What users are saying about

Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

Tealium iQ

97 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Tealium iQ

The scenarios where a tag management solution is appropriate are:
  • Your marketing team needs to move faster on actionable data than your IT team can deploy tags.
  • You want to give your marketing team the power and responsibility of managing and deploying analytics tags.
  • Vendor tags are interfering with site performance or uptime and you wish to have an easy "off" switch.
One key question to ask is: "Do I need assistance with the technical implementation of the data layer?". And if you do, "how much assistance?". Another question is "does our marketing team need direction on a data layer or tagging strategy?" Tealium excels at these areas because of their excellent support before, during, and after implementation.
David Gailey profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Tealium iQ
Collection of first-party data
Adobe Audience Manager
9.5
Tealium iQ
Collection of third-party data
Adobe Audience Manager
9.0
Tealium iQ
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Tealium iQ

Data Classification

Adobe Audience Manager
8.5
Tealium iQ
Audience taxonomy
Adobe Audience Manager
8.5
Tealium iQ
Tag Management
Adobe Audience Manager
8.0
Tealium iQ
Data Analysis Dashboard
Adobe Audience Manager
9.0
Tealium iQ

Ad Network Integration

Adobe Audience Manager
8.0
Tealium iQ
Data Transfer
Adobe Audience Manager
8.0
Tealium iQ
DSP integration
Adobe Audience Manager
8.0
Tealium iQ

DMP Analytics

Adobe Audience Manager
8.0
Tealium iQ
Campaign Analytics
Adobe Audience Manager
7.5
Tealium iQ
Audience Analytics
Adobe Audience Manager
8.5
Tealium iQ

Security

Adobe Audience Manager
Tealium iQ
10.0
Role-based user permissions
Adobe Audience Manager
Tealium iQ
10.0

Tag Management

Adobe Audience Manager
Tealium iQ
9.1
Tag library
Adobe Audience Manager
Tealium iQ
10.0
Tag variable mapping
Adobe Audience Manager
Tealium iQ
10.0
Ease of writing custom tags
Adobe Audience Manager
Tealium iQ
7.0
Rules-driven tag execution
Adobe Audience Manager
Tealium iQ
10.0
Tag performance monitoring
Adobe Audience Manager
Tealium iQ
9.0
Improved page load times
Adobe Audience Manager
Tealium iQ
9.0
Mobile app tagging
Adobe Audience Manager
Tealium iQ
9.0
Library of JavaScript extensions
Adobe Audience Manager
Tealium iQ
9.0

Data Management & Integrity

Adobe Audience Manager
Tealium iQ
9.4
Event tracking
Adobe Audience Manager
Tealium iQ
10.0
Mobile event tracking
Adobe Audience Manager
Tealium iQ
10.0
Data distribution management
Adobe Audience Manager
Tealium iQ
9.0
Universal data layer
Adobe Audience Manager
Tealium iQ
10.0
Automated error checking
Adobe Audience Manager
Tealium iQ
8.0

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Reuse data.
  • Gives marketers and product owners the agility they need to use the data and deploy solutions.
  • Gives IT full control over which data is delivered and how, independently of the tool that will use it.
  • Tool agnostic.
Jordi Roura i Rabat profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • While the UI is great, it can be a little overwhelming. I am not sure there is much that can be improved. I think it just requires some good training.
Mark Jaggers profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Tealium iQ9.6
Based on 14 answers
Our relationship with Tealium has been terrific. They are a key partner for our business and haven't let us down yet.
Jeremy Myers profile photo

Usability

No score
No answers yet
No answers on this topic
Tealium iQ8.5
Based on 5 answers
The user interface is very well thought out, using human readable names and explanations to explain what each thing does. It's very easy to get familiar with it.
Jordi Roura i Rabat profile photo

Performance

No score
No answers yet
No answers on this topic
Tealium iQ9.0
Based on 2 answers
Great user interface. Easy to use. Very responsive.
No photo available

Support

No score
No answers yet
No answers on this topic
Tealium iQ10.0
Based on 1 answer
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Jeremy Myers profile photo

Implementation

No score
No answers yet
No answers on this topic
Tealium iQ7.0
Based on 1 answer
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Jeremy Myers profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
Tealium is a game changer for my company
Nathan Normand profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Improved control over tags.
  • Way less dev time on implementation of tags.
  • Control of different marketing tags in one tool is great.
No photo available

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Tealium iQ

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details