What users are saying about
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Top Rated
670 Ratings
33 Ratings
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Score 8.2 out of 101

Tableau Server

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Top Rated
670 Ratings
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Score 8.1 out of 101

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Tableau Server

Tableau Server is extremely well suited for a company with a few dedicated analysts creating dashboards and reports for a few stakeholders. It is also great at handling a large amount of report viewers, but it is more expensive because you have to pay for each user.
Jacob Rasmussen profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Tableau Server
Collection of first-party data
Adobe Audience Manager
9.5
Tableau Server
Collection of third-party data
Adobe Audience Manager
9.0
Tableau Server
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Tableau Server

Data Classification

Adobe Audience Manager
8.5
Tableau Server
Audience taxonomy
Adobe Audience Manager
8.5
Tableau Server
Tag Management
Adobe Audience Manager
8.0
Tableau Server
Data Analysis Dashboard
Adobe Audience Manager
9.0
Tableau Server

Ad Network Integration

Adobe Audience Manager
8.0
Tableau Server
Data Transfer
Adobe Audience Manager
8.0
Tableau Server
DSP integration
Adobe Audience Manager
8.0
Tableau Server

DMP Analytics

Adobe Audience Manager
8.0
Tableau Server
Campaign Analytics
Adobe Audience Manager
7.5
Tableau Server
Audience Analytics
Adobe Audience Manager
8.5
Tableau Server

BI Standard Reporting

Adobe Audience Manager
Tableau Server
8.2
Pixel Perfect reports
Adobe Audience Manager
Tableau Server
8.6
Customizable dashboards
Adobe Audience Manager
Tableau Server
8.6
Report Formatting Templates
Adobe Audience Manager
Tableau Server
7.5

Ad-hoc Reporting

Adobe Audience Manager
Tableau Server
8.0
Drill-down analysis
Adobe Audience Manager
Tableau Server
8.0
Formatting capabilities
Adobe Audience Manager
Tableau Server
8.1
Integration with R or other statistical packages
Adobe Audience Manager
Tableau Server
7.5
Report sharing and collaboration
Adobe Audience Manager
Tableau Server
8.3

Report Output and Scheduling

Adobe Audience Manager
Tableau Server
7.7
Publish to Web
Adobe Audience Manager
Tableau Server
8.8
Publish to PDF
Adobe Audience Manager
Tableau Server
7.8
Report Versioning
Adobe Audience Manager
Tableau Server
7.7
Report Delivery Scheduling
Adobe Audience Manager
Tableau Server
8.4
Delivery to Remote Servers
Adobe Audience Manager
Tableau Server
5.6

Data Discovery and Visualization

Adobe Audience Manager
Tableau Server
7.6
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Audience Manager
Tableau Server
8.2
Location Analytics / Geographic Visualization
Adobe Audience Manager
Tableau Server
8.2
Predictive Analytics
Adobe Audience Manager
Tableau Server
6.5

Access Control and Security

Adobe Audience Manager
Tableau Server
8.1
Multi-User Support (named login)
Adobe Audience Manager
Tableau Server
8.1
Role-Based Security Model
Adobe Audience Manager
Tableau Server
8.1
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Audience Manager
Tableau Server
8.2
Single Sign-On (SSO)
Adobe Audience Manager
Tableau Server
8.1

Mobile Capabilities

Adobe Audience Manager
Tableau Server
7.7
Responsive Design for Web Access
Adobe Audience Manager
Tableau Server
7.5
Dedicated iOS Application
Adobe Audience Manager
Tableau Server
7.8
Dedicated Android Application
Adobe Audience Manager
Tableau Server
7.8
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Audience Manager
Tableau Server
7.8

Application Program Interfaces (APIs) / Embedding

Adobe Audience Manager
Tableau Server
6.7
REST API
Adobe Audience Manager
Tableau Server
7.8
Javascript API
Adobe Audience Manager
Tableau Server
7.7
iFrames
Adobe Audience Manager
Tableau Server
7.1
Java API
Adobe Audience Manager
Tableau Server
6.0
Themeable User Interface (UI)
Adobe Audience Manager
Tableau Server
6.3
Customizable Platform (Open Source)
Adobe Audience Manager
Tableau Server
5.1

Pros

Adobe Audience Manager

  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
Gaurav Gautam profile photo

Tableau Server

  • Tableau server's portal and general look is really convenient and pretty. Users feel comfortable using it.
  • The learning curve of Tableau Server from an end-user perspective is really short. For the creator of content, it is a little more complex but easy to learn. Tableau has really succeeded in creating a user-friendly software.
  • From an administration point of view, Tableau is great. Installation and housekeeping are really easy and quick.
  • Visuals are really appealing and will help "sell" your presentations.
  • Tableau allows connectivity to a huge selection of data sources and data formats.
  • Online training for software is free and of very good quality.
Mathieu Gaouette profile photo

Cons

Adobe Audience Manager

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo

Tableau Server

  • Tableau Server is sometimes referred to as simply Microsoft Excel with a power boost. I understand the reason analysts say this. It is because the software is almost exclusively a visualization software. If you're looking for truly advanced analytics combined with cutting-edge visualization, Tableau Server isn't it.
  • Tableau Server limits the type of graphs a user can create. There are numerous workarounds for different graph types, but they are not easy to implement.
  • Tableau Server can sometimes be slow to render graphics with lots of data and calculated fields.
Thomas Young profile photo

Likelihood to Renew

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Tableau Server

Tableau Server 10.0
Based on 20 answers
We will continue our use of Tableau server due to the following factors:- Cost effectiveness. This persists from year-to-year. Tableau consistently gives us the best value for the cost- Reliability. Tableau server has been rock-solid for our users, particularly during emergencies.- Innovation. You can bet that Tableau will release stable new versions on a regular basis.We have often experienced the need for a function in Tableau that will be included in a future release.
Henry Yennie profile photo

Usability

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Tableau Server

Tableau Server 9.0
Based on 11 answers
User experience is the most important factor to consider whenever considering capabilities for non-technical business users. If the learning curve is so steep business users must be advanced users to be productive, you hit the wall of diminishing returns, this is exceptionally true when it comes to analyzing data. Transforming data analysts into BI development experts shifts the focus of the analyst from analyzing data to mastering software. Tableau does a masterful job at minimizing the technology and maximizing the users understanding of their data.
Dwight Taylor profile photo

Reliability and Availability

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Tableau Server

Tableau Server 9.0
Based on 9 answers
Over the past few years our company has expanded the use of Tableau. We've moved from 250 interactors to well over 1500 server interactions during that timeframe. During the expansion interactors we've yet to expereince any significant degradation of service
George McCarrolle profile photo

Performance

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Tableau Server

Tableau Server 8.1
Based on 8 answers
While there are definitely cases where a user can do things that will make a particular worksheet or dashboard run slowly, overall the performance is extremely fast. The user experience of exploratory analysis particularly shines, there's nothing out there with the polish of Tableau.
Jonathan Drummey profile photo

Support

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Tableau Server

Tableau Server 9.1
Based on 12 answers
I think the folks that work in support are generally pretty good at what they do (when you get them on a WebEx). But the process of reporting issues to them and waiting for a response (via email only) is a hassle. I never understood why you can't just call them up and discuss the issues with them. It would take a handful of email exchanges before they would agree to a WebEx session. That was frustrating.
Mashhood Syed profile photo

In-Person Training

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Tableau Server

Tableau Server 8.0
Based on 4 answers
In our case, they hired a private third party consultant to train our dept. It was extremely boring and felt like it dragged on. Everything I learned was self taught so I was not really paying attention. But I do think that you can easily spend a week on the tool and go over every nook and cranny. We only had the consultant in for a day or two.
Mashhood Syed profile photo

Online Training

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Tableau Server

Tableau Server 9.0
Based on 9 answers
The Tableau website is full of videos that you can follow at your own pace. As a very small company with a Tableau install, access to these free resources was incredibly useful to allowing me to implement Tableau to its potential in a reasonable and proportionate manner.
Mel Stephenson profile photo

Implementation

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Tableau Server

Tableau Server 9.1
Based on 13 answers
My department was largely Excel and paper-based when I started, so there's been a tremendous amount of work to get the data into shape, so when I look at the overall implementation of our visualization and reporting infrastructure, I'm less satisfied. Tableau has been wonderful, the one place that would get me to a 10 is if it was easier to tune workbook performance on Tableau Server, there are a huge number of variables to deal with across the workbook/application/hardware stack. In a small environment like ours that takes more effort than I'd like.
Jonathan Drummey profile photo

Alternatives Considered

Adobe Audience Manager

We selected Adobe audience manager because of integrated experience we wanted to have with whole Adobe marketing cloud.
Gaurav Gautam profile photo

Tableau Server

There were a lot of reasons why we chose Tableau and the least is the cost but also the way Tableau stores data in the columnar fashion instead of in Cubes. We went through a painstaking selection process and at the end, came down to a couple of vendors and we ended up with the product that was least to pair up with Amazon Web Services to create a decent and cost-effective proof of concept and we landed with the solution we have today.
Siggy Tetteh, CSSGB, MBA, MCP profile photo

Return on Investment

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo

Tableau Server

  • It has helped improve reporting capabilities from traditional to modern ways to view data.
  • It has helped in terms of using new maps and charts for devices availability and which is unique and insightful.
  • Interactive features attracted our client to look up business intelligence and other areas.
Sachin Basappa profile photo

Pricing Details

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tableau Server

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Audience Manager
8.0
Tableau Server
8.4

Likelihood to Renew

Adobe Audience Manager
Tableau Server
10.0

Usability

Adobe Audience Manager
Tableau Server
9.0

Reliability and Availability

Adobe Audience Manager
Tableau Server
9.0

Performance

Adobe Audience Manager
Tableau Server
8.1

Support

Adobe Audience Manager
Tableau Server
9.1

In-Person Training

Adobe Audience Manager
Tableau Server
8.0

Online Training

Adobe Audience Manager
Tableau Server
9.0

Implementation

Adobe Audience Manager
Tableau Server
9.1

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