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Top Rated
2636 Ratings
61 Ratings
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Score 9.3 out of 100

Google Analytics

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Top Rated
2636 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Adobe Business Catalyst (Discontinued)

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor | TrustRadius Reviewer

Google Analytics

Google Analytics is suited for
  • Advanced marketers who have experience running both paid and organic advertising campaigns
  • Web developers and strategists who need rich insights of website user behavior and activity
  • UX & UI professionals to improve website navigation and custom tracking
Not Suited for
  • Entry-level marketing beginners (take courses and learn use-cases for Google Analytics before diving in headfirst because it can be very overwhelming
  • Not a 100% reliable source of social media conversion tracking. Use Facebook Ads Manager for reporting instead.
  • Be careful not to install tracking pixels more than once if you're using e-commerce in order to avoid the pixel double-firing resulting in inaccurate reporting
Sarah Hoffman | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst (Discontinued)
6.5
Google Analytics
WYSIWYG email editor
Adobe Business Catalyst (Discontinued)
2.3
Google Analytics
Dynamic content
Adobe Business Catalyst (Discontinued)
9.0
Google Analytics
Ability to test dynamic content
Adobe Business Catalyst (Discontinued)
7.9
Google Analytics
Landing pages
Adobe Business Catalyst (Discontinued)
7.0
Google Analytics
A/B testing
Adobe Business Catalyst (Discontinued)
7.0
Google Analytics
Mobile optimization
Adobe Business Catalyst (Discontinued)
8.0
Google Analytics
Email deliverability reporting
Adobe Business Catalyst (Discontinued)
7.9
Google Analytics
List management
Adobe Business Catalyst (Discontinued)
3.0
Google Analytics
Triggered drip sequences
Adobe Business Catalyst (Discontinued)
6.8
Google Analytics

Lead Management

Adobe Business Catalyst (Discontinued)
1.7
Google Analytics
Lead nurturing
Adobe Business Catalyst (Discontinued)
1.7
Google Analytics
Lead scoring and grading
Adobe Business Catalyst (Discontinued)
2.2
Google Analytics
Data quality management
Adobe Business Catalyst (Discontinued)
1.4
Google Analytics
Automated sales alerts and tasks
Adobe Business Catalyst (Discontinued)
1.6
Google Analytics

Campaign Management

Adobe Business Catalyst (Discontinued)
2.3
Google Analytics
Calendaring
Adobe Business Catalyst (Discontinued)
2.4
Google Analytics
Event/webinar marketing
Adobe Business Catalyst (Discontinued)
2.3
Google Analytics

Social Media Marketing

Adobe Business Catalyst (Discontinued)
8.2
Google Analytics
Social sharing and campaigns
Adobe Business Catalyst (Discontinued)
7.8
Google Analytics
Social profile integration
Adobe Business Catalyst (Discontinued)
8.6
Google Analytics

Reporting & Analytics

Adobe Business Catalyst (Discontinued)
7.0
Google Analytics
Dashboards
Adobe Business Catalyst (Discontinued)
8.0
Google Analytics
Standard reports
Adobe Business Catalyst (Discontinued)
7.0
Google Analytics
Custom reports
Adobe Business Catalyst (Discontinued)
6.0
Google Analytics

Platform & Infrastructure

Adobe Business Catalyst (Discontinued)
6.6
Google Analytics
API
Adobe Business Catalyst (Discontinued)
7.9
Google Analytics
Role-based workflow & approvals
Adobe Business Catalyst (Discontinued)
7.0
Google Analytics
Customizability
Adobe Business Catalyst (Discontinued)
6.0
Google Analytics
Integration with Salesforce.com
Adobe Business Catalyst (Discontinued)
5.5
Google Analytics

Pros

Adobe Business Catalyst (Discontinued)

  • Probably one of the easiest e-commerce platforms to work in, it does take setup, but compared to a lot of other e-commerce solutions, this is probably the best one that I have seen that can be designed and implemented custom.
  • Their template system works very well and allows you to create and re-use templates across Adobe Business Catalyst.
  • Their pre-built modules are great, giving people a great way to use common web elements without having to use a plug-in or find some solution, it is simply built in and generally works exactly as you would expect.
  • Adobe Business Catalyst is more of an all-around solution, providing elements that most smaller companies would have a hard time figuring out, since it includes the ability to build websites, send and track e-mails, analytics. It really is a powerful tool that would typically require a fair amount of coding knowledge and expertise but with the system already built, it can be easily modified and edited by those with limited or no coding knowledge at all.
Jonathan Hodak | TrustRadius Reviewer

Google Analytics

  • Google Analytics does the obvious thing really well: tracks user behavior around our website. But more specifically, it allows us to do some very complicated attribution to behavior, traffic sources and even specific campaigns or devices. Depending on the volume of traffic we are trying to analyze and the purpose, we can narrow things down EXTREMELY well and get a great story to use for data mining.
  • The eCommerce tracking with GA (Google Analytics) is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically from that campaign--especially if I am looking back at inventory purchased from a campaign (or in our case, people who signed up for Classes) I can tell all of that from GA.
  • You can use GA to track specific user accounts within a product, and differentiate user behavior within the product based on account roles. A lot of people don't know about this, but with the help of a developer you can leverage a TON of data including creating lookalike audiences that you can sync into AdWords and make your display campaigns highly targeted. Most people think this kind of feature is only available on Facebook ads--nope! :)
Seth Tucker | TrustRadius Reviewer

Cons

Adobe Business Catalyst (Discontinued)

  • Multi Client Management: The dashboard for managing multiple clients as a reseller is a little difficult to get to. There is also no very easy way for me to manage multiple clients at once. I have to log into and out of individual client accounts to do billing or management.
  • Lack of Server support: There are certain server protocols and languages that are not supported using BC. For example I cannot build a custom php database and upload to BC. I am required to use their tools.
Dan Butler | TrustRadius Reviewer

Google Analytics

  • I was bummed that they moved some of the functions (keyword data, etc.) over to Google Webmaster tools. (On the bright side, this has prompted me to become more familiar with Google Search Console.)
  • A lot of functions are right there. But it's hard to tell which functions are most important or what they offer.
  • Perhaps this is related to number 2, but the UX is fairly intimidating. All of these tools and subsets of tools are right in front of you, and it's difficult to understand what ones are the most important. A simpler, streamlined format might be a better approach.
Jonathan Miltimore | TrustRadius Reviewer

Likelihood to Renew

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.4
Based on 10 answers
Actually with Business Catalyst there is no renewal; once you are a partner, you are a partner for as long as you like. It is an investment in your business not simply a product you purchase...and as an investment in partnership with Adobe, both are committed to each other's success.
Pauline Kraus | TrustRadius Reviewer

Google Analytics

Google Analytics 9.5
Based on 49 answers
Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.
Joshua Van Horsen | TrustRadius Reviewer

Usability

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler | TrustRadius Reviewer

Google Analytics

Google Analytics 8.9
Based on 6 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos | TrustRadius Reviewer

Reliability and Availability

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.0
Based on 4 answers
very few issues with availability
Jerry Dever | TrustRadius Reviewer

Google Analytics

Google Analytics 9.5
Based on 4 answers
No answer on this topic is available.

Performance

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 8.2
Based on 1 answer
Very few issues
Jerry Dever | TrustRadius Reviewer

Google Analytics

No score
No answers yet
No answers on this topic

Support Rating

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 8.8
Based on 6 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus | TrustRadius Reviewer

Google Analytics

Google Analytics 6.4
Based on 82 answers
Google provides this super product, but the best teaching for it comes from outside Google. That's absurd. I always felt insecure using the product. Our managers didn't rely on this product very much either, as the data would not necessarily reflect the success of the campaigns. It's so hard to use, despite it being a requirement for the SEO industry.
Kenny Madison | TrustRadius Reviewer

Online Training

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever | TrustRadius Reviewer

Google Analytics

Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon | TrustRadius Reviewer

Implementation Rating

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.8
Based on 4 answers
Pretty easy to do
Jerry Dever | TrustRadius Reviewer

Google Analytics

Google Analytics 5.0
Based on 12 answers
Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.
Sid Haas | TrustRadius Reviewer

Alternatives Considered

Adobe Business Catalyst (Discontinued)

As far as the CMS for BC goes, there is none out there that compares. In the past we have utilized Joomla, Wordpress, Mambo, Drupal, Concrete 5 and others. None of them were as easy to use and train on that Adobe's Business Catalyst. Our alternative to BC is WordPress when our clients want a less expensive solution. For the most part that works OK but we have had issues with plugin incompatibility among other issues. We lost at least two clients because of similar issues. The other great part about BC's solution is that we can still work with our favorite site creation tool - Dreamweaver. The whole process continues to be more and more simplified with added features to the system. No other solution (that we've found) offers such an easy way to create custom web sites that are easily editable by our clients.
Jeff French | TrustRadius Reviewer

Google Analytics

Realistically, Google Analytics is in a class of its own. While there are competitors in the space, none are really worth mentioning in comparison. Analytics has every single tool a webmaster could need to effectively track website visitors' behaviors and origination, wrapped up in an extremely easy to use interface.
Jeffrey Smith | TrustRadius Reviewer

Scalability

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever | TrustRadius Reviewer

Google Analytics

No score
No answers yet
No answers on this topic

Return on Investment

Adobe Business Catalyst (Discontinued)

  • As someone who uses it on behalf of other clients, our ROI with BC is definitely positive. We needed a mid-range CMS without huge licensing costs to satisfy mid-range clients who have some dynamic needs but doesn't need the expense or liability of enterprise level products. Without it we would have lost possible customers or taken bigger hits on projects because of the costs involved with satisfying their mid-level needs
  • Our clients are all usually very positive about the BC platform and are able to use it themselves which lessens our Support time/cost.
  • To use the Web App element,. which we do on almost every site, you need to pay for the highest plan. This brings along with it many features most of our clients would never use. A more basic plan with that Web App capability would be a big improvement on our costs.
John Reitz | TrustRadius Reviewer

Google Analytics

  • While very little in this world is truly free, the only real cost to using Google Analytics is time, from your PM's, your web admins, your engineers, your email admins, and QA analysts--but it is without a doubt time well spent.
  • Because you run the risk of paralysis by analysis, one must pick their battles with Google Analytics. If you go in with a clear, concise set of objectives, and a competent technical supporting cast, you will succeed.
  • On the reverse side of the same coin, if you come in without a purpose, you run the risk of getting bogged down in all of the information without immediate relevance, and you may just leave behind this treasure trove of invaluable analytics in search of said relevance.
Kyle Reichelt | TrustRadius Reviewer

Pricing Details

Adobe Business Catalyst (Discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Business Catalyst (Discontinued)
6.0
Google Analytics
8.8

Likelihood to Renew

Adobe Business Catalyst (Discontinued)
9.4
Google Analytics
9.5

Usability

Adobe Business Catalyst (Discontinued)
9.7
Google Analytics
8.9

Reliability and Availability

Adobe Business Catalyst (Discontinued)
9.0
Google Analytics
9.5

Performance

Adobe Business Catalyst (Discontinued)
8.2
Google Analytics

Support Rating

Adobe Business Catalyst (Discontinued)
8.8
Google Analytics
6.4

Online Training

Adobe Business Catalyst (Discontinued)
8.6
Google Analytics
10.0

Implementation Rating

Adobe Business Catalyst (Discontinued)
9.8
Google Analytics
5.0

Scalability

Adobe Business Catalyst (Discontinued)
9.0
Google Analytics

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