What users are saying about
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Top Rated
58 Ratings
112 Ratings

Adobe Audience Manager

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Top Rated
58 Ratings
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Score 8.3 out of 100
112 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Tealium iQ

The scenarios where a tag management solution is appropriate are:
  • Your marketing team needs to move faster on actionable data than your IT team can deploy tags.
  • You want to give your marketing team the power and responsibility of managing and deploying analytics tags.
  • Vendor tags are interfering with site performance or uptime and you wish to have an easy "off" switch.
One key question to ask is: "Do I need assistance with the technical implementation of the data layer?". And if you do, "how much assistance?". Another question is "does our marketing team need direction on a data layer or tagging strategy?" Tealium excels at these areas because of their excellent support before, during, and after implementation.
David Gailey | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Adobe Audience Manager
8.0
Tealium iQ
Collection of first-party data
Adobe Audience Manager
8.4
Tealium iQ
Collection of third-party data
Adobe Audience Manager
7.8
Tealium iQ
Access to Third-party Data Providers
Adobe Audience Manager
7.8
Tealium iQ

Data Classification

Adobe Audience Manager
8.3
Tealium iQ
Audience taxonomy
Adobe Audience Manager
8.5
Tealium iQ
Tag Management
Adobe Audience Manager
8.3
Tealium iQ
Data Analysis Dashboard
Adobe Audience Manager
8.2
Tealium iQ

Ad Network Integration

Adobe Audience Manager
8.2
Tealium iQ
Data Transfer
Adobe Audience Manager
8.1
Tealium iQ
DSP integration
Adobe Audience Manager
8.3
Tealium iQ

DMP Analytics

Adobe Audience Manager
8.7
Tealium iQ
Campaign Analytics
Adobe Audience Manager
8.4
Tealium iQ
Audience Analytics
Adobe Audience Manager
8.9
Tealium iQ

Security

Adobe Audience Manager
Tealium iQ
8.8
Role-based user permissions
Adobe Audience Manager
Tealium iQ
8.8

Tag Management

Adobe Audience Manager
Tealium iQ
7.7
Tag library
Adobe Audience Manager
Tealium iQ
8.6
Tag variable mapping
Adobe Audience Manager
Tealium iQ
8.5
Ease of writing custom tags
Adobe Audience Manager
Tealium iQ
6.8
Rules-driven tag execution
Adobe Audience Manager
Tealium iQ
7.6
Tag performance monitoring
Adobe Audience Manager
Tealium iQ
6.8
Improved page load times
Adobe Audience Manager
Tealium iQ
6.3
Mobile app tagging
Adobe Audience Manager
Tealium iQ
8.1
Library of JavaScript extensions
Adobe Audience Manager
Tealium iQ
8.7

Data Management & Integrity

Adobe Audience Manager
Tealium iQ
8.8
Event tracking
Adobe Audience Manager
Tealium iQ
8.8
Mobile event tracking
Adobe Audience Manager
Tealium iQ
9.0
Data distribution management
Adobe Audience Manager
Tealium iQ
8.9
Universal data layer
Adobe Audience Manager
Tealium iQ
9.1
Automated error checking
Adobe Audience Manager
Tealium iQ
8.2

Pros

Adobe Audience Manager

  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
Gaurav Gautam | TrustRadius Reviewer

Tealium iQ

  • Allows us to stay nimble and focus on limited developer resources to other more critical development tasks.
  • By have the flexibility to add, but also to remove tags easily, you can ensure your site speed doesn't suffer from forgotten tags still on the site.
Kelly Saux | TrustRadius Reviewer

Cons

Adobe Audience Manager

  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Muhammad Hafeez | TrustRadius Reviewer

Tealium iQ

  • Tealium iQ can be an intimidating solution to understand and use. So, it is highly valuable to have walkthroughs and setup wizards that reduce that barrier of entry to the solution.
  • Communicating out the latest changes and ways to leverage them is a constant challenge for Tealium given the rapid release of features. Making sure this messaging is clear by leveraging a mobile Tealium Customer Application like that used for Digital Velocity to communicate out the latest and greatest changes may be an opportunity.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 9.6
Based on 14 answers
Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
Anonymous | TrustRadius Reviewer

Usability

Adobe Audience Manager

Adobe Audience Manager 8.5
Based on 13 answers
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Ashley Willis | TrustRadius Reviewer

Tealium iQ

Tealium iQ 9.0
Based on 6 answers
Tealium is very straight forward and transparent in its tool interface. It does a good job of providing information and resources around every function of the tool. This allows a user to be comforted knowing there is a wealth of information surrounding any specific action in the tool for a user to rely on
David Campanella | TrustRadius Reviewer

Performance

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 9.0
Based on 2 answers
Great user interface. Easy to use. Very responsive.
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Audience Manager

Adobe Audience Manager 8.0
Based on 13 answers
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Kevin Sohel | TrustRadius Reviewer

Tealium iQ

Tealium iQ 10.0
Based on 2 answers
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Jeremy Myers | TrustRadius Reviewer

Implementation Rating

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 7.0
Based on 1 answer
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Jeremy Myers | TrustRadius Reviewer

Alternatives Considered

Adobe Audience Manager

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Anonymous | TrustRadius Reviewer

Tealium iQ

Tealium is the only tag management system I've personally used, but it's way better than our websites' former tagging systems (autotagging or WebTrends) because it gives us the flexibility to rename key/value pairs so our data is intuitive and easily understandable for an end user.
Courtney Craig | TrustRadius Reviewer

Return on Investment

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Tealium iQ

  • We haven't recognized all of the benefits yet, since we're still working on implementation, but our last set of tags deployed (Quantcast, Criteo) were quite painful to implement. Once we get our Tealium data layer properly implemented, we're looking forward to the day where we can deploy a new tag for a display vendor with a few clicks.
  • Just having a paid option is a nice improvement over Google's free product, which means support is non-existent. Our business is at the point where paying for support is preferable to free product.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tealium iQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Audience Manager
8.2
Tealium iQ
7.6

Likelihood to Renew

Adobe Audience Manager
Tealium iQ
9.6

Usability

Adobe Audience Manager
8.5
Tealium iQ
9.0

Performance

Adobe Audience Manager
Tealium iQ
9.0

Support Rating

Adobe Audience Manager
8.0
Tealium iQ
10.0

Implementation Rating

Adobe Audience Manager
Tealium iQ
7.0

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