What users are saying about
108 Ratings
31 Ratings
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Score 7.8 out of 101
108 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.1 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Sitecore

Great for companies that are looking to create customized, tailored content solutions and be willing to put in the hard work and effort to maximize the value out of the tool. If your company is just looking for very basic content management without all the bells and whistles, I'd recommend looking elsewhere for less [money].
No photo available

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Sitecore
Collection of first-party data
Adobe Audience Manager
9.5
Sitecore
Collection of third-party data
Adobe Audience Manager
9.0
Sitecore
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Sitecore

Data Classification

Adobe Audience Manager
8.5
Sitecore
Audience taxonomy
Adobe Audience Manager
8.5
Sitecore
Tag Management
Adobe Audience Manager
8.0
Sitecore
Data Analysis Dashboard
Adobe Audience Manager
9.0
Sitecore

Ad Network Integration

Adobe Audience Manager
8.0
Sitecore
Data Transfer
Adobe Audience Manager
8.0
Sitecore
DSP integration
Adobe Audience Manager
8.0
Sitecore

DMP Analytics

Adobe Audience Manager
8.0
Sitecore
Campaign Analytics
Adobe Audience Manager
7.5
Sitecore
Audience Analytics
Adobe Audience Manager
8.5
Sitecore

Security

Adobe Audience Manager
Sitecore
8.1
Role-based user permissions
Adobe Audience Manager
Sitecore
8.1

Platform & Infrastructure

Adobe Audience Manager
Sitecore
7.5
API
Adobe Audience Manager
Sitecore
7.9
Internationalization / multi-language
Adobe Audience Manager
Sitecore
7.1

Web Content Creation

Adobe Audience Manager
Sitecore
7.2
WYSIWYG editor
Adobe Audience Manager
Sitecore
6.6
Code quality / cleanliness
Adobe Audience Manager
Sitecore
7.0
Admin section
Adobe Audience Manager
Sitecore
7.4
Page templates
Adobe Audience Manager
Sitecore
6.7
Library of website themes
Adobe Audience Manager
Sitecore
7.8
Mobile optimization / responsive design
Adobe Audience Manager
Sitecore
7.2
Publishing workflow
Adobe Audience Manager
Sitecore
7.7
Form generator
Adobe Audience Manager
Sitecore
7.0

Web Content Management

Adobe Audience Manager
Sitecore
7.2
Content taxonomy
Adobe Audience Manager
Sitecore
8.4
SEO support
Adobe Audience Manager
Sitecore
7.6
Bulk management
Adobe Audience Manager
Sitecore
8.0
Availability / breadth of extensions
Adobe Audience Manager
Sitecore
5.5
Community / comment management
Adobe Audience Manager
Sitecore
6.5

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • The ability to build and extend Sitecore so that it does exactly what you want is a key selling point to our organization.
  • Building custom reusable blocks while difficult at first has helped us to leverage code to shorten time for subsequent improvements.
  • The user level permissions help us keep section administrators from accidentally taking down the entire site.
  • Publishing workflow ensures that we present a consistent message, and saves us from "accidental sales" where we advertise products for $1 instead of the $200,000 we expect.
No photo available

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • For the most part, the editor works really well, but sometimes you need to get into the HTML to fix things.
  • Sometimes things can get lost (probably more a result of my company's lack of organization), but if I want to edit a particular feature, sometimes it is hard to find out where that feature lives.
Laura Bruss profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Sitecore9.0
Based on 9 answers
Sitecore has proven that it can deliver on its promise of a robust, reliable enterprise CMS solution with plenty of features. Also, they keep updating it with more and better features. Now that we are highly trained on it we have started on getting the most out of it and we plan to keep doing more of that in the future.
No photo available

Usability

No score
No answers yet
No answers on this topic
Sitecore7.3
Based on 4 answers
We have a large number of customers using the system and they all rave about how easy it is compared to the previous platform they had in place.
Chris Spears, CMTO profile photo

Support

No score
No answers yet
No answers on this topic
Sitecore9.1
Based on 2 answers
We have never had an issue go unresolved. They handle issues quickly and efficiently.
Chris Spears, CMTO profile photo

Online Training

No score
No answers yet
No answers on this topic
Sitecore10.0
Based on 1 answer
Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.
No photo available

Implementation

No score
No answers yet
No answers on this topic
Sitecore9.1
Based on 2 answers
Make sure you work with a partner that can help you take advantage of the entire platform. Specifically we see a lot of customers not taking advantage of Sitecore DMS and thus missing a huge opportunity. Sitecore is a platform that is meant to be constantly optimized and improved upon.
Chris Spears, CMTO profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
Launchrock, Webdam, eZ, crownpeak, SignalMind
s c profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Increased efficiency in managing multiple/complex pieces of content and website analytics
  • Shorten development time for building complex website features
  • Robust platform that minimizes downtime and support issues
No photo available

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sitecore

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details