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31 Ratings
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Score 7.8 out of 101
18 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Tealium AudienceStream

Do you have a technical resource who understands audience segmentation, first-party data and e-comm/page attributes
Igor Krakovsky profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Tealium AudienceStream
Collection of first-party data
Adobe Audience Manager
9.5
Tealium AudienceStream
Collection of third-party data
Adobe Audience Manager
9.0
Tealium AudienceStream
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Tealium AudienceStream

Data Classification

Adobe Audience Manager
8.5
Tealium AudienceStream
Audience taxonomy
Adobe Audience Manager
8.5
Tealium AudienceStream
Tag Management
Adobe Audience Manager
8.0
Tealium AudienceStream
Data Analysis Dashboard
Adobe Audience Manager
9.0
Tealium AudienceStream

Ad Network Integration

Adobe Audience Manager
8.0
Tealium AudienceStream
Data Transfer
Adobe Audience Manager
8.0
Tealium AudienceStream
DSP integration
Adobe Audience Manager
8.0
Tealium AudienceStream

DMP Analytics

Adobe Audience Manager
8.0
Tealium AudienceStream
Campaign Analytics
Adobe Audience Manager
7.5
Tealium AudienceStream
Audience Analytics
Adobe Audience Manager
8.5
Tealium AudienceStream

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Visitor device stitching, provided the client has some sort of login.
  • Email scraping/aggregation for Cart/Product Page Abandonment campaigns with our ESP.
  • Creating granular set of audience targets using our first-party data and ability to take action on these audiences for Display, Email, Social and Mobile.
Igor Krakovsky profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Training should be improved. Given that AudienceStream is a very robust tool, organizations will need to hire a tech-savvy/developer-type resources to administer the tool.
  • Including Audience Templates, similar to how Google Analytics provides templated reports and segments. For example, I would create audience templates based on following categories: Prospecting Display, Retargeting, Cart/Browser Abandonment, Personalization, etc.
  • This would allow companies onboarding the tool to quickly create audiences based on pre-built templates and start testing vs. struggling to figure out the tool first.
Igor Krakovsky profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
Can't compare.
Igor Krakovsky profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience.
  • A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move.
Jorge Guevara, EIT profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Tealium AudienceStream

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details