58 Ratings
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Score 7.8 out of 101
5 Ratings
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Score 8.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

Business Catalyst is suited for most web development scenarios. May suggest other options if running a very large ecommerce store, or if they need very specific needs regarding custom coding on a website
Hudsen Smith profile photo

emfluence Marketing Platform

emfluence is good to use as a basic email marketing platform. I would advise that if someone would want very specific data from their email deployments, to look elsewhere.
Adam Pane profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
emfluence Marketing Platform
8.4
WYSIWYG email editor
Adobe Business Catalyst
2.5
emfluence Marketing Platform
8.5
Dynamic content
Adobe Business Catalyst
9.0
emfluence Marketing Platform
8.7
Ability to test dynamic content
Adobe Business Catalyst
7.6
emfluence Marketing Platform
8.5
Landing pages
Adobe Business Catalyst
6.7
emfluence Marketing Platform
8.5
A/B testing
Adobe Business Catalyst
7.0
emfluence Marketing Platform
8.7
Mobile optimization
Adobe Business Catalyst
8.0
emfluence Marketing Platform
8.0
Email deliverability
Adobe Business Catalyst
8.1
emfluence Marketing Platform
9.0
List management
Adobe Business Catalyst
3.2
emfluence Marketing Platform
8.0
Triggered drip sequences
Adobe Business Catalyst
6.8
emfluence Marketing Platform
8.0

Lead Management

Adobe Business Catalyst
1.8
emfluence Marketing Platform
8.0
Lead nurturing
Adobe Business Catalyst
1.8
emfluence Marketing Platform
8.0
Lead scoring and grading
Adobe Business Catalyst
2.2
emfluence Marketing Platform
7.0
Data quality management
Adobe Business Catalyst
1.4
emfluence Marketing Platform
9.0
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
emfluence Marketing Platform
8.0

Campaign Management

Adobe Business Catalyst
2.4
emfluence Marketing Platform
10.0
Calendaring
Adobe Business Catalyst
2.5
emfluence Marketing Platform
10.0
Event/webinar marketing
Adobe Business Catalyst
2.3
emfluence Marketing Platform
10.0

Social Media Marketing

Adobe Business Catalyst
8.2
emfluence Marketing Platform
10.0
Social sharing and campaigns
Adobe Business Catalyst
7.8
emfluence Marketing Platform
10.0
Social profile integration
Adobe Business Catalyst
8.6
emfluence Marketing Platform
10.0

Reporting & Analytics

Adobe Business Catalyst
7.1
emfluence Marketing Platform
8.4
Dashboards
Adobe Business Catalyst
8.0
emfluence Marketing Platform
8.5
Standard reports
Adobe Business Catalyst
7.1
emfluence Marketing Platform
8.5
Custom reports
Adobe Business Catalyst
6.1
emfluence Marketing Platform
8.2

Platform & Infrastructure

Adobe Business Catalyst
6.4
emfluence Marketing Platform
8.3
API
Adobe Business Catalyst
7.1
emfluence Marketing Platform
8.0
Role-based workflow & approvals
Adobe Business Catalyst
7.0
emfluence Marketing Platform
8.0
Customizability
Adobe Business Catalyst
6.0
emfluence Marketing Platform
9.0
Integration with Salesforce.com
Adobe Business Catalyst
5.5
emfluence Marketing Platform

Pros

  • The Web Apps element of Business Catalyst is unique among hosted CMS systems. It helps us solve unique challenges without involving heavy-duty programmers.
  • As a Hosted CMS, it has a lot of great features without a ton of cost or liability being taken on which is important to us.
  • BC has a growing developer community and has made significant upgrades over the past few years, which don't end up costing us more, and would be very expensive or time consuming in a traditional CMS
  • Our client's like that it is from "Adobe" and that it has Dreamweaver integration. This provides them with a level of comfort that helps us sell the project.
John Reitz profile photo
  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
Adam Pane profile photo

Cons

  • BusinessCatalyst is a hosted solution and some can view this as a negative due to not having access directly to the server.
  • Some of the BuisnessCatalyst modules seem to never be updated or improved upon and it seems almost impossible to extend them into solutions that don't exist.
  • The Photo Gallery module is really easy to get setup however it is really difficult to extend due to the lack of access to do so.
  • It lacks a tagging system that can be used to output content. Currently it has categories which can be used but I don't think the original intention was this due to there only being three tiers available for use.
Aaron Landry profile photo
  • The email builder is hit and miss. Sometimes it brings in outside code, even when I paste text that matches the format, which loses us time and money.
  • More control of email templates, it feel as if it is over simplified.
  • Reporting lacks some depth in information and tracking specific users.
Adam Pane profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
We don't think twice about working with Business Catalyst. This all-in-one platform allows us to efficiently run our web agency by deploying powerful web solutions to our clients that they can maintain and manage themselves. We spend less time developing and supporting our clients which allows us to focus on their business goals and marketing initiatives to help grow their business.
Scott Shefler profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Business Catalyst9.7
Based on 4 answers
It's easy to log in; areas are well marked, and support is available if needed.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Business Catalyst outperforms other CMS systems out there. Because it's a hosted content management system maintained by Adobe we have to spend less time worrying about server setup, maintenance, and security and more time building better websites. We also don't have to worry about system updates and upgrading to new features as these happen automatically. Performance also excels on Adobe Business Catalyst compared to Drupal, Wordpress and Joomla. In all, Adobe Business Catalyst, with it's predefined functionality allows us to build powerful websites more efficiently then the competitors out there.
Scott Shefler profile photo
It definitely does a better job for what we are doing for client than ClickDimensions, but Salesfusion is a platform that we ideally would like to use for all of our clients due to it's customization.
Adam Pane profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Better customer service
  • Increased efficiency in deploying websites
  • Customer satisfaction with the system
Scott Shefler profile photo
  • We always have a very high rate of open percentage, which usually lead to more registration. We can track that we can have a large uptick in registrations after certain emails have been sent.
  • The more results we can gather like social media clicks, shares and likes and the email opens we can share with sponsors, the more they will come back as a sponsor and also possibly be more investing in our organization.
Marla Hanover profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Business Catalyst Editions & Modules
Adobe Business Catalyst
Additional Pricing Details

emfluence Marketing Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$2,500*
1.  per installation.
emfluence Marketing Platform Editions & Modules
emfluence Marketing Platform
Edition
Up to 10,000 Active Emails
$5001
Up to 30,000 Active Emails
$6501
Up to 60,000 Active Emails
$8001
Up to 80,000 Active Emails
$1,0001
Up to 100,000 Active Emails
$1,2001
Up to 150,000 Active Emails
$1,5001
Up to 200,000 Active Emails
$1,8001
Up to 250,000 Active Emails
$2,0001
Up to 500,000 Active Emails
$3,2001
Up to 1,000,000 Active Emails
$4,2001
More than 1,000,000 Active Emails
Custom1
1. per month
Additional Pricing Details
The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.