What users are saying about

HubSpot

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Top Rated
1316 Ratings
58 Ratings
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Score 7.8 out of 101

HubSpot

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Top Rated
1316 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

Overall Business Catalyst is an excellent product especially for smaller agencies and freelancer developers.Helpful resources for BC partners are:
Pauline Kraus profile photo

HubSpot

HubSpot is an excellent marketing automation platform for multiple business levels. From SMBs who need the support of a free CRM to emerging companies with a marketing team of 1, HubSpot's intuitive CX means a small learning curve and tons of resources to get your team up and running in no time. For those of us in enterprise-level companies, the added comfort of dedicated support far outweighs those the competition offers with creative solution solvers and a team that advises us of best practices to stay competitive.
Romy Ribitzky profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
HubSpot
8.6
WYSIWYG email editor
Adobe Business Catalyst
2.5
HubSpot
8.1
Dynamic content
Adobe Business Catalyst
9.0
HubSpot
8.5
Ability to test dynamic content
Adobe Business Catalyst
7.6
HubSpot
8.5
Landing pages
Adobe Business Catalyst
6.7
HubSpot
8.9
A/B testing
Adobe Business Catalyst
7.0
HubSpot
8.6
Mobile optimization
Adobe Business Catalyst
8.0
HubSpot
8.5
Email deliverability
Adobe Business Catalyst
8.1
HubSpot
8.6
List management
Adobe Business Catalyst
3.2
HubSpot
8.8
Triggered drip sequences
Adobe Business Catalyst
6.8
HubSpot
8.9

Lead Management

Adobe Business Catalyst
1.8
HubSpot
8.5
Lead nurturing
Adobe Business Catalyst
1.8
HubSpot
8.8
Lead scoring and grading
Adobe Business Catalyst
2.2
HubSpot
8.3
Data quality management
Adobe Business Catalyst
1.5
HubSpot
8.2
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
HubSpot
8.8

Campaign Management

Adobe Business Catalyst
2.4
HubSpot
8.0
Calendaring
Adobe Business Catalyst
2.5
HubSpot
7.9
Event/webinar marketing
Adobe Business Catalyst
2.3
HubSpot
8.2

Social Media Marketing

Adobe Business Catalyst
8.2
HubSpot
8.5
Social sharing and campaigns
Adobe Business Catalyst
7.8
HubSpot
8.7
Social profile integration
Adobe Business Catalyst
8.6
HubSpot
8.4

Reporting & Analytics

Adobe Business Catalyst
7.1
HubSpot
7.8
Dashboards
Adobe Business Catalyst
8.0
HubSpot
8.1
Standard reports
Adobe Business Catalyst
7.1
HubSpot
7.8
Custom reports
Adobe Business Catalyst
6.1
HubSpot
7.5

Platform & Infrastructure

Adobe Business Catalyst
6.4
HubSpot
8.3
API
Adobe Business Catalyst
7.1
HubSpot
8.5
Role-based workflow & approvals
Adobe Business Catalyst
7.0
HubSpot
8.5
Customizability
Adobe Business Catalyst
6.0
HubSpot
7.7
Integration with Salesforce.com
Adobe Business Catalyst
5.5
HubSpot
8.5
Integration with Microsoft Dynamics CRM
Adobe Business Catalyst
HubSpot
8.6
Integration with SugarCRM
Adobe Business Catalyst
HubSpot
8.1

Pros

  • The e-commerce module is the strength of Adobe Business Catalyst as I see it. It's easy to set up and establish a secure online store.
  • I like using the "content holder" interface. There are building blocks that simplify the process of adding re-usable content to any page.
Goran Billingskog profile photo
  • One-stop platform for our marketing needs: email, social media, video, paid, and organic search.
  • Robust reporting capabilities with an ability to generate custom reporting through a paid upgrade.
  • Additional tools for the business development and sales team to align with marketing and streamline prospecting.
Romy Ribitzky profile photo

Cons

  • Need to be able to build a relational database inside BC
  • Need to be able to easily reference outside links in BC
  • Cancelling a website isn't always easy
Jerry Dever profile photo
  • As we don't use HubSpot's CRM, some of the data mapping to Salesforce is still lacking. However, HubSpot's dedicated support team is extremely helpful with providing solutions and we have a direct line to the product team, which is working our suggestions into its roadmap.
  • Initially, HubSpot did not support multi-currency. As an enterprise-level customer, this was essential to our deal tracking, as we conduct business throughout the world. At this year's Inbound, multi-currency capabilities were announced, and we're very excited.
  • HubSpot currently does not sync multiple deal flows. This makes reporting out of HubSpot for our sales executives difficult and means that we do not have a single source of reporting and have to rely on both SFDC and HubSpot.
Romy Ribitzky profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
Adobe, is very expensive, has a solid background and produces quality programs. You can't argue with that
No photo available
HubSpot9.4
Based on 370 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
It's easy to log in; areas are well marked, and support is available if needed.
Jerry Dever profile photo
HubSpot9.5
Based on 96 answers
Because there are so many different tools within HubSpot, you do need to spend time understanding each one before you can really get started. Though once you are 'on board' with the basics, it is easier to learn the more in-depth aspects of each tool and how they can work together.
Brianna Stauffer profile photo

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Adobe Business Catalyst8.6
Based on 5 answers
Good support; there have been a few issues that we have been unable to resolve
Jerry Dever profile photo
HubSpot9.0
Based on 78 answers
I gave it this rating because I have been very impressed with the HubSpot support team. I always learn something new when I have to contact them and they all seem to be so well trained in the product. if they can't resolve my problem, they talk to a manager and in the end, they get my problem solved and usually solved pretty quickly
Renee Real profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
HubSpot8.5
Based on 25 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith profile photo

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
HubSpot8.9
Based on 47 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll profile photo

Alternatives Considered

I prefer Adobe Business Catalyst to the open source competitors because they require a bit of upkeep to keep versions and plug-ins updated; BC does the versioning and updating for you.
Jerry Dever profile photo
Based on my analysis and experience, HubSpot is the optimal marketing automation solution for small and mid-sized businesses committed to inbound marketing and content marketing. Companies must have sufficient content to share to drive awareness, site visits and leads and then be able to nurture marketing qualified leads to sales qualified leads by sharing information of value that helps prospects understand the value your product or service provides. It is very intuitive, helpful and has GREAT customer support.
Tom Smith profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • Positive: Offering a solution to clients that need an in-depth eCommerce platform
  • Positive: A deeper understanding of the power of CRM
  • Negative: A new requirement to learn and support the platform
Victor Campos profile photo
  • Increase website traffic
  • Increase leads
  • Increased employee efficiency
Sébastien Tremblay profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Business Catalyst Editions & Modules
Adobe Business Catalyst
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details