What users are saying about
58 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

I feel that Adobe Business Catalyst (BC) is best suited to small businesses and free lance designers reselling to small businesses. The whole interface is very personal and easy to use from an inexperienced perspective. This makes it a perfect platform for small business websites or even portfolio websites. Its lack of different server side protocols and languages makes it perfect for the small scale web implementation.
Dan Butler profile photo

Apptha Marketplace

Apptha Marketplace has some good features, like data input through photos (happens quickly as well), but the interface on the website makes the process more confusing than it needs to be.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Apptha Marketplace
WYSIWYG email editor
Adobe Business Catalyst
2.5
Apptha Marketplace
Dynamic content
Adobe Business Catalyst
9.0
Apptha Marketplace
Ability to test dynamic content
Adobe Business Catalyst
7.6
Apptha Marketplace
Landing pages
Adobe Business Catalyst
6.7
Apptha Marketplace
A/B testing
Adobe Business Catalyst
7.0
Apptha Marketplace
Mobile optimization
Adobe Business Catalyst
8.0
Apptha Marketplace
Email deliverability
Adobe Business Catalyst
8.1
Apptha Marketplace
List management
Adobe Business Catalyst
3.2
Apptha Marketplace
Triggered drip sequences
Adobe Business Catalyst
6.8
Apptha Marketplace

Lead Management

Adobe Business Catalyst
1.8
Apptha Marketplace
Lead nurturing
Adobe Business Catalyst
1.8
Apptha Marketplace
Lead scoring and grading
Adobe Business Catalyst
2.2
Apptha Marketplace
Data quality management
Adobe Business Catalyst
1.5
Apptha Marketplace
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
Apptha Marketplace

Campaign Management

Adobe Business Catalyst
2.4
Apptha Marketplace
Calendaring
Adobe Business Catalyst
2.5
Apptha Marketplace
Event/webinar marketing
Adobe Business Catalyst
2.3
Apptha Marketplace

Social Media Marketing

Adobe Business Catalyst
8.2
Apptha Marketplace
Social sharing and campaigns
Adobe Business Catalyst
7.8
Apptha Marketplace
Social profile integration
Adobe Business Catalyst
8.6
Apptha Marketplace

Reporting & Analytics

Adobe Business Catalyst
7.1
Apptha Marketplace
Dashboards
Adobe Business Catalyst
8.0
Apptha Marketplace
Standard reports
Adobe Business Catalyst
7.1
Apptha Marketplace
Custom reports
Adobe Business Catalyst
6.1
Apptha Marketplace

Platform & Infrastructure

Adobe Business Catalyst
6.4
Apptha Marketplace
API
Adobe Business Catalyst
7.1
Apptha Marketplace
Role-based workflow & approvals
Adobe Business Catalyst
7.0
Apptha Marketplace
Customizability
Adobe Business Catalyst
6.0
Apptha Marketplace
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Apptha Marketplace

Pros

  • Blogs are one of the best ways to generate new content and gain organic rankings with search engines. Business Catalyst's built in blog engine allows users to have their blog resident on their website instead of having to maintain to two sites. This helps to keep the website fresh and builds SEO.
  • Business Catalyst provides a comprehensive Email Marketing module. Users can create and schedule email series. BC also allows for other modules to be placed within the email so that as you update content on your website you are also populating your email newsletter.
  • Although not a feature of Business Catalyst itself, there is a great community of BC partners that support one another. The community shares their knowledge and successes as well as their trials and tribulations. The community happily welcomes new partners without condition or judgement. Through the knowledge shared partners can learn about the platform itself, site building in general, tips on working with clients and how to build their own business.
  • Business Catalyst support is excellent. Being able to chat with support in real time while you are talking a client through a problem is a great asset.
  • The Web Apps module is a powerful feature which allows users to add content to the site while locking in the design. Users simply fill out a form and the information is added to the site perfectly formatted.
  • The ability to replicate sites allows partners to reproduce a successful site thereby reducing build time and increasing productivity and profits.
Pauline Kraus profile photo
  • Categorizes users well.
  • Cool software and interface for inputting documents (business cards).
No photo available

Cons

  • I love web apps but it can be time consuming to get the bulk import file just right the first time
  • Support is good, but the effort to research can be massive for unusual issues
  • Metadata on blog posts and pages can require lots of content editing at a slow pace
Kristi Millsap, MBA profile photo
  • The connection between the contact and "opportunity" is vague and difficult to initially understand. Perhaps each contact should simply have a comprehensive list called "measurable actions" which includes all calls, emails, voicemails, conversations, etc. to be cataloged.
No photo available

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
It's a robust and reliable product.
Nancy Sheridan profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

More reliable; more integrated tools
Nancy Sheridan profile photo
No answers on this topic

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Adobe Business Catalyst allows us to offer our clients a custom design, custom functionality with the use of web apps, and the ability to easily update their websites.
Debra Scarpa profile photo
No answers on this topic

Screenshots

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Apptha Marketplace

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details