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59 Ratings
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Score 7.9 out of 101
4 Ratings
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Score 6.8 out of 101

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Likelihood to Recommend

Adobe Business Catalyst

Adobe Business Catalyst is an absolute rock-star for companies that want an all in one solution, who have limited budgets and/or little technical expertise. It will scale well and can grow with your company. It is more complex and more flexible than something like Wix, where your options are heavily limited, but less open than WordPress where you can use plug-ins and custom code to rebuild how anything works. So it is a nice area in the middle.Adobe Business Catalyst would probably not be a great solution for companies who want absolute control over their website and everything in it and have highly experienced technical resources to build out whatever they need since not every area of the website or server can be modified.
Jonathan Hodak profile photo

Nexternal

If you want to sell online and need a platform, you should select Nexternal. If it is within your budget and you want to have success, Nexternal is the way to go. Since switching to Nexternal from Kreck, our online sales have more than tripled!
Kielly Lewis profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Nexternal
WYSIWYG email editor
Adobe Business Catalyst
2.5
Nexternal
Dynamic content
Adobe Business Catalyst
9.0
Nexternal
Ability to test dynamic content
Adobe Business Catalyst
7.6
Nexternal
Landing pages
Adobe Business Catalyst
6.8
Nexternal
A/B testing
Adobe Business Catalyst
7.0
Nexternal
Mobile optimization
Adobe Business Catalyst
8.0
Nexternal
Email deliverability
Adobe Business Catalyst
8.1
Nexternal
List management
Adobe Business Catalyst
3.1
Nexternal
Triggered drip sequences
Adobe Business Catalyst
6.8
Nexternal

Lead Management

Adobe Business Catalyst
1.8
Nexternal
Lead nurturing
Adobe Business Catalyst
1.7
Nexternal
Lead scoring and grading
Adobe Business Catalyst
2.2
Nexternal
Data quality management
Adobe Business Catalyst
1.4
Nexternal
Automated sales alerts and tasks
Adobe Business Catalyst
1.7
Nexternal

Campaign Management

Adobe Business Catalyst
2.4
Nexternal
Calendaring
Adobe Business Catalyst
2.5
Nexternal
Event/webinar marketing
Adobe Business Catalyst
2.3
Nexternal

Social Media Marketing

Adobe Business Catalyst
8.2
Nexternal
Social sharing and campaigns
Adobe Business Catalyst
7.8
Nexternal
Social profile integration
Adobe Business Catalyst
8.6
Nexternal

Reporting & Analytics

Adobe Business Catalyst
7.0
Nexternal
Dashboards
Adobe Business Catalyst
8.0
Nexternal
Standard reports
Adobe Business Catalyst
7.0
Nexternal
Custom reports
Adobe Business Catalyst
6.1
Nexternal

Platform & Infrastructure

Adobe Business Catalyst
6.5
Nexternal
API
Adobe Business Catalyst
7.3
Nexternal
Role-based workflow & approvals
Adobe Business Catalyst
7.0
Nexternal
Customizability
Adobe Business Catalyst
6.0
Nexternal
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Nexternal

Pros

  • Probably one of the easiest e-commerce platforms to work in, it does take setup, but compared to a lot of other e-commerce solutions, this is probably the best one that I have seen that can be designed and implemented custom.
  • Their template system works very well and allows you to create and re-use templates across Adobe Business Catalyst.
  • Their pre-built modules are great, giving people a great way to use common web elements without having to use a plug-in or find some solution, it is simply built in and generally works exactly as you would expect.
  • Adobe Business Catalyst is more of an all-around solution, providing elements that most smaller companies would have a hard time figuring out, since it includes the ability to build websites, send and track e-mails, analytics. It really is a powerful tool that would typically require a fair amount of coding knowledge and expertise but with the system already built, it can be easily modified and edited by those with limited or no coding knowledge at all.
Jonathan Hodak profile photo
  • I have complete control over the store, right down to the most minute detail. I can control shipping methods, discounts, coupons, customer security, compliance, and the list goes on. If you can think of it, Nexternal has already come up with a solution.
  • It's a very secure platform for our customers. In this day and age, uploading personal information on the web can be a bit nerve wracking, but our customers are protected by Nexternal's system. It allows our customer to update their personal account without having to share sensitive information over the phone or email.
  • It syncs perfectly with our marketing, social media, and sales tools. We use Mail Chimp, VinoVisit, VinNow, UPS, FedEx, Amazon, and ShipCompliant. Nexternal communicates perfectly with all of them, making my life so much easier. Information has to be input once and it syncs everywhere. This saves me time and reduces error.
Kielly Lewis profile photo

Cons

  • The Web Forms is very helpful and easy to create. Placing the forms is simple especially when inserting as a module. The problem comes after placement. It is time consuming if there are any edits that need to be made to the form. For example, if you are in the U.S., you typically do not want other countries to show up on a dropdown menu. It would be great if BC would allow you to check the countries (or states) that you want to be active. Also, often times within a web form you may want to include to separate address fields. That is not allowed unless you go back and do custom editing for the forms. "Workarounds" are typically possible but for the designer, anything that adds time to the process also cuts down on profitability.
  • Where we enjoy the ease of creating Photo Galleries, we also don't like the fact that you can style the output like you can within other module templates. For example, many clients would like to offer better descriptions and even style the descriptions. If displaying a photo from a art museum, you may want to give the proper title and that would include italicizing the name of the artwork.
  • One of our biggest pet peeves is the fact that BC only offers the European date style when displaying that dates in the modules. You should be able to check a box on which date style should be shown.
  • On Web Apps, almost everything is fantastic EXCEPT for the ability to sort web app items by date. If I wanted to create a calendar of events based on a web app I want to create, I would want to be able to display those items in chronological order.
  • The Event Module is great except the way it uses a quirky form to process payments and reserve events. It should behave more like an ecommerce solution where the form is easier to fill out, customize, submit and process.
Jeff French profile photo
  • Honestly, I can't think of one! The only thing Nexternal doesn't sync up with that we use is GSO, but that is a small west coast shipping service, so I wouldn't expect them to integrate with them.
Kielly Lewis profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
The simplicity of this platform is the main reason. BC is incredibly easy for first time users and very streamlined for experienced users. I also look at the integration with other Adobe products in my company. Being able to stay completely in one piece of software (Muse or Dreamweaver) for a full design and publish make much better use of my time.
Dan Butler profile photo
Nexternal8.5
Based on 3 answers
I'm so happy with Nexternal I don't see myself using any other platform. We currently only use Nexternal for our web store, but we are looking to expand into the tasting rooms and offer mobile points of sale.
Kielly Lewis profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
Nexternal9.0
Based on 2 answers
I love the control and attention to detail that this system has. Don't be intimidated by it. Keep playing with it, ask questions, and get to know the program. You will grow to absolutely love and understand it.
Kielly Lewis profile photo

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
Nexternal10.0
Based on 2 answers
Doreen and Lanette are my lovely ladies. They are always available and do whatever they can to make sure I am taken care of. They have always been there for me and I know they will always be there for me.
Kielly Lewis profile photo

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
Nexternal10.0
Based on 1 answer
I had help from start to finish. Doreen, my rep, was very patient, concise, clear, and she has always had the answers I need. Setting up your store is time consuming at first, but with the support system that Nexternal offers, it is painless.
Kielly Lewis profile photo

Alternatives Considered

More reliable; more integrated tools
Nancy Sheridan profile photo
The majority of comparable ecommerce platforms offer similar services and tools such as unlimited products, comprehensive product display, search optimization, email campaign management, integrated shipping, taxes, B2B, multiple-storefronts, site security, social sharing/integrations, product feeds, reporting, 3rd party integrations or plugins, content management capabilities, and more. But NO other ecommerce platform offers the level of customer service that Nexternal does. Placing a call to your dedicated account rep, and having them answer the phone, and then *gasp* answer your question is just the best
Katie Partridge profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Complete reporting connecting dollars spent on marketing to dollars earned as revenue
  • Faster turn-around on ideas into market-ready content
  • Better service to clients through greater usability in account management
Kristi Millsap, MBA profile photo
  • Because we are a development team who focuses on integrating Nexternal with our clients' sites, we can't speak to specific ROI or conversions, however, the length of time our clients stick with Nexternal says it all - in an industry where there are no shortage of choices in platforms, we have rarely ever moved a client from Nexternal to another platform. Instead, the vast majority of our clients who use Nexternal now either started off with the platform or moved to Nexternal from a less-than platform. We have clients who have been with Nexternal for over a decade, and that's really saying something.
  • In the 10+ years that we have worked with Nexternal we have developed a solid relationship that is built solely on trust. We don't get any commission for referring customers to their site, nor do they receive any commission for sending customers our way. We work together because we enjoy it and we know that the other is dependable and worthwhile.
Katie Partridge profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Nexternal

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details