What users are saying about
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57 Ratings
39 Ratings

Adobe Audience Manager

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57 Ratings
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Score 8.3 out of 100
39 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

SDL Tridion

SDL Tridion works well for organizations with a large website with a lot of content to continuously create and manage. The use of page templates and component presentations makes creating new pages fairly straightforward. It can be a little cumbersome when it comes to trying to "break from the norm" and build web pages that are outside of the template-driven format; however, there are ways around this to create pages that break away from the normal page-template format of the website. In this regard, SDL Tridion can be pretty flexible, allowing us to create a lot of custom functionality to keep up with constantly changing web trends.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Adobe Audience Manager
8.0
SDL Tridion
Collection of first-party data
Adobe Audience Manager
8.4
SDL Tridion
Collection of third-party data
Adobe Audience Manager
7.8
SDL Tridion
Access to Third-party Data Providers
Adobe Audience Manager
7.8
SDL Tridion

Data Classification

Adobe Audience Manager
8.3
SDL Tridion
Audience taxonomy
Adobe Audience Manager
8.5
SDL Tridion
Tag Management
Adobe Audience Manager
8.3
SDL Tridion
Data Analysis Dashboard
Adobe Audience Manager
8.2
SDL Tridion

Ad Network Integration

Adobe Audience Manager
8.2
SDL Tridion
Data Transfer
Adobe Audience Manager
8.1
SDL Tridion
DSP integration
Adobe Audience Manager
8.3
SDL Tridion

DMP Analytics

Adobe Audience Manager
8.7
SDL Tridion
Campaign Analytics
Adobe Audience Manager
8.4
SDL Tridion
Audience Analytics
Adobe Audience Manager
8.9
SDL Tridion

Security

Adobe Audience Manager
SDL Tridion
10.0
Role-based user permissions
Adobe Audience Manager
SDL Tridion
10.0

Platform & Infrastructure

Adobe Audience Manager
SDL Tridion
9.5
API
Adobe Audience Manager
SDL Tridion
9.0
Internationalization / multi-language
Adobe Audience Manager
SDL Tridion
10.0

Web Content Creation

Adobe Audience Manager
SDL Tridion
7.0
WYSIWYG editor
Adobe Audience Manager
SDL Tridion
8.0
Code quality / cleanliness
Adobe Audience Manager
SDL Tridion
9.0
Admin section
Adobe Audience Manager
SDL Tridion
8.0
Page templates
Adobe Audience Manager
SDL Tridion
5.0
Library of website themes
Adobe Audience Manager
SDL Tridion
5.0
Mobile optimization / responsive design
Adobe Audience Manager
SDL Tridion
6.0
Publishing workflow
Adobe Audience Manager
SDL Tridion
10.0
Form generator
Adobe Audience Manager
SDL Tridion
5.0

Web Content Management

Adobe Audience Manager
SDL Tridion
6.6
Content taxonomy
Adobe Audience Manager
SDL Tridion
10.0
SEO support
Adobe Audience Manager
SDL Tridion
9.0
Bulk management
Adobe Audience Manager
SDL Tridion
6.0
Availability / breadth of extensions
Adobe Audience Manager
SDL Tridion
5.0
Community / comment management
Adobe Audience Manager
SDL Tridion
3.0

Pros

Adobe Audience Manager

  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
Gaurav Gautam | TrustRadius Reviewer

SDL Tridion

  • Makes it easy to spin up a new site quickly
  • Allows for numerous users to work on the same site without conflicting with each other's changes
  • Allows you to unpublish changes or revert to old versions if you make a mistake
  • Allows you to time publishing actions (for example, you can set it to happen overnight)
Kirsten McGlone | TrustRadius Reviewer

Cons

Adobe Audience Manager

  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Muhammad Hafeez | TrustRadius Reviewer

SDL Tridion

  • Doesn't work well in all browsers. Tridion is a Microsoft product so they really push IE; however, now-a-days it SHOULD work in all browsers. Even though they say to use IE, Chrome actually functions the best with Tridion.
  • It uses Dreamweaver Syntax. Dreamweaver syntax is completely out-dated and SDL really needs to come up with a better way of looping through content by using it's own structure or using .NET syntax to loop through items - Dreamweaver syntax is not the way to go
  • Component Templates and Page Templates. Tridion uses Component Templates and Dreamweaver templates to display content and store the content that is to be displayed. These 2 items could easily be converted into 1 group of items, but SDL chose to keep them separate therefore increasing the complexity of Tridion
  • Steep learning curve. Tridion has a very steep learning curve and it will take some time to train people on it. We had to hire 4 Tridion experts (at probably around $1000 / day) to get everyone trained on Tridion and then build the structure for Tridion
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Audience Manager

No score
No answers yet
No answers on this topic

SDL Tridion

SDL Tridion 6.3
Based on 15 answers
I believe SDL Tridion is the best CMS product out there currently. Every CMS has its problems and strengths but SDL Tridion overall seems like the best solution for large enterprise corporations. The fact that it can be implemented in java or .net makes it attractive to many clients
Piti Itharat | TrustRadius Reviewer

Usability

Adobe Audience Manager

Adobe Audience Manager 8.5
Based on 13 answers
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Ashley Willis | TrustRadius Reviewer

SDL Tridion

SDL Tridion 8.5
Based on 2 answers
The editor user interface is very user friendly and in-site editing makes simple updates fast and easy. The extensibility of Tridion is a big plus and the ability to add our own options into the default Tridion interface helps us integrate with external systems. Finally, the user permissions and security system helps us deploy it within our large organization.
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Audience Manager

Adobe Audience Manager 8.0
Based on 13 answers
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Kevin Sohel | TrustRadius Reviewer

SDL Tridion

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Audience Manager

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Anonymous | TrustRadius Reviewer

SDL Tridion

It is a nuclear missile compared to the other handguns and knives on the market today. But it also requires nuclear technicians and expertise that a handgun doesn't require. Do you need to decimate your competition and you have the investment capabilities necessary to put a nuclear missile into the sky? Then definitely do it. Especially if you need a very good multi-lingual blueprint provider like Tridion.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

SDL Tridion

  • SDL is a very complex system. Creating custom components by external vendors turned out to be expensive.
  • The learning curve is very slow, so training takes a lot of time and cost.
  • The revamped corporate site looks clean, modern, and is mobile-friendly.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SDL Tridion

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Audience Manager
8.2
SDL Tridion
8.0

Likelihood to Renew

Adobe Audience Manager
SDL Tridion
6.3

Usability

Adobe Audience Manager
8.5
SDL Tridion
8.5

Support Rating

Adobe Audience Manager
8.0
SDL Tridion

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