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57 Ratings

Adobe Audience Manager

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57 Ratings
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Score 8.3 out of 100
71 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio has something to offer to every organization. It has features to help your marketing department, your support team, your sales, finance, etc. This solution covers everything and can be used by every companies. The fact that they scale the pricing to your needs and desire makes it personalized to your organization and makes it easier to purchase.
Dérick St-Hilaire | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Adobe Audience Manager
8.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Collection of first-party data
Adobe Audience Manager
8.4
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Collection of third-party data
Adobe Audience Manager
7.8
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Access to Third-party Data Providers
Adobe Audience Manager
7.8
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Data Classification

Adobe Audience Manager
8.3
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Audience taxonomy
Adobe Audience Manager
8.5
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Tag Management
Adobe Audience Manager
8.3
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Data Analysis Dashboard
Adobe Audience Manager
8.2
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Ad Network Integration

Adobe Audience Manager
8.2
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Data Transfer
Adobe Audience Manager
8.1
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
DSP integration
Adobe Audience Manager
8.3
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

DMP Analytics

Adobe Audience Manager
8.7
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Campaign Analytics
Adobe Audience Manager
8.4
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Audience Analytics
Adobe Audience Manager
8.9
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Pros

Adobe Audience Manager

  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
Gaurav Gautam | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

  • Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
  • Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
  • "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
  • The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
  • Test use cases in the browser prior to going live.
  • It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
  • I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
  • Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.
Chris Martin | TrustRadius Reviewer

Cons

Adobe Audience Manager

  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Muhammad Hafeez | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

  • Some of the reporting functionality could use some work, but they are making vast improvements.
  • The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
  • The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.
Melinda Cormier | TrustRadius Reviewer

Likelihood to Renew

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.5
Based on 4 answers
When you first engage with Evergage you have to make a choice on how you're going to use and deploy their product. Are you going to use it for, as is my case, an "in-app" deployment for your SaaS application or for your public facing website. We elected to use it for "in-app" first so we could build knowledge and have a measure of churn reduction. We've done well enough that we're developing a strategy for use on our public facing website now for better lead building and qualification. We're about to double our engagement with Evergage essentially. Evergage has been incredibly responsive. They use great customer service tools and eventually gave us our own account manager. As an IT person, once setup, I intentionally worked to remove myself from the product as a support means so our customer service people are working directly with Evergage and great things are happening. Evergage has just been constantly improving for the better.
Rob Sherman | TrustRadius Reviewer

Usability

Adobe Audience Manager

Adobe Audience Manager 8.5
Based on 13 answers
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Ashley Willis | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.0
Based on 8 answers
There is a bit of a learning curve, but once you have it down, it is very easy. It becomes intuitive once you understand how the system connects data from different areas. Once you have it down, troubleshooting is easy and so is designing and launching campaigns. Definitely a good UI.
Josh Soupir | TrustRadius Reviewer

Reliability and Availability

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 10.0
Based on 4 answers
We have never experienced an availability issue and the Evergage Javascript beacon loads very quickly with virtually no impact on page load times.
Chris Martin | TrustRadius Reviewer

Performance

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.9
Based on 4 answers
Evergage is quick loading and very responsive. We always have concerns about page load time and the integration of Evergage with our websites has never once caused any issue in this regard.
Chris Martin | TrustRadius Reviewer

Support Rating

Adobe Audience Manager

Adobe Audience Manager 8.0
Based on 13 answers
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Kevin Sohel | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 8.2
Based on 14 answers
It would be a full 10 except for a couple of times when it took over a week to get a response. Otherwise they are very responsive, very knowledgeable and very helpful. They really have a great team overall, not just support but even account reps are always eager to help and provide ideas and best practices.
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 5.0
Based on 1 answer
Training program is not very well established. There is very little documentations. More often than not it's in-person training. I wish there were more video tutorials so that somebody can learn the system quickly. Their documentation is very much like an RFP. Long and very technichal. They should definitly improve on this area.
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.6
Based on 6 answers
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
Rob Sherman | TrustRadius Reviewer

Alternatives Considered

Adobe Audience Manager

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Appcues - I like them. Very easy to use, which is the one main advantage they have over Evergage. That said their simplicity means the tool is limited in what it can do compared to Evergage. Plus Evergage's data logging capabilities in addition to messaging make it more useful for my needs.
Brian Rogers | TrustRadius Reviewer

Scalability

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.8
Based on 2 answers
We are using it for millions of visitors every months
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

  • Positive: allows better functionality without hiring or diverting a whole team of developers, which would be extremely costly.
  • Positive: fits into our existing campaign structure neatly without needing a complicated separate process.
  • Positive: support has been excellent and responsive, quickly aiding and resolving problems.
  • Negative: can be too powerful, leading to campaigns that break if they are not thoroughly checked before deployment. Also, can become a crutch acting as merely a content management system when it's segmentation capabilities are not understood or explored.
David Fallon | TrustRadius Reviewer

Pricing Details

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Audience Manager
8.2
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
8.5

Likelihood to Renew

Adobe Audience Manager
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.5

Usability

Adobe Audience Manager
8.5
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.0

Reliability and Availability

Adobe Audience Manager
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
10.0

Performance

Adobe Audience Manager
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.9

Support Rating

Adobe Audience Manager
8.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
8.2

In-Person Training

Adobe Audience Manager
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
5.0

Implementation Rating

Adobe Audience Manager
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.6

Scalability

Adobe Audience Manager
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.8

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