Adobe Audience Manager vs Tableau Server

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

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• Self service publishing - Before Tableau Server, most reporting was done by central report writers on a request basis, and the backlog never ended. Now a great deal of the reporting is "self service" within the departments, freeing IT Business Intelligence (BI) staff to focus on the reporting tasks requiring more expertise.
• It is VERY easy for folks to publish their creations from Tableau Desktop directly to Tableau Server.
• Starting with "template" projects, many users don't have to have Tableau Desktop but can simply "clone" the template (data connections "baked in") and create new dashboards with nothing more than their browser. This is very cost effective.
• We have created several Enterprise Mobile Applications for iPhones/iPads and it is very easy to integrate analytics provided by Tableau Server into our custom in-house applications. This GREATLY simplifies the development of sophisticated mobile BA tools.

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• Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
• Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
• While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.

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• They are already moving toward not requiring any special desktop software to create dashboards from scratch. It will be nice when they finally get there. The biggest hassle we have with getting new Tableau users installed is that Tableau Desktop requires Admin rights on the PC to install. We don't generally allow that, so end users have to get PC support staff involved to do that installation. All of that goes away when Web UI users of Tableau Server can do everything folks with Tableau Desktop can do in terms of creating new projects from scratch.
• Tableau Server could be "Dockerized" allowing easier installation. Containerization is the wave of the future as opposed to "Full Stack" installations.

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• We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
• We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
• We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.

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• We have to reduce datasize in most cases
• Helps us to collaborate with one another
• We need to have copies of data in our own machine, when we need to append some extra features in our data

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