Adobe Audience Manager vs. SAP Commerce Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Audience Manager
Score 7.3 out of 10
N/A
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A
SAP Commerce Cloud
Score 8.4 out of 10
N/A
SAP Commerce Cloud (formerly Hybris) is designed to help businesses sell more goods, services, and digital content through every touchpoint, channel, and device through their multichannel ecommerce and order management solution, available as a SaaS or on-premise.N/A
Pricing
Adobe Audience ManagerSAP Commerce Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Audience ManagerSAP Commerce Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Audience ManagerSAP Commerce Cloud
Top Pros
Top Cons
Features
Adobe Audience ManagerSAP Commerce Cloud
Data Collection
Comparison of Data Collection features of Product A and Product B
Adobe Audience Manager
8.6
16 Ratings
6% above category average
SAP Commerce Cloud
-
Ratings
Collection of first-party data8.116 Ratings00 Ratings
Collection of third-party data8.116 Ratings00 Ratings
Access to Third-party Data Providers9.516 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adobe Audience Manager
7.3
16 Ratings
14% below category average
SAP Commerce Cloud
-
Ratings
Audience taxonomy7.916 Ratings00 Ratings
Tag Management6.215 Ratings00 Ratings
Data Analysis Dashboard7.816 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Audience Manager
8.8
16 Ratings
10% above category average
SAP Commerce Cloud
-
Ratings
Data Transfer8.916 Ratings00 Ratings
DSP integration8.815 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adobe Audience Manager
6.8
16 Ratings
15% below category average
SAP Commerce Cloud
-
Ratings
Campaign Analytics5.516 Ratings00 Ratings
Audience Analytics8.116 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Adobe Audience Manager
-
Ratings
SAP Commerce Cloud
8.2
68 Ratings
7% above category average
Product catalog & listings00 Ratings8.464 Ratings
Product management00 Ratings8.965 Ratings
Bulk product upload00 Ratings8.563 Ratings
Branding00 Ratings8.163 Ratings
Mobile storefront00 Ratings8.161 Ratings
Product variations00 Ratings8.360 Ratings
Website integration00 Ratings8.364 Ratings
Visual customization00 Ratings7.761 Ratings
CMS00 Ratings7.561 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Adobe Audience Manager
-
Ratings
SAP Commerce Cloud
8.1
62 Ratings
7% above category average
Abandoned cart recovery00 Ratings8.015 Ratings
Checkout user experience00 Ratings8.261 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Adobe Audience Manager
-
Ratings
SAP Commerce Cloud
8.2
54 Ratings
1% below category average
eCommerce security00 Ratings8.254 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Adobe Audience Manager
-
Ratings
SAP Commerce Cloud
7.7
61 Ratings
3% above category average
Promotions & discounts00 Ratings7.760 Ratings
Personalized recommendations00 Ratings8.155 Ratings
SEO00 Ratings7.452 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Adobe Audience Manager
-
Ratings
SAP Commerce Cloud
8.9
62 Ratings
13% above category average
Multi-site management00 Ratings8.658 Ratings
Order processing00 Ratings9.260 Ratings
Inventory management00 Ratings9.155 Ratings
Shipping00 Ratings8.856 Ratings
Custom functionality00 Ratings8.759 Ratings
Best Alternatives
Adobe Audience ManagerSAP Commerce Cloud
Small Businesses
MediaMath
MediaMath
Score 7.4 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Audience ManagerSAP Commerce Cloud
Likelihood to Recommend
8.1
(16 ratings)
8.6
(70 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Usability
8.5
(10 ratings)
9.0
(2 ratings)
Support Rating
7.8
(10 ratings)
10.0
(3 ratings)
Implementation Rating
-
(0 ratings)
9.1
(2 ratings)
Ease of integration
-
(0 ratings)
8.9
(48 ratings)
Product Scalability
-
(0 ratings)
9.1
(48 ratings)
User Testimonials
Adobe Audience ManagerSAP Commerce Cloud
Likelihood to Recommend
Adobe
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
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SAP
SAP commerce cloud helps greatly with inventory tracking. It also helps cut down on code issues when special codes are added to the site. The ease of inventory and reorder is a time saver. Month end is easier than it was before using the platform. It is suitable for b2b applications.
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Pros
Adobe
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
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SAP
  • Centralized Data Management: SAP Commerce Cloud excels in centralizing data from various operational sectors, which is pivotal in the chemicals industry. This feature allows for better oversight and management of complex supply chains, regulatory compliance, and customer interactions. Having a single source of truth for crucial business data minimizes discrepancies and promotes informed decision-making.
  • Real-Time Data Processing: The real-time data processing capability of SAP Commerce Cloud is invaluable. It aids in timely adherence to regulatory changes and helps in meeting customer demands promptly. In a sector where regulations and market conditions are ever-evolving, real-time data processing is fundamental for maintaining compliance and ensuring customer satisfaction.
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Cons
Adobe
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
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SAP
  • It's a little pricey; further cost reductions will expand product selection; also, trained operators are required.
  • HAC occasionally functions extremely slowly and does not provide any problem messages; it simply gets stuck. Logging into the Backoffice for testing purposes causes a lot of trouble; it does not enable us to log in in one attempt, and the page refreshes every time we enter in the credentials.
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Likelihood to Renew
Adobe
No answers on this topic
SAP
I truly enjoy leading Hybris development projects and participating in new feature development for the platform. I see huge potential for growth and hope to be instrumental in bringing Hybris to the bleeding edge of presentation layer technology.
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Usability
Adobe
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
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SAP
The SAP Commerce Cloud product has powerful content management that identifies products, catalogs, and promotions. In addition, it has a feature where inventory is tracked integrated with existing ERP (SAP and/or non-SAP) systems. With SAP Commerce Cloud, we can enable transactions to trigger all processes to integrate with existing ERP systems. In this way, it is possible to manage the system from end to end.
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Support Rating
Adobe
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
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SAP
We have the right to open a ticket or submit request to SAP support teams for all the problems we have experienced. They also provide solutions for critical issues within 48 hours. In addition, the product has support documents such as a user guide and admin guide. In addition, there is a strong community of users. In this way, we can access solution of some specific problems that we have fallen on from there.
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Implementation Rating
Adobe
No answers on this topic
SAP
Scalability of the product was good Seamless integrations were helped in reducing the implementation for the development team to integrate with the SAP ERP Product framework helped customer to customize and adapt the new features which were developed basis business processes and ease of customer experience. Deployment and creation of the build becomes very easy with the CCv2 setup.
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Alternatives Considered
Adobe
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
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SAP
SAP Commerce Cloud stands out due to its robust customization options, scalability, and omnichannel capabilities, allowing us to tailor experiences across various touchpoints seamlessly. We selected it because of its proven track record in handling complex e-commerce needs, aligning perfectly with our goal to provide a highly personalized and scalable online shopping experience.
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Scalability
Adobe
No answers on this topic
SAP
The business users/admins were able to quickly segment products by brand, allowing for unique branding and header-less page design. As new products are added to the SAP backend, all characteristics and pricing automatically migrate to Commerce Cloud. We also segment our user sign-on (domains) by brand and allow targeting displays.
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Return on Investment
Adobe
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
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SAP
  • It has a positive impact on my client's business and ROI is higher than expected. As orders count is increasing due to smooth and better experience.
  • My current client's customers have given very positive experience about new website built on SAP Commerce Cloud.
  • Due to SAP Commerce Cloud website rollout is very easy and due to it, my current client has introduced around 25 websites. As SAP Commerce Cloud logic needs to develop once and can be reused for multiple websites easily with minimal effort.
  • Branding is also very easy as promotions, events can be implemented on the website easily and with minimum time.
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ScreenShots

SAP Commerce Cloud Screenshots

Screenshot of Product Cockpit for managing catalogs, categories and product contentScreenshot of Order Management Capabilities including sourcing and allocation rulesScreenshot of Commerce sites on two different mobile devicesScreenshot of Landing page from an e-commerce siteScreenshot of Web page with product categories and search results from an e-commerce siteScreenshot of Screenshot displaying headless commerce storefronts