Adobe Business Catalyst

58 Ratings
Score 7.8 out of 101

emfluence Marketing Platform

4 Ratings
Score 9 out of 101

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Likelihood to Recommend

Adobe Business Catalyst

Adobe Business Catalyst is an absolute rock-star for companies that want an all in one solution, who have limited budgets and/or little technical expertise. It will scale well and can grow with your company. It is more complex and more flexible than something like Wix, where your options are heavily limited, but less open than WordPress where you can use plug-ins and custom code to rebuild how anything works. So it is a nice area in the middle.Adobe Business Catalyst would probably not be a great solution for companies who want absolute control over their website and everything in it and have highly experienced technical resources to build out whatever they need since not every area of the website or server can be modified.
Jonathan Hodak profile photo

emfluence Marketing Platform

emfluence is good to use as a basic email marketing platform. I would advise that if someone would want very specific data from their email deployments, to look elsewhere.
Adam Pane profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
emfluence Marketing Platform
8.4
WYSIWYG email editor
Adobe Business Catalyst
2.7
emfluence Marketing Platform
8.5
Dynamic content
Adobe Business Catalyst
8.9
emfluence Marketing Platform
8.7
Ability to test dynamic content
Adobe Business Catalyst
7.3
emfluence Marketing Platform
8.5
Landing pages
Adobe Business Catalyst
6.6
emfluence Marketing Platform
8.5
A/B testing
Adobe Business Catalyst
7.0
emfluence Marketing Platform
8.7
Mobile optimization
Adobe Business Catalyst
8.0
emfluence Marketing Platform
8.0
Email deliverability
Adobe Business Catalyst
8.2
emfluence Marketing Platform
9.0
List management
Adobe Business Catalyst
3.3
emfluence Marketing Platform
8.0
Triggered drip sequences
Adobe Business Catalyst
6.8
emfluence Marketing Platform
8.0

Lead Management

Adobe Business Catalyst
1.9
emfluence Marketing Platform
8.0
Lead nurturing
Adobe Business Catalyst
1.9
emfluence Marketing Platform
8.0
Lead scoring and grading
Adobe Business Catalyst
2.3
emfluence Marketing Platform
7.0
Data quality management
Adobe Business Catalyst
1.5
emfluence Marketing Platform
9.0
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
emfluence Marketing Platform
8.0

Campaign Management

Adobe Business Catalyst
2.5
emfluence Marketing Platform
10.0
Calendaring
Adobe Business Catalyst
2.6
emfluence Marketing Platform
10.0
Event/webinar marketing
Adobe Business Catalyst
2.4
emfluence Marketing Platform
10.0

Social Media Marketing

Adobe Business Catalyst
8.2
emfluence Marketing Platform
10.0
Social sharing and campaigns
Adobe Business Catalyst
7.8
emfluence Marketing Platform
10.0
Social profile integration
Adobe Business Catalyst
8.6
emfluence Marketing Platform
10.0

Reporting & Analytics

Adobe Business Catalyst
7.1
emfluence Marketing Platform
8.4
Dashboards
Adobe Business Catalyst
8.1
emfluence Marketing Platform
8.5
Standard reports
Adobe Business Catalyst
7.1
emfluence Marketing Platform
8.5
Custom reports
Adobe Business Catalyst
6.2
emfluence Marketing Platform
8.2

Platform & Infrastructure

Adobe Business Catalyst
6.3
emfluence Marketing Platform
8.3
API
Adobe Business Catalyst
6.7
emfluence Marketing Platform
8.0
Role-based workflow & approvals
Adobe Business Catalyst
7.1
emfluence Marketing Platform
8.0
Customizability
Adobe Business Catalyst
6.1
emfluence Marketing Platform
9.0
Integration with Salesforce.com
Adobe Business Catalyst
5.5
emfluence Marketing Platform

Pros

  • The Adobe programs are particularly strong by their continuity throughout the entire system. It is fairly simple to jump from one program to the next with ease, as long as you understand at least one program in depth.
  • The Creative Cloud system does create a very convenient environment for keeping our programs up to date, and offering the ability to download whatever program we might now, rather than forcing us to download EVERY Adobe program.
  • While there can be short comings with some things, for the most part Adobe has done a fantastic job of monitoring trends in the design world and responding to those trends with specific tools.
No photo available
  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
Adam Pane profile photo

Cons

  • I have run into some Adobe CC shortcomings. Video, specifically, seems to lack options. I was recently required to download a third party system to translate my video into web-ideal formats, such as .ogg and .webm. These are fairly common as web-optimized videos. I was very disappointed that Adobe's fairly advanced video software was unable to export in these formats.
  • In addition to the video software shortcomings, I am usually disappointed with the online help options. Adobe is an extremely expensive product, so I naturally expect to have help at my fingertips whenever I may need it. Unfortunately, I am often relying on public forums, where the only professionals that comment end up redirecting you half a dozen times to find the information you need. It would be positively lovely to have 'chat' capabilities with professionals associated with specific programs.
  • There are some tools that I think could be simplified in some of the programs. A specific example would be InDesign's color swatches and pantone controls. It took quite a while to figure out how to create a 2-color printing safe document, and it is needlessly difficult to accomplish.
No photo available
  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
Marla Hanover profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
We don't think twice about working with Business Catalyst. This all-in-one platform allows us to efficiently run our web agency by deploying powerful web solutions to our clients that they can maintain and manage themselves. We spend less time developing and supporting our clients which allows us to focus on their business goals and marketing initiatives to help grow their business.
Scott Shefler profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Business Catalyst9.7
Based on 4 answers
It's easy to log in; areas are well marked, and support is available if needed.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
Good support; there have been a few issues that we have been unable to resolve
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Business Catalyst outperforms other CMS systems out there. Because it's a hosted content management system maintained by Adobe we have to spend less time worrying about server setup, maintenance, and security and more time building better websites. We also don't have to worry about system updates and upgrading to new features as these happen automatically. Performance also excels on Adobe Business Catalyst compared to Drupal, Wordpress and Joomla. In all, Adobe Business Catalyst, with it's predefined functionality allows us to build powerful websites more efficiently then the competitors out there.
Scott Shefler profile photo
We have used Constant Contact and with the issues we had with them lead us to turn to emfluence 8 years ago. The emfluence platform is easier to use, and we like that they are a Kansas City based company. We are able to visit their staff at the office and they have come to our office for meetings. It's been a very personal relationship with their staff and I have become friends with some of their staff over the years. Even though we are a small organization, they make us feel like we are their top client. I always get a quick response when I email support and they handle any issues or questions withing 24/48 hours, sometimes even sooner.
Marla Hanover profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Better customer service
  • Increased efficiency in deploying websites
  • Customer satisfaction with the system
Scott Shefler profile photo
  • We always have a very high rate of open percentage, which usually lead to more registration. We can track that we can have a large uptick in registrations after certain emails have been sent.
  • The more results we can gather like social media clicks, shares and likes and the email opens we can share with sponsors, the more they will come back as a sponsor and also possibly be more investing in our organization.
Marla Hanover profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Business Catalyst Editions & Modules
Adobe Business Catalyst
Additional Pricing Details

emfluence Marketing Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$2,500*
1.  per installation.
emfluence Marketing Platform Editions & Modules
emfluence Marketing Platform
Edition
Up to 10,000 Active Emails
$5001
Up to 30,000 Active Emails
$6501
Up to 60,000 Active Emails
$8001
Up to 80,000 Active Emails
$1,0001
Up to 100,000 Active Emails
$1,2001
Up to 150,000 Active Emails
$1,5001
Up to 200,000 Active Emails
$1,8001
Up to 250,000 Active Emails
$2,0001
Up to 500,000 Active Emails
$3,2001
Up to 1,000,000 Active Emails
$4,2001
More than 1,000,000 Active Emails
Custom1
1. per month
Additional Pricing Details
The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.