What users are saying about
63 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 4.7 out of 100
Based on 63 reviews and ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 2 reviews and ratings
Likelihood to Recommend
Adobe Business Catalyst (Discontinued)
The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Managing Director
Automatrics LimitedSecurity and Investigations, 1-10 employees
Thryv
Any social media marketing job, website development, email campaigns, or training schedule. It is less appropriate to be used for the day of use.

Verified User
Employee in Social Media
Marketing & Advertising Company, 11-50 employeesFeature Rating Comparison
Email & Online Marketing
Adobe Business Catalyst (Discontinued)
6.5
Thryv
5.7
WYSIWYG email editor
Adobe Business Catalyst (Discontinued)
2.3
Thryv
—
Dynamic content
Adobe Business Catalyst (Discontinued)
9.0
Thryv
—
Ability to test dynamic content
Adobe Business Catalyst (Discontinued)
7.9
Thryv
—
Landing pages
Adobe Business Catalyst (Discontinued)
7.0
Thryv
10.0
A/B testing
Adobe Business Catalyst (Discontinued)
7.0
Thryv
—
Mobile optimization
Adobe Business Catalyst (Discontinued)
8.0
Thryv
1.0
Email deliverability reporting
Adobe Business Catalyst (Discontinued)
7.9
Thryv
6.0
List management
Adobe Business Catalyst (Discontinued)
3.0
Thryv
—
Triggered drip sequences
Adobe Business Catalyst (Discontinued)
6.8
Thryv
—
Lead Management
Adobe Business Catalyst (Discontinued)
1.7
Thryv
5.5
Lead nurturing
Adobe Business Catalyst (Discontinued)
1.7
Thryv
—
Lead scoring and grading
Adobe Business Catalyst (Discontinued)
2.2
Thryv
—
Data quality management
Adobe Business Catalyst (Discontinued)
1.4
Thryv
4.0
Automated sales alerts and tasks
Adobe Business Catalyst (Discontinued)
1.6
Thryv
7.0
Campaign Management
Adobe Business Catalyst (Discontinued)
2.3
Thryv
9.0
Calendaring
Adobe Business Catalyst (Discontinued)
2.4
Thryv
8.0
Event/webinar marketing
Adobe Business Catalyst (Discontinued)
2.3
Thryv
10.0
Social Media Marketing
Adobe Business Catalyst (Discontinued)
8.2
Thryv
7.0
Social sharing and campaigns
Adobe Business Catalyst (Discontinued)
7.8
Thryv
10.0
Social profile integration
Adobe Business Catalyst (Discontinued)
8.6
Thryv
4.0
Reporting & Analytics
Adobe Business Catalyst (Discontinued)
7.0
Thryv
5.0
Dashboards
Adobe Business Catalyst (Discontinued)
8.0
Thryv
9.0
Standard reports
Adobe Business Catalyst (Discontinued)
7.0
Thryv
4.0
Custom reports
Adobe Business Catalyst (Discontinued)
6.0
Thryv
2.0
Platform & Infrastructure
Adobe Business Catalyst (Discontinued)
6.6
Thryv
5.5
API
Adobe Business Catalyst (Discontinued)
7.9
Thryv
—
Role-based workflow & approvals
Adobe Business Catalyst (Discontinued)
7.0
Thryv
6.0
Customizability
Adobe Business Catalyst (Discontinued)
6.0
Thryv
5.0
Integration with Salesforce.com
Adobe Business Catalyst (Discontinued)
5.5
Thryv
—
Pros
Adobe Business Catalyst (Discontinued)
- Probably one of the easiest e-commerce platforms to work in, it does take setup, but compared to a lot of other e-commerce solutions, this is probably the best one that I have seen that can be designed and implemented custom.
- Their template system works very well and allows you to create and re-use templates across Adobe Business Catalyst.
- Their pre-built modules are great, giving people a great way to use common web elements without having to use a plug-in or find some solution, it is simply built in and generally works exactly as you would expect.
- Adobe Business Catalyst is more of an all-around solution, providing elements that most smaller companies would have a hard time figuring out, since it includes the ability to build websites, send and track e-mails, analytics. It really is a powerful tool that would typically require a fair amount of coding knowledge and expertise but with the system already built, it can be easily modified and edited by those with limited or no coding knowledge at all.
Senior javascript developer
TargetRetail, 10,001+ employees
Thryv
- Website design
- Mailing list subscribers

Verified User
Employee in Social Media
Marketing & Advertising Company, 11-50 employeesCons
Adobe Business Catalyst (Discontinued)
- Multi Client Management: The dashboard for managing multiple clients as a reseller is a little difficult to get to. There is also no very easy way for me to manage multiple clients at once. I have to log into and out of individual client accounts to do billing or management.
- Lack of Server support: There are certain server protocols and languages that are not supported using BC. For example I cannot build a custom php database and upload to BC. I am required to use their tools.
Graphic Designer / Web Designer
Tek SystemsGraphic Design, 1-10 employees
Thryv
- Price is high.
- It takes a while to get any customer service assistance.

Verified User
Employee in Social Media
Marketing & Advertising Company, 11-50 employeesLikelihood to Renew
Adobe Business Catalyst (Discontinued)
Adobe Business Catalyst (Discontinued) 9.4
Based on 10 answers
Actually with Business Catalyst there is no renewal; once you are a partner, you are a partner for as long as you like. It is an investment in your business not simply a product you purchase...and as an investment in partnership with Adobe, both are committed to each other's success.
Programming and Special Projects
Tavistock CreativeMarketing and Advertising, 1-10 employees
Thryv
No score
No answers yet
No answers on this topic
Usability
Adobe Business Catalyst (Discontinued)
Adobe Business Catalyst (Discontinued) 9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Graphic Designer / Web Designer
Tek SystemsGraphic Design, 1-10 employees
Thryv
No score
No answers yet
No answers on this topic
Reliability and Availability
Adobe Business Catalyst (Discontinued)
Adobe Business Catalyst (Discontinued) 9.0
Based on 4 answers
very few issues with availability
Partner/Web designer
erin clark designReal Estate, 1-10 employees
Thryv
No score
No answers yet
No answers on this topic
Performance
Adobe Business Catalyst (Discontinued)
Adobe Business Catalyst (Discontinued) 8.2
Based on 1 answer
Very few issues
Partner/Web designer
erin clark designReal Estate, 1-10 employees
Thryv
No score
No answers yet
No answers on this topic
Support Rating
Adobe Business Catalyst (Discontinued)
Adobe Business Catalyst (Discontinued) 8.8
Based on 6 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Programming and Special Projects
Tavistock CreativeMarketing and Advertising, 1-10 employees
Thryv
Thryv 8.0
Based on 1 answer
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.

Verified User
Employee in Social Media
Marketing & Advertising Company, 11-50 employeesOnline Training
Adobe Business Catalyst (Discontinued)
Adobe Business Catalyst (Discontinued) 8.6
Based on 2 answers
bcgurus.comkiyuco
Partner/Web designer
erin clark designReal Estate, 1-10 employees
Thryv
No score
No answers yet
No answers on this topic
Implementation Rating
Adobe Business Catalyst (Discontinued)
Adobe Business Catalyst (Discontinued) 9.8
Based on 4 answers
Pretty easy to do
Partner/Web designer
erin clark designReal Estate, 1-10 employees
Thryv
No score
No answers yet
No answers on this topic
Alternatives Considered
Adobe Business Catalyst (Discontinued)
As far as the CMS for BC goes, there is none out there that compares. In the past we have utilized Joomla, Wordpress, Mambo, Drupal, Concrete 5 and others. None of them were as easy to use and train on that Adobe's Business Catalyst. Our alternative to BC is WordPress when our clients want a less expensive solution. For the most part that works OK but we have had issues with plugin incompatibility among other issues. We lost at least two clients because of similar issues. The other great part about BC's solution is that we can still work with our favorite site creation tool - Dreamweaver. The whole process continues to be more and more simplified with added features to the system. No other solution (that we've found) offers such an easy way to create custom web sites that are easily editable by our clients.
Web Director
ZebraGraphicsInternet, 11-50 employees
Thryv
Thryv was more user-friendly and cost-effective for the services it provides.

Verified User
Employee in Social Media
Marketing & Advertising Company, 11-50 employeesScalability
Adobe Business Catalyst (Discontinued)
Adobe Business Catalyst (Discontinued) 9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Partner/Web designer
erin clark designReal Estate, 1-10 employees
Thryv
No score
No answers yet
No answers on this topic
Return on Investment
Adobe Business Catalyst (Discontinued)
- As someone who uses it on behalf of other clients, our ROI with BC is definitely positive. We needed a mid-range CMS without huge licensing costs to satisfy mid-range clients who have some dynamic needs but doesn't need the expense or liability of enterprise level products. Without it we would have lost possible customers or taken bigger hits on projects because of the costs involved with satisfying their mid-level needs
- Our clients are all usually very positive about the BC platform and are able to use it themselves which lessens our Support time/cost.
- To use the Web App element,. which we do on almost every site, you need to pay for the highest plan. This brings along with it many features most of our clients would never use. A more basic plan with that Web App capability would be a big improvement on our costs.
Creative Director
Links Technology SolutionsInternet, 51-200 employees
Thryv
- We have grown our mailing list substantially.

Verified User
Employee in Social Media
Marketing & Advertising Company, 11-50 employeesScreenshots
Adobe Business Catalyst (Discontinued)
—Pricing Details
Adobe Business Catalyst (Discontinued)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Thryv
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No