Adobe Audience Manager vs Tableau Server

• Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
• Rich information: AAM provide very rich third party and first party data about each customer/visitor.
• Intuitive user interface: With least training , one can easily start using AAM .

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• Tableau server's portal and general look is really convenient and pretty. Users feel comfortable using it.
• The learning curve of Tableau Server from an end-user perspective is really short. For the creator of content, it is a little more complex but easy to learn. Tableau has really succeeded in creating a user-friendly software.
• From an administration point of view, Tableau is great. Installation and housekeeping are really easy and quick.
• Visuals are really appealing and will help "sell" your presentations.
• Tableau allows connectivity to a huge selection of data sources and data formats.
• Online training for software is free and of very good quality.

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• Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
• Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
• While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.

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• Tableau Server is sometimes referred to as simply Microsoft Excel with a power boost. I understand the reason analysts say this. It is because the software is almost exclusively a visualization software. If you're looking for truly advanced analytics combined with cutting-edge visualization, Tableau Server isn't it.
• Tableau Server limits the type of graphs a user can create. There are numerous workarounds for different graph types, but they are not easy to implement.
• Tableau Server can sometimes be slow to render graphics with lots of data and calculated fields.

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• We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
• We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
• We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.

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• It has helped improve reporting capabilities from traditional to modern ways to view data.
• It has helped in terms of using new maps and charts for devices availability and which is unique and insightful.
• Interactive features attracted our client to look up business intelligence and other areas.

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