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59 Ratings
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Score 7.9 out of 101
7 Ratings
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Score 9.5 out of 101

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Likelihood to Recommend

Adobe Business Catalyst

I feel that Adobe Business Catalyst (BC) is best suited to small businesses and free lance designers reselling to small businesses. The whole interface is very personal and easy to use from an inexperienced perspective. This makes it a perfect platform for small business websites or even portfolio websites. Its lack of different server side protocols and languages makes it perfect for the small scale web implementation.
Dan Butler profile photo

ThriveHive

I believe that ThriveHives' business model is perfectly suited to smaller, but growing companies and start-ups. They have priced their services at a reasonable level for these businesses. I think ThriveHive trains their people thoroughly on the workings of search engines, so that their coaches really have a good handle on how to help you improve your internet, as well as your non-internet, presence. Additionally, since search engines continuously change and tweak their algorithms, I think ThriveHive does a good job at staying in step with the changes.
Jeff Siegel profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
ThriveHive
7.9
WYSIWYG email editor
Adobe Business Catalyst
2.5
ThriveHive
7.3
Dynamic content
Adobe Business Catalyst
9.0
ThriveHive
8.7
Ability to test dynamic content
Adobe Business Catalyst
7.7
ThriveHive
8.0
Landing pages
Adobe Business Catalyst
6.8
ThriveHive
8.3
A/B testing
Adobe Business Catalyst
7.0
ThriveHive
5.0
Mobile optimization
Adobe Business Catalyst
8.0
ThriveHive
6.5
Email deliverability
Adobe Business Catalyst
8.1
ThriveHive
9.3
List management
Adobe Business Catalyst
3.1
ThriveHive
9.3
Triggered drip sequences
Adobe Business Catalyst
6.8
ThriveHive
8.7

Lead Management

Adobe Business Catalyst
1.8
ThriveHive
7.9
Lead nurturing
Adobe Business Catalyst
1.7
ThriveHive
7.5
Lead scoring and grading
Adobe Business Catalyst
2.2
ThriveHive
7.0
Data quality management
Adobe Business Catalyst
1.4
ThriveHive
8.0
Automated sales alerts and tasks
Adobe Business Catalyst
1.7
ThriveHive
9.0

Campaign Management

Adobe Business Catalyst
2.4
ThriveHive
7.8
Calendaring
Adobe Business Catalyst
2.5
ThriveHive
9.5
Event/webinar marketing
Adobe Business Catalyst
2.3
ThriveHive
6.0

Social Media Marketing

Adobe Business Catalyst
8.2
ThriveHive
8.8
Social sharing and campaigns
Adobe Business Catalyst
7.8
ThriveHive
8.7
Social profile integration
Adobe Business Catalyst
8.6
ThriveHive
9.0

Reporting & Analytics

Adobe Business Catalyst
7.0
ThriveHive
8.2
Dashboards
Adobe Business Catalyst
8.0
ThriveHive
9.2
Standard reports
Adobe Business Catalyst
7.0
ThriveHive
8.8
Custom reports
Adobe Business Catalyst
6.1
ThriveHive
6.5

Platform & Infrastructure

Adobe Business Catalyst
6.5
ThriveHive
8.5
API
Adobe Business Catalyst
7.3
ThriveHive
Role-based workflow & approvals
Adobe Business Catalyst
7.0
ThriveHive
Customizability
Adobe Business Catalyst
6.0
ThriveHive
8.5
Integration with Salesforce.com
Adobe Business Catalyst
5.5
ThriveHive

Pros

  • Analytics: I am able to see on multiple levels traffic, clicks, and most importantly search terms for improving SEO. The reports are easy to generate as well as read, especially for small inexperienced business owners.
  • Marketing: When using the BC platform businesses are able to link up easily with Adobe Marketing to automatically send out emails and newsletters. Its a very smooth and painless process.
  • Online Editing: This is probably the best part of BC. Once a design is approved and launched on the platform, my clients do not have to contact me for small content updates. This frees me up as a small business owner to concentrate on design, new clients, and larger projects for existing clients.
Dan Butler profile photo
  • Drag and drop creation and editing for new pages on our website
  • Email marketing segmentation
  • Lead generation and follow up
  • Boutique marketing coaching
Tiffany Holmes profile photo

Cons

  • The Web Forms is very helpful and easy to create. Placing the forms is simple especially when inserting as a module. The problem comes after placement. It is time consuming if there are any edits that need to be made to the form. For example, if you are in the U.S., you typically do not want other countries to show up on a dropdown menu. It would be great if BC would allow you to check the countries (or states) that you want to be active. Also, often times within a web form you may want to include to separate address fields. That is not allowed unless you go back and do custom editing for the forms. "Workarounds" are typically possible but for the designer, anything that adds time to the process also cuts down on profitability.
  • Where we enjoy the ease of creating Photo Galleries, we also don't like the fact that you can style the output like you can within other module templates. For example, many clients would like to offer better descriptions and even style the descriptions. If displaying a photo from a art museum, you may want to give the proper title and that would include italicizing the name of the artwork.
  • One of our biggest pet peeves is the fact that BC only offers the European date style when displaying that dates in the modules. You should be able to check a box on which date style should be shown.
  • On Web Apps, almost everything is fantastic EXCEPT for the ability to sort web app items by date. If I wanted to create a calendar of events based on a web app I want to create, I would want to be able to display those items in chronological order.
  • The Event Module is great except the way it uses a quirky form to process payments and reserve events. It should behave more like an ecommerce solution where the form is easier to fill out, customize, submit and process.
Jeff French profile photo
  • Sometimes, the software has glitches. It's normal when you are upgrading your systems so I take this in stride.
  • There isn't as much flexibility with the email program as there is with Constant Contact.
  • I wish they had the resources to provide personnel to implement action plans that come out of the marketing coaching calls.
No photo available

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
The simplicity of this platform is the main reason. BC is incredibly easy for first time users and very streamlined for experienced users. I also look at the integration with other Adobe products in my company. Being able to stay completely in one piece of software (Muse or Dreamweaver) for a full design and publish make much better use of my time.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Business Catalyst9.7
Based on 4 answers
It's easy to log in; areas are well marked, and support is available if needed.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
I have used Adobe support for many of their products. I find that they are quick to respond and present a wide variety of support platforms from forums to online chat. Depending on the nature of the issue I am usually able to get resolution within 24 to 48 hours. With more complex issues I have never had a problem with Adobe dropping the ball.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Business Catalyst has Web Apps which makes all the difference between them and competitors. Without that, BC would be behind many of the other CMS systems out there. Being a hosted system without any maintenance needs also puts it ahead of others. LightCMS is easier for clients to use, but not as customization and Evoq or DNN is over complex but a stronger platform..
John Reitz profile photo
While WordPress provides you with the opportunity to build a custom website, it stops there. ThriveHive has a strong small business marketing suite of products that are integrated into a WordPress-based website while also making it easy for the user to make quick and easy edits to existing content. I will say that I find MailChimp's aesthetic and deliverability to be leaps and bounds ahead of ThriveHive, and so I was unable to cut my account with MailChimp. I still use it for large email newsletters while using ThriveHive's email client for shorter, more targeted marketing efforts for segmented lists.
Tiffany Holmes profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Adobe Business Catalyst allows us to offer our clients a custom design, custom functionality with the use of web apps, and the ability to easily update their websites.
Debra Scarpa profile photo
  • I think one of the most important lessons learned so far, is to really have a very clear idea of who your customers/clients are, and who you want them to be.
  • My website is now in its second iteration. Completely different focus from the 1st iteration. My first website was producing "hits" but not producing leads. The experience gained from this attempt lead to my new website, which is now doing the job that a website is intended to do, creating leads. Often, failure is the stepping stone to success. There is no doubt that the level of clientele that my new website is generating is worth every penny that I have spent with ThriveHive.
  • Building a successful business takes time, and a good understanding of your customers/clients. The people at ThriveHive are good at helping you figure this out.
Jeff Siegel profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ThriveHive

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details