What users are saying about
1 Ratings
58 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 3 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor profile photo

NVU

NVU is an easy self explanatory program that helps us edit the Landing Pages for the company for which I work. However, many of the features of being able to edit text & text boxes is out of date & very jumpy. I often have to rewrite sentences in order to fit better on a line because I can't adjust the text box without it messing up the entire Landing Page.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
NVU
WYSIWYG email editor
Adobe Business Catalyst
2.5
NVU
Dynamic content
Adobe Business Catalyst
9.0
NVU
Ability to test dynamic content
Adobe Business Catalyst
7.5
NVU
Landing pages
Adobe Business Catalyst
6.7
NVU
A/B testing
Adobe Business Catalyst
7.0
NVU
Mobile optimization
Adobe Business Catalyst
8.0
NVU
Email deliverability
Adobe Business Catalyst
8.1
NVU
List management
Adobe Business Catalyst
3.2
NVU
Triggered drip sequences
Adobe Business Catalyst
6.8
NVU

Lead Management

Adobe Business Catalyst
1.8
NVU
Lead nurturing
Adobe Business Catalyst
1.8
NVU
Lead scoring and grading
Adobe Business Catalyst
2.2
NVU
Data quality management
Adobe Business Catalyst
1.5
NVU
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
NVU

Campaign Management

Adobe Business Catalyst
2.4
NVU
Calendaring
Adobe Business Catalyst
2.5
NVU
Event/webinar marketing
Adobe Business Catalyst
2.3
NVU

Social Media Marketing

Adobe Business Catalyst
8.2
NVU
Social sharing and campaigns
Adobe Business Catalyst
7.8
NVU
Social profile integration
Adobe Business Catalyst
8.6
NVU

Reporting & Analytics

Adobe Business Catalyst
7.1
NVU
Dashboards
Adobe Business Catalyst
8.0
NVU
Standard reports
Adobe Business Catalyst
7.1
NVU
Custom reports
Adobe Business Catalyst
6.1
NVU

Platform & Infrastructure

Adobe Business Catalyst
6.4
NVU
3.0
API
Adobe Business Catalyst
7.1
NVU
3.0
Role-based workflow & approvals
Adobe Business Catalyst
7.0
NVU
Customizability
Adobe Business Catalyst
6.0
NVU
Integration with Salesforce.com
Adobe Business Catalyst
5.5
NVU

Web Content Creation

Adobe Business Catalyst
NVU
3.0
Page templates
Adobe Business Catalyst
NVU
3.0
Library of website themes
Adobe Business Catalyst
NVU
3.0
Form generator
Adobe Business Catalyst
NVU
3.0

Web Content Management

Adobe Business Catalyst
NVU
3.0
Bulk management
Adobe Business Catalyst
NVU
3.0
Community / comment management
Adobe Business Catalyst
NVU
3.0

Pros

  • Probably one of the easiest e-commerce platforms to work in, it does take setup, but compared to a lot of other e-commerce solutions, this is probably the best one that I have seen that can be designed and implemented custom.
  • Their template system works very well and allows you to create and re-use templates across Adobe Business Catalyst.
  • Their pre-built modules are great, giving people a great way to use common web elements without having to use a plug-in or find some solution, it is simply built in and generally works exactly as you would expect.
  • Adobe Business Catalyst is more of an all-around solution, providing elements that most smaller companies would have a hard time figuring out, since it includes the ability to build websites, send and track e-mails, analytics. It really is a powerful tool that would typically require a fair amount of coding knowledge and expertise but with the system already built, it can be easily modified and edited by those with limited or no coding knowledge at all.
Jonathan Hodak profile photo
  • It allows me to easily create the Landing Pages for my company. I can easily create a copy of an NVU file & then rename it in order to create a new file. Then once I've made the necessary changes to the new file, I just drag & drop the new file into our backend to automatically upload to our site.
  • It allows me to edit text fairly easily. I can drag & drop the text within a text box.
No photo available

Cons

  • They do not have the ability to create and build custom plug-ins for use on websites.
  • They do not support every payment gateway, they support the major ones, and most others, but if you have some very unusual payment gateway, it might not be supported.
  • The custom web apps were absolutely one of my favorite parts of this system, and it is really a shame that they do not allow them to be used on all tiers of the website, you have to get the web commerce tier to edit and use them.
Jonathan Hodak profile photo
  • I can't widen a text box without it jumping & messing up the entire Landing Page.
  • I can't drag text from one text box into another.
  • The text settings change if I don't copy a word that already exists in a word box & paste it into the new line of text before starting to type a new sentence.
  • Sometimes I try to open a Landing Page to edit it & it says that NVU is unavailable & I have to close the program & try again.
No photo available

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
The simplicity of this platform is the main reason. BC is incredibly easy for first time users and very streamlined for experienced users. I also look at the integration with other Adobe products in my company. Being able to stay completely in one piece of software (Muse or Dreamweaver) for a full design and publish make much better use of my time.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Business Catalyst9.7
Based on 4 answers
It's easy to log in; areas are well marked, and support is available if needed.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
I have used Adobe support for many of their products. I find that they are quick to respond and present a wide variety of support platforms from forums to online chat. Depending on the nature of the issue I am usually able to get resolution within 24 to 48 hours. With more complex issues I have never had a problem with Adobe dropping the ball.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The largest competitor in my portfolio is GoDaddy. I tend to use them for larger products or for all inclusive domain registration and web presence. I prefer using BC for most everything due to its simplistic nature. It is a very streamlined product and is easy to add users from my clients as editors and managers. This makes content update and creation so much easier. It also eases the minds of content managers within my clients companies as they will have some control over what goes on the web site. GoDaddy is my go to product for customized web designs, larger projects, and anything that requires server side software not supported by BC. It tends to be more involved and time consuming and less productive for me as a small business. So while I prefer to work with BC there are just some limitations that send me over to another hosting platform.
Dan Butler profile photo
No answers on this topic

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Business Catalyst provides partners and clients a single system to learn and maintain. No need to constantly switch gears to remember who has what CMS which makes support more efficient.
  • Business Catalyst has made it possible to create and launch sites in less time thus increasing profitability.
  • Business Catalyst is a large investment in the beginning about monetarily and in learning the system. It may not affordable to smaller agencies.
Pauline Kraus profile photo
  • I think my boss has actually decided to stop using NVU to create & edit our webpages because of it's lack of updates & features for editing text.
  • It takes me a lot of time trying to adjust text boxes to get them to fit on the Landing Page correctly with the entire desired content.
No photo available

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

NVU

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details