What users are saying about
This review does not include a rating.
58 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101
This review does not include a rating.

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor profile photo

Skubana

No answers on this topic

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Skubana
WYSIWYG email editor
Adobe Business Catalyst
2.5
Skubana
Dynamic content
Adobe Business Catalyst
9.0
Skubana
Ability to test dynamic content
Adobe Business Catalyst
7.6
Skubana
Landing pages
Adobe Business Catalyst
6.7
Skubana
A/B testing
Adobe Business Catalyst
7.0
Skubana
Mobile optimization
Adobe Business Catalyst
8.0
Skubana
Email deliverability
Adobe Business Catalyst
8.1
Skubana
List management
Adobe Business Catalyst
3.2
Skubana
Triggered drip sequences
Adobe Business Catalyst
6.8
Skubana

Lead Management

Adobe Business Catalyst
1.8
Skubana
Lead nurturing
Adobe Business Catalyst
1.8
Skubana
Lead scoring and grading
Adobe Business Catalyst
2.2
Skubana
Data quality management
Adobe Business Catalyst
1.5
Skubana
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
Skubana

Campaign Management

Adobe Business Catalyst
2.4
Skubana
Calendaring
Adobe Business Catalyst
2.5
Skubana
Event/webinar marketing
Adobe Business Catalyst
2.3
Skubana

Social Media Marketing

Adobe Business Catalyst
8.2
Skubana
Social sharing and campaigns
Adobe Business Catalyst
7.8
Skubana
Social profile integration
Adobe Business Catalyst
8.6
Skubana

Reporting & Analytics

Adobe Business Catalyst
7.1
Skubana
Dashboards
Adobe Business Catalyst
8.0
Skubana
Standard reports
Adobe Business Catalyst
7.1
Skubana
Custom reports
Adobe Business Catalyst
6.1
Skubana

Platform & Infrastructure

Adobe Business Catalyst
6.4
Skubana
API
Adobe Business Catalyst
7.1
Skubana
Role-based workflow & approvals
Adobe Business Catalyst
7.0
Skubana
Customizability
Adobe Business Catalyst
6.0
Skubana
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Skubana

Pros

  • Server Uptime is good
  • Online Chat is good
  • Security is good
  • Technical Service is good
Richard Taylor profile photo
No answers on this topic

Cons

  • If a customer has a query they don't listen to the customer they just look at ways to hide behind BC company policy. In the UK if a customer changes a subscription plan by law they have a 14 day cooling off period. BC doesn't allow a plan to be changed once it’s been upgraded even if this is within a 24 hour period. I understand that BC having to comply with international law is not going to happen and that's not what a customer would expect. But what I do expect is for their accounts department to actually consider and review a customer’s requests or simple error's made without just quoting company policy.
  • In my case, I noticed our website was being tagged as NOT SECURE in Google Chrome Browser. I knew BC didn't offer SSL when I tried it a few years back but that I would check to see if they added that service. Sure enough, they added SSL certificates last summer, that’s was great news. So I read that SSL only came with the Platinum Service Plan and upgraded at a cost of $264.13 . Then a few minutes later I noticed that actually, I could have purchased the SSL on my current Web commerce plan (Gold Plan) for just $80. Within 24 hours I requested the upgrade be canceled and to just add SSL to my current plan. After all, we didn’t need a Platinum plan for our needs we only needed the SSL certification. The accounting department said this was not allowed or possible due to their cancellation policy of NO REFUNDS. They even suggested I could change back to GOLD service in the summer and then pay another $80 to add the SSL that would be lost. This is not the service I would expect. In strict comparison and contrast to our domain is hosted with GoDaddy and they will allow customers to change service policy at any time and they always Pro Rata any billing need meaning the customer is never charged for a service they don't want at that time.
  • When a customer upgrades a service it should be upgraded for 12 months from the upgrade date. The old service remaining credit should be deducted from the new service subscription and BC should clearly display the upgrade price for the next 12 months. The customer should be given the opportunity to review the service cancellation policy before checking a check-box and then processing the order.
  • BC fail to communicate important service upgrades such as SSL certification added last year. Someone could have called me on that emails get lost these days so what’s wrong with a plan good old fashioned phone call
  • BC has changed their service plan names, that's not a problem in itself providing its communicated to the customer and that it is 100% adopted across all media platforms, user portal and billing etc. The WebCommerce Plan is also the Gold Plan and I was not aware of that so found it very confusing.
  • When upgrading a service plan BC should provide pop up windows to highlight the company cancellation policy which is good standard practice
Richard Taylor profile photo
No answers on this topic

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
The simplicity of this platform is the main reason. BC is incredibly easy for first time users and very streamlined for experienced users. I also look at the integration with other Adobe products in my company. Being able to stay completely in one piece of software (Muse or Dreamweaver) for a full design and publish make much better use of my time.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
I have used Adobe support for many of their products. I find that they are quick to respond and present a wide variety of support platforms from forums to online chat. Depending on the nature of the issue I am usually able to get resolution within 24 to 48 hours. With more complex issues I have never had a problem with Adobe dropping the ball.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We use Adobe Muse and this was our introduction to BC, we did not have a choice in this topic. But we have a good experiance with Adobe products generally as we also use most products within Adobe CC
Richard Taylor profile photo
No answers on this topic

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • The biggest returns I have seen come from using BC as an individual product in my offerings. I see that it is also growing as a product and Adobe is growing it as a lead generation platform.
  • The second biggest positive impact to my business comes from the time saved in development. My target demographic is small to medium sized businesses and BC is perfect for marketing to this demographic.
  • My biggest complaint is that there is a lack of server side customization. When clients ask me if a certain type of website or application can be done I automatically know that I cannot put that site on the BC platform.
Dan Butler profile photo
No answers on this topic

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Skubana

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details