What users are saying about
58 Ratings
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Score 7.8 out of 101
2 Ratings
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Score 5.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

The key question to a client would be to ask if they want to be able to do their own web site site maintenance without the need of software. The added benefit of the CMS is that it also comes with the CRM, e-Mail campaign capabilities, reporting and much more.
Jeff French profile photo

Squiz Matrix

Working with a large amount of web content where there is a need to focus on related content.
Jordan Payne profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Squiz Matrix
WYSIWYG email editor
Adobe Business Catalyst
2.5
Squiz Matrix
Dynamic content
Adobe Business Catalyst
9.0
Squiz Matrix
Ability to test dynamic content
Adobe Business Catalyst
7.6
Squiz Matrix
Landing pages
Adobe Business Catalyst
6.7
Squiz Matrix
A/B testing
Adobe Business Catalyst
7.0
Squiz Matrix
Mobile optimization
Adobe Business Catalyst
8.0
Squiz Matrix
Email deliverability
Adobe Business Catalyst
8.1
Squiz Matrix
List management
Adobe Business Catalyst
3.2
Squiz Matrix
Triggered drip sequences
Adobe Business Catalyst
6.8
Squiz Matrix

Lead Management

Adobe Business Catalyst
1.8
Squiz Matrix
Lead nurturing
Adobe Business Catalyst
1.8
Squiz Matrix
Lead scoring and grading
Adobe Business Catalyst
2.2
Squiz Matrix
Data quality management
Adobe Business Catalyst
1.5
Squiz Matrix
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
Squiz Matrix

Campaign Management

Adobe Business Catalyst
2.4
Squiz Matrix
Calendaring
Adobe Business Catalyst
2.5
Squiz Matrix
Event/webinar marketing
Adobe Business Catalyst
2.3
Squiz Matrix

Social Media Marketing

Adobe Business Catalyst
8.2
Squiz Matrix
Social sharing and campaigns
Adobe Business Catalyst
7.8
Squiz Matrix
Social profile integration
Adobe Business Catalyst
8.6
Squiz Matrix

Reporting & Analytics

Adobe Business Catalyst
7.1
Squiz Matrix
Dashboards
Adobe Business Catalyst
8.0
Squiz Matrix
Standard reports
Adobe Business Catalyst
7.1
Squiz Matrix
Custom reports
Adobe Business Catalyst
6.1
Squiz Matrix

Platform & Infrastructure

Adobe Business Catalyst
6.4
Squiz Matrix
API
Adobe Business Catalyst
7.1
Squiz Matrix
Role-based workflow & approvals
Adobe Business Catalyst
7.0
Squiz Matrix
Customizability
Adobe Business Catalyst
6.0
Squiz Matrix
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Squiz Matrix

Pros

  • The Web Apps element of Business Catalyst is unique among hosted CMS systems. It helps us solve unique challenges without involving heavy-duty programmers.
  • As a Hosted CMS, it has a lot of great features without a ton of cost or liability being taken on which is important to us.
  • BC has a growing developer community and has made significant upgrades over the past few years, which don't end up costing us more, and would be very expensive or time consuming in a traditional CMS
  • Our client's like that it is from "Adobe" and that it has Dreamweaver integration. This provides them with a level of comfort that helps us sell the project.
John Reitz profile photo
  • Speed and efficiency
  • Roles and content control
  • Related content
Jordan Payne profile photo

Cons

  • There is a lot of documentation out there, but much of it is out of date or lacking in detail or specificity.
  • The biggest weakness of BC is its support. While the chat feature is good, it has long hold times and staff that is not knowledgeable about the product. I doubt anyone in support has ever even built a site with Business Catalyst before. They need US support centers with actual designers or developers who would be able actually help. It seems like 50% of our support questions should be easy but end up being escalated as a "not for the development team" or never answered.
  • The Admin UI could be more intuitive and the In-Content Editing is very difficult to actually use in practice with a novice client.
John Reitz profile photo
  • User Interface was good but heavy, with Java powering the backbone I recall finding this somewhat troublesome at the time.
Jordan Payne profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
It's a robust and reliable product.
Nancy Sheridan profile photo
Squiz Matrix7.0
Based on 1 answer
I don't work with Squiz any more so it's difficult to say, that said, the site is still running on the same CMS so obviously it's still considered a great platform
Jordan Payne profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We prefer Adobe Business Catalyst over WordPress. Adobe Business Catalyst websites are more secure and you don't have to update plug-ins. Saving our clients in cost over time.
Debra Scarpa profile photo
Easier to work with
Jordan Payne profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Complete reporting connecting dollars spent on marketing to dollars earned as revenue
  • Faster turn-around on ideas into market-ready content
  • Better service to clients through greater usability in account management
Kristi Millsap, MBA profile photo
  • Having a single powerful CMS platform that would integrate a number of organisations that had recently merged - Squiz was a big part of bringing our web architecture together gracefully.
  • Increased employee efficiency
Jordan Payne profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Squiz Matrix

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details