What users are saying about

Adobe Business Catalyst

58 Ratings
Score 7.8 out of 101

Springbot

2 Ratings
Score 10 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor profile photo

Springbot

If you have a small marketing team with a small budget and you use Mailchimp & Adroll, Springbot might work for you. Otherwise, there are other more robust tools out there to accomplish the same goals. They need to work on more integrations with other ESPs and retargeting providers. And they need to work on making sure the data being sent to their customers is accurate.
Melissa Best profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Springbot
WYSIWYG email editor
Adobe Business Catalyst
2.7
Springbot
Dynamic content
Adobe Business Catalyst
8.9
Springbot
Ability to test dynamic content
Adobe Business Catalyst
7.3
Springbot
Landing pages
Adobe Business Catalyst
6.6
Springbot
A/B testing
Adobe Business Catalyst
7.0
Springbot
Mobile optimization
Adobe Business Catalyst
8.0
Springbot
Email deliverability
Adobe Business Catalyst
8.2
Springbot
List management
Adobe Business Catalyst
3.3
Springbot
Triggered drip sequences
Adobe Business Catalyst
6.8
Springbot

Lead Management

Adobe Business Catalyst
1.9
Springbot
Lead nurturing
Adobe Business Catalyst
1.9
Springbot
Lead scoring and grading
Adobe Business Catalyst
2.3
Springbot
Data quality management
Adobe Business Catalyst
1.5
Springbot
Automated sales alerts and tasks
Adobe Business Catalyst
1.9
Springbot

Campaign Management

Adobe Business Catalyst
2.5
Springbot
Calendaring
Adobe Business Catalyst
2.6
Springbot
Event/webinar marketing
Adobe Business Catalyst
2.4
Springbot

Social Media Marketing

Adobe Business Catalyst
8.2
Springbot
Social sharing and campaigns
Adobe Business Catalyst
7.8
Springbot
Social profile integration
Adobe Business Catalyst
8.6
Springbot

Reporting & Analytics

Adobe Business Catalyst
7.1
Springbot
Dashboards
Adobe Business Catalyst
8.1
Springbot
Standard reports
Adobe Business Catalyst
7.1
Springbot
Custom reports
Adobe Business Catalyst
6.2
Springbot

Platform & Infrastructure

Adobe Business Catalyst
6.3
Springbot
API
Adobe Business Catalyst
6.6
Springbot
Role-based workflow & approvals
Adobe Business Catalyst
7.1
Springbot
Customizability
Adobe Business Catalyst
6.1
Springbot
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Springbot

Online Storefront

Adobe Business Catalyst
Springbot
9.0
Website integration
Adobe Business Catalyst
Springbot
9.0

eCommerce Marketing

Adobe Business Catalyst
Springbot
5.0
Personalized recommendations
Adobe Business Catalyst
Springbot
5.0
SEO
Adobe Business Catalyst
Springbot
5.0

Pros

  • Server Uptime is good
  • Online Chat is good
  • Security is good
  • Technical Service is good
Richard Taylor profile photo
  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Melissa Best profile photo

Cons

  • If a customer has a query they don't listen to the customer they just look at ways to hide behind BC company policy. In the UK if a customer changes a subscription plan by law they have a 14 day cooling off period. BC doesn't allow a plan to be changed once it’s been upgraded even if this is within a 24 hour period. I understand that BC having to comply with international law is not going to happen and that's not what a customer would expect. But what I do expect is for their accounts department to actually consider and review a customer’s requests or simple error's made without just quoting company policy.
  • In my case, I noticed our website was being tagged as NOT SECURE in Google Chrome Browser. I knew BC didn't offer SSL when I tried it a few years back but that I would check to see if they added that service. Sure enough, they added SSL certificates last summer, that’s was great news. So I read that SSL only came with the Platinum Service Plan and upgraded at a cost of $264.13 . Then a few minutes later I noticed that actually, I could have purchased the SSL on my current Web commerce plan (Gold Plan) for just $80. Within 24 hours I requested the upgrade be canceled and to just add SSL to my current plan. After all, we didn’t need a Platinum plan for our needs we only needed the SSL certification. The accounting department said this was not allowed or possible due to their cancellation policy of NO REFUNDS. They even suggested I could change back to GOLD service in the summer and then pay another $80 to add the SSL that would be lost. This is not the service I would expect. In strict comparison and contrast to our domain is hosted with GoDaddy and they will allow customers to change service policy at any time and they always Pro Rata any billing need meaning the customer is never charged for a service they don't want at that time.
  • When a customer upgrades a service it should be upgraded for 12 months from the upgrade date. The old service remaining credit should be deducted from the new service subscription and BC should clearly display the upgrade price for the next 12 months. The customer should be given the opportunity to review the service cancellation policy before checking a check-box and then processing the order.
  • BC fail to communicate important service upgrades such as SSL certification added last year. Someone could have called me on that emails get lost these days so what’s wrong with a plan good old fashioned phone call
  • BC has changed their service plan names, that's not a problem in itself providing its communicated to the customer and that it is 100% adopted across all media platforms, user portal and billing etc. The WebCommerce Plan is also the Gold Plan and I was not aware of that so found it very confusing.
  • When upgrading a service plan BC should provide pop up windows to highlight the company cancellation policy which is good standard practice
Richard Taylor profile photo
  • Daily reports sometimes didn't arrive in my inbox. I'd have to contact my rep and wait several days before the issue was fixed. Sometimes the data on the daily report was incorrect. I would check revenue against the sales report in Magento and Google Analytics and the numbers didn't match up. It made it impossible for me to trust the data I was being given.
  • The Springbot shortened URLs were not adopted by our social engagement specialist because she felt they looked like spam links and our fans weren't clicking on them.
  • My social engagement specialist also didn't like the social posting tool. She felt it was more difficult to schedule her posts and decided to use Hootsuite instead. This took out an entire channel that we should have been able to track in Springbot.
  • All of the daily marketing suggestions pertained to SEO. Most of the time suggesting we increase the word count on our product descriptions. I would have loved to be able to turn off the SEO suggestions and find more actionable items than rewriting 900+ product descriptions which we had paid an SEO company thousands of dollars to write.
  • Our abandoned cart reporting was working at first and then stopped. When I asked why they said it was interference from another platform we were using on our site. But that platform was being used when the abandoned cart report was working, so that didn't make sense to me.
  • Springbot only integrated with MailChimp. At the time we were using Bronto for our ESP. My rep kept suggesting sending Welcome emails and Abandoned cart emails through Springbot. However, that would have screwed up my data in Bronto. Also, I didn't feel like I could customize the triggered emails enough to look like the emails going out in Bronto without having to bring a coder in.
  • We weren't able to use the trackable links in Google Adwords, which is where most of our revenue comes from. The trackable link caused a problem with Google Adwords' own tracking URLs.
Melissa Best profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
The simplicity of this platform is the main reason. BC is incredibly easy for first time users and very streamlined for experienced users. I also look at the integration with other Adobe products in my company. Being able to stay completely in one piece of software (Muse or Dreamweaver) for a full design and publish make much better use of my time.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
Springbot9.0
Based on 1 answer
It's very easy to use, just not always accurate.
Melissa Best profile photo

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
I have used Adobe support for many of their products. I find that they are quick to respond and present a wide variety of support platforms from forums to online chat. Depending on the nature of the issue I am usually able to get resolution within 24 to 48 hours. With more complex issues I have never had a problem with Adobe dropping the ball.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We use Adobe Muse and this was our introduction to BC, we did not have a choice in this topic. But we have a good experiance with Adobe products generally as we also use most products within Adobe CC
Richard Taylor profile photo
We are looking at using Tealium to segment our customers now, something we had hoped Springbot would allow us to do. Tealium allows us to segment and send to any channel and any ESP. Springbot would allow us to create segments based on a few demographic, product and purchase criteria. However, we would have to download those segments and import them into Bronto. Springbot only connects to Mailchimp. And we couldn't use those segments in Retargeting or On-site Personalization. We realized we just needed a more robust data collection platform after using Springbot.
Melissa Best profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • As someone who uses it on behalf of other clients, our ROI with BC is definitely positive. We needed a mid-range CMS without huge licensing costs to satisfy mid-range clients who have some dynamic needs but doesn't need the expense or liability of enterprise level products. Without it we would have lost possible customers or taken bigger hits on projects because of the costs involved with satisfying their mid-level needs
  • Our clients are all usually very positive about the BC platform and are able to use it themselves which lessens our Support time/cost.
  • To use the Web App element,. which we do on almost every site, you need to pay for the highest plan. This brings along with it many features most of our clients would never use. A more basic plan with that Web App capability would be a big improvement on our costs.
John Reitz profile photo
  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Melissa Best profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Springbot

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details