Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
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SAP Commerce Cloud
Score 8.2 out of 10
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SAP Commerce Cloud (formerly Hybris) is designed to help businesses sell more goods, services, and digital content through every touchpoint, channel, and device through their multichannel ecommerce and order management solution, available as a SaaS or on-premise.
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
SAP Commerce Cloud is well-suited for large enterprises requiring robust personalization, seamless multi-channel integration, and the ability to handle high-volume transactions, especially during peak periods like Black Friday. Its scalability and advanced features make it ideal for businesses needing to manage complex product catalogs and global operations.Enough development capacities are needed to have a best in class shop
We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Centralized Data Management: SAP Commerce Cloud excels in centralizing data from various operational sectors, which is pivotal in the chemicals industry. This feature allows for better oversight and management of complex supply chains, regulatory compliance, and customer interactions. Having a single source of truth for crucial business data minimizes discrepancies and promotes informed decision-making.
Real-Time Data Processing: The real-time data processing capability of SAP Commerce Cloud is invaluable. It aids in timely adherence to regulatory changes and helps in meeting customer demands promptly. In a sector where regulations and market conditions are ever-evolving, real-time data processing is fundamental for maintaining compliance and ensuring customer satisfaction.
It's a little pricey; further cost reductions will expand product selection; also, trained operators are required.
HAC occasionally functions extremely slowly and does not provide any problem messages; it simply gets stuck. Logging into the Backoffice for testing purposes causes a lot of trouble; it does not enable us to log in in one attempt, and the page refreshes every time we enter in the credentials.
There are pros and cons for every online eCommerce Solution. For our company big SAP strengths are: Product Reliability, Cloud indrastructure ensures 24/7 hassle free availability. Also there is a continuous Product support with quarterly upgrades adeding new features. All these new features will be presented by SAP in multiple Webinars through the year. Customer support (even on weekends in urgent cases) is very fast
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
More true headless and a more rationale pricing. Since moving from the Hzbris Monolyth towards SAP Commerce Cloud a lot of progress has been made, but dissecting the monolyth into composable components where you just pay for what you use is still a longer journey and here pricing should be more realistic. Things become so expensive once they have the SAP stamp on them (example the SAP CIAM)
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
We have the right to open a ticket or submit request to SAP support teams for all the problems we have experienced. They also provide solutions for critical issues within 48 hours. In addition, the product has support documents such as a user guide and admin guide. In addition, there is a strong community of users. In this way, we can access solution of some specific problems that we have fallen on from there.
Scalability of the product was good Seamless integrations were helped in reducing the implementation for the development team to integrate with the SAP ERP Product framework helped customer to customize and adapt the new features which were developed basis business processes and ease of customer experience. Deployment and creation of the build becomes very easy with the CCv2 setup.
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
SAP Cloud is much better than GoDaddy. it was a smooth transition and every aspect of the program is easier. My scalability increased greatly from GoDaddy to SAp Commerce Cloud and sales are now tracked easier and inventory is at the touch of a button, making sales much easier than previous software.
The business users/admins were able to quickly segment products by brand, allowing for unique branding and header-less page design. As new products are added to the SAP backend, all characteristics and pricing automatically migrate to Commerce Cloud. We also segment our user sign-on (domains) by brand and allow targeting displays.
It has a positive impact on my client's business and ROI is higher than expected. As orders count is increasing due to smooth and better experience.
My current client's customers have given very positive experience about new website built on SAP Commerce Cloud.
Due to SAP Commerce Cloud website rollout is very easy and due to it, my current client has introduced around 25 websites. As SAP Commerce Cloud logic needs to develop once and can be reused for multiple websites easily with minimal effort.
Branding is also very easy as promotions, events can be implemented on the website easily and with minimum time.
SAP Commerce has helped our client to integrate the Recommendation tool ISS which is easy to configure after this tool product sale is increased. The best thing was that integration was very easy and quick.
One option of Blue/Green deployment helping us to check the production release in advance on production environment. Prev we don't have this option and many times face P1 issue in prod which had ruined client reputation. But now this feature is helping lot
