What users are saying about

Adobe Business Catalyst

58 Ratings
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Score 7.8 out of 101

Custora

1 Ratings
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Score 9 out of 101

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Likelihood to Recommend

Adobe Business Catalyst

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor profile photo

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Custora
WYSIWYG email editor
Adobe Business Catalyst
2.6
Custora
Dynamic content
Adobe Business Catalyst
8.9
Custora
Ability to test dynamic content
Adobe Business Catalyst
7.4
Custora
Landing pages
Adobe Business Catalyst
6.7
Custora
A/B testing
Adobe Business Catalyst
7.0
Custora
Mobile optimization
Adobe Business Catalyst
8.0
Custora
Email deliverability
Adobe Business Catalyst
8.1
Custora
List management
Adobe Business Catalyst
3.2
Custora
Triggered drip sequences
Adobe Business Catalyst
6.8
Custora

Lead Management

Adobe Business Catalyst
1.8
Custora
Lead nurturing
Adobe Business Catalyst
1.8
Custora
Lead scoring and grading
Adobe Business Catalyst
2.3
Custora
Data quality management
Adobe Business Catalyst
1.5
Custora
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
Custora

Campaign Management

Adobe Business Catalyst
2.5
Custora
Calendaring
Adobe Business Catalyst
2.5
Custora
Event/webinar marketing
Adobe Business Catalyst
2.4
Custora

Social Media Marketing

Adobe Business Catalyst
8.2
Custora
Social sharing and campaigns
Adobe Business Catalyst
7.8
Custora
Social profile integration
Adobe Business Catalyst
8.6
Custora

Reporting & Analytics

Adobe Business Catalyst
7.1
Custora
Dashboards
Adobe Business Catalyst
8.0
Custora
Standard reports
Adobe Business Catalyst
7.1
Custora
Custom reports
Adobe Business Catalyst
6.1
Custora

Platform & Infrastructure

Adobe Business Catalyst
6.4
Custora
API
Adobe Business Catalyst
6.9
Custora
Role-based workflow & approvals
Adobe Business Catalyst
7.0
Custora
Customizability
Adobe Business Catalyst
6.1
Custora
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Custora

Sales Force Automation

Adobe Business Catalyst
Custora
8.5
Customer data management / contact management
Adobe Business Catalyst
Custora
9.0
Workflow management
Adobe Business Catalyst
Custora
8.0
Territory management
Adobe Business Catalyst
Custora
8.0
Integration with email client (e.g., Outlook or Gmail)
Adobe Business Catalyst
Custora
9.0

Customization

Adobe Business Catalyst
Custora
9.0
Custom fields
Adobe Business Catalyst
Custora
9.0
Custom objects
Adobe Business Catalyst
Custora
9.0
API for custom integration
Adobe Business Catalyst
Custora
9.0

Integrations with 3rd-party Software

Adobe Business Catalyst
Custora
9.0
Marketing automation
Adobe Business Catalyst
Custora
9.0

Pros

  • Extremely stable platform.
  • Very flexible with the modules and web apps features.
  • The development UI side of the platform makes it very comfortable and easy for front end coding.
Hudsen Smith profile photo
  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
No photo available

Cons

  • Better drill down of the reports & analytics feature.
  • Better integration and clarity with the CRM (Customer Relations Management) section.
  • More selection of HTML5/CSS3 Responsive templates.
Hudsen Smith profile photo
  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
No photo available

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
Adobe Business Catalyst is our go-to web CMS and, until something comes along that is a lot better, we're going to continue using it to develop our lead-generating websites.
Sean Parnell profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Business Catalyst9.7
Based on 4 answers
It's easy to log in; areas are well marked, and support is available if needed.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

More reliable; more integrated tools
Nancy Sheridan profile photo
Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
No photo available

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Complete reporting connecting dollars spent on marketing to dollars earned as revenue
  • Faster turn-around on ideas into market-ready content
  • Better service to clients through greater usability in account management
Kristi Millsap, MBA profile photo
  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
No photo available

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Custora

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details