Adobe Business Catalyst (Discontinued) vs. Optimizely Configured Commerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Business Catalyst (Discontinued)
Score 8.0 out of 10
N/A
Adobe Business Catalyst is an all-in-one cloud-hosted system for building and managing web content and online stores. It has a built-in CRM framework in addition to sales, service, and marketing features including eCommerce and Email Marketing tools. It is scheduled to be shutdown in 2021.
$10
per month
Optimizely Configured Commerce
Score 7.2 out of 10
N/A
Optimizely B2B Commerce Cloud (Episerver B2B Commerce Cloud, based on InsiteCommerce from Insite Software, acquired by Episerver in Decemver 2019), is an eCommerce solution built for enterprise-level manufacturers and distributors.N/A
Pricing
Adobe Business Catalyst (Discontinued)Optimizely Configured Commerce
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Business Catalyst (Discontinued)Optimizely Configured Commerce
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Business Catalyst (Discontinued)Optimizely Configured Commerce
Top Pros
Top Cons
Features
Adobe Business Catalyst (Discontinued)Optimizely Configured Commerce
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Business Catalyst (Discontinued)
6.6
15 Ratings
15% below category average
Optimizely Configured Commerce
-
Ratings
WYSIWYG email editor2.313 Ratings00 Ratings
Dynamic content9.015 Ratings00 Ratings
Ability to test dynamic content7.911 Ratings00 Ratings
Landing pages7.011 Ratings00 Ratings
A/B testing7.05 Ratings00 Ratings
Mobile optimization8.013 Ratings00 Ratings
Email deliverability reporting8.126 Ratings00 Ratings
List management3.013 Ratings00 Ratings
Triggered drip sequences6.88 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Business Catalyst (Discontinued)
1.7
11 Ratings
121% below category average
Optimizely Configured Commerce
-
Ratings
Lead nurturing1.711 Ratings00 Ratings
Lead scoring and grading2.28 Ratings00 Ratings
Data quality management1.49 Ratings00 Ratings
Automated sales alerts and tasks1.610 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Business Catalyst (Discontinued)
2.3
11 Ratings
106% below category average
Optimizely Configured Commerce
-
Ratings
Calendaring2.410 Ratings00 Ratings
Event/webinar marketing2.39 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Business Catalyst (Discontinued)
8.2
9 Ratings
9% above category average
Optimizely Configured Commerce
-
Ratings
Social sharing and campaigns7.87 Ratings00 Ratings
Social profile integration8.68 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Business Catalyst (Discontinued)
7.0
15 Ratings
3% below category average
Optimizely Configured Commerce
-
Ratings
Dashboards8.015 Ratings00 Ratings
Standard reports7.015 Ratings00 Ratings
Custom reports6.012 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Business Catalyst (Discontinued)
6.6
14 Ratings
8% below category average
Optimizely Configured Commerce
-
Ratings
API7.911 Ratings00 Ratings
Role-based workflow & approvals7.014 Ratings00 Ratings
Customizability6.013 Ratings00 Ratings
Integration with Salesforce.com5.52 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Adobe Business Catalyst (Discontinued)
-
Ratings
Optimizely Configured Commerce
7.0
12 Ratings
11% below category average
Product catalog & listings00 Ratings7.612 Ratings
Product management00 Ratings7.912 Ratings
Bulk product upload00 Ratings8.212 Ratings
Branding00 Ratings6.211 Ratings
Mobile storefront00 Ratings7.29 Ratings
Website integration00 Ratings7.011 Ratings
Visual customization00 Ratings5.910 Ratings
CMS00 Ratings6.312 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Adobe Business Catalyst (Discontinued)
-
Ratings
Optimizely Configured Commerce
8.4
11 Ratings
9% above category average
Abandoned cart recovery00 Ratings8.210 Ratings
Checkout user experience00 Ratings8.511 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Adobe Business Catalyst (Discontinued)
-
Ratings
Optimizely Configured Commerce
8.5
12 Ratings
1% below category average
eCommerce security00 Ratings8.512 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Adobe Business Catalyst (Discontinued)
-
Ratings
Optimizely Configured Commerce
7.4
12 Ratings
3% below category average
Promotions & discounts00 Ratings7.410 Ratings
Personalized recommendations00 Ratings7.612 Ratings
SEO00 Ratings7.311 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Adobe Business Catalyst (Discontinued)
-
Ratings
Optimizely Configured Commerce
7.3
12 Ratings
7% below category average
Multi-site management00 Ratings7.58 Ratings
Order processing00 Ratings8.412 Ratings
Inventory management00 Ratings7.611 Ratings
Shipping00 Ratings7.410 Ratings
Custom functionality00 Ratings5.611 Ratings
Best Alternatives
Adobe Business Catalyst (Discontinued)Optimizely Configured Commerce
Small Businesses
monday marketer
monday marketer
Score 9.1 out of 10
Shopify Plus
Shopify Plus
Score 9.1 out of 10
Medium-sized Companies
monday marketer
monday marketer
Score 9.1 out of 10
Shopify Plus
Shopify Plus
Score 9.1 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 8.8 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Business Catalyst (Discontinued)Optimizely Configured Commerce
Likelihood to Recommend
6.0
(21 ratings)
6.9
(12 ratings)
Likelihood to Renew
9.4
(10 ratings)
-
(0 ratings)
Usability
9.7
(4 ratings)
7.3
(12 ratings)
Availability
9.0
(8 ratings)
-
(0 ratings)
Performance
8.2
(2 ratings)
-
(0 ratings)
Support Rating
8.9
(10 ratings)
6.4
(12 ratings)
Online Training
8.6
(2 ratings)
-
(0 ratings)
Implementation Rating
9.6
(6 ratings)
-
(0 ratings)
Product Scalability
9.0
(2 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe Business Catalyst (Discontinued)Optimizely Configured Commerce
Likelihood to Recommend
Adobe
The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Read full review
Optimizely
The eCommerce catalog side has a lot of benefits to it and has been much easier to work with and customize than the CMS side. It is this integration and using both for a branded marketing website that has the user journey from browsing and leading into the eCommerce side that has been the bigger challenge, outside of the overall stability of the releases with the bugs we have encountered. I think the solution is well suited if you are mainly a catalog site. We, however, sell machinery and solutions that are not sold via the eCommerce site and we need to showcase them on the website. However, we have a core industrial catalog of consumable products that support the machine and solutions purchases which are very well suited for the eCommerce catalog. It is the CMS/Catalog integration that has caused a need for more customizations to the platform and as a result increased costs to maintain, lowering our overall ROI from the solution. We are also a bit hamstrung by having to rely on our development partner to make changes that our digital agency is better suited to do for us in the CMS. It is requiring extra cost and resources as a result. If more functionality could be surfaced, it would be much better.
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Pros
Adobe
  • Probably one of the easiest e-commerce platforms to work in, it does take setup, but compared to a lot of other e-commerce solutions, this is probably the best one that I have seen that can be designed and implemented custom.
  • Their template system works very well and allows you to create and re-use templates across Adobe Business Catalyst.
  • Their pre-built modules are great, giving people a great way to use common web elements without having to use a plug-in or find some solution, it is simply built in and generally works exactly as you would expect.
  • Adobe Business Catalyst is more of an all-around solution, providing elements that most smaller companies would have a hard time figuring out, since it includes the ability to build websites, send and track e-mails, analytics. It really is a powerful tool that would typically require a fair amount of coding knowledge and expertise but with the system already built, it can be easily modified and edited by those with limited or no coding knowledge at all.
Read full review
Optimizely
  • Integration Jobs/Connections - Providing a good out-of-the-box solution to hook into ERPs and common endpoints.
  • Design and Development Partner Network to work with - If you have customizations in mind, the Optimizely partner network will give you the chance to find a suitable partner to meet your needs.
  • Good layout/flow/settings breakdown - There are a lot of "redundant" settings, but the more management access, the better.
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Cons
Adobe
  • Multi Client Management: The dashboard for managing multiple clients as a reseller is a little difficult to get to. There is also no very easy way for me to manage multiple clients at once. I have to log into and out of individual client accounts to do billing or management.
  • Lack of Server support: There are certain server protocols and languages that are not supported using BC. For example I cannot build a custom php database and upload to BC. I am required to use their tools.
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Optimizely
  • Need the ability to look at more of our user data
  • Need the ability to refresh our sandbox environment with production data in quicker, more efficient ways
  • Classic CMS is very limited in ways end users like myself can edit widget content
Read full review
Likelihood to Renew
Adobe
Actually with Business Catalyst there is no renewal; once you are a partner, you are a partner for as long as you like. It is an investment in your business not simply a product you purchase...and as an investment in partnership with Adobe, both are committed to each other's success.
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Optimizely
No answers on this topic
Usability
Adobe
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
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Optimizely
Quite flexible and easy to use for daily marketing user tasks, like updating page listings, promotions, and copy. More in-depth tasks like managing product attributes, rearranging product taxonomy placement, and CMS editing are not user-friendly and require a careful and detailed process to follow.
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Reliability and Availability
Adobe
very few issues with availability
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Optimizely
No answers on this topic
Performance
Adobe
Very few issues
Read full review
Optimizely
No answers on this topic
Support Rating
Adobe
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
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Optimizely
It's a mixed bag. The team has been very nice, but there has been an underlying feeling of condescension because we have complained or "caused trouble" over the inadequacy of the CMS component. Also, support for modifications or UI changes has been terribly slow. Understandably, COVID has made life hard for everyone, but there is an expectation that we complete our work immediately, but their team will "put it in queue" when we have a request or find a bug. Further, we certainly feel that we were sold a list of capabilities that we have not seen come to fruition. Finally, the change of ownership 3 times (Insite -> Epi -> Opti) over our implementation period has been both confusing and disruptive.
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Online Training
Adobe
bcgurus.com kiyuco
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Optimizely
No answers on this topic
Implementation Rating
Adobe
Pretty easy to do
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Optimizely
No answers on this topic
Alternatives Considered
Adobe
As far as the CMS for BC goes, there is none out there that compares. In the past we have utilized Joomla, Wordpress, Mambo, Drupal, Concrete 5 and others. None of them were as easy to use and train on that Adobe's Business Catalyst. Our alternative to BC is WordPress when our clients want a less expensive solution. For the most part that works OK but we have had issues with plugin incompatibility among other issues. We lost at least two clients because of similar issues. The other great part about BC's solution is that we can still work with our favorite site creation tool - Dreamweaver. The whole process continues to be more and more simplified with added features to the system. No other solution (that we've found) offers such an easy way to create custom web sites that are easily editable by our clients.
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Optimizely
I was not very involved with this process. It has been 3 years since we made a decision and I can't even remember the name of the other companies we were considering. I was in a different role then so I was less involved with the eCommerce department. I do remember really liking the people we were working with. That played a huge role in our selection since we would be working with them for years on the site.
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Scalability
Adobe
It's easy to build small sites or large sites and there is lots of templating.
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Optimizely
No answers on this topic
Return on Investment
Adobe
  • As someone who uses it on behalf of other clients, our ROI with BC is definitely positive. We needed a mid-range CMS without huge licensing costs to satisfy mid-range clients who have some dynamic needs but doesn't need the expense or liability of enterprise level products. Without it we would have lost possible customers or taken bigger hits on projects because of the costs involved with satisfying their mid-level needs
  • Our clients are all usually very positive about the BC platform and are able to use it themselves which lessens our Support time/cost.
  • To use the Web App element,. which we do on almost every site, you need to pay for the highest plan. This brings along with it many features most of our clients would never use. A more basic plan with that Web App capability would be a big improvement on our costs.
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Optimizely
  • Automation of updates and integration with ERP has saved time and provides reliable data for the website in sync with ERP
  • Integration with external PIM has saved time and provides reliable sync with content data for the website. Changes and improvements have been slow and difficult.
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ScreenShots

Optimizely Configured Commerce Screenshots

Screenshot of B2B Commerce Native Content Management SystemScreenshot of B2B Commerce Search Feature