What users are saying about
58 Ratings
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Score 7.8 out of 101
22 Ratings
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Score 8.4 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor profile photo

GoSquared

It is well suited for busy sites where there is data to gather or agencies that host many sites. Its not useful for sites that have one page or very few visitors.
Jake Noble profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
GoSquared
WYSIWYG email editor
Adobe Business Catalyst
2.5
GoSquared
Dynamic content
Adobe Business Catalyst
9.0
GoSquared
Ability to test dynamic content
Adobe Business Catalyst
7.6
GoSquared
Landing pages
Adobe Business Catalyst
6.7
GoSquared
A/B testing
Adobe Business Catalyst
7.0
GoSquared
Mobile optimization
Adobe Business Catalyst
8.0
GoSquared
Email deliverability
Adobe Business Catalyst
8.1
GoSquared
List management
Adobe Business Catalyst
3.2
GoSquared
Triggered drip sequences
Adobe Business Catalyst
6.8
GoSquared

Lead Management

Adobe Business Catalyst
1.8
GoSquared
Lead nurturing
Adobe Business Catalyst
1.8
GoSquared
Lead scoring and grading
Adobe Business Catalyst
2.2
GoSquared
Data quality management
Adobe Business Catalyst
1.5
GoSquared
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
GoSquared

Campaign Management

Adobe Business Catalyst
2.4
GoSquared
Calendaring
Adobe Business Catalyst
2.5
GoSquared
Event/webinar marketing
Adobe Business Catalyst
2.3
GoSquared

Social Media Marketing

Adobe Business Catalyst
8.2
GoSquared
Social sharing and campaigns
Adobe Business Catalyst
7.8
GoSquared
Social profile integration
Adobe Business Catalyst
8.6
GoSquared

Reporting & Analytics

Adobe Business Catalyst
7.1
GoSquared
Dashboards
Adobe Business Catalyst
8.0
GoSquared
Standard reports
Adobe Business Catalyst
7.1
GoSquared
Custom reports
Adobe Business Catalyst
6.1
GoSquared

Platform & Infrastructure

Adobe Business Catalyst
6.4
GoSquared
API
Adobe Business Catalyst
7.1
GoSquared
Role-based workflow & approvals
Adobe Business Catalyst
7.0
GoSquared
Customizability
Adobe Business Catalyst
6.0
GoSquared
Integration with Salesforce.com
Adobe Business Catalyst
5.5
GoSquared

Pros

  • Probably one of the easiest e-commerce platforms to work in, it does take setup, but compared to a lot of other e-commerce solutions, this is probably the best one that I have seen that can be designed and implemented custom.
  • Their template system works very well and allows you to create and re-use templates across Adobe Business Catalyst.
  • Their pre-built modules are great, giving people a great way to use common web elements without having to use a plug-in or find some solution, it is simply built in and generally works exactly as you would expect.
  • Adobe Business Catalyst is more of an all-around solution, providing elements that most smaller companies would have a hard time figuring out, since it includes the ability to build websites, send and track e-mails, analytics. It really is a powerful tool that would typically require a fair amount of coding knowledge and expertise but with the system already built, it can be easily modified and edited by those with limited or no coding knowledge at all.
Jonathan Hodak profile photo
  • The live stats view makes it easy to respond instantly to what people are doing on your site, so this is definitely a strong point.
  • The ability to choose the widgets shown in your dashboard to customize the data you see is more intuitive than some other packages.
  • The ability to unlock rewards that give more functionality is an unusual and fun feature.
Sharon Hurley Hall profile photo

Cons

  • They do not have the ability to create and build custom plug-ins for use on websites.
  • They do not support every payment gateway, they support the major ones, and most others, but if you have some very unusual payment gateway, it might not be supported.
  • The custom web apps were absolutely one of my favorite parts of this system, and it is really a shame that they do not allow them to be used on all tiers of the website, you have to get the web commerce tier to edit and use them.
Jonathan Hodak profile photo
  • They recently added e-commerce analytics. This is an amazing new feature, but requires a plan upgrade to use it.
  • Better filtering and exporting of past data.
Josh Bartolomucci profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
It's a robust and reliable product.
Nancy Sheridan profile photo
GoSquared7.7
Based on 12 answers
  • Pricing - For everything you get, their pricing is hard to beat.
  • Customer Service - GoSquared's customer service is top notch. Questions are answered quickly and suggestions are taken seriously.
  • Product Momentum - The GoSquared team is always improving the app. They seem to be one step ahead of the competing services.
Josh Bartolomucci profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
GoSquared7.3
Based on 2 answers
GoSquared makes it easy to get started, providing everything you need to integrate the code into your site and start seeing and analyzing data
Sharon Hurley Hall profile photo

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
GoSquared8.6
Based on 2 answers
The GoSquared team has always gone above and beyond to create the best analytics platform and provide top notch
Josh Bartolomucci profile photo

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We prefer Adobe Business Catalyst over WordPress. Adobe Business Catalyst websites are more secure and you don't have to update plug-ins. Saving our clients in cost over time.
Debra Scarpa profile photo
  • Gaug.es - Easy to read data, but pretty limited information.
  • Chartbeat - Too expensive for the number of websites we needed to track.
Josh Bartolomucci profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • As someone who uses it on behalf of other clients, our ROI with BC is definitely positive. We needed a mid-range CMS without huge licensing costs to satisfy mid-range clients who have some dynamic needs but doesn't need the expense or liability of enterprise level products. Without it we would have lost possible customers or taken bigger hits on projects because of the costs involved with satisfying their mid-level needs
  • Our clients are all usually very positive about the BC platform and are able to use it themselves which lessens our Support time/cost.
  • To use the Web App element,. which we do on almost every site, you need to pay for the highest plan. This brings along with it many features most of our clients would never use. A more basic plan with that Web App capability would be a big improvement on our costs.
John Reitz profile photo
  • GoSquared has given us the opportunity to offer more value to our clients. Now, we not only build a beautiful website for them, but then can give them the tools to see how well their website is doing.
Josh Bartolomucci profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Business Catalyst Editions & Modules
Adobe Business Catalyst
Additional Pricing Details

GoSquared

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
GoSquared Editions & Modules
GoSquared
Edition
GoSquared Free 100 Monthly People Profiles + Limited Analytics + People CRM + Limited Live Chat
$01
GoSquared Advanced 200,000 Monthly People Profiles + Analytics + People CRM + Live Chat
$12901
GoSquared Basic 25,000 Monthly People Profiles + Analytics + People CRM + Live Chat
$951
GoSquared Pro 25,000 Monthly People Profiles + Analytics + People CRM + Live Chat
$2951
1. Per Month [Unlimited Users]
Additional Pricing Details
The unit cost is based upon the number of People Profiles you have identified. Cost of additional People Profiles depends which paid plan you are on: GoSquared Basic +$40 per 1000 extra People Profiles GoSquared Pro +$10 per 1000 extra People Profiles GoSquared Advanced +$5 per 1000 extra People Profiles