60 Ratings
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Score 8 out of 101
42 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

Adobe Business Catalyst (Discontinued)

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor profile photo

Hatchbuck

Both small and large companies alike can utilize it. The simplicity is great and automation is a real winner. It is most appropriate in scenarios where you already have a contact list or an established plan to get emails from contacts. A potential customer should simply talk about their current challenges and let Hatchbuck explain how their product would provide a solution.
David Gurian profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst (Discontinued)
6.6
Hatchbuck
7.7
WYSIWYG email editor
Adobe Business Catalyst (Discontinued)
2.4
Hatchbuck
7.4
Dynamic content
Adobe Business Catalyst (Discontinued)
9.0
Hatchbuck
7.2
Ability to test dynamic content
Adobe Business Catalyst (Discontinued)
7.8
Hatchbuck
6.3
Landing pages
Adobe Business Catalyst (Discontinued)
6.9
Hatchbuck
4.7
A/B testing
Adobe Business Catalyst (Discontinued)
7.0
Hatchbuck
8.9
Mobile optimization
Adobe Business Catalyst (Discontinued)
8.0
Hatchbuck
8.9
Email deliverability
Adobe Business Catalyst (Discontinued)
8.1
Hatchbuck
8.4
List management
Adobe Business Catalyst (Discontinued)
3.1
Hatchbuck
8.3
Triggered drip sequences
Adobe Business Catalyst (Discontinued)
6.8
Hatchbuck
9.4

Lead Management

Adobe Business Catalyst (Discontinued)
1.7
Hatchbuck
8.0
Lead nurturing
Adobe Business Catalyst (Discontinued)
1.7
Hatchbuck
8.7
Lead scoring and grading
Adobe Business Catalyst (Discontinued)
2.2
Hatchbuck
7.9
Data quality management
Adobe Business Catalyst (Discontinued)
1.4
Hatchbuck
7.4
Automated sales alerts and tasks
Adobe Business Catalyst (Discontinued)
1.7
Hatchbuck
8.3

Campaign Management

Adobe Business Catalyst (Discontinued)
2.4
Hatchbuck
7.5
Calendaring
Adobe Business Catalyst (Discontinued)
2.4
Hatchbuck
7.9
Event/webinar marketing
Adobe Business Catalyst (Discontinued)
2.3
Hatchbuck
7.1

Social Media Marketing

Adobe Business Catalyst (Discontinued)
8.2
Hatchbuck
6.8
Social sharing and campaigns
Adobe Business Catalyst (Discontinued)
7.8
Hatchbuck
6.4
Social profile integration
Adobe Business Catalyst (Discontinued)
8.6
Hatchbuck
7.2

Reporting & Analytics

Adobe Business Catalyst (Discontinued)
7.0
Hatchbuck
7.8
Dashboards
Adobe Business Catalyst (Discontinued)
8.0
Hatchbuck
7.6
Standard reports
Adobe Business Catalyst (Discontinued)
7.0
Hatchbuck
9.0
Custom reports
Adobe Business Catalyst (Discontinued)
6.0
Hatchbuck
6.8

Platform & Infrastructure

Adobe Business Catalyst (Discontinued)
6.5
Hatchbuck
7.4
API
Adobe Business Catalyst (Discontinued)
7.6
Hatchbuck
8.6
Role-based workflow & approvals
Adobe Business Catalyst (Discontinued)
7.0
Hatchbuck
7.6
Customizability
Adobe Business Catalyst (Discontinued)
6.0
Hatchbuck
8.0
Integration with Salesforce.com
Adobe Business Catalyst (Discontinued)
5.5
Hatchbuck
6.7
Integration with Microsoft Dynamics CRM
Adobe Business Catalyst (Discontinued)
Hatchbuck
6.9
Integration with SugarCRM
Adobe Business Catalyst (Discontinued)
Hatchbuck
6.9

Pros

Adobe Business Catalyst (Discontinued)

  • Extremely stable platform.
  • Very flexible with the modules and web apps features.
  • The development UI side of the platform makes it very comfortable and easy for front end coding.
Hudsen Smith profile photo

Hatchbuck

  • Emails - Hatchbuck has recently enhanced their email template collection. That said, most of ours use plain text. It's easy to design your own, though.
  • Support - whenever I have had an issue or question, the responsiveness has been exceptional.
  • OnBoarding - I had a 1:1 consultant to meet with me over my first several months who was delightful and capable, helping me learn the system.
No photo available

Cons

Adobe Business Catalyst (Discontinued)

  • There is a lot of documentation out there, but much of it is out of date or lacking in detail or specificity.
  • The biggest weakness of BC is its support. While the chat feature is good, it has long hold times and staff that is not knowledgeable about the product. I doubt anyone in support has ever even built a site with Business Catalyst before. They need US support centers with actual designers or developers who would be able actually help. It seems like 50% of our support questions should be easy but end up being escalated as a "not for the development team" or never answered.
  • The Admin UI could be more intuitive and the In-Content Editing is very difficult to actually use in practice with a novice client.
John Reitz profile photo

Hatchbuck

  • Improve the ability to see what emails were sent out to sales leads across company, showing on a dashboard.
  • Make it easier to copy campaigns and make edits
  • Make it easier to manage tags by adding descriptors of what tags mean
☛Patti Peeples, PhD, RPh profile photo

Likelihood to Renew

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.4
Based on 10 answers
Adobe, is very expensive, has a solid background and produces quality programs. You can't argue with that
No photo available

Hatchbuck

Hatchbuck 8.7
Based on 23 answers
High quality and effective tool for inbound marketing.
Dave Orecchio profile photo

Usability

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.7
Based on 4 answers
It's easy to log in; areas are well marked, and support is available if needed.
Jerry Dever profile photo

Hatchbuck

Hatchbuck 8.2
Based on 4 answers
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
Rob Rohena, DIR Incorporated profile photo

Reliability and Availability

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo

Hatchbuck

Hatchbuck 8.5
Based on 4 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. profile photo

Performance

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo

Hatchbuck

Hatchbuck 6.4
Based on 1 answer
No answer on this topic is available.

Support

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo

Hatchbuck

Hatchbuck 9.1
Based on 3 answers
They typically respond with the correct answer (not a "I'll have to check" answer) within 2 hours. They know me and remember my previous questions which often helps with context of the new problem
Lori Feldman profile photo

Online Training

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo

Hatchbuck

No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo

Hatchbuck

Hatchbuck 8.2
Based on 2 answers
Map it out on paper so you can visually make it happen.
Rob Rohena, DIR Incorporated profile photo

Alternatives Considered

Adobe Business Catalyst (Discontinued)

More reliable; more integrated tools
Nancy Sheridan profile photo

Hatchbuck

Cost wise, Hatchbuck is more expensive than Constant Contact, which it replaced. Feature wise, Hatchbuck provides more functionality and features than Constant Contact.
Timothy Beck profile photo

Scalability

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo

Hatchbuck

No score
No answers yet
No answers on this topic

Return on Investment

Adobe Business Catalyst (Discontinued)

  • Complete reporting connecting dollars spent on marketing to dollars earned as revenue
  • Faster turn-around on ideas into market-ready content
  • Better service to clients through greater usability in account management
Kristi Millsap, MBA profile photo

Hatchbuck

  • On a ROI basis, Hatchbuck has helped me to better nurture new leads and to keep my current customers informed of my services. I've only been using HB for about 6 months but have seen a significant increase in customer and leads responses with several sales solely attributed to HB.
Jim O'Keefe profile photo

Pricing Details

Adobe Business Catalyst (Discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Business Catalyst (Discontinued) Editions & Modules

Adobe Business Catalyst (Discontinued)
Additional Pricing Details

Hatchbuck

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hatchbuck Editions & Modules

Hatchbuck
Edition
Team
$1991
Small Biz
$992
Professional
$2993
Enterprise
$3994
1. per month - 5 Users, 5,000 Contacts
2. per month - 2 Users, 1,500 Contacts
3. per month - 10 Users, 15,000 Contacts
4. per month - Unlimited Users, 25,000 Contacts
Additional Pricing Details
Plans are priced semi-annually. Monthly pricing information is available at hatchbuck.com/pricing.

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