Likelihood to Recommend If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
Read full review Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
Read full review Pros We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts. By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience. Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics. Read full review Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools. Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know. Read full review Cons Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields. The AdWords integration is not easy to do. UI is sometimes slow and doesn't load Analyticals for more than 24 hours. Read full review Higher inventories for audience targeting Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains More dynamism to achieve better performance in campaigns Read full review Usability Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Read full review Support Rating AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Read full review Alternatives Considered I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Read full review Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
Read full review Return on Investment Overall a Positive Return for Business who go All in on the Adobe Stack Solid work for brokering and anonymously sharing data between first and second parties The death of TRUE 3rd party data has lessened the effectiveness of all DMPs Read full review AdTech helps us determine where to steer our audience, and where to project our next campaign. AdTech helps us view data based on user likes, clicks, and analyze trends among our audience. What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary. Read full review ScreenShots