What users are saying about

Sitecore

Top Rated
104 Ratings

Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

Sitecore

Top Rated
104 Ratings
Score 7.3 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Sitecore

Sitecore Web Content Management is very well suited for a web team to use to manage an organization's own website because there are so many features and capabilities that a developer rarely has to get involved. You have a lot of flexibility to do many things you need, and there is only a small learning curve. However, I have worked in the past for clients that have very little technical experience, and this might be a little bit too complicated for someone like that to pick up.
Laura Bruss profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Sitecore
Collection of first-party data
Adobe Audience Manager
9.5
Sitecore
Collection of third-party data
Adobe Audience Manager
9.0
Sitecore
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Sitecore

Data Classification

Adobe Audience Manager
8.5
Sitecore
Audience taxonomy
Adobe Audience Manager
8.5
Sitecore
Tag Management
Adobe Audience Manager
8.0
Sitecore
Data Analysis Dashboard
Adobe Audience Manager
9.0
Sitecore

Ad Network Integration

Adobe Audience Manager
8.0
Sitecore
Data Transfer
Adobe Audience Manager
8.0
Sitecore
DSP integration
Adobe Audience Manager
8.0
Sitecore

DMP Analytics

Adobe Audience Manager
8.0
Sitecore
Campaign Analytics
Adobe Audience Manager
7.5
Sitecore
Audience Analytics
Adobe Audience Manager
8.5
Sitecore

Security

Adobe Audience Manager
Sitecore
8.0
Role-based user permissions
Adobe Audience Manager
Sitecore
8.0

Platform & Infrastructure

Adobe Audience Manager
Sitecore
7.4
API
Adobe Audience Manager
Sitecore
7.8
Internationalization / multi-language
Adobe Audience Manager
Sitecore
6.9

Web Content Creation

Adobe Audience Manager
Sitecore
6.9
WYSIWYG editor
Adobe Audience Manager
Sitecore
6.6
Code quality / cleanliness
Adobe Audience Manager
Sitecore
6.9
Admin section
Adobe Audience Manager
Sitecore
6.8
Page templates
Adobe Audience Manager
Sitecore
6.5
Library of website themes
Adobe Audience Manager
Sitecore
7.5
Mobile optimization / responsive design
Adobe Audience Manager
Sitecore
7.1
Publishing workflow
Adobe Audience Manager
Sitecore
7.5
Form generator
Adobe Audience Manager
Sitecore
6.6

Web Content Management

Adobe Audience Manager
Sitecore
7.1
Content taxonomy
Adobe Audience Manager
Sitecore
8.1
SEO support
Adobe Audience Manager
Sitecore
7.5
Bulk management
Adobe Audience Manager
Sitecore
8.0
Availability / breadth of extensions
Adobe Audience Manager
Sitecore
5.4
Community / comment management
Adobe Audience Manager
Sitecore
6.4

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Solid Technical Mold: The technical side of the product is held together from version to version with a cemented API, development component and Interface. This does NOT include "marketplace" modules and only speaks to official Sitecore supplied and built products.
  • Easy End User Interface: Sitecore relies on a Tree type of explorer interface or a WYSIWYG in site editing experience. If implemented correctly for the specific company a user will be proficient very quickly.
  • Scaling and Performance: Even despite following best practices from Sitecore, Microsoft and development community an IT department can produce a successful website. The base rendering engine, end user tools and content delivery system will hide an enormous amount of bad design and coding before being noticed by management and web users.
No photo available

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Sitecore is working hard to improve their web analytics capabilities
  • Sitecore is working hard to improve the volume of email their system can handle
  • Sitecore is working with partners to improve their ecommerce story
Chris Spears, CMTO profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Sitecore9.0
Based on 9 answers
They are making huge investments in R&D and every version of the product greatly improves our ability to do digital marketing across channels.
Chris Spears, CMTO profile photo

Usability

No score
No answers yet
No answers on this topic
Sitecore7.3
Based on 4 answers
Mostly, it's great for developers and content editors, but due to the flexibility of the system it can also be complicated at times.
No photo available

Support

No score
No answers yet
No answers on this topic
Sitecore9.1
Based on 2 answers
We have never had an issue go unresolved. They handle issues quickly and efficiently.
Chris Spears, CMTO profile photo

Online Training

No score
No answers yet
No answers on this topic
Sitecore10.0
Based on 1 answer
Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.
No photo available

Implementation

No score
No answers yet
No answers on this topic
Sitecore9.1
Based on 2 answers
Make sure you work with a partner that can help you take advantage of the entire platform. Specifically we see a lot of customers not taking advantage of Sitecore DMS and thus missing a huge opportunity. Sitecore is a platform that is meant to be constantly optimized and improved upon.
Chris Spears, CMTO profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
Sitecore provides and enterprise grade CMS over WordPress and allow us to do the customization we need for our unique environment. Optimizely might be better for AB testing.
No photo available

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Ease of Access
Chinmayee Patnaik profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sitecore

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details