What users are saying about
58 Ratings
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Score 7.8 out of 101
1 Ratings
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Score 6 out of 101

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Likelihood to Recommend

Adobe Business Catalyst

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor profile photo

Springbot

If you have a small marketing team with a small budget and you use Mailchimp & Adroll, Springbot might work for you. Otherwise, there are other more robust tools out there to accomplish the same goals. They need to work on more integrations with other ESPs and retargeting providers. And they need to work on making sure the data being sent to their customers is accurate.
Melissa Best profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Springbot
WYSIWYG email editor
Adobe Business Catalyst
2.5
Springbot
Dynamic content
Adobe Business Catalyst
9.0
Springbot
Ability to test dynamic content
Adobe Business Catalyst
7.6
Springbot
Landing pages
Adobe Business Catalyst
6.7
Springbot
A/B testing
Adobe Business Catalyst
7.0
Springbot
Mobile optimization
Adobe Business Catalyst
8.0
Springbot
Email deliverability
Adobe Business Catalyst
8.1
Springbot
List management
Adobe Business Catalyst
3.2
Springbot
Triggered drip sequences
Adobe Business Catalyst
6.8
Springbot

Lead Management

Adobe Business Catalyst
1.8
Springbot
Lead nurturing
Adobe Business Catalyst
1.8
Springbot
Lead scoring and grading
Adobe Business Catalyst
2.2
Springbot
Data quality management
Adobe Business Catalyst
1.4
Springbot
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
Springbot

Campaign Management

Adobe Business Catalyst
2.4
Springbot
Calendaring
Adobe Business Catalyst
2.5
Springbot
Event/webinar marketing
Adobe Business Catalyst
2.3
Springbot

Social Media Marketing

Adobe Business Catalyst
8.2
Springbot
Social sharing and campaigns
Adobe Business Catalyst
7.8
Springbot
Social profile integration
Adobe Business Catalyst
8.6
Springbot

Reporting & Analytics

Adobe Business Catalyst
7.1
Springbot
Dashboards
Adobe Business Catalyst
8.0
Springbot
Standard reports
Adobe Business Catalyst
7.1
Springbot
Custom reports
Adobe Business Catalyst
6.1
Springbot

Platform & Infrastructure

Adobe Business Catalyst
6.4
Springbot
API
Adobe Business Catalyst
7.1
Springbot
Role-based workflow & approvals
Adobe Business Catalyst
7.0
Springbot
Customizability
Adobe Business Catalyst
6.0
Springbot
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Springbot

Online Storefront

Adobe Business Catalyst
Springbot
9.0
Website integration
Adobe Business Catalyst
Springbot
9.0

eCommerce Marketing

Adobe Business Catalyst
Springbot
5.0
Personalized recommendations
Adobe Business Catalyst
Springbot
5.0
SEO
Adobe Business Catalyst
Springbot
5.0

Pros

  • BC has excellent integration of features that allow for end to end reporting
  • BC is flexible and adaptable through web apps and integrated modules
  • BC offers multi-level customization that can be done efficiently in several ways
Kristi Millsap, MBA profile photo
  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Melissa Best profile photo

Cons

  • Pricing seems inflexible and many times it's what makes my clients turn to other CMS systems. How can I defend spending $40 just because I want to use the BC Apps but have no use for the e-commerce function?
  • I used to have a plethora of templates that I could use as a starting point. They are now gone and I miss them.
Goran Billingskog profile photo
  • Daily reports sometimes didn't arrive in my inbox. I'd have to contact my rep and wait several days before the issue was fixed. Sometimes the data on the daily report was incorrect. I would check revenue against the sales report in Magento and Google Analytics and the numbers didn't match up. It made it impossible for me to trust the data I was being given.
  • The Springbot shortened URLs were not adopted by our social engagement specialist because she felt they looked like spam links and our fans weren't clicking on them.
  • My social engagement specialist also didn't like the social posting tool. She felt it was more difficult to schedule her posts and decided to use Hootsuite instead. This took out an entire channel that we should have been able to track in Springbot.
  • All of the daily marketing suggestions pertained to SEO. Most of the time suggesting we increase the word count on our product descriptions. I would have loved to be able to turn off the SEO suggestions and find more actionable items than rewriting 900+ product descriptions which we had paid an SEO company thousands of dollars to write.
  • Our abandoned cart reporting was working at first and then stopped. When I asked why they said it was interference from another platform we were using on our site. But that platform was being used when the abandoned cart report was working, so that didn't make sense to me.
  • Springbot only integrated with MailChimp. At the time we were using Bronto for our ESP. My rep kept suggesting sending Welcome emails and Abandoned cart emails through Springbot. However, that would have screwed up my data in Bronto. Also, I didn't feel like I could customize the triggered emails enough to look like the emails going out in Bronto without having to bring a coder in.
  • We weren't able to use the trackable links in Google Adwords, which is where most of our revenue comes from. The trackable link caused a problem with Google Adwords' own tracking URLs.
Melissa Best profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
It's easy to use and we are invested in it now.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Business Catalyst9.7
Based on 4 answers
It's easy to log in; areas are well marked, and support is available if needed.
Jerry Dever profile photo
Springbot9.0
Based on 1 answer
It's very easy to use, just not always accurate.
Melissa Best profile photo

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
Good support; there have been a few issues that we have been unable to resolve
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Business Catalyst is our favorite web content management system - it has everything built in and, being in the cloud, never needs manual updating like the open source stuff out there. It's contact database isn't as robust as SalesForce or Sugar, but it works and is convenient. The email marketing capability is "light" but does the job and saves our clients $50-$100 per month if they don't email more than 1,000 people per month and, even if they do, it still costs less.
Sean Parnell profile photo
We are looking at using Tealium to segment our customers now, something we had hoped Springbot would allow us to do. Tealium allows us to segment and send to any channel and any ESP. Springbot would allow us to create segments based on a few demographic, product and purchase criteria. However, we would have to download those segments and import them into Bronto. Springbot only connects to Mailchimp. And we couldn't use those segments in Retargeting or On-site Personalization. We realized we just needed a more robust data collection platform after using Springbot.
Melissa Best profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Positive: Offering a solution to clients that need an in-depth eCommerce platform
  • Positive: A deeper understanding of the power of CRM
  • Negative: A new requirement to learn and support the platform
Victor Campos profile photo
  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Melissa Best profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Springbot

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details