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57 Ratings
Top Rated
142 Ratings

Adobe Audience Manager

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57 Ratings
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Score 8.3 out of 100
Top Rated
142 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Sprinklr Modern Engagement

We have used Sprinklr as a publishing tool for years, and it has really grown into an all-in-one resource. Listening is a fantastic resource to use within Sprinklr, and their reporting can be customized and automated to fit your every need. Not every module is needed for every company, as it can become quite pricey when you're adding up every single module into a total package.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Adobe Audience Manager
8.0
Sprinklr Modern Engagement
Collection of first-party data
Adobe Audience Manager
8.4
Sprinklr Modern Engagement
Collection of third-party data
Adobe Audience Manager
7.8
Sprinklr Modern Engagement
Access to Third-party Data Providers
Adobe Audience Manager
7.8
Sprinklr Modern Engagement

Data Classification

Adobe Audience Manager
8.3
Sprinklr Modern Engagement
Audience taxonomy
Adobe Audience Manager
8.5
Sprinklr Modern Engagement
Tag Management
Adobe Audience Manager
8.3
Sprinklr Modern Engagement
Data Analysis Dashboard
Adobe Audience Manager
8.2
Sprinklr Modern Engagement

Ad Network Integration

Adobe Audience Manager
8.2
Sprinklr Modern Engagement
Data Transfer
Adobe Audience Manager
8.1
Sprinklr Modern Engagement
DSP integration
Adobe Audience Manager
8.3
Sprinklr Modern Engagement

DMP Analytics

Adobe Audience Manager
8.7
Sprinklr Modern Engagement
Campaign Analytics
Adobe Audience Manager
8.4
Sprinklr Modern Engagement
Audience Analytics
Adobe Audience Manager
8.9
Sprinklr Modern Engagement

Listening/monitoring

Adobe Audience Manager
Sprinklr Modern Engagement
7.5
Boolean keyword searches
Adobe Audience Manager
Sprinklr Modern Engagement
7.6
Filtering out noise/spam
Adobe Audience Manager
Sprinklr Modern Engagement
7.3
Sentiment analysis
Adobe Audience Manager
Sprinklr Modern Engagement
6.8
Broad channel coverage
Adobe Audience Manager
Sprinklr Modern Engagement
8.2

Publishing

Adobe Audience Manager
Sprinklr Modern Engagement
7.2
Content planning and scheduling
Adobe Audience Manager
Sprinklr Modern Engagement
8.3
Audience targeting
Adobe Audience Manager
Sprinklr Modern Engagement
6.8
Content optimization
Adobe Audience Manager
Sprinklr Modern Engagement
6.8
Workflow management
Adobe Audience Manager
Sprinklr Modern Engagement
6.9

Engagement

Adobe Audience Manager
Sprinklr Modern Engagement
7.5
Automated routing and prioritization
Adobe Audience Manager
Sprinklr Modern Engagement
8.0
Customer interaction histories
Adobe Audience Manager
Sprinklr Modern Engagement
7.3
Bulk actions
Adobe Audience Manager
Sprinklr Modern Engagement
7.2

Marketing

Adobe Audience Manager
Sprinklr Modern Engagement
7.2
Lead generation
Adobe Audience Manager
Sprinklr Modern Engagement
6.3
Content marketing
Adobe Audience Manager
Sprinklr Modern Engagement
8.1
Paid media management
Adobe Audience Manager
Sprinklr Modern Engagement
6.6
Campaigns and promotions
Adobe Audience Manager
Sprinklr Modern Engagement
7.9

Channel coverage/integration

Adobe Audience Manager
Sprinklr Modern Engagement
7.5
Twitter
Adobe Audience Manager
Sprinklr Modern Engagement
8.5
Facebook
Adobe Audience Manager
Sprinklr Modern Engagement
8.4
LinkedIn
Adobe Audience Manager
Sprinklr Modern Engagement
7.7
Google+
Adobe Audience Manager
Sprinklr Modern Engagement
7.5
Instagram
Adobe Audience Manager
Sprinklr Modern Engagement
6.4
Pinterest
Adobe Audience Manager
Sprinklr Modern Engagement
7.4
YouTube
Adobe Audience Manager
Sprinklr Modern Engagement
7.0

Reporting/analytics

Adobe Audience Manager
Sprinklr Modern Engagement
8.4
Campaign success analytics
Adobe Audience Manager
Sprinklr Modern Engagement
8.6
Real-time tracking
Adobe Audience Manager
Sprinklr Modern Engagement
8.4
Competitor analysis
Adobe Audience Manager
Sprinklr Modern Engagement
8.2

Account management

Adobe Audience Manager
Sprinklr Modern Engagement
7.0
Role-based user permissions & privileges
Adobe Audience Manager
Sprinklr Modern Engagement
7.4
Mobile access
Adobe Audience Manager
Sprinklr Modern Engagement
6.5

Pros

Adobe Audience Manager

  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
Gaurav Gautam | TrustRadius Reviewer

Sprinklr Modern Engagement

  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian | TrustRadius Reviewer

Cons

Adobe Audience Manager

  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Muhammad Hassan Hafeez | TrustRadius Reviewer

Sprinklr Modern Engagement

  • Horrible customer support. Support teams are uneducated, do not look into cases before calls and frequently close open cases before they are resolved.
  • Difficult to set up. Because this platform is so detailed, they are many intricacies. It takes a long time to make it useful. One mistake could give you incorrect data or really mess up the system.
  • Complicated when used in varying organizations within a company as changes affect everyone.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.5
Based on 28 answers
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Kira Swain | TrustRadius Reviewer

Usability

Adobe Audience Manager

Adobe Audience Manager 8.5
Based on 13 answers
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Ashley Willis | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri | TrustRadius Reviewer

Reliability and Availability

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.1
Based on 10 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson | TrustRadius Reviewer

Performance

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 8 answers
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Audience Manager

Adobe Audience Manager 8.0
Based on 13 answers
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Kevin Sohel | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 6.5
Based on 42 answers
Most bugs or fixes are completed in a timely manner as long as you submit an official ticket to Sprinklr Support. I think some fo the feature requests, which take longer to implement, are not high on the list right now, such as better integration with Instagram Stories for publishing and reporting.
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
Anonymous | TrustRadius Reviewer

Online Training

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.4
Based on 3 answers
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.0
Based on 10 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Audience Manager

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement

I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic approach to entire consumer journey
Rebecca Ruck | TrustRadius Reviewer

Scalability

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze | TrustRadius Reviewer

Return on Investment

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Sprinklr Modern Engagement

  • Sprinklr has made it easier and simpler for my team to submit content to our clients for approval, but the complications come in afterward because of the way the tool is set up in "streams" that only shows for certain users and navigating within the tool can be difficult.
  • We do not use Sprinklr's services for customer service or moderation but another tool so this is sort of a wasted expense in that realm.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Engagement

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Audience Manager
8.2
Sprinklr Modern Engagement
7.5

Likelihood to Renew

Adobe Audience Manager
Sprinklr Modern Engagement
8.5

Usability

Adobe Audience Manager
8.5
Sprinklr Modern Engagement
8.0

Reliability and Availability

Adobe Audience Manager
Sprinklr Modern Engagement
9.1

Performance

Adobe Audience Manager
Sprinklr Modern Engagement
8.2

Support Rating

Adobe Audience Manager
8.0
Sprinklr Modern Engagement
6.5

In-Person Training

Adobe Audience Manager
Sprinklr Modern Engagement
7.0

Online Training

Adobe Audience Manager
Sprinklr Modern Engagement
8.4

Implementation Rating

Adobe Audience Manager
Sprinklr Modern Engagement
9.0

Scalability

Adobe Audience Manager
Sprinklr Modern Engagement
8.2

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