What users are saying about

Adobe Business Catalyst

58 Ratings
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Score 7.8 out of 101

Nexternal

4 Ratings
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Score 6.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor profile photo

Nexternal

If you want to sell online and need a platform, you should select Nexternal. If it is within your budget and you want to have success, Nexternal is the way to go. Since switching to Nexternal from Kreck, our online sales have more than tripled!
Kielly Lewis profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Nexternal
WYSIWYG email editor
Adobe Business Catalyst
2.6
Nexternal
Dynamic content
Adobe Business Catalyst
8.9
Nexternal
Ability to test dynamic content
Adobe Business Catalyst
7.4
Nexternal
Landing pages
Adobe Business Catalyst
6.7
Nexternal
A/B testing
Adobe Business Catalyst
7.0
Nexternal
Mobile optimization
Adobe Business Catalyst
8.0
Nexternal
Email deliverability
Adobe Business Catalyst
8.1
Nexternal
List management
Adobe Business Catalyst
3.2
Nexternal
Triggered drip sequences
Adobe Business Catalyst
6.8
Nexternal

Lead Management

Adobe Business Catalyst
1.8
Nexternal
Lead nurturing
Adobe Business Catalyst
1.8
Nexternal
Lead scoring and grading
Adobe Business Catalyst
2.3
Nexternal
Data quality management
Adobe Business Catalyst
1.5
Nexternal
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
Nexternal

Campaign Management

Adobe Business Catalyst
2.5
Nexternal
Calendaring
Adobe Business Catalyst
2.5
Nexternal
Event/webinar marketing
Adobe Business Catalyst
2.4
Nexternal

Social Media Marketing

Adobe Business Catalyst
8.2
Nexternal
Social sharing and campaigns
Adobe Business Catalyst
7.8
Nexternal
Social profile integration
Adobe Business Catalyst
8.6
Nexternal

Reporting & Analytics

Adobe Business Catalyst
7.1
Nexternal
Dashboards
Adobe Business Catalyst
8.0
Nexternal
Standard reports
Adobe Business Catalyst
7.1
Nexternal
Custom reports
Adobe Business Catalyst
6.1
Nexternal

Platform & Infrastructure

Adobe Business Catalyst
6.4
Nexternal
API
Adobe Business Catalyst
6.9
Nexternal
Role-based workflow & approvals
Adobe Business Catalyst
7.0
Nexternal
Customizability
Adobe Business Catalyst
6.1
Nexternal
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Nexternal

Pros

  • Server Uptime is good
  • Online Chat is good
  • Security is good
  • Technical Service is good
Richard Taylor profile photo
  • I have complete control over the store, right down to the most minute detail. I can control shipping methods, discounts, coupons, customer security, compliance, and the list goes on. If you can think of it, Nexternal has already come up with a solution.
  • It's a very secure platform for our customers. In this day and age, uploading personal information on the web can be a bit nerve wracking, but our customers are protected by Nexternal's system. It allows our customer to update their personal account without having to share sensitive information over the phone or email.
  • It syncs perfectly with our marketing, social media, and sales tools. We use Mail Chimp, VinoVisit, VinNow, UPS, FedEx, Amazon, and ShipCompliant. Nexternal communicates perfectly with all of them, making my life so much easier. Information has to be input once and it syncs everywhere. This saves me time and reduces error.
Kielly Lewis profile photo

Cons

  • I love web apps but it can be time consuming to get the bulk import file just right the first time
  • Support is good, but the effort to research can be massive for unusual issues
  • Metadata on blog posts and pages can require lots of content editing at a slow pace
Kristi Millsap, MBA profile photo
  • Honestly, I can't think of one! The only thing Nexternal doesn't sync up with that we use is GSO, but that is a small west coast shipping service, so I wouldn't expect them to integrate with them.
Kielly Lewis profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
It's a robust and reliable product.
Nancy Sheridan profile photo
Nexternal8.5
Based on 3 answers
Nexternal has been a major player in the eCommerce industry for well over a decade. Their longevity is owed to their rock-solid platform and stellar support staff. They will continue to grow their platform, providing their customers with the tools necessary for a successful online business in this ever-changing enviroment.
Katie Partridge profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
Nexternal9.0
Based on 2 answers
I love the control and attention to detail that this system has. Don't be intimidated by it. Keep playing with it, ask questions, and get to know the program. You will grow to absolutely love and understand it.
Kielly Lewis profile photo

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
Nexternal10.0
Based on 2 answers
Doreen and Lanette are my lovely ladies. They are always available and do whatever they can to make sure I am taken care of. They have always been there for me and I know they will always be there for me.
Kielly Lewis profile photo

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
Nexternal10.0
Based on 1 answer
I had help from start to finish. Doreen, my rep, was very patient, concise, clear, and she has always had the answers I need. Setting up your store is time consuming at first, but with the support system that Nexternal offers, it is painless.
Kielly Lewis profile photo

Alternatives Considered

More reliable; more integrated tools
Nancy Sheridan profile photo
The majority of comparable ecommerce platforms offer similar services and tools such as unlimited products, comprehensive product display, search optimization, email campaign management, integrated shipping, taxes, B2B, multiple-storefronts, site security, social sharing/integrations, product feeds, reporting, 3rd party integrations or plugins, content management capabilities, and more. But NO other ecommerce platform offers the level of customer service that Nexternal does. Placing a call to your dedicated account rep, and having them answer the phone, and then *gasp* answer your question is just the best
Katie Partridge profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Complete reporting connecting dollars spent on marketing to dollars earned as revenue
  • Faster turn-around on ideas into market-ready content
  • Better service to clients through greater usability in account management
Kristi Millsap, MBA profile photo
  • Because we are a development team who focuses on integrating Nexternal with our clients' sites, we can't speak to specific ROI or conversions, however, the length of time our clients stick with Nexternal says it all - in an industry where there are no shortage of choices in platforms, we have rarely ever moved a client from Nexternal to another platform. Instead, the vast majority of our clients who use Nexternal now either started off with the platform or moved to Nexternal from a less-than platform. We have clients who have been with Nexternal for over a decade, and that's really saying something.
  • In the 10+ years that we have worked with Nexternal we have developed a solid relationship that is built solely on trust. We don't get any commission for referring customers to their site, nor do they receive any commission for sending customers our way. We work together because we enjoy it and we know that the other is dependable and worthwhile.
Katie Partridge profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Nexternal

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details