Adobe Audience Manager vs. Sitecore Experience Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Audience Manager
Score 7.3 out of 10
N/A
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A
Sitecore Experience Manager
Score 7.9 out of 10
N/A
Sitecore Experience Manager is an enterprise-grade CMS competing with Oracle WebCenter, IBM Web Content Manager and Adobe. It presents a fairly wide and comprehensive swath of inbuilt features. In Sitecore WCM editing takes place from within the page with its inline editor, allowing editors and authors to create display rules and content within the context of the page in an integrated process. It allows the creation of blogs, wikis, polls, integrates with social media, and is mobile…N/A
Pricing
Adobe Audience ManagerSitecore Experience Manager
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Audience ManagerSitecore Experience Manager
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Audience ManagerSitecore Experience Manager
Top Pros
Top Cons
Features
Adobe Audience ManagerSitecore Experience Manager
Data Collection
Comparison of Data Collection features of Product A and Product B
Adobe Audience Manager
8.6
16 Ratings
6% above category average
Sitecore Experience Manager
-
Ratings
Collection of first-party data8.116 Ratings00 Ratings
Collection of third-party data8.116 Ratings00 Ratings
Access to Third-party Data Providers9.516 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adobe Audience Manager
7.3
16 Ratings
14% below category average
Sitecore Experience Manager
-
Ratings
Audience taxonomy7.916 Ratings00 Ratings
Tag Management6.215 Ratings00 Ratings
Data Analysis Dashboard7.816 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Audience Manager
8.8
16 Ratings
10% above category average
Sitecore Experience Manager
-
Ratings
Data Transfer8.916 Ratings00 Ratings
DSP integration8.815 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adobe Audience Manager
6.8
16 Ratings
15% below category average
Sitecore Experience Manager
-
Ratings
Campaign Analytics5.516 Ratings00 Ratings
Audience Analytics8.116 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Adobe Audience Manager
-
Ratings
Sitecore Experience Manager
9.0
19 Ratings
12% above category average
Role-based user permissions00 Ratings9.019 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Audience Manager
-
Ratings
Sitecore Experience Manager
8.0
17 Ratings
4% above category average
API00 Ratings8.016 Ratings
Internationalization / multi-language00 Ratings8.014 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Audience Manager
-
Ratings
Sitecore Experience Manager
8.4
19 Ratings
10% above category average
WYSIWYG editor00 Ratings8.019 Ratings
Code quality / cleanliness00 Ratings9.018 Ratings
Admin section00 Ratings9.018 Ratings
Page templates00 Ratings8.016 Ratings
Library of website themes00 Ratings8.06 Ratings
Mobile optimization / responsive design00 Ratings8.016 Ratings
Publishing workflow00 Ratings8.017 Ratings
Form generator00 Ratings9.017 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Adobe Audience Manager
-
Ratings
Sitecore Experience Manager
8.4
18 Ratings
14% above category average
Content taxonomy00 Ratings9.016 Ratings
SEO support00 Ratings8.014 Ratings
Bulk management00 Ratings8.012 Ratings
Availability / breadth of extensions00 Ratings8.017 Ratings
Community / comment management00 Ratings9.014 Ratings
Best Alternatives
Adobe Audience ManagerSitecore Experience Manager
Small Businesses
MediaMath
MediaMath
Score 7.4 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Audience ManagerSitecore Experience Manager
Likelihood to Recommend
8.1
(16 ratings)
9.0
(27 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(9 ratings)
Usability
8.5
(10 ratings)
7.3
(4 ratings)
Support Rating
7.8
(10 ratings)
9.1
(2 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(2 ratings)
User Testimonials
Adobe Audience ManagerSitecore Experience Manager
Likelihood to Recommend
Adobe
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
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Sitecore
Great for companies that are looking to create customized, tailored content solutions and be willing to put in the hard work and effort to maximize the value out of the tool. If your company is just looking for very basic content management without all the bells and whistles, I'd recommend looking elsewhere for less [money].
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Pros
Adobe
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
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Sitecore
  • Personalisation of advertising banners based upon knowledge of the customer, like location or previous searches enables us to target customers with products and offers that they are more likely to engage with, which has been done to good effect.
  • The use of Sitecore for content management enables the business and design team to perform changes to things, like images, content and page structure, which would otherwise have required a code release, which is costly in terms of man power.
  • The A/B testing in Sitecore is good because it allows us to statistically verify minor changes to the site - like advert changes or component ordering on the page - as to whether or not they positively impact conversion.
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Cons
Adobe
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Read full review
Sitecore
  • Sitecore is Customer Engagement Platform. It comes with lots of features (e.g. Authoring, Analytics, personalization, A/B Test, Webforms for marketers etc), But, most of them are not being used by many clients. If you are really looking for just CMS (only authoring and publishing), then I don't think Sitecore is a way to go.
  • You need to have a strong Sitecore certified developer base to manage the Sitecore platform (if you are using all features). It's the same case with others. But, finding a Sitecore certified (costs $$) developer is tough in the market. Now the market is growing (thanks to Sitecore promotional events) and Sitecore is gaining popularity, It may be easy to find such developers in the future. If you want to leverage most out of the Sitecore community you need to be a Sitecore certified developer.
  • Sitecore comes with lots of built-in features and marketplace components. I feel this puts in a little tricky situation. It gives an opportunity for a normal developer to use some of the free marketplace module, which may or may not be supported in a future version of Sitecore. which may put the entire platform in risk to upgrade to latest Sitecore version. You need to have a proper process to control and validate the marketplace components before using them.
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Likelihood to Renew
Adobe
No answers on this topic
Sitecore
Sitecore has proven that it can deliver on its promise of a robust, reliable enterprise CMS solution with plenty of features. Also, they keep updating it with more and better features. Now that we are highly trained on it we have started on getting the most out of it and we plan to keep doing more of that in the future.
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Usability
Adobe
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
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Sitecore
With any platform that offers so much capability, usability will naturally be more challenging. Sitecore does an admirable job and made massive strides in version 8, but at some times offers too many ways to achieve the same task allows users to sometimes take a path less efficient than the preferred path.
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Support Rating
Adobe
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
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Sitecore
Sitecore Support is very knowledgeable and helpful. We have raised a number of issues with them and they rarely fail to come up with an acceptable solution.
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Online Training
Adobe
No answers on this topic
Sitecore
Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.
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Implementation Rating
Adobe
No answers on this topic
Sitecore
Make sure you work with a partner that can help you take advantage of the entire platform. Specifically we see a lot of customers not taking advantage of Sitecore DMS and thus missing a huge opportunity. Sitecore is a platform that is meant to be constantly optimized and improved upon.
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Alternatives Considered
Adobe
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
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Sitecore
The decision to select Sitecore was not ultimately mine, but the fact that we were able to leverage in-house Microsoft .Net (C#) experience on a platform that had a library of extensions, but also allowed us to customize and keep private our confidential IP has been a big help. When you see a SharePoint site or a Drupal site you can usually tell "oh this is a MS SharePoint site", but with Sitecore the ability to customize and have different views even different components based on device type makes Sitecore a clear winner.
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Return on Investment
Adobe
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
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Sitecore
  • ROI depends so much on implementation. Its would be difficult to comment in a positive or negative regarding CMS product to direct ROI. A non-technical user would be surprised at what a basic installation of Sitecore looks like. "Hello World" comes to mind. With that in mind we can look at two things, Sitecore Support and Sitecore Partners.
  • Certified Internal Developers and Sitecore Support: This depends on the qualifications of your existing departments regarding implementing a enterprise CMS. No experience to some experience, this is a no brainer, rigorously vet top and middle partners and hire one to lead this effort. If your experienced still hire a partner and vet them but hire a middle to small partner and have them help, not lead.
  • "Sitecore Window": You could equate Sitecore in some implementation as throwing expensive parts at a car problem. If your business requirements and data consumption needs are not within this cost window then in the end on paper it will be difficult to see ROI or that there just wasn't a return. Then it will be time to look at other lower cost alternatives The initial cost is just the start. Over engineering and expensive horizontal integration partners can cost someone a promotion or job.
  • If your content workflows are complex, sites rendering data requirements are large and performance and scalability are paramount. Sitecore should be in your top 3.
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ScreenShots