What users are saying about

Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

Tealium AudienceStream

18 Ratings
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Tealium AudienceStream

Tealium AudienceStream is great if the user has familiarity with competitors like Azure, AWS, etc. But I would not recommend it to a beginner looking to leap into consumer data analytics in a company. The reason being is that at first glance the dashboard has too many options and while that seems to be an ironic statement, it would be easier for a beginner to get lost at this phase. An ideal person I would recommend this to would be an individual with intermediate knowledge of similar CRM software with a passion for learning in an environment that is interested in capturing that data.
Jorge Guevara, EIT profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Tealium AudienceStream
Collection of first-party data
Adobe Audience Manager
9.5
Tealium AudienceStream
Collection of third-party data
Adobe Audience Manager
9.0
Tealium AudienceStream
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Tealium AudienceStream

Data Classification

Adobe Audience Manager
8.5
Tealium AudienceStream
Audience taxonomy
Adobe Audience Manager
8.5
Tealium AudienceStream
Tag Management
Adobe Audience Manager
8.0
Tealium AudienceStream
Data Analysis Dashboard
Adobe Audience Manager
9.0
Tealium AudienceStream

Ad Network Integration

Adobe Audience Manager
8.0
Tealium AudienceStream
Data Transfer
Adobe Audience Manager
8.0
Tealium AudienceStream
DSP integration
Adobe Audience Manager
8.0
Tealium AudienceStream

DMP Analytics

Adobe Audience Manager
8.0
Tealium AudienceStream
Campaign Analytics
Adobe Audience Manager
7.5
Tealium AudienceStream
Audience Analytics
Adobe Audience Manager
8.5
Tealium AudienceStream

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Relationship links. In data management in predictive consumer behavior, there are many variables that may affect whether a customer may come back. In Oil & Gas these "One-Time Customers" aren't really one time but often different companies that buy through each other. Having customers like these is difficult because it becomes near impossible to keep track of their needs. Tealium change this by spotting similar buying patterns as well as similar locations and times for buying.
  • Mobility and connected devices is one of Tealium AudienceStream's major strong points. No longer are people tied to a computer to receive feedback, but we can pull up necessary analytics on-the-go during a meeting, to see things in real time. There is nothing stronger than this, it keeps employees engaged and it minimizes the burden of having to go in and manually look for a data file.
  • Intuitive Dashboard. While this point may seem superficial, there are many softwares that are absolutely powerful in data analytics but completely botch the user interface and dashboard. There is no second guessing or "I wonder what this button does" type of thought processes when you use AudienceStream. It is a program that feels natural to use with intuitive colors and graphs.
Jorge Guevara, EIT profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • AudienceStream is a complicated tool. There are places where it would be nice to be able to do some simple tasks with out having to go through so many hoops.
  • The reports showing how much data that has been shared with partners could use more features. The dashboards are cool, but details are better.
  • Currently, the connectors only give details about what is going on with a tag if the tag is broken. It would be nice to see that detail for tags that are working as expected.
Jer Tippets profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
We looked at the Adobe solutions, Ensighten and Qubit, we choose Tealium because of value of having everything integrated. Plus we were an early adopter of Tealium's tag management and I was pleased with how that tool has matured over the last 3 years.
James Hunkele profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • We have been focusing on how we will use AudienceStream long term, but we have done a test that proved by knowing our users browse patterns, we can realize a 2% lift in sales for those segments.
  • We also want to use audience stream to funnel user data to our in-store pos system, with over 1,000 stores it is important for us to reach customers across channels.
James Hunkele profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Tealium AudienceStream

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details