What users are saying about

Adobe Audience Manager vs Tableau Server

Adobe Audience Manager

31 Ratings

Tableau Server

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Top Rated
600 Ratings

Adobe Audience Manager

31 Ratings
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Score 7.8 out of 101

Based on 31 reviews and ratings

Tableau Server

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Top Rated
600 Ratings
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Score 8.2 out of 101

Based on 600 reviews and ratings

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.

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Matt LeMaire, B.A., M.A. profile photo
Matt LeMaire, B.A., M.A.
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Tableau Server

Tableau Server is awesome for creating easy to understand visualizations for busy executives. An analyst can be up and running with some cool visualizations fairly quickly. But, if you're thinking of using Tableau Server for real machine learning, this is not the tool.

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Thomas Young
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Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Tableau Server
—
Collection of first-party data
Adobe Audience Manager
9.5
Tableau Server
—
Collection of third-party data
Adobe Audience Manager
9.0
Tableau Server
—
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Tableau Server
—

Data Classification

Adobe Audience Manager
8.5
Tableau Server
—
Audience taxonomy
Adobe Audience Manager
8.5
Tableau Server
—
Tag Management
Adobe Audience Manager
8.0
Tableau Server
—
Data Analysis Dashboard
Adobe Audience Manager
9.0
Tableau Server
—

Ad Network Integration

Adobe Audience Manager
8.0
Tableau Server
—
Data Transfer
Adobe Audience Manager
8.0
Tableau Server
—
DSP integration
Adobe Audience Manager
8.0
Tableau Server
—

DMP Analytics

Adobe Audience Manager
8.0
Tableau Server
—
Campaign Analytics
Adobe Audience Manager
7.5
Tableau Server
—
Audience Analytics
Adobe Audience Manager
8.5
Tableau Server
—

BI Standard Reporting

Adobe Audience Manager
—
Tableau Server
8.3
Pixel Perfect reports
Adobe Audience Manager
—
Tableau Server
8.0
Customizable dashboards
Adobe Audience Manager
—
Tableau Server
8.8
Report Formatting Templates
Adobe Audience Manager
—
Tableau Server
8.0

Ad-hoc Reporting

Adobe Audience Manager
—
Tableau Server
8.2
Drill-down analysis
Adobe Audience Manager
—
Tableau Server
8.1
Formatting capabilities
Adobe Audience Manager
—
Tableau Server
8.2
Integration with R or other statistical packages
Adobe Audience Manager
—
Tableau Server
8.0
Report sharing and collaboration
Adobe Audience Manager
—
Tableau Server
8.4

Report Output and Scheduling

Adobe Audience Manager
—
Tableau Server
8.2
Publish to Web
Adobe Audience Manager
—
Tableau Server
9.1
Publish to PDF
Adobe Audience Manager
—
Tableau Server
8.1
Report Versioning
Adobe Audience Manager
—
Tableau Server
7.9
Report Delivery Scheduling
Adobe Audience Manager
—
Tableau Server
8.7
Delivery to Remote Servers
Adobe Audience Manager
—
Tableau Server
6.9

Data Discovery and Visualization

Adobe Audience Manager
—
Tableau Server
8.1
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Audience Manager
—
Tableau Server
8.5
Location Analytics / Geographic Visualization
Adobe Audience Manager
—
Tableau Server
8.6
Predictive Analytics
Adobe Audience Manager
—
Tableau Server
7.1

Access Control and Security

Adobe Audience Manager
—
Tableau Server
8.3
Multi-User Support (named login)
Adobe Audience Manager
—
Tableau Server
8.2
Role-Based Security Model
Adobe Audience Manager
—
Tableau Server
8.1
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Audience Manager
—
Tableau Server
8.4
Single Sign-On (SSO)
Adobe Audience Manager
—
Tableau Server
8.6

Mobile Capabilities

Adobe Audience Manager
—
Tableau Server
7.9
Responsive Design for Web Access
Adobe Audience Manager
—
Tableau Server
7.8
Dedicated iOS Application
Adobe Audience Manager
—
Tableau Server
7.9
Dedicated Android Application
Adobe Audience Manager
—
Tableau Server
7.7
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Audience Manager
—
Tableau Server
8.0

Application Program Interfaces (APIs) / Embedding

Adobe Audience Manager
—
Tableau Server
7.4
REST API
Adobe Audience Manager
—
Tableau Server
8.3
Javascript API
Adobe Audience Manager
—
Tableau Server
8.1
iFrames
Adobe Audience Manager
—
Tableau Server
7.8
Java API
Adobe Audience Manager
—
Tableau Server
7.1
Themeable User Interface (UI)
Adobe Audience Manager
—
Tableau Server
6.9
Customizable Platform (Open Source)
Adobe Audience Manager
—
Tableau Server
6.5

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

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Matt LeMaire, B.A., M.A. profile photo
Matt LeMaire, B.A., M.A.
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  • Tableau Server is compatible and flexible in terms of data connection and usage.
  • Tableau Server has the option of configuring on-site or cloud, which is excellent.
  • Tableau Server is economical and easily adaptive in nature.

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Sachin Basappa profile photo
Sachin Basappa
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Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.

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Matt LeMaire, B.A., M.A. profile photo
Matt LeMaire, B.A., M.A.
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  • While I have some thoughts for improvements in the Tableau Desktop application, the server environment is a powerful, growing, and improving software. No significant cons.

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Dan Colbert
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Tableau Server10.0
Based on 20 answers
We will continue our use of Tableau server due to the following factors:- Cost effectiveness. This persists from year-to-year. Tableau consistently gives us the best value for the cost- Reliability. Tableau server has been rock-solid for our users, particularly during emergencies.- Innovation. You can bet that Tableau will release stable new versions on a regular basis.We have often experienced the need for a function in Tableau that will be included in a future release.

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Henry Yennie
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Usability

No score
No answers yet
No answers on this topic
Tableau Server9.0
Based on 11 answers
I think the use case we described earlier about a non-technical user that was copying/pasting data into Word during emergencies is our best reason. This person had little technical ability, and the Tableau mobile solution powered by Tableau server completely resolved the issues. She has since become one of the most vocal proponents of Tableau.

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Henry Yennie
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Reliability and Availability

No score
No answers yet
No answers on this topic
Tableau Server9.0
Based on 9 answers
Desktop has always worked perfectly. Server sees occasional issues, most of which will be solved by the IT department learning more about the best way to administrate and maintain it.

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Torry Johnson
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Performance

No score
No answers yet
No answers on this topic
Tableau Server8.1
Based on 8 answers
Again, assuming that you are working with 100k rows of data or less, it works great. When you increase the number of rows of data by a magnitude of 5 or 10+, there is a significant deterioration in performance

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Mashhood Syed profile photo
Mashhood Syed
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Support

No score
No answers yet
No answers on this topic
Tableau Server9.1
Based on 12 answers
My support requests are rare, but, always acted on, and resolved, quickly.

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Charles Hooper profile photo
Charles Hooper
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In-Person Training

No score
No answers yet
No answers on this topic
Tableau Server8.0
Based on 4 answers
In our case, they hired a private third party consultant to train our dept. It was extremely boring and felt like it dragged on. Everything I learned was self taught so I was not really paying attention. But I do think that you can easily spend a week on the tool and go over every nook and cranny. We only had the consultant in for a day or two.

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Mashhood Syed
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Online Training

No score
No answers yet
No answers on this topic
Tableau Server9.0
Based on 9 answers
Tableau has excellent on-demand training material - web based and free....

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Charles Hooper
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Implementation

No score
No answers yet
No answers on this topic
Tableau Server9.1
Based on 13 answers
My department was largely Excel and paper-based when I started, so there's been a tremendous amount of work to get the data into shape, so when I look at the overall implementation of our visualization and reporting infrastructure, I'm less satisfied. Tableau has been wonderful, the one place that would get me to a 10 is if it was easier to tune workbook performance on Tableau Server, there are a huge number of variables to deal with across the workbook/application/hardware stack. In a small environment like ours that takes more effort than I'd like.

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Jonathan Drummey
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Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.

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Matt LeMaire, B.A., M.A. profile photo
Matt LeMaire, B.A., M.A.
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There were a lot of reasons why we chose Tableau and the least is the cost but also the way Tableau stores data in the columnar fashion instead of in Cubes. We went through a painstaking selection process and at the end, came down to a couple of vendors and we ended up with the product that was least to pair up with Amazon Web Services to create a decent and cost-effective proof of concept and we landed with the solution we have today.

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Siggy Tetteh, CSSGB, MBA, MCP
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Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.

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Matt LeMaire, B.A., M.A.
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  • We have standardized to use Tableau as BI Tool across the company which saved money by killing other BI tools
  • Enabling Tableau as an enterprise tool helped save time on user support for various tools

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Sandeep Munagala
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Pricing Details

Adobe Audience Manager

General
Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No
Additional Pricing Details
—

Adobe Audience Manager More Information

Tableau Server

General
Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
—

Tableau Server More Information

Pricing Info