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Score 7.8 out of 101
11 Ratings
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Score 9.8 out of 101

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Likelihood to Recommend

Adobe Business Catalyst

I feel that Adobe Business Catalyst (BC) is best suited to small businesses and free lance designers reselling to small businesses. The whole interface is very personal and easy to use from an inexperienced perspective. This makes it a perfect platform for small business websites or even portfolio websites. Its lack of different server side protocols and languages makes it perfect for the small scale web implementation.
Dan Butler profile photo

OU Campus

For a college campus, OU Campus is the best CMS product I've seen, especially when budgets continue to be cut and we are all trying to do more with less staff and less resources. It's impossible for a small web team to keep up with changes across campus, so it's very nice to be able to give users access across campus to update their content without sacrificing the university brand
Charley Allen profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
OU Campus
WYSIWYG email editor
Adobe Business Catalyst
2.5
OU Campus
Dynamic content
Adobe Business Catalyst
9.0
OU Campus
Ability to test dynamic content
Adobe Business Catalyst
7.5
OU Campus
Landing pages
Adobe Business Catalyst
6.7
OU Campus
A/B testing
Adobe Business Catalyst
7.0
OU Campus
Mobile optimization
Adobe Business Catalyst
8.0
OU Campus
Email deliverability
Adobe Business Catalyst
8.1
OU Campus
List management
Adobe Business Catalyst
3.2
OU Campus
Triggered drip sequences
Adobe Business Catalyst
6.8
OU Campus

Lead Management

Adobe Business Catalyst
1.8
OU Campus
Lead nurturing
Adobe Business Catalyst
1.8
OU Campus
Lead scoring and grading
Adobe Business Catalyst
2.2
OU Campus
Data quality management
Adobe Business Catalyst
1.5
OU Campus
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
OU Campus

Campaign Management

Adobe Business Catalyst
2.4
OU Campus
Calendaring
Adobe Business Catalyst
2.5
OU Campus
Event/webinar marketing
Adobe Business Catalyst
2.3
OU Campus

Social Media Marketing

Adobe Business Catalyst
8.2
OU Campus
Social sharing and campaigns
Adobe Business Catalyst
7.8
OU Campus
Social profile integration
Adobe Business Catalyst
8.6
OU Campus

Reporting & Analytics

Adobe Business Catalyst
7.1
OU Campus
Dashboards
Adobe Business Catalyst
8.0
OU Campus
Standard reports
Adobe Business Catalyst
7.1
OU Campus
Custom reports
Adobe Business Catalyst
6.1
OU Campus

Platform & Infrastructure

Adobe Business Catalyst
6.4
OU Campus
9.0
API
Adobe Business Catalyst
7.1
OU Campus
9.0
Role-based workflow & approvals
Adobe Business Catalyst
7.0
OU Campus
Customizability
Adobe Business Catalyst
6.0
OU Campus
Integration with Salesforce.com
Adobe Business Catalyst
5.5
OU Campus
Internationalization / multi-language
Adobe Business Catalyst
OU Campus
9.0

Security

Adobe Business Catalyst
OU Campus
10.0
Role-based user permissions
Adobe Business Catalyst
OU Campus
10.0

Web Content Creation

Adobe Business Catalyst
OU Campus
9.2
WYSIWYG editor
Adobe Business Catalyst
OU Campus
9.8
Code quality / cleanliness
Adobe Business Catalyst
OU Campus
9.0
Admin section
Adobe Business Catalyst
OU Campus
9.9
Page templates
Adobe Business Catalyst
OU Campus
9.0
Library of website themes
Adobe Business Catalyst
OU Campus
9.1
Mobile optimization / responsive design
Adobe Business Catalyst
OU Campus
9.0
Publishing workflow
Adobe Business Catalyst
OU Campus
10.0
Form generator
Adobe Business Catalyst
OU Campus
8.0

Web Content Management

Adobe Business Catalyst
OU Campus
4.7
Content taxonomy
Adobe Business Catalyst
OU Campus
2.6
SEO support
Adobe Business Catalyst
OU Campus
2.5
Bulk management
Adobe Business Catalyst
OU Campus
8.1
Availability / breadth of extensions
Adobe Business Catalyst
OU Campus
5.2
Community / comment management
Adobe Business Catalyst
OU Campus
5.2

Pros

  • Analytics: I am able to see on multiple levels traffic, clicks, and most importantly search terms for improving SEO. The reports are easy to generate as well as read, especially for small inexperienced business owners.
  • Marketing: When using the BC platform businesses are able to link up easily with Adobe Marketing to automatically send out emails and newsletters. Its a very smooth and painless process.
  • Online Editing: This is probably the best part of BC. Once a design is approved and launched on the platform, my clients do not have to contact me for small content updates. This frees me up as a small business owner to concentrate on design, new clients, and larger projects for existing clients.
Dan Butler profile photo
  • The JustEdit feature makes updating content a breeze. With a small staff, we rely on others to update their content. OU Campus makes it easy.
  • Site-wide find and replace. I use the site-wide find and replace feature for all sorts of things - links, enrollment numbers, department names. It's really helpful.
  • Customer service. The staff at OU Campus answers questions quickly and is always willing to discuss the most effective ways to take on new projects.
Charley Allen profile photo

Cons

  • The Web Forms is very helpful and easy to create. Placing the forms is simple especially when inserting as a module. The problem comes after placement. It is time consuming if there are any edits that need to be made to the form. For example, if you are in the U.S., you typically do not want other countries to show up on a dropdown menu. It would be great if BC would allow you to check the countries (or states) that you want to be active. Also, often times within a web form you may want to include to separate address fields. That is not allowed unless you go back and do custom editing for the forms. "Workarounds" are typically possible but for the designer, anything that adds time to the process also cuts down on profitability.
  • Where we enjoy the ease of creating Photo Galleries, we also don't like the fact that you can style the output like you can within other module templates. For example, many clients would like to offer better descriptions and even style the descriptions. If displaying a photo from a art museum, you may want to give the proper title and that would include italicizing the name of the artwork.
  • One of our biggest pet peeves is the fact that BC only offers the European date style when displaying that dates in the modules. You should be able to check a box on which date style should be shown.
  • On Web Apps, almost everything is fantastic EXCEPT for the ability to sort web app items by date. If I wanted to create a calendar of events based on a web app I want to create, I would want to be able to display those items in chronological order.
  • The Event Module is great except the way it uses a quirky form to process payments and reserve events. It should behave more like an ecommerce solution where the form is easier to fill out, customize, submit and process.
Jeff French profile photo
  • OU Campus could use some improving on their upload changes as far as naming the document because when you are trying to upload the same document with minor revisions, OU Campus requires you to change the name of the document within OU Campus which creates multiple documents in the workfolder.
  • When naming documents to upload into OU Campus, it would be nice if we could name out documents the way we would instead of having to put an underscore to indicate a space in the document. Most users of OU Campus has not had proper training to know that you need to do that.
Georgette Kearney profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
Actually with Business Catalyst there is no renewal; once you are a partner, you are a partner for as long as you like. It is an investment in your business not simply a product you purchase...and as an investment in partnership with Adobe, both are committed to each other's success.
Pauline Kraus profile photo
OU Campus8.4
Based on 5 answers
I chose to give OU Campus a rating of 4 because it still needs to work on some things to improve user capability
Georgette Kearney profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
OU Campus9.1
Based on 1 answer
Simple to use from the basic end user, to power user to administrator.
Robin Kelly profile photo

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
OU Campus9.1
Based on 1 answer
The support at OmniUpdate is one of the reasons we continued with the company when time for renewal of contract.
Robin Kelly profile photo

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
OU Campus9.1
Based on 1 answer
The support team at OmniUpdate is available to assisting campuses with implementation
Robin Kelly profile photo

Alternatives Considered

Adobe Business Catalyst has Web Apps which makes all the difference between them and competitors. Without that, BC would be behind many of the other CMS systems out there. Being a hosted system without any maintenance needs also puts it ahead of others. LightCMS is easier for clients to use, but not as customization and Evoq or DNN is over complex but a stronger platform..
John Reitz profile photo
I don't know how OU Campus stacks against other products because I have been using OU Campus while I have been employed at my university
Georgette Kearney profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Complete reporting connecting dollars spent on marketing to dollars earned as revenue
  • Faster turn-around on ideas into market-ready content
  • Better service to clients through greater usability in account management
Kristi Millsap, MBA profile photo
  • Increased satisfaction with user experience. OU Campus has made it easier for us to address problems when they arise, making our website more efficient.
  • Role-based control. Our old CMS made it very easy for users to change fonts and colors on their sections, which was very detrimental to the overall brand. That's not a problem anymore.
  • Reduced training times. OU Campus is so easy to use, I've been able to cut training times down by half.
Charley Allen profile photo

Screenshots

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

OU Campus

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details