What users are saying about

Adobe Business Catalyst

58 Ratings
Score 7.8 out of 101

Apptha Marketplace

3 Ratings
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor profile photo

Apptha Marketplace

Apptha Marketplace has some good features, like data input through photos (happens quickly as well), but the interface on the website makes the process more confusing than it needs to be.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Apptha Marketplace
WYSIWYG email editor
Adobe Business Catalyst
2.7
Apptha Marketplace
Dynamic content
Adobe Business Catalyst
8.9
Apptha Marketplace
Ability to test dynamic content
Adobe Business Catalyst
7.3
Apptha Marketplace
Landing pages
Adobe Business Catalyst
6.6
Apptha Marketplace
A/B testing
Adobe Business Catalyst
7.0
Apptha Marketplace
Mobile optimization
Adobe Business Catalyst
8.0
Apptha Marketplace
Email deliverability
Adobe Business Catalyst
8.2
Apptha Marketplace
List management
Adobe Business Catalyst
3.3
Apptha Marketplace
Triggered drip sequences
Adobe Business Catalyst
6.8
Apptha Marketplace

Lead Management

Adobe Business Catalyst
1.9
Apptha Marketplace
Lead nurturing
Adobe Business Catalyst
1.9
Apptha Marketplace
Lead scoring and grading
Adobe Business Catalyst
2.3
Apptha Marketplace
Data quality management
Adobe Business Catalyst
1.5
Apptha Marketplace
Automated sales alerts and tasks
Adobe Business Catalyst
1.9
Apptha Marketplace

Campaign Management

Adobe Business Catalyst
2.5
Apptha Marketplace
Calendaring
Adobe Business Catalyst
2.6
Apptha Marketplace
Event/webinar marketing
Adobe Business Catalyst
2.4
Apptha Marketplace

Social Media Marketing

Adobe Business Catalyst
8.2
Apptha Marketplace
Social sharing and campaigns
Adobe Business Catalyst
7.8
Apptha Marketplace
Social profile integration
Adobe Business Catalyst
8.6
Apptha Marketplace

Reporting & Analytics

Adobe Business Catalyst
7.1
Apptha Marketplace
Dashboards
Adobe Business Catalyst
8.1
Apptha Marketplace
Standard reports
Adobe Business Catalyst
7.1
Apptha Marketplace
Custom reports
Adobe Business Catalyst
6.2
Apptha Marketplace

Platform & Infrastructure

Adobe Business Catalyst
6.3
Apptha Marketplace
API
Adobe Business Catalyst
6.7
Apptha Marketplace
Role-based workflow & approvals
Adobe Business Catalyst
7.1
Apptha Marketplace
Customizability
Adobe Business Catalyst
6.1
Apptha Marketplace
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Apptha Marketplace

Pros

  • Server Uptime is good
  • Online Chat is good
  • Security is good
  • Technical Service is good
Richard Taylor profile photo
  • Categorizes users well.
  • Cool software and interface for inputting documents (business cards).
No photo available

Cons

  • I love web apps but it can be time consuming to get the bulk import file just right the first time
  • Support is good, but the effort to research can be massive for unusual issues
  • Metadata on blog posts and pages can require lots of content editing at a slow pace
Kristi Millsap, MBA profile photo
  • The connection between the contact and "opportunity" is vague and difficult to initially understand. Perhaps each contact should simply have a comprehensive list called "measurable actions" which includes all calls, emails, voicemails, conversations, etc. to be cataloged.
No photo available

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
It's a robust and reliable product.
Nancy Sheridan profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

More reliable; more integrated tools
Nancy Sheridan profile photo
No answers on this topic

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Complete reporting connecting dollars spent on marketing to dollars earned as revenue
  • Faster turn-around on ideas into market-ready content
  • Better service to clients through greater usability in account management
Kristi Millsap, MBA profile photo
No answers on this topic

Screenshots

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Apptha Marketplace

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details