Adobe Audience Manager vs. Tridion

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Audience Manager
Score 7.3 out of 10
N/A
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A
Tridion
Score 9.0 out of 10
N/A
Tridion (formerly SDL Tridion) aims to connect people, processes, and information through a complete portfolio of collaborative Content Management, Knowledge Management and Headless delivery technologies. Combine with Accelerators for fast time-to-value and RWS Translation Management solutions for global reach. Its key components include: Tridion Sites provides web content management capabilities, connecting people, processes, and information across teams, brands, and markets,…N/A
Pricing
Adobe Audience ManagerTridion
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Audience ManagerTridion
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Audience ManagerTridion
Top Pros
Top Cons
Features
Adobe Audience ManagerTridion
Data Collection
Comparison of Data Collection features of Product A and Product B
Adobe Audience Manager
8.6
16 Ratings
6% above category average
Tridion
-
Ratings
Collection of first-party data8.116 Ratings00 Ratings
Collection of third-party data8.116 Ratings00 Ratings
Access to Third-party Data Providers9.516 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adobe Audience Manager
7.3
16 Ratings
14% below category average
Tridion
-
Ratings
Audience taxonomy7.916 Ratings00 Ratings
Tag Management6.215 Ratings00 Ratings
Data Analysis Dashboard7.816 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Audience Manager
8.8
16 Ratings
10% above category average
Tridion
-
Ratings
Data Transfer8.916 Ratings00 Ratings
DSP integration8.815 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adobe Audience Manager
6.8
16 Ratings
15% below category average
Tridion
-
Ratings
Campaign Analytics5.516 Ratings00 Ratings
Audience Analytics8.116 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Adobe Audience Manager
-
Ratings
Tridion
9.0
9 Ratings
12% above category average
Role-based user permissions00 Ratings9.09 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Audience Manager
-
Ratings
Tridion
9.1
8 Ratings
17% above category average
API00 Ratings8.36 Ratings
Internationalization / multi-language00 Ratings10.07 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Audience Manager
-
Ratings
Tridion
8.5
8 Ratings
11% above category average
WYSIWYG editor00 Ratings8.08 Ratings
Code quality / cleanliness00 Ratings8.07 Ratings
Admin section00 Ratings9.08 Ratings
Page templates00 Ratings9.08 Ratings
Library of website themes00 Ratings8.24 Ratings
Mobile optimization / responsive design00 Ratings9.07 Ratings
Publishing workflow00 Ratings9.08 Ratings
Form generator00 Ratings8.33 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Adobe Audience Manager
-
Ratings
Tridion
7.6
8 Ratings
4% above category average
Content taxonomy00 Ratings9.07 Ratings
SEO support00 Ratings9.06 Ratings
Bulk management00 Ratings9.08 Ratings
Availability / breadth of extensions00 Ratings8.35 Ratings
Community / comment management00 Ratings3.03 Ratings
Best Alternatives
Adobe Audience ManagerTridion
Small Businesses
MediaMath
MediaMath
Score 7.4 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
OpenText TeamSite
OpenText TeamSite
Score 5.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Audience ManagerTridion
Likelihood to Recommend
8.1
(16 ratings)
9.9
(22 ratings)
Likelihood to Renew
-
(0 ratings)
6.3
(15 ratings)
Usability
8.5
(10 ratings)
8.5
(2 ratings)
Support Rating
7.8
(10 ratings)
-
(0 ratings)
User Testimonials
Adobe Audience ManagerTridion
Likelihood to Recommend
Adobe
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
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RWS Group
Love the product and I really like how we use it for public sites. The only negative aspect is that it is just hard to find Tridion devs that understand the tool, grasp .net, react, and understand the blueprint, etc.
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Pros
Adobe
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
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RWS Group
  • Makes it easy to spin up a new site quickly
  • Allows for numerous users to work on the same site without conflicting with each other's changes
  • Allows you to unpublish changes or revert to old versions if you make a mistake
  • Allows you to time publishing actions (for example, you can set it to happen overnight)
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Cons
Adobe
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
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RWS Group
  • Tridion is complicated in enough ways that it makes it difficult to train new users. Therefore, we have to limit the number of people with access to the system since we have not yet implemented Workflow.
  • When something goes wrong (items fail to publish, or there is unexpected behavior with components), there is little explanation provided that would point us in the right direction to troubleshoot. As a result, content Authors and Editors have to frequently ask for IT assistance.
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Likelihood to Renew
Adobe
No answers on this topic
RWS Group
I am giving this a semi-high rating because we have already got Tridion up and running and we are still in the process of moving the sites over to Tridion. It is unlikely we will be moving things to a new CMS AGAIN in the near future as the cost to get Tridion was high.
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Usability
Adobe
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
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RWS Group
The editor user interface is very user friendly and in-site editing makes simple updates fast and easy. The extensibility of Tridion is a big plus and the ability to add our own options into the default Tridion interface helps us integrate with external systems. Finally, the user permissions and security system helps us deploy it within our large organization.
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Support Rating
Adobe
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
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RWS Group
No answers on this topic
Alternatives Considered
Adobe
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
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RWS Group
It is a nuclear missile compared to the other handguns and knives on the market today. But it also requires nuclear technicians and expertise that a handgun doesn't require. Do you need to decimate your competition and you have the investment capabilities necessary to put a nuclear missile into the sky? Then definitely do it. Especially if you need a very good multi-lingual blueprint provider like Tridion.
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Return on Investment
Adobe
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
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RWS Group
  • SDL is a very complex system. Creating custom components by external vendors turned out to be expensive.
  • The learning curve is very slow, so training takes a lot of time and cost.
  • The revamped corporate site looks clean, modern, and is mobile-friendly.
Read full review
ScreenShots