What users are saying about

HubSpot

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Top Rated
1369 Ratings
60 Ratings
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Score 7.9 out of 101

HubSpot

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Top Rated
1369 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

The key question to a client would be to ask if they want to be able to do their own web site site maintenance without the need of software. The added benefit of the CMS is that it also comes with the CRM, e-Mail campaign capabilities, reporting and much more.
Jeff French profile photo

HubSpot

HubSpot is an excellent marketing automation platform for multiple business levels. From SMBs who need the support of a free CRM to emerging companies with a marketing team of 1, HubSpot's intuitive CX means a small learning curve and tons of resources to get your team up and running in no time. For those of us in enterprise-level companies, the added comfort of dedicated support far outweighs those the competition offers with creative solution solvers and a team that advises us of best practices to stay competitive.
Romy Ribitzky profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.6
HubSpot
8.6
WYSIWYG email editor
Adobe Business Catalyst
2.4
HubSpot
8.1
Dynamic content
Adobe Business Catalyst
9.0
HubSpot
8.4
Ability to test dynamic content
Adobe Business Catalyst
7.8
HubSpot
8.4
Landing pages
Adobe Business Catalyst
6.9
HubSpot
8.8
A/B testing
Adobe Business Catalyst
7.0
HubSpot
8.8
Mobile optimization
Adobe Business Catalyst
8.0
HubSpot
8.7
Email deliverability
Adobe Business Catalyst
8.1
HubSpot
8.5
List management
Adobe Business Catalyst
3.1
HubSpot
8.7
Triggered drip sequences
Adobe Business Catalyst
6.8
HubSpot
9.0

Lead Management

Adobe Business Catalyst
1.7
HubSpot
8.5
Lead nurturing
Adobe Business Catalyst
1.7
HubSpot
8.9
Lead scoring and grading
Adobe Business Catalyst
2.2
HubSpot
8.3
Data quality management
Adobe Business Catalyst
1.4
HubSpot
8.1
Automated sales alerts and tasks
Adobe Business Catalyst
1.7
HubSpot
8.5

Campaign Management

Adobe Business Catalyst
2.4
HubSpot
8.1
Calendaring
Adobe Business Catalyst
2.4
HubSpot
7.8
Event/webinar marketing
Adobe Business Catalyst
2.3
HubSpot
8.4

Social Media Marketing

Adobe Business Catalyst
8.2
HubSpot
8.8
Social sharing and campaigns
Adobe Business Catalyst
7.8
HubSpot
8.9
Social profile integration
Adobe Business Catalyst
8.6
HubSpot
8.7

Reporting & Analytics

Adobe Business Catalyst
7.0
HubSpot
7.9
Dashboards
Adobe Business Catalyst
8.0
HubSpot
8.2
Standard reports
Adobe Business Catalyst
7.0
HubSpot
7.8
Custom reports
Adobe Business Catalyst
6.0
HubSpot
7.6

Platform & Infrastructure

Adobe Business Catalyst
6.5
HubSpot
8.5
API
Adobe Business Catalyst
7.5
HubSpot
8.5
Role-based workflow & approvals
Adobe Business Catalyst
7.0
HubSpot
8.5
Customizability
Adobe Business Catalyst
6.0
HubSpot
7.7
Integration with Salesforce.com
Adobe Business Catalyst
5.5
HubSpot
8.7
Integration with Microsoft Dynamics CRM
Adobe Business Catalyst
HubSpot
8.7
Integration with SugarCRM
Adobe Business Catalyst
HubSpot
9.0

Pros

  • As mentioned previously, we use the Content Holder module quite often because of the ability to place any html content that is prone to being frequently edited. It simplifies the process and allows us to simplify our templates.
  • We also like the ease of the Photo Gallery and how simple it is to either add or remove photos from the gallery once it has been placed.
  • Media Downloads seems to be a very helpful resource. With its ability to be categorized both by file type and customized categories within the web site and then placed by category also helps us streamline document placement especially when there are large number of those resources to organize.
  • News is obviously a much needed resource and it is simple to add news items, classify them and place them on template pages where they are fed. It is one of the easiest items to teach new clients how to manage.
  • Web Apps is our most prized module because of the ease of creating a database, then being able to style the output in any shape form or fashion.
Jeff French profile photo
  • One-stop platform for our marketing needs: email, social media, video, paid, and organic search.
  • Robust reporting capabilities with an ability to generate custom reporting through a paid upgrade.
  • Additional tools for the business development and sales team to align with marketing and streamline prospecting.
Romy Ribitzky profile photo

Cons

  • Better drill down of the reports & analytics feature.
  • Better integration and clarity with the CRM (Customer Relations Management) section.
  • More selection of HTML5/CSS3 Responsive templates.
Hudsen Smith profile photo
  • As we don't use HubSpot's CRM, some of the data mapping to Salesforce is still lacking. However, HubSpot's dedicated support team is extremely helpful with providing solutions and we have a direct line to the product team, which is working our suggestions into its roadmap.
  • Initially, HubSpot did not support multi-currency. As an enterprise-level customer, this was essential to our deal tracking, as we conduct business throughout the world. At this year's Inbound, multi-currency capabilities were announced, and we're very excited.
  • HubSpot currently does not sync multiple deal flows. This makes reporting out of HubSpot for our sales executives difficult and means that we do not have a single source of reporting and have to rely on both SFDC and HubSpot.
Romy Ribitzky profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
The simplicity of this platform is the main reason. BC is incredibly easy for first time users and very streamlined for experienced users. I also look at the integration with other Adobe products in my company. Being able to stay completely in one piece of software (Muse or Dreamweaver) for a full design and publish make much better use of my time.
Dan Butler profile photo
HubSpot9.4
Based on 370 answers
Very likely to renew. We are still in our first year and received a discounted rate due to our large contacts database. We plan on renewing, unless the price is increased an outrageous amount more than what we originally signed on for. That would be the only way we don't renew. HubSpot constantly rolls out new features. A few months ago they unveiled a CRM, allowing me to bring in our sales team and store manager to my marketing and sales process. My account rep is great, remembers my company and our goals, and always has an answer to my random questions.
Spencer Darr profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
HubSpot9.5
Based on 96 answers
HubSpot is so easy to use. It's very rare for me to put in a support ticket. I can design simple landing pages, email and campaign myself with quick turn-around time.
Sara Aldworth profile photo

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Adobe Business Catalyst8.6
Based on 5 answers
Good support; there have been a few issues that we have been unable to resolve
Jerry Dever profile photo
HubSpot9.0
Based on 78 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Hillary Johns profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
HubSpot8.7
Based on 25 answers
I used the online training in 2013 and it was very thorough but makes the tool seem easier than it is. I learned most of what I know about the platform through the training resources and HubSpot support. Some of the more difficult nuances of the software are omitted from the videos, which I assume is to keep them short and convenient. Using the software much more involved than the videos make it seem, which is great, because the functionality is robust. If companies find it difficult to handle all their inbound campaigns in the tool alone, they should really rely on an agency to help. It is more complex than it appears.
Cherene Etemadi profile photo

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
HubSpot9.0
Based on 47 answers
They stick with you, even if you're a smaller company. They do their best to resolve any issues, follow up, and get in touch when needed.
Karen Rust profile photo

Alternatives Considered

We didn't really used many products before deciding to use Business Catalyst. When we started we developed sites using an old product (GoLive) and then created a few sites in WordPress. We didn't like that fact that WordPress needed an add-on every time we wanted additional functionality and trying keep on top of updates was distracting.Adobe's Business Catalyst gave us an all in one system to replace the multiple products clients required to run their online businesses. We also didn't have to remember which sites had what add-ons updated...or not. Business Catalyst is SaaS which allows us to always have the latest updates and functionality ready at our fingertips.
Pauline Kraus profile photo
We migrated from Marketo to HubSpot and noticed a difference nearly right away. Gone were hours of putting a campaign together through multiple folders only to have Marketo display the rainbow wheel of death and have the campaign disappear with all of your work. Additionally, we didn't need to have a full-time code on staff to generate beautiful and compelling email templates or landing pages. Working hand-in-hand, our new campaigns generated lead flow that helped our team deliver best-ever results and directly impact the bottom line.
Romy Ribitzky profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • Business Catalyst provides partners and clients a single system to learn and maintain. No need to constantly switch gears to remember who has what CMS which makes support more efficient.
  • Business Catalyst has made it possible to create and launch sites in less time thus increasing profitability.
  • Business Catalyst is a large investment in the beginning about monetarily and in learning the system. It may not affordable to smaller agencies.
Pauline Kraus profile photo
  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Business Catalyst Editions & Modules
Adobe Business Catalyst
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details