performance. Whether it be server capacity around crucial events or a CDN that can deliver pages and content in a balanced and optimal way
  • The SFCC roadmap is impressive. They have been good at understanding client requirements and including solutions to the core platform - i.e Apple Pay or GDPR
Gareth Beer profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • The SFCC CMS (business manager) needs a UX review. They are addressing this but there are inconsistencies in the layout, UI features, and intuitiveness. An example would be having to de-select features rather than selecting, meaning campaigns can go-live and affect other areas of the site because a feature hasn’t been selected. Standard UI protocol suggests you should select rather than have to deselect. Another example is around where features are located. You often find yourself going through options trying to find what you need.
  • Since the acquisition of Demandware by Salesforce, I feel the ability to integrate the various clouds could have been improved and sped up
  • SF should seek more user feedback. IBM was particularly good at this.
Gareth Beer profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Salesforce Commerce Cloud7.8
Based on 10 answers
We give the customer what they want. If they want Demandware, we give them Demandware
David Nuckols profile photo

Usability

No score
No answers yet
No answers on this topic
Salesforce Commerce Cloud8.0
Based on 2 answers
Overall it's going great. Hoping it can reach very good heights soon.
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
Salesforce Commerce Cloud8.0
Based on 1 answer
We have only had one instance where the platform went down in the time we have been using it.
Jeremiah Graham, MBA profile photo

Support

No score
No answers yet
No answers on this topic
Salesforce Commerce Cloud9.0
Based on 3 answers
They are very responsive and a support technician will be assigned quickly. Even if there is further clarification needed for the ticket, or a solution is not immediately available, you feel that someone is there and staying on top of the issue. Most common issues are resolved quickly and satisfactorily.
Peter Kowalczyk profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Salesforce Commerce Cloud8.0
Based on 1 answer
The in-person training was thorough. Trainer was pretty dry, but covered everything really well.
Jeremiah Graham, MBA profile photo

Implementation

No score
No answers yet
No answers on this topic
Salesforce Commerce Cloud8.0
Based on 2 answers
Implementation went fairly smoothly.
Jeremiah Graham, MBA profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
This is the first time I have had experience with a platform like this, so I do not have sufficient experience to compare Demandware to anything
Kevin Daniele profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Tracking opportunities
  • Keeping up with leads
Spencer Lewis profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce Commerce Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details