What users are saying about

Adobe Business Catalyst

58 Ratings
Score 7.8 out of 101

Squiz Matrix

2 Ratings
Score 5.2 out of 101

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Likelihood to Recommend

Adobe Business Catalyst

Adobe Business Catalyst is an absolute rock-star for companies that want an all in one solution, who have limited budgets and/or little technical expertise. It will scale well and can grow with your company. It is more complex and more flexible than something like Wix, where your options are heavily limited, but less open than WordPress where you can use plug-ins and custom code to rebuild how anything works. So it is a nice area in the middle.Adobe Business Catalyst would probably not be a great solution for companies who want absolute control over their website and everything in it and have highly experienced technical resources to build out whatever they need since not every area of the website or server can be modified.
Jonathan Hodak profile photo

Squiz Matrix

Working with a large amount of web content where there is a need to focus on related content.
Jordan Payne profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Squiz Matrix
WYSIWYG email editor
Adobe Business Catalyst
2.7
Squiz Matrix
Dynamic content
Adobe Business Catalyst
8.9
Squiz Matrix
Ability to test dynamic content
Adobe Business Catalyst
7.3
Squiz Matrix
Landing pages
Adobe Business Catalyst
6.6
Squiz Matrix
A/B testing
Adobe Business Catalyst
7.0
Squiz Matrix
Mobile optimization
Adobe Business Catalyst
8.0
Squiz Matrix
Email deliverability
Adobe Business Catalyst
8.2
Squiz Matrix
List management
Adobe Business Catalyst
3.3
Squiz Matrix
Triggered drip sequences
Adobe Business Catalyst
6.8
Squiz Matrix

Lead Management

Adobe Business Catalyst
1.9
Squiz Matrix
Lead nurturing
Adobe Business Catalyst
1.9
Squiz Matrix
Lead scoring and grading
Adobe Business Catalyst
2.3
Squiz Matrix
Data quality management
Adobe Business Catalyst
1.5
Squiz Matrix
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
Squiz Matrix

Campaign Management

Adobe Business Catalyst
2.5
Squiz Matrix
Calendaring
Adobe Business Catalyst
2.6
Squiz Matrix
Event/webinar marketing
Adobe Business Catalyst
2.4
Squiz Matrix

Social Media Marketing

Adobe Business Catalyst
8.2
Squiz Matrix
Social sharing and campaigns
Adobe Business Catalyst
7.8
Squiz Matrix
Social profile integration
Adobe Business Catalyst
8.6
Squiz Matrix

Reporting & Analytics

Adobe Business Catalyst
7.1
Squiz Matrix
Dashboards
Adobe Business Catalyst
8.1
Squiz Matrix
Standard reports
Adobe Business Catalyst
7.1
Squiz Matrix
Custom reports
Adobe Business Catalyst
6.2
Squiz Matrix

Platform & Infrastructure

Adobe Business Catalyst
6.3
Squiz Matrix
API
Adobe Business Catalyst
6.7
Squiz Matrix
Role-based workflow & approvals
Adobe Business Catalyst
7.1
Squiz Matrix
Customizability
Adobe Business Catalyst
6.1
Squiz Matrix
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Squiz Matrix

Pros

  • Extremely stable platform.
  • Very flexible with the modules and web apps features.
  • The development UI side of the platform makes it very comfortable and easy for front end coding.
Hudsen Smith profile photo
  • Speed and efficiency
  • Roles and content control
  • Related content
Jordan Payne profile photo

Cons

  • Better drill down of the reports & analytics feature.
  • Better integration and clarity with the CRM (Customer Relations Management) section.
  • More selection of HTML5/CSS3 Responsive templates.
Hudsen Smith profile photo
  • User Interface was good but heavy, with Java powering the backbone I recall finding this somewhat troublesome at the time.
Jordan Payne profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
The simplicity of this platform is the main reason. BC is incredibly easy for first time users and very streamlined for experienced users. I also look at the integration with other Adobe products in my company. Being able to stay completely in one piece of software (Muse or Dreamweaver) for a full design and publish make much better use of my time.
Dan Butler profile photo
Squiz Matrix7.0
Based on 1 answer
I don't work with Squiz any more so it's difficult to say, that said, the site is still running on the same CMS so obviously it's still considered a great platform
Jordan Payne profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
I have used Adobe support for many of their products. I find that they are quick to respond and present a wide variety of support platforms from forums to online chat. Depending on the nature of the issue I am usually able to get resolution within 24 to 48 hours. With more complex issues I have never had a problem with Adobe dropping the ball.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I prefer Adobe Business Catalyst to the open source competitors because they require a bit of upkeep to keep versions and plug-ins updated; BC does the versioning and updating for you.
Jerry Dever profile photo
Easier to work with
Jordan Payne profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • As someone who uses it on behalf of other clients, our ROI with BC is definitely positive. We needed a mid-range CMS without huge licensing costs to satisfy mid-range clients who have some dynamic needs but doesn't need the expense or liability of enterprise level products. Without it we would have lost possible customers or taken bigger hits on projects because of the costs involved with satisfying their mid-level needs
  • Our clients are all usually very positive about the BC platform and are able to use it themselves which lessens our Support time/cost.
  • To use the Web App element,. which we do on almost every site, you need to pay for the highest plan. This brings along with it many features most of our clients would never use. A more basic plan with that Web App capability would be a big improvement on our costs.
John Reitz profile photo
  • Having a single powerful CMS platform that would integrate a number of organisations that had recently merged - Squiz was a big part of bringing our web architecture together gracefully.
  • Increased employee efficiency
Jordan Payne profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Squiz Matrix

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details