Adobe Business Catalyst (Discontinued) vs. Optimizely One

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Business Catalyst (Discontinued)
Score 8.5 out of 10
N/A
Adobe Business Catalyst was a cloud-hosted system for building and managing web content and online stores with a built-in CRM framework in addition to sales, service, and marketing features including eCommerce and Email Marketing tools. It has been end of life (EOL) since 2020.
$10
per month
Optimizely One
Score 8.5 out of 10
N/A
Optimizely One is an operating system for marketing and digital experience platform. It powers the entire marketing lifecycle—from planning to analysis and everything in between—through a single unified workflow, and accelerates every step of the process with AI.N/A
Pricing
Adobe Business Catalyst (Discontinued)Optimizely One
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Business Catalyst (Discontinued)Optimizely One
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Adobe Business Catalyst (Discontinued)Optimizely One
Top Pros
Top Cons
Features
Adobe Business Catalyst (Discontinued)Optimizely One
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Business Catalyst (Discontinued)
6.6
14 Ratings
15% below category average
Optimizely One
-
Ratings
API7.911 Ratings00 Ratings
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Adobe Business Catalyst (Discontinued)Optimizely One
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Score 9.0 out of 10
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Score 9.0 out of 10
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User Ratings
Adobe Business Catalyst (Discontinued)Optimizely One
Likelihood to Recommend
6.0
(21 ratings)
9.0
(1 ratings)
Likelihood to Renew
9.4
(10 ratings)
-
(0 ratings)
Usability
9.7
(4 ratings)
-
(0 ratings)
Availability
9.0
(4 ratings)
-
(0 ratings)
Performance
8.2
(1 ratings)
-
(0 ratings)
Support Rating
8.6
(5 ratings)
-
(0 ratings)
Online Training
8.6
(2 ratings)
-
(0 ratings)
Implementation Rating
9.6
(3 ratings)
-
(0 ratings)
Product Scalability
9.0
(2 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe Business Catalyst (Discontinued)Optimizely One
Likelihood to Recommend
Discontinued Products
The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
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Optimizely
It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.
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Pros
Discontinued Products
  • Probably one of the easiest e-commerce platforms to work in, it does take setup, but compared to a lot of other e-commerce solutions, this is probably the best one that I have seen that can be designed and implemented custom.
  • Their template system works very well and allows you to create and re-use templates across Adobe Business Catalyst.
  • Their pre-built modules are great, giving people a great way to use common web elements without having to use a plug-in or find some solution, it is simply built in and generally works exactly as you would expect.
  • Adobe Business Catalyst is more of an all-around solution, providing elements that most smaller companies would have a hard time figuring out, since it includes the ability to build websites, send and track e-mails, analytics. It really is a powerful tool that would typically require a fair amount of coding knowledge and expertise but with the system already built, it can be easily modified and edited by those with limited or no coding knowledge at all.
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Optimizely
  • Provides quicker release cycle for the way the product cards should be displayed.
  • Provides feedback for new product introduction and how it'll be perceived.
  • Allows rapid blackout from user experience changes that alters traffic flow.
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Cons
Discontinued Products
  • Multi Client Management: The dashboard for managing multiple clients as a reseller is a little difficult to get to. There is also no very easy way for me to manage multiple clients at once. I have to log into and out of individual client accounts to do billing or management.
  • Lack of Server support: There are certain server protocols and languages that are not supported using BC. For example I cannot build a custom php database and upload to BC. I am required to use their tools.
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Optimizely
  • Can use better interface for managing test, including scheduling and notification.
  • Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
  • Notification on various aspects can be made more powerful and granular if such a need arise.
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Likelihood to Renew
Discontinued Products
Actually with Business Catalyst there is no renewal; once you are a partner, you are a partner for as long as you like. It is an investment in your business not simply a product you purchase...and as an investment in partnership with Adobe, both are committed to each other's success.
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Optimizely
No answers on this topic
Usability
Discontinued Products
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
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Optimizely
No answers on this topic
Reliability and Availability
Discontinued Products
very few issues with availability
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Optimizely
No answers on this topic
Performance
Discontinued Products
Very few issues
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Optimizely
No answers on this topic
Support Rating
Discontinued Products
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
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Optimizely
No answers on this topic
Online Training
Discontinued Products
bcgurus.com kiyuco
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Optimizely
No answers on this topic
Implementation Rating
Discontinued Products
Pretty easy to do
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Optimizely
No answers on this topic
Alternatives Considered
Discontinued Products
As far as the CMS for BC goes, there is none out there that compares. In the past we have utilized Joomla, Wordpress, Mambo, Drupal, Concrete 5 and others. None of them were as easy to use and train on that Adobe's Business Catalyst. Our alternative to BC is WordPress when our clients want a less expensive solution. For the most part that works OK but we have had issues with plugin incompatibility among other issues. We lost at least two clients because of similar issues. The other great part about BC's solution is that we can still work with our favorite site creation tool - Dreamweaver. The whole process continues to be more and more simplified with added features to the system. No other solution (that we've found) offers such an easy way to create custom web sites that are easily editable by our clients.
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Optimizely
There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.
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Scalability
Discontinued Products
It's easy to build small sites or large sites and there is lots of templating.
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Optimizely
No answers on this topic
Return on Investment
Discontinued Products
  • As someone who uses it on behalf of other clients, our ROI with BC is definitely positive. We needed a mid-range CMS without huge licensing costs to satisfy mid-range clients who have some dynamic needs but doesn't need the expense or liability of enterprise level products. Without it we would have lost possible customers or taken bigger hits on projects because of the costs involved with satisfying their mid-level needs
  • Our clients are all usually very positive about the BC platform and are able to use it themselves which lessens our Support time/cost.
  • To use the Web App element,. which we do on almost every site, you need to pay for the highest plan. This brings along with it many features most of our clients would never use. A more basic plan with that Web App capability would be a big improvement on our costs.
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Optimizely
  • Almost immediate payoff in terms of the benefit.
  • Easy to justify the TTM benefits to upper management.
  • Still somewhat hard to justify ROI, though this is not my expertise.
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ScreenShots

Optimizely One Screenshots

Screenshot of Admin CenterScreenshot of Optimizely Content Management System Content EditorScreenshot of Optimizely Content Management System Content PreviewScreenshot of Integrations App DirectoryScreenshot of Reporting DashboardScreenshot of Optimizely’s SSO solution allows users to centrally authenticate across and gain access to all Optimizely products without the need for repeated logins. Support for local login and multi-factor authentication is also provided.