What users are saying about
Top Rated
41 Ratings
58 Ratings
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Score 7.8 out of 101
Top Rated
41 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor profile photo

Hatchbuck

Both small and large companies alike can utilize it. The simplicity is great and automation is a real winner. It is most appropriate in scenarios where you already have a contact list or an established plan to get emails from contacts. A potential customer should simply talk about their current challenges and let Hatchbuck explain how their product would provide a solution.
David Gurian profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Hatchbuck
7.5
WYSIWYG email editor
Adobe Business Catalyst
2.5
Hatchbuck
7.3
Dynamic content
Adobe Business Catalyst
9.0
Hatchbuck
7.1
Ability to test dynamic content
Adobe Business Catalyst
7.5
Hatchbuck
6.1
Landing pages
Adobe Business Catalyst
6.7
Hatchbuck
4.7
A/B testing
Adobe Business Catalyst
7.0
Hatchbuck
8.9
Mobile optimization
Adobe Business Catalyst
8.0
Hatchbuck
8.9
Email deliverability
Adobe Business Catalyst
8.1
Hatchbuck
8.0
List management
Adobe Business Catalyst
3.2
Hatchbuck
7.8
Triggered drip sequences
Adobe Business Catalyst
6.8
Hatchbuck
9.0

Lead Management

Adobe Business Catalyst
1.8
Hatchbuck
7.5
Lead nurturing
Adobe Business Catalyst
1.8
Hatchbuck
8.0
Lead scoring and grading
Adobe Business Catalyst
2.2
Hatchbuck
7.3
Data quality management
Adobe Business Catalyst
1.5
Hatchbuck
7.3
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
Hatchbuck
7.3

Campaign Management

Adobe Business Catalyst
2.4
Hatchbuck
7.5
Calendaring
Adobe Business Catalyst
2.5
Hatchbuck
7.9
Event/webinar marketing
Adobe Business Catalyst
2.3
Hatchbuck
7.1

Social Media Marketing

Adobe Business Catalyst
8.2
Hatchbuck
6.8
Social sharing and campaigns
Adobe Business Catalyst
7.8
Hatchbuck
6.4
Social profile integration
Adobe Business Catalyst
8.6
Hatchbuck
7.2

Reporting & Analytics

Adobe Business Catalyst
7.1
Hatchbuck
7.6
Dashboards
Adobe Business Catalyst
8.0
Hatchbuck
7.0
Standard reports
Adobe Business Catalyst
7.1
Hatchbuck
9.0
Custom reports
Adobe Business Catalyst
6.1
Hatchbuck
6.8

Platform & Infrastructure

Adobe Business Catalyst
6.4
Hatchbuck
7.4
API
Adobe Business Catalyst
7.1
Hatchbuck
8.3
Role-based workflow & approvals
Adobe Business Catalyst
7.0
Hatchbuck
7.6
Customizability
Adobe Business Catalyst
6.0
Hatchbuck
8.0
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Hatchbuck
6.7
Integration with Microsoft Dynamics CRM
Adobe Business Catalyst
Hatchbuck
6.9
Integration with SugarCRM
Adobe Business Catalyst
Hatchbuck
6.9

Pros

  • Analytics: I am able to see on multiple levels traffic, clicks, and most importantly search terms for improving SEO. The reports are easy to generate as well as read, especially for small inexperienced business owners.
  • Marketing: When using the BC platform businesses are able to link up easily with Adobe Marketing to automatically send out emails and newsletters. Its a very smooth and painless process.
  • Online Editing: This is probably the best part of BC. Once a design is approved and launched on the platform, my clients do not have to contact me for small content updates. This frees me up as a small business owner to concentrate on design, new clients, and larger projects for existing clients.
Dan Butler profile photo
  • LOVE the task features.
  • The customer support is excellent and l love the recent addition of email tips and info from Hatchbuck.
  • Upgraded email features have been very helpful and easy to use.
  • The tags are great to sort folks based on different areas they participate in.
Crystal Cady profile photo

Cons

  • Better drill down of the reports & analytics feature.
  • Better integration and clarity with the CRM (Customer Relations Management) section.
  • More selection of HTML5/CSS3 Responsive templates.
Hudsen Smith profile photo
  • Helping users understand and better use the campaigns. I struggle with that.
  • I would like a way to seek and merge contacts once they are already in the system.
  • I would like to be able to delete tags that I no longer use or want and am unsure how.
Crystal Cady profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
The simplicity of this platform is the main reason. BC is incredibly easy for first time users and very streamlined for experienced users. I also look at the integration with other Adobe products in my company. Being able to stay completely in one piece of software (Muse or Dreamweaver) for a full design and publish make much better use of my time.
Dan Butler profile photo
Hatchbuck8.7
Based on 23 answers
High quality and effective tool for inbound marketing.
Dave Orecchio profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
Hatchbuck8.2
Based on 4 answers
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
Rob Rohena, DIR Incorporated profile photo

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
Hatchbuck8.5
Based on 4 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. profile photo

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
Hatchbuck6.4
Based on 1 answer
No answer on this topic is available.

Support

Adobe Business Catalyst8.6
Based on 5 answers
I have used Adobe support for many of their products. I find that they are quick to respond and present a wide variety of support platforms from forums to online chat. Depending on the nature of the issue I am usually able to get resolution within 24 to 48 hours. With more complex issues I have never had a problem with Adobe dropping the ball.
Dan Butler profile photo
Hatchbuck9.1
Based on 3 answers
They typically respond with the correct answer (not a "I'll have to check" answer) within 2 hours. They know me and remember my previous questions which often helps with context of the new problem
Lori Feldman profile photo

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
Hatchbuck8.2
Based on 2 answers
Map it out on paper so you can visually make it happen.
Rob Rohena, DIR Incorporated profile photo

Alternatives Considered

Business Catalyst outperforms other CMS systems out there. Because it's a hosted content management system maintained by Adobe we have to spend less time worrying about server setup, maintenance, and security and more time building better websites. We also don't have to worry about system updates and upgrading to new features as these happen automatically. Performance also excels on Adobe Business Catalyst compared to Drupal, Wordpress and Joomla. In all, Adobe Business Catalyst, with it's predefined functionality allows us to build powerful websites more efficiently then the competitors out there.
Scott Shefler profile photo
I have tested three major competitors in the same field and Hatchbuck stands above them. I do not wish to mention them, but I can say that the visual appeal, intuitive nature, and ease of which I am learning their system is stellar. It takes a bit of time, but you can be up and running in just a few days. They've re-defined lead management leaving other companies in the dust!
Thomas Hollowell profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Better customer service
  • Increased efficiency in deploying websites
  • Customer satisfaction with the system
Scott Shefler profile photo
  • Faster lead conversion
  • More efficient marketing distribution
Jake Bernstein profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Business Catalyst Editions & Modules
Adobe Business Catalyst
Additional Pricing Details

Hatchbuck

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Hatchbuck Editions & Modules
Hatchbuck
Edition
Team
$1991
Small Biz
$992
Professional
$2993
Enterprise
$3994
1. per month - 5 Users, 5,000 Contacts
2. per month - 2 Users, 1,500 Contacts
3. per month - 10 Users, 15,000 Contacts
4. per month - Unlimited Users, 25,000 Contacts
Additional Pricing Details
Plans are priced semi-annually. Monthly pricing information is available at hatchbuck.com/pricing.