What users are saying about

Hatchbuck

Top Rated
40 Ratings

Adobe Business Catalyst

58 Ratings
Score 7.8 out of 101

Hatchbuck

Top Rated
40 Ratings
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor profile photo

Hatchbuck

Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
Kaitlin Rawley profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Hatchbuck
7.5
WYSIWYG email editor
Adobe Business Catalyst
2.7
Hatchbuck
7.3
Dynamic content
Adobe Business Catalyst
8.9
Hatchbuck
7.0
Ability to test dynamic content
Adobe Business Catalyst
7.3
Hatchbuck
6.1
Landing pages
Adobe Business Catalyst
6.6
Hatchbuck
4.7
A/B testing
Adobe Business Catalyst
7.0
Hatchbuck
8.9
Mobile optimization
Adobe Business Catalyst
8.0
Hatchbuck
8.9
Email deliverability
Adobe Business Catalyst
8.2
Hatchbuck
8.0
List management
Adobe Business Catalyst
3.3
Hatchbuck
7.8
Triggered drip sequences
Adobe Business Catalyst
6.8
Hatchbuck
9.0

Lead Management

Adobe Business Catalyst
1.9
Hatchbuck
7.5
Lead nurturing
Adobe Business Catalyst
1.9
Hatchbuck
8.0
Lead scoring and grading
Adobe Business Catalyst
2.3
Hatchbuck
7.3
Data quality management
Adobe Business Catalyst
1.5
Hatchbuck
7.3
Automated sales alerts and tasks
Adobe Business Catalyst
1.9
Hatchbuck
7.3

Campaign Management

Adobe Business Catalyst
2.5
Hatchbuck
7.5
Calendaring
Adobe Business Catalyst
2.6
Hatchbuck
7.9
Event/webinar marketing
Adobe Business Catalyst
2.4
Hatchbuck
7.1

Social Media Marketing

Adobe Business Catalyst
8.2
Hatchbuck
6.8
Social sharing and campaigns
Adobe Business Catalyst
7.8
Hatchbuck
6.4
Social profile integration
Adobe Business Catalyst
8.6
Hatchbuck
7.2

Reporting & Analytics

Adobe Business Catalyst
7.1
Hatchbuck
7.6
Dashboards
Adobe Business Catalyst
8.1
Hatchbuck
7.0
Standard reports
Adobe Business Catalyst
7.1
Hatchbuck
9.0
Custom reports
Adobe Business Catalyst
6.2
Hatchbuck
6.8

Platform & Infrastructure

Adobe Business Catalyst
6.3
Hatchbuck
7.4
API
Adobe Business Catalyst
6.7
Hatchbuck
8.3
Role-based workflow & approvals
Adobe Business Catalyst
7.1
Hatchbuck
7.6
Customizability
Adobe Business Catalyst
6.1
Hatchbuck
8.0
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Hatchbuck
6.7
Integration with Microsoft Dynamics CRM
Adobe Business Catalyst
Hatchbuck
6.9
Integration with SugarCRM
Adobe Business Catalyst
Hatchbuck
6.9

Pros

  • Server Uptime is good
  • Online Chat is good
  • Security is good
  • Technical Service is good
Richard Taylor profile photo
  • Emails creation: The drag-and-drop email creator is very easier to learn and powerful enough to create graphical; click-based emails.
  • Website Page navigation notices: using the Java Script forms provided in NB, I was able to add notices of whenever a registered HB contact clicks on one of my webpages.
  • Scoring, Tags and Tag Actions: using the Scoring feature, my leads are automatically elevated/reduced in priority bases on they actions (i.e. a link click increases their score while and unsubscribe reduces. I didn't immediately appreciate the power tags but now I use tags to note a variety of important information such as lead interests. Last, I use Lead Actions to immediately send a targeted email to leads that clicked 1 or more times on an email or website link that shows a particular interest as a Photography.
Jim O'Keefe profile photo

Cons

  • If a customer has a query they don't listen to the customer they just look at ways to hide behind BC company policy. In the UK if a customer changes a subscription plan by law they have a 14 day cooling off period. BC doesn't allow a plan to be changed once it’s been upgraded even if this is within a 24 hour period. I understand that BC having to comply with international law is not going to happen and that's not what a customer would expect. But what I do expect is for their accounts department to actually consider and review a customer’s requests or simple error's made without just quoting company policy.
  • In my case, I noticed our website was being tagged as NOT SECURE in Google Chrome Browser. I knew BC didn't offer SSL when I tried it a few years back but that I would check to see if they added that service. Sure enough, they added SSL certificates last summer, that’s was great news. So I read that SSL only came with the Platinum Service Plan and upgraded at a cost of $264.13 . Then a few minutes later I noticed that actually, I could have purchased the SSL on my current Web commerce plan (Gold Plan) for just $80. Within 24 hours I requested the upgrade be canceled and to just add SSL to my current plan. After all, we didn’t need a Platinum plan for our needs we only needed the SSL certification. The accounting department said this was not allowed or possible due to their cancellation policy of NO REFUNDS. They even suggested I could change back to GOLD service in the summer and then pay another $80 to add the SSL that would be lost. This is not the service I would expect. In strict comparison and contrast to our domain is hosted with GoDaddy and they will allow customers to change service policy at any time and they always Pro Rata any billing need meaning the customer is never charged for a service they don't want at that time.
  • When a customer upgrades a service it should be upgraded for 12 months from the upgrade date. The old service remaining credit should be deducted from the new service subscription and BC should clearly display the upgrade price for the next 12 months. The customer should be given the opportunity to review the service cancellation policy before checking a check-box and then processing the order.
  • BC fail to communicate important service upgrades such as SSL certification added last year. Someone could have called me on that emails get lost these days so what’s wrong with a plan good old fashioned phone call
  • BC has changed their service plan names, that's not a problem in itself providing its communicated to the customer and that it is 100% adopted across all media platforms, user portal and billing etc. The WebCommerce Plan is also the Gold Plan and I was not aware of that so found it very confusing.
  • When upgrading a service plan BC should provide pop up windows to highlight the company cancellation policy which is good standard practice
Richard Taylor profile photo
  • Campaigns: I'd like to see some fully created sample campaigns with a series emails so I have examples.
  • Fee: I'd like to see an incremental fee structure rather than the current doubling from $99 to $199 per month. I'd really like to maintain more than 2500 contacts but the next level for 10,000 contacts to twice and far more contacts than I need. Likewise, I would like to have 2-3 users but it would cost double to add them. I believe this fee structure is leaving money on the table since am not willing to double my monthly fee but would consider an incremental increase.
Jim O'Keefe profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
The simplicity of this platform is the main reason. BC is incredibly easy for first time users and very streamlined for experienced users. I also look at the integration with other Adobe products in my company. Being able to stay completely in one piece of software (Muse or Dreamweaver) for a full design and publish make much better use of my time.
Dan Butler profile photo
Hatchbuck8.7
Based on 23 answers
It does everything we need it to do and they are a joy to work with
Jake Bernstein profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
Hatchbuck8.2
Based on 4 answers
Excellent. Would like to see some solid email marketing examples including real-world email designs and campaigns
Jim O'Keefe profile photo

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
Hatchbuck8.5
Based on 4 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. profile photo

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
Hatchbuck6.4
Based on 1 answer
No answer on this topic is available.

Support

Adobe Business Catalyst8.6
Based on 5 answers
I have used Adobe support for many of their products. I find that they are quick to respond and present a wide variety of support platforms from forums to online chat. Depending on the nature of the issue I am usually able to get resolution within 24 to 48 hours. With more complex issues I have never had a problem with Adobe dropping the ball.
Dan Butler profile photo
Hatchbuck9.1
Based on 3 answers
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Rob Rohena, DIR Incorporated profile photo

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
Hatchbuck8.2
Based on 2 answers
Map it out on paper so you can visually make it happen.
Rob Rohena, DIR Incorporated profile photo

Alternatives Considered

We use Adobe Muse and this was our introduction to BC, we did not have a choice in this topic. But we have a good experiance with Adobe products generally as we also use most products within Adobe CC
Richard Taylor profile photo
Hatchbuck is in a class by itself. Hubspot and Infusionsoft are awesome, but, there is too much to understand and layers of tools which sometimes end up taking up more time than the typical small business owner has to invest. On the other hand, AWeber and MailChimp offer great email marketing, but, that is all. In order to really grow, small businesses need more.Hatchbuck sits right smack dab in the middle. It offers the basics of marketing automation, CRM, and integration flexibility to make it the small business sales and marketing tool of choice. All for $99 per month
Rob Rohena, DIR Incorporated profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • The biggest returns I have seen come from using BC as an individual product in my offerings. I see that it is also growing as a product and Adobe is growing it as a lead generation platform.
  • The second biggest positive impact to my business comes from the time saved in development. My target demographic is small to medium sized businesses and BC is perfect for marketing to this demographic.
  • My biggest complaint is that there is a lack of server side customization. When clients ask me if a certain type of website or application can be done I automatically know that I cannot put that site on the BC platform.
Dan Butler profile photo
  • Many emails bounce back
  • If someone marks spam but later decides they are interested we cannot re-email them
Stacy Isermann profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Business Catalyst Editions & Modules
Adobe Business Catalyst
Additional Pricing Details

Hatchbuck

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Hatchbuck Editions & Modules
Hatchbuck
Edition
Team
$1991
Small Biz
$992
Professional
$2993
Enterprise
$3994
1. per month - 5 Users, 5,000 Contacts
2. per month - 2 Users, 1,500 Contacts
3. per month - 10 Users, 15,000 Contacts
4. per month - Unlimited Users, 25,000 Contacts
Additional Pricing Details
Plans are priced semi-annually. Monthly pricing information is available at hatchbuck.com/pricing.