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31 Ratings
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Score 7.8 out of 101
101 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Tealium iQ

Anyone with an ecommerce site that partakes in paid marketing campaigns will undoubtedly benefit from Tealium iQ Tag Management System. If you care about data, analytics, and tracking, chances are you'll find the tool very valuable.
Kelly Saux profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Tealium iQ
Collection of first-party data
Adobe Audience Manager
9.5
Tealium iQ
Collection of third-party data
Adobe Audience Manager
9.0
Tealium iQ
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Tealium iQ

Data Classification

Adobe Audience Manager
8.5
Tealium iQ
Audience taxonomy
Adobe Audience Manager
8.5
Tealium iQ
Tag Management
Adobe Audience Manager
8.0
Tealium iQ
Data Analysis Dashboard
Adobe Audience Manager
9.0
Tealium iQ

Ad Network Integration

Adobe Audience Manager
8.0
Tealium iQ
Data Transfer
Adobe Audience Manager
8.0
Tealium iQ
DSP integration
Adobe Audience Manager
8.0
Tealium iQ

DMP Analytics

Adobe Audience Manager
8.0
Tealium iQ
Campaign Analytics
Adobe Audience Manager
7.5
Tealium iQ
Audience Analytics
Adobe Audience Manager
8.5
Tealium iQ

Security

Adobe Audience Manager
Tealium iQ
8.5
Role-based user permissions
Adobe Audience Manager
Tealium iQ
8.5

Tag Management

Adobe Audience Manager
Tealium iQ
8.1
Tag library
Adobe Audience Manager
Tealium iQ
8.5
Tag variable mapping
Adobe Audience Manager
Tealium iQ
8.5
Ease of writing custom tags
Adobe Audience Manager
Tealium iQ
7.0
Rules-driven tag execution
Adobe Audience Manager
Tealium iQ
8.5
Tag performance monitoring
Adobe Audience Manager
Tealium iQ
9.0
Improved page load times
Adobe Audience Manager
Tealium iQ
7.0
Mobile app tagging
Adobe Audience Manager
Tealium iQ
9.0
Library of JavaScript extensions
Adobe Audience Manager
Tealium iQ
7.5

Data Management & Integrity

Adobe Audience Manager
Tealium iQ
7.2
Event tracking
Adobe Audience Manager
Tealium iQ
8.0
Mobile event tracking
Adobe Audience Manager
Tealium iQ
8.0
Data distribution management
Adobe Audience Manager
Tealium iQ
6.0
Universal data layer
Adobe Audience Manager
Tealium iQ
8.0
Automated error checking
Adobe Audience Manager
Tealium iQ
6.0

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • The user interface is easier to use and organizationally more helpful than that of other tag management solutions.
  • The versioning system provides a nice diagram to minimize confusion when trying to trace a particular change/version
  • The Tealium support team is by far one of the biggest benefits. The are friendly, helpful, and quick to respond. We've had some bad experiences with vendors that thought they knew GTM but ended up breaking our site several times. With Tealium, it is their product, and they know it best. We haven't had any site problems as a result.
  • The Teamium team is great at onboarding. They do an analysis of current analytics tagging and suggest a tagging strategy for the UDO. The UDO is a universal data object that holds relevant data for any given page. This is the same concept as Googel TagManager's data layer. However, the Tealium team is right there guiding the implementation team through the process. They then end with an audit and training to make sure everything is good to go live. There is no endless Googling about what might be the best way to implement something.
  • Tealium's tag marketplace is where you can find a smorgasbord of vendor tags. We only ran into one vendor tag they didn't have from an obscure vendor. Their solution to this: they were happy to write us a tag and add it to the tag marketplace! Tealium really does pamper their clients and are always willing to help.
David Gailey profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • I would say a quick and easy way to have jQuery pre written for extended tracking functionality that may be a common request. Users would then just fill in the missing pieces based off of their site design
Nathan Normand profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Tealium iQ9.6
Based on 14 answers
Very satisfied with the product and the service.
Areef Ahamad profile photo

Usability

No score
No answers yet
No answers on this topic
Tealium iQ8.5
Based on 5 answers
No interface is perfect and the lack of a mobile interface has been an issue on one or two instances.
Jeremy Myers profile photo

Performance

No score
No answers yet
No answers on this topic
Tealium iQ9.0
Based on 2 answers
Great user interface. Easy to use. Very responsive.
No photo available

Support

No score
No answers yet
No answers on this topic
Tealium iQ10.0
Based on 1 answer
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Jeremy Myers profile photo

Implementation

No score
No answers yet
No answers on this topic
Tealium iQ7.0
Based on 1 answer
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Jeremy Myers profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
Better support, more features, good partnerships.
Vijayraghav Nerella profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Brought IT and Marketing together
Vijayraghav Nerella profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Tealium iQ

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details