What users are saying about

Adobe Business Catalyst

58 Ratings
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Score 7.8 out of 101

ThriveHive

7 Ratings
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Score 9.5 out of 101

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Likelihood to Recommend

Adobe Business Catalyst

Adobe Business Catalyst is an absolute rock-star for companies that want an all in one solution, who have limited budgets and/or little technical expertise. It will scale well and can grow with your company. It is more complex and more flexible than something like Wix, where your options are heavily limited, but less open than WordPress where you can use plug-ins and custom code to rebuild how anything works. So it is a nice area in the middle.Adobe Business Catalyst would probably not be a great solution for companies who want absolute control over their website and everything in it and have highly experienced technical resources to build out whatever they need since not every area of the website or server can be modified.
Jonathan Hodak profile photo

ThriveHive

Very well suited for small businesses and freelancers. Well suited for social media strategies and staying current with SEO techniques. Not as well suited when you need manpower to implement action plans.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
ThriveHive
7.9
WYSIWYG email editor
Adobe Business Catalyst
2.6
ThriveHive
7.3
Dynamic content
Adobe Business Catalyst
8.9
ThriveHive
8.7
Ability to test dynamic content
Adobe Business Catalyst
7.4
ThriveHive
8.0
Landing pages
Adobe Business Catalyst
6.7
ThriveHive
8.3
A/B testing
Adobe Business Catalyst
7.0
ThriveHive
5.0
Mobile optimization
Adobe Business Catalyst
8.0
ThriveHive
6.5
Email deliverability
Adobe Business Catalyst
8.1
ThriveHive
9.3
List management
Adobe Business Catalyst
3.3
ThriveHive
9.3
Triggered drip sequences
Adobe Business Catalyst
6.8
ThriveHive
8.7

Lead Management

Adobe Business Catalyst
1.8
ThriveHive
7.9
Lead nurturing
Adobe Business Catalyst
1.8
ThriveHive
7.5
Lead scoring and grading
Adobe Business Catalyst
2.3
ThriveHive
7.0
Data quality management
Adobe Business Catalyst
1.5
ThriveHive
8.0
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
ThriveHive
9.0

Campaign Management

Adobe Business Catalyst
2.5
ThriveHive
7.8
Calendaring
Adobe Business Catalyst
2.5
ThriveHive
9.5
Event/webinar marketing
Adobe Business Catalyst
2.4
ThriveHive
6.0

Social Media Marketing

Adobe Business Catalyst
8.2
ThriveHive
8.8
Social sharing and campaigns
Adobe Business Catalyst
7.8
ThriveHive
8.7
Social profile integration
Adobe Business Catalyst
8.6
ThriveHive
9.0

Reporting & Analytics

Adobe Business Catalyst
7.1
ThriveHive
8.2
Dashboards
Adobe Business Catalyst
8.0
ThriveHive
9.2
Standard reports
Adobe Business Catalyst
7.1
ThriveHive
8.8
Custom reports
Adobe Business Catalyst
6.1
ThriveHive
6.5

Platform & Infrastructure

Adobe Business Catalyst
6.4
ThriveHive
8.5
API
Adobe Business Catalyst
6.9
ThriveHive
Role-based workflow & approvals
Adobe Business Catalyst
7.0
ThriveHive
Customizability
Adobe Business Catalyst
6.1
ThriveHive
8.5
Integration with Salesforce.com
Adobe Business Catalyst
5.5
ThriveHive

Pros

  • Analytics: I am able to see on multiple levels traffic, clicks, and most importantly search terms for improving SEO. The reports are easy to generate as well as read, especially for small inexperienced business owners.
  • Marketing: When using the BC platform businesses are able to link up easily with Adobe Marketing to automatically send out emails and newsletters. Its a very smooth and painless process.
  • Online Editing: This is probably the best part of BC. Once a design is approved and launched on the platform, my clients do not have to contact me for small content updates. This frees me up as a small business owner to concentrate on design, new clients, and larger projects for existing clients.
Dan Butler profile photo
  • Website
  • Seach Engine Optimization
  • Marketing my company
No photo available

Cons

  • The Web Forms is very helpful and easy to create. Placing the forms is simple especially when inserting as a module. The problem comes after placement. It is time consuming if there are any edits that need to be made to the form. For example, if you are in the U.S., you typically do not want other countries to show up on a dropdown menu. It would be great if BC would allow you to check the countries (or states) that you want to be active. Also, often times within a web form you may want to include to separate address fields. That is not allowed unless you go back and do custom editing for the forms. "Workarounds" are typically possible but for the designer, anything that adds time to the process also cuts down on profitability.
  • Where we enjoy the ease of creating Photo Galleries, we also don't like the fact that you can style the output like you can within other module templates. For example, many clients would like to offer better descriptions and even style the descriptions. If displaying a photo from a art museum, you may want to give the proper title and that would include italicizing the name of the artwork.
  • One of our biggest pet peeves is the fact that BC only offers the European date style when displaying that dates in the modules. You should be able to check a box on which date style should be shown.
  • On Web Apps, almost everything is fantastic EXCEPT for the ability to sort web app items by date. If I wanted to create a calendar of events based on a web app I want to create, I would want to be able to display those items in chronological order.
  • The Event Module is great except the way it uses a quirky form to process payments and reserve events. It should behave more like an ecommerce solution where the form is easier to fill out, customize, submit and process.
Jeff French profile photo
  • Sometimes, the software has glitches. It's normal when you are upgrading your systems so I take this in stride.
  • There isn't as much flexibility with the email program as there is with Constant Contact.
  • I wish they had the resources to provide personnel to implement action plans that come out of the marketing coaching calls.
No photo available

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
Adobe, is very expensive, has a solid background and produces quality programs. You can't argue with that
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
I have used Adobe support for many of their products. I find that they are quick to respond and present a wide variety of support platforms from forums to online chat. Depending on the nature of the issue I am usually able to get resolution within 24 to 48 hours. With more complex issues I have never had a problem with Adobe dropping the ball.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

As far as the CMS for BC goes, there is none out there that compares. In the past we have utilized Joomla, Wordpress, Mambo, Drupal, Concrete 5 and others. None of them were as easy to use and train on that Adobe's Business Catalyst. Our alternative to BC is WordPress when our clients want a less expensive solution. For the most part that works OK but we have had issues with plugin incompatibility among other issues. We lost at least two clients because of similar issues. The other great part about BC's solution is that we can still work with our favorite site creation tool - Dreamweaver. The whole process continues to be more and more simplified with added features to the system. No other solution (that we've found) offers such an easy way to create custom web sites that are easily editable by our clients.
Jeff French profile photo
I have only used website developers in the past and haven't used any marketing companies
No photo available

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Business Catalyst provides partners and clients a single system to learn and maintain. No need to constantly switch gears to remember who has what CMS which makes support more efficient.
  • Business Catalyst has made it possible to create and launch sites in less time thus increasing profitability.
  • Business Catalyst is a large investment in the beginning about monetarily and in learning the system. It may not affordable to smaller agencies.
Pauline Kraus profile photo
  • They have dramatically increased my business. I'm very satisfied regarding the return on my investment. The employees really care about providing quality service.
  • They continually educate me about social media and website visibility.
No photo available

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ThriveHive

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details