What users are saying about

HubSpot

Top Rated
1273 Ratings

Adobe Business Catalyst

58 Ratings
Score 7.8 out of 101

HubSpot

Top Rated
1273 Ratings
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

I feel that Adobe Business Catalyst (BC) is best suited to small businesses and free lance designers reselling to small businesses. The whole interface is very personal and easy to use from an inexperienced perspective. This makes it a perfect platform for small business websites or even portfolio websites. Its lack of different server side protocols and languages makes it perfect for the small scale web implementation.
Dan Butler profile photo

HubSpot

HubSpot Professional is suited to small to medium businesses looking to accelerate their business growth. It's especially useful for businesses just at that tipping point of getting too much business to manage on spreadsheets and word documents any more. If your team is growing it will help you to get more out of your existing people and slot new members in to the team with minimal training.
Chris Knowles profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
HubSpot
8.6
WYSIWYG email editor
Adobe Business Catalyst
2.7
HubSpot
8.1
Dynamic content
Adobe Business Catalyst
8.9
HubSpot
8.6
Ability to test dynamic content
Adobe Business Catalyst
7.3
HubSpot
8.5
Landing pages
Adobe Business Catalyst
6.6
HubSpot
9.0
A/B testing
Adobe Business Catalyst
7.0
HubSpot
8.5
Mobile optimization
Adobe Business Catalyst
8.0
HubSpot
8.5
Email deliverability
Adobe Business Catalyst
8.2
HubSpot
8.6
List management
Adobe Business Catalyst
3.3
HubSpot
8.9
Triggered drip sequences
Adobe Business Catalyst
6.8
HubSpot
9.0

Lead Management

Adobe Business Catalyst
1.9
HubSpot
8.6
Lead nurturing
Adobe Business Catalyst
1.9
HubSpot
8.9
Lead scoring and grading
Adobe Business Catalyst
2.3
HubSpot
8.3
Data quality management
Adobe Business Catalyst
1.5
HubSpot
8.3
Automated sales alerts and tasks
Adobe Business Catalyst
1.9
HubSpot
8.9

Campaign Management

Adobe Business Catalyst
2.5
HubSpot
8.0
Calendaring
Adobe Business Catalyst
2.6
HubSpot
7.9
Event/webinar marketing
Adobe Business Catalyst
2.4
HubSpot
8.1

Social Media Marketing

Adobe Business Catalyst
8.2
HubSpot
8.5
Social sharing and campaigns
Adobe Business Catalyst
7.8
HubSpot
8.6
Social profile integration
Adobe Business Catalyst
8.6
HubSpot
8.4

Reporting & Analytics

Adobe Business Catalyst
7.1
HubSpot
8.0
Dashboards
Adobe Business Catalyst
8.1
HubSpot
8.2
Standard reports
Adobe Business Catalyst
7.1
HubSpot
8.0
Custom reports
Adobe Business Catalyst
6.2
HubSpot
7.7

Platform & Infrastructure

Adobe Business Catalyst
6.3
HubSpot
8.3
API
Adobe Business Catalyst
6.6
HubSpot
8.5
Role-based workflow & approvals
Adobe Business Catalyst
7.1
HubSpot
8.5
Customizability
Adobe Business Catalyst
6.1
HubSpot
7.7
Integration with Salesforce.com
Adobe Business Catalyst
5.5
HubSpot
8.5
Integration with Microsoft Dynamics CRM
Adobe Business Catalyst
HubSpot
8.6
Integration with SugarCRM
Adobe Business Catalyst
HubSpot
8.2

Pros

  • The Web Apps element of Business Catalyst is unique among hosted CMS systems. It helps us solve unique challenges without involving heavy-duty programmers.
  • As a Hosted CMS, it has a lot of great features without a ton of cost or liability being taken on which is important to us.
  • BC has a growing developer community and has made significant upgrades over the past few years, which don't end up costing us more, and would be very expensive or time consuming in a traditional CMS
  • Our client's like that it is from "Adobe" and that it has Dreamweaver integration. This provides them with a level of comfort that helps us sell the project.
John Reitz profile photo
  • All of my things are in one place - analytics, blog, emails, sales CRM, forms, etc.
  • Customer service and customer success managers are the best!
  • Better analytics than Google.
Hillary Johns profile photo

Cons

  • It is SaaS, so the initial savings can seem costly if the site owner wants to redesign. It is still less costly than having a professional enterprise site built for you, but you will be limited by your budget.
  • It has been a while since I used it, but custom pages for businesses on Facebook was something that needed to be built by a developer and implemented.
Andrew Conniff profile photo
  • Include additional social media channels being monitored - eg. YouTube
Arun C Devan profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
Actually with Business Catalyst there is no renewal; once you are a partner, you are a partner for as long as you like. It is an investment in your business not simply a product you purchase...and as an investment in partnership with Adobe, both are committed to each other's success.
Pauline Kraus profile photo
HubSpot9.4
Based on 370 answers
We have been using HubSpot since April 2014. We are very satisfied with HubSpot and we plan on using it forever. It has helped us become more efficient with our online marketing, increase our website traffic and our website leads. HubSpot is Inbound Marketing at its best; it is a wonderful tool and I recommend it.
Sébastien Tremblay profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
It's easy to log in; areas are well marked, and support is available if needed.
Jerry Dever profile photo
HubSpot9.5
Based on 96 answers
It's very intuitive. Once you put in the time to learn how to use it, you're going to fall in love. It's so great and ever-evolving, so make sure you stay up-to-date with their improvements and launches!
Kate Beebe profile photo

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
HubSpot9.0
Based on 78 answers
They answer my questions quickly, followup, make it easy to reach them. I'm not made to sit on hold for a long time, there are status updates such as what number in queue you are (I've never been lower than 4th in queue). They're seriously the standard I judge all other companies support by.
Karen Rust profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
HubSpot8.2
Based on 25 answers
I used the online training in 2013 and it was very thorough but makes the tool seem easier than it is. I learned most of what I know about the platform through the training resources and HubSpot support. Some of the more difficult nuances of the software are omitted from the videos, which I assume is to keep them short and convenient. Using the software much more involved than the videos make it seem, which is great, because the functionality is robust. If companies find it difficult to handle all their inbound campaigns in the tool alone, they should really rely on an agency to help. It is more complex than it appears.
Cherene Etemadi profile photo

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
HubSpot8.9
Based on 47 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll profile photo

Alternatives Considered

More reliable; more integrated tools
Nancy Sheridan profile photo
We've used Pardot, but the onboarding experience was lackluster. Our onboarding was farmed out to a consultant and not followed up on well despite our attempts to work with them. We also had to [do] most of the development even though it was supposed to be part of our onboarding with Pardot. Part of why we went with HubSpot was the onboarding process. We're a small company so we have fewer people that have to cover more ground. HubSpot does everything in house and held our hands the entire way until we got up to speed on how to use it.Overall a lot of features are similar to other marketing products out there, but HubSpot integrates them better than any other one. We needed Salesforce, HubSpot to work hand in hand. HubSpot did it the best.
Karen Rust profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • Positive: Offering a solution to clients that need an in-depth eCommerce platform
  • Positive: A deeper understanding of the power of CRM
  • Negative: A new requirement to learn and support the platform
Victor Campos profile photo
  • We now have increased employee efficiency with being able to look up contact info and send out emails. We also now have more insight into what a prospect or client is doing such as looking at on our site or if they've checked an email.
  • It's helped us increase our blog subscriber list.
Karen Rust profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Business Catalyst Editions & Modules
Adobe Business Catalyst
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details