What users are saying about
58 Ratings
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Score 7.8 out of 101
6 Ratings
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Score 7.4 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor profile photo

Hippo CMS

The system is ideal if you want to reuse content easily. The "document type" logic, which is not page oriented, but content oriented is a clever and efficient way to build up "content bricks". This guarantees an ideal way to use the same content in different templates or even channels. It can also help to feed some mobile-apps as it is planned in our future online strategy
Laurent Vonach profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Hippo CMS
WYSIWYG email editor
Adobe Business Catalyst
2.5
Hippo CMS
Dynamic content
Adobe Business Catalyst
9.0
Hippo CMS
Ability to test dynamic content
Adobe Business Catalyst
7.5
Hippo CMS
Landing pages
Adobe Business Catalyst
6.7
Hippo CMS
A/B testing
Adobe Business Catalyst
7.0
Hippo CMS
Mobile optimization
Adobe Business Catalyst
8.0
Hippo CMS
Email deliverability
Adobe Business Catalyst
8.1
Hippo CMS
List management
Adobe Business Catalyst
3.2
Hippo CMS
Triggered drip sequences
Adobe Business Catalyst
6.8
Hippo CMS

Lead Management

Adobe Business Catalyst
1.8
Hippo CMS
Lead nurturing
Adobe Business Catalyst
1.8
Hippo CMS
Lead scoring and grading
Adobe Business Catalyst
2.2
Hippo CMS
Data quality management
Adobe Business Catalyst
1.5
Hippo CMS
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
Hippo CMS

Campaign Management

Adobe Business Catalyst
2.4
Hippo CMS
Calendaring
Adobe Business Catalyst
2.5
Hippo CMS
Event/webinar marketing
Adobe Business Catalyst
2.3
Hippo CMS

Social Media Marketing

Adobe Business Catalyst
8.2
Hippo CMS
Social sharing and campaigns
Adobe Business Catalyst
7.8
Hippo CMS
Social profile integration
Adobe Business Catalyst
8.6
Hippo CMS

Reporting & Analytics

Adobe Business Catalyst
7.1
Hippo CMS
Dashboards
Adobe Business Catalyst
8.0
Hippo CMS
Standard reports
Adobe Business Catalyst
7.1
Hippo CMS
Custom reports
Adobe Business Catalyst
6.1
Hippo CMS

Platform & Infrastructure

Adobe Business Catalyst
6.4
Hippo CMS
API
Adobe Business Catalyst
7.1
Hippo CMS
Role-based workflow & approvals
Adobe Business Catalyst
7.0
Hippo CMS
Customizability
Adobe Business Catalyst
6.0
Hippo CMS
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Hippo CMS

Pros

  • Server Uptime is good
  • Online Chat is good
  • Security is good
  • Technical Service is good
Richard Taylor profile photo
  • High scalability and reuse of standard information architecture, templates and features in all countries: Every country will have his own channel, usually multi-language oriented. Product information will be very happy and reuse of content mandatory. The system therefore has to be very robust and scalable.
  • Good usability for back-end users: As more than hundred users will use the system on a daily basis, training had to be as minimal as possible. The backend has to be self-explanatory by itself. Hippo goes this way. If you can use a tree structure and a basic RTEditor, you are ready to use Hippo.
  • State of the art targeting tool: In order to address segmentation of users and to go beyond a simple layout relaunch, our Marketing Department needed a tool which can make use of Personas and build up complex dynamic criterias. Real time analysis of the users behaviors will provide insights and allow the company to build up effective CRM strategies.
Laurent Vonach profile photo

Cons

  • If a customer has a query they don't listen to the customer they just look at ways to hide behind BC company policy. In the UK if a customer changes a subscription plan by law they have a 14 day cooling off period. BC doesn't allow a plan to be changed once it’s been upgraded even if this is within a 24 hour period. I understand that BC having to comply with international law is not going to happen and that's not what a customer would expect. But what I do expect is for their accounts department to actually consider and review a customer’s requests or simple error's made without just quoting company policy.
  • In my case, I noticed our website was being tagged as NOT SECURE in Google Chrome Browser. I knew BC didn't offer SSL when I tried it a few years back but that I would check to see if they added that service. Sure enough, they added SSL certificates last summer, that’s was great news. So I read that SSL only came with the Platinum Service Plan and upgraded at a cost of $264.13 . Then a few minutes later I noticed that actually, I could have purchased the SSL on my current Web commerce plan (Gold Plan) for just $80. Within 24 hours I requested the upgrade be canceled and to just add SSL to my current plan. After all, we didn’t need a Platinum plan for our needs we only needed the SSL certification. The accounting department said this was not allowed or possible due to their cancellation policy of NO REFUNDS. They even suggested I could change back to GOLD service in the summer and then pay another $80 to add the SSL that would be lost. This is not the service I would expect. In strict comparison and contrast to our domain is hosted with GoDaddy and they will allow customers to change service policy at any time and they always Pro Rata any billing need meaning the customer is never charged for a service they don't want at that time.
  • When a customer upgrades a service it should be upgraded for 12 months from the upgrade date. The old service remaining credit should be deducted from the new service subscription and BC should clearly display the upgrade price for the next 12 months. The customer should be given the opportunity to review the service cancellation policy before checking a check-box and then processing the order.
  • BC fail to communicate important service upgrades such as SSL certification added last year. Someone could have called me on that emails get lost these days so what’s wrong with a plan good old fashioned phone call
  • BC has changed their service plan names, that's not a problem in itself providing its communicated to the customer and that it is 100% adopted across all media platforms, user portal and billing etc. The WebCommerce Plan is also the Gold Plan and I was not aware of that so found it very confusing.
  • When upgrading a service plan BC should provide pop up windows to highlight the company cancellation policy which is good standard practice
Richard Taylor profile photo
  • Hippo lacks some functionality in the backend to help writers, admins to collaborate. Some internal ticketing system for example would be ideal.
Laurent Vonach profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
It's easy to use and we are invested in it now.
Jerry Dever profile photo
Hippo CMS10.0
Based on 1 answer
So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product
Laurent Vonach profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
It's easy to log in; areas are well marked, and support is available if needed.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
Hippo CMS10.0
Based on 1 answer
No answer on this topic is available.

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
I have used Adobe support for many of their products. I find that they are quick to respond and present a wide variety of support platforms from forums to online chat. Depending on the nature of the issue I am usually able to get resolution within 24 to 48 hours. With more complex issues I have never had a problem with Adobe dropping the ball.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The largest competitor in my portfolio is GoDaddy. I tend to use them for larger products or for all inclusive domain registration and web presence. I prefer using BC for most everything due to its simplistic nature. It is a very streamlined product and is easy to add users from my clients as editors and managers. This makes content update and creation so much easier. It also eases the minds of content managers within my clients companies as they will have some control over what goes on the web site. GoDaddy is my go to product for customized web designs, larger projects, and anything that requires server side software not supported by BC. It tends to be more involved and time consuming and less productive for me as a small business. So while I prefer to work with BC there are just some limitations that send me over to another hosting platform.
Dan Butler profile photo
Magnolia, Typo3, Drupal, Hybris, Intershop, RBS Change, Sitefinity, Liferay, Crownpeak, Ektron, EzPublish, Coremedia, Pironet, ModX,...We built up a requirement sheet and banished from the selection all CMS wich would not fullfill more than 2 "mandatory" features. Although Hippo did not perfom well in the collaborative features, its core features were going exactly toward our needs. Major focus was mutli-level architecture, scalability, native multi-languages capabilities and excellent roadmap for future releases. We needed a very active development schedule, especially in the field of targeting and real time analysis of users behaviors
Laurent Vonach profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • The biggest returns I have seen come from using BC as an individual product in my offerings. I see that it is also growing as a product and Adobe is growing it as a lead generation platform.
  • The second biggest positive impact to my business comes from the time saved in development. My target demographic is small to medium sized businesses and BC is perfect for marketing to this demographic.
  • My biggest complaint is that there is a lack of server side customization. When clients ask me if a certain type of website or application can be done I automatically know that I cannot put that site on the BC platform.
Dan Butler profile photo
  • As we can use one single instance of Hippo CMS to feed 50 different countries websites and more to come (extranets, special user restricted areas, B2B sites, etc), we can easily deploy it and maintenance costs are marginal now compared to the previous situation (different CMS in every country with local hosting, maintenance, etc).
  • As Hippo is future ready, countries are already setting up more complex and efficient digital campaigns. This was impossible before as our systems could not address these needs.
Laurent Vonach profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hippo CMS

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details