What users are saying about

Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

SAS/Access

11 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

SAS/Access

SAS/Access is well suited for companies who need to manipulate and analyze large databases and data-sets. It does the same thing as SQL, and if you already know basic SAS coding it is easier to pick up. SAS/Access works well with analyzing data from multiple data-sources at once, including large databases stored in external and virtual environments like Hadoop. Data can be easily reassembled from relational databases for use by the user. SAS/Access is not necessary if you are only pulling data from one database that you have the physical file for.
Nikardi Jallah profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
SAS/Access
Collection of first-party data
Adobe Audience Manager
9.5
SAS/Access
Collection of third-party data
Adobe Audience Manager
9.0
SAS/Access
Access to Third-party Data Providers
Adobe Audience Manager
9.0
SAS/Access

Data Classification

Adobe Audience Manager
8.5
SAS/Access
Audience taxonomy
Adobe Audience Manager
8.5
SAS/Access
Tag Management
Adobe Audience Manager
8.0
SAS/Access
Data Analysis Dashboard
Adobe Audience Manager
9.0
SAS/Access

Ad Network Integration

Adobe Audience Manager
8.0
SAS/Access
Data Transfer
Adobe Audience Manager
8.0
SAS/Access
DSP integration
Adobe Audience Manager
8.0
SAS/Access

DMP Analytics

Adobe Audience Manager
8.0
SAS/Access
Campaign Analytics
Adobe Audience Manager
7.5
SAS/Access
Audience Analytics
Adobe Audience Manager
8.5
SAS/Access

Data Source Connection

Adobe Audience Manager
SAS/Access
8.9
Connect to traditional data sources
Adobe Audience Manager
SAS/Access
8.8
Connecto to Big Data and NoSQL
Adobe Audience Manager
SAS/Access
9.1

Data Transformations

Adobe Audience Manager
SAS/Access
8.3
Simple transformations
Adobe Audience Manager
SAS/Access
8.1
Complex transformations
Adobe Audience Manager
SAS/Access
8.6

Data Modeling

Adobe Audience Manager
SAS/Access
6.9
Data model creation
Adobe Audience Manager
SAS/Access
7.0
Metadata management
Adobe Audience Manager
SAS/Access
8.0
Business rules and workflow
Adobe Audience Manager
SAS/Access
7.0
Collaboration
Adobe Audience Manager
SAS/Access
6.0
Testing and debugging
Adobe Audience Manager
SAS/Access
6.4

Data Governance

Adobe Audience Manager
SAS/Access
7.8
Integration with data quality tools
Adobe Audience Manager
SAS/Access
7.6
Integration with MDM tools
Adobe Audience Manager
SAS/Access
8.0

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • SAS supports the main database connection options that allow you to optimize the performance of your extracts and loads.
  • Simplicity of the syntax for a basic connection.
  • Ability to configure by an administrator in a BI environment so that all users can benefit from the connection without having to establish it by themselves.
No photo available

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • SAS/Access coding is not as simple as SQL query language. SAS/Access requires the user to have prior knowledge of SAS coding and data-set manipulation.
  • SAS/Access support is not as good as Base SAS support, there is not much help if you want to do a specific format or data merge with your datasets.
  • SAS/Access is a bit expensive compared to SQL, but if you already have Base SAS it is not as expensive.
Nikardi Jallah profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
SAS/Access can work well with MySQL. There are some coding differences between the two, for example how missing values are handled or rules for variable names. MySQL has simpler coding, but if you are familiar with Base SAS, it is not too difficult to learn. With SAS/Access the user has more freedom with formatting the databases from the data source that they are pulling from. Also, modeling and analysis is easier in SAS. SQL does not do much with graphics or modelling.
Nikardi Jallah profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Hard to say because it's a part of a global solution. Definetaly help reduce cost by allowing users to use only one tool and not 2.
No photo available

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SAS/Access

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details