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57 Ratings

Adobe Audience Manager

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57 Ratings
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Score 8.3 out of 100
76 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

Hybris fits well into a large development organization and will need many disciplines to fully leverage. It should fit very well into SAP heavy environments and recent roadmaps indicate a tighter and tighter integration in the future. It would be a challenge for a smaller shop to cultivate the kind of knowledge diversity necessary. Getting the initial momentum may also be a challenge if you do not have a good implementation partner, at least in the early stages.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Adobe Audience Manager
8.0
SAP Commerce Cloud (formerly SAP Hybris)
Collection of first-party data
Adobe Audience Manager
8.4
SAP Commerce Cloud (formerly SAP Hybris)
Collection of third-party data
Adobe Audience Manager
7.8
SAP Commerce Cloud (formerly SAP Hybris)
Access to Third-party Data Providers
Adobe Audience Manager
7.8
SAP Commerce Cloud (formerly SAP Hybris)

Data Classification

Adobe Audience Manager
8.3
SAP Commerce Cloud (formerly SAP Hybris)
Audience taxonomy
Adobe Audience Manager
8.5
SAP Commerce Cloud (formerly SAP Hybris)
Tag Management
Adobe Audience Manager
8.3
SAP Commerce Cloud (formerly SAP Hybris)
Data Analysis Dashboard
Adobe Audience Manager
8.2
SAP Commerce Cloud (formerly SAP Hybris)

Ad Network Integration

Adobe Audience Manager
8.2
SAP Commerce Cloud (formerly SAP Hybris)
Data Transfer
Adobe Audience Manager
8.1
SAP Commerce Cloud (formerly SAP Hybris)
DSP integration
Adobe Audience Manager
8.3
SAP Commerce Cloud (formerly SAP Hybris)

DMP Analytics

Adobe Audience Manager
8.7
SAP Commerce Cloud (formerly SAP Hybris)
Campaign Analytics
Adobe Audience Manager
8.4
SAP Commerce Cloud (formerly SAP Hybris)
Audience Analytics
Adobe Audience Manager
8.9
SAP Commerce Cloud (formerly SAP Hybris)

Online Storefront

Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
7.9
Product catalog & listings
Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
8.3
Product management
Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
8.1
Bulk product upload
Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
8.5
Branding
Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
7.7
Mobile storefront
Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
7.9
Product variations
Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
8.0
Website integration
Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
7.7
Visual customization
Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
7.5
CMS
Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
7.6

Online Shopping Cart

Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
8.3
Abandoned cart recovery
Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
7.9
Checkout user experience
Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
8.7

Online Payment System

Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
8.9
eCommerce security
Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
8.9

eCommerce Marketing

Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
8.3
Promotions & discounts
Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
8.4
Personalized recommendations
Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
8.7
SEO
Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
7.7

eCommerce Business Management

Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
8.3
Multi-site management
Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
8.2
Order processing
Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
8.4
Inventory management
Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
8.7
Shipping
Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
8.3
Custom functionality
Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
7.7

Pros

Adobe Audience Manager

  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
Gaurav Gautam | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

  • Large scale product and user data management.
  • Out of the box support for common eCommerce functionality.
  • Robust platform that is supported well and consistently by the Hybris team who are available for direct support if needed.
  • Integrates well with other services if Hybris does not meet all business needs.
  • Localization for multi-national support was easy to implement.
Carter Lathrop | TrustRadius Reviewer

Cons

Adobe Audience Manager

  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Muhammad Hassan Hafeez | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

  • CMS Cockpit is slow and inefficient for performing certain kinds of content management and template manipulation tasks. I often defer to the HMC, but this is not a feasible option for our client's content management team.
  • The OOTB UI code that ships with v5.0.1 is several years behind industry standard front end technology. v5.1 shows no promise of significant improvements in this arena. Some things I'd like to see: Dropping the Blueprint framework in favor of something Like Bootstrap, Less Framework or AngularJS. Jquery and key dependent plug-ins need to be upgraded and large, over-featured plugins like JQuery UI abandoned. SASS + Compass should replace static CSS. Granule should be dropped in favor of better tools for JS dependency management, code minification, and file concatenation.
  • Maintaining independent codebases for Desktop and Mobile views increases UI development hours by a margin of 30-50%. Natively supporting the option to configure a responsive design with a framework such as AngularJS would offer flexibility to serve up content and site chrome targeted at a wider range of device classes than just desktop machines and mobile phones.
Erin Riggers | TrustRadius Reviewer

Likelihood to Renew

Adobe Audience Manager

No score
No answers yet
No answers on this topic

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 9.3
Based on 2 answers
Its has very good features and with each upgrade the additional features are really exciting. Hybris delivers the top-rated e-commerce software and omni-channel solution to help enterprises across the globe innovate faster and sell more.
Anonymous | TrustRadius Reviewer

Usability

Adobe Audience Manager

Adobe Audience Manager 8.5
Based on 13 answers
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Ashley Willis | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 9.0
Based on 3 answers
The SAP Commerce Cloud product has powerful content management that identifies products, catalogs, and promotions. In addition, it has a feature where inventory is tracked integrated with existing ERP (SAP and/or non-SAP) systems. With SAP Commerce Cloud, we can enable transactions to trigger all processes to integrate with existing ERP systems. In this way, it is possible to manage the system from end to end.
zahit bogus | TrustRadius Reviewer

Support Rating

Adobe Audience Manager

Adobe Audience Manager 8.0
Based on 13 answers
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Kevin Sohel | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 4.2
Based on 5 answers
We have the right to open a ticket or submit request to SAP support teams for all the problems we have experienced. They also provide solutions for critical issues within 48 hours. In addition, the product has support documents such as a user guide and admin guide. In addition, there is a strong community of users. In this way, we can access solution of some specific problems that we have fallen on from there.
zahit bogus | TrustRadius Reviewer

Implementation Rating

Adobe Audience Manager

No score
No answers yet
No answers on this topic

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 8.0
Based on 2 answers
I give this an 8 instead of a 10 because in hindsight, while I am extremely happy with the platform and the things I've learned through my exposure to it, I also see so many areas for improvement in the outcome of my efforts. My advice to front end developers working with Hybris and/or the Java stack for the first time, is to not be intimidated by it. Question everything. Trust your intuition. Do not be afraid to refactor or completely replace something that appears integral to the platform if you see a clear benefit to doing so. It's much less far reaching than you think and the core system will not come crumbling to its knees if you make broad sweeping alterations. In fact, the energy you will expend to retool your site with a new framework will grow in tandem with the amount of time you spend hesitating, and at some point may become critical enough to force your hand while simultaneously becoming risky enough to destabilize your entire project delivery. If you don't like JQuery UI, punt it. If you don't care for the Blueprint CSS framework, burn it down. Making the strategic decision to adopt the toolset that best fits your organization from the very beginning will pay off in spades.
Erin Riggers | TrustRadius Reviewer

Alternatives Considered

Adobe Audience Manager

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud works great in addition to the SAP Analytics Cloud we previously had implemented. Both work wonderfully together hand in hand. We made the decision to supplement SAP Analytics Cloud with SAP Commerce Cloud after have such a great experience with the platform. SAP Commerce Cloud has improved business in so many aspects. It has been a great purchase decision
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

  • Our business went through 3 major initiatives to migrate our legacy platform and data to Hybris over the course of several years with multiple tech leadership and dev teams. All 3 of these initiatives failed to launch, largely due to the complexity of the platforms and massively associated tech burdon. A 4th re-platforming succeeded in launching an MVP version with support from expensive consulting firms and to the tune of millions of dollars.
  • Due to the inflexibility of the content management features, marketing teams are severely limited and have had to seek 3rd-party software to layer on top of Hybris to deliver modern customer experiences.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SAP Commerce Cloud (formerly SAP Hybris)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Audience Manager
8.2
SAP Commerce Cloud (formerly SAP Hybris)
7.8

Likelihood to Renew

Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
9.3

Usability

Adobe Audience Manager
8.5
SAP Commerce Cloud (formerly SAP Hybris)
9.0

Support Rating

Adobe Audience Manager
8.0
SAP Commerce Cloud (formerly SAP Hybris)
4.2

Implementation Rating

Adobe Audience Manager
SAP Commerce Cloud (formerly SAP Hybris)
8.0

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