What users are saying about
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139 Ratings

Adobe Campaign

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139 Ratings
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Score 7.6 out of 101
29 Ratings
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Score 7.5 out of 101

Likelihood to Recommend

Adobe Campaign

Adobe Campaign has powerful, user-friendly segmentation and targeting features that let you create highly targeted, differentiated offers.
Vijaya Cheruku profile photo

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Adobe Media Optimizer
WYSIWYG email editor
Adobe Campaign
7.4
Adobe Media Optimizer
Dynamic content
Adobe Campaign
8.3
Adobe Media Optimizer
Ability to test dynamic content
Adobe Campaign
8.3
Adobe Media Optimizer
Landing pages
Adobe Campaign
7.9
Adobe Media Optimizer
A/B testing
Adobe Campaign
7.3
Adobe Media Optimizer
Mobile optimization
Adobe Campaign
7.8
Adobe Media Optimizer
Email deliverability
Adobe Campaign
8.7
Adobe Media Optimizer
List management
Adobe Campaign
8.0
Adobe Media Optimizer
Triggered drip sequences
Adobe Campaign
7.2
Adobe Media Optimizer

Lead Management

Adobe Campaign
6.7
Adobe Media Optimizer
Lead nurturing
Adobe Campaign
7.2
Adobe Media Optimizer
Lead scoring and grading
Adobe Campaign
7.2
Adobe Media Optimizer
Data quality management
Adobe Campaign
6.4
Adobe Media Optimizer
Automated sales alerts and tasks
Adobe Campaign
6.1
Adobe Media Optimizer

Campaign Management

Adobe Campaign
7.3
Adobe Media Optimizer
Calendaring
Adobe Campaign
7.3
Adobe Media Optimizer
Event/webinar marketing
Adobe Campaign
7.3
Adobe Media Optimizer

Social Media Marketing

Adobe Campaign
7.9
Adobe Media Optimizer
Social sharing and campaigns
Adobe Campaign
8.1
Adobe Media Optimizer
Social profile integration
Adobe Campaign
7.7
Adobe Media Optimizer

Reporting & Analytics

Adobe Campaign
7.7
Adobe Media Optimizer
Dashboards
Adobe Campaign
7.8
Adobe Media Optimizer
Standard reports
Adobe Campaign
8.2
Adobe Media Optimizer
Custom reports
Adobe Campaign
7.2
Adobe Media Optimizer

Platform & Infrastructure

Adobe Campaign
7.2
Adobe Media Optimizer
API
Adobe Campaign
6.9
Adobe Media Optimizer
Role-based workflow & approvals
Adobe Campaign
8.0
Adobe Media Optimizer
Customizability
Adobe Campaign
7.5
Adobe Media Optimizer
Integration with Salesforce.com
Adobe Campaign
7.5
Adobe Media Optimizer
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Adobe Media Optimizer
Integration with SugarCRM
Adobe Campaign
6.4
Adobe Media Optimizer

Pros

Adobe Campaign

  • Campaign automation
  • Multi-touch communications
  • Tracking the customer journey
No photo available

Adobe Media Optimizer

  • The implementation process is very streamlined as far as single site implementation. Once installed and your desired tracking metrics are rolling in. It is easy for you to build your portfolios to be modeled to achieve these goals and do it in the most efficient way.
  • The reporting aspect of the program also is one of its greatest benefits. No longer do you have to base the success of a paid search campaign on blurry metrics like CTR and SERP rankings. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched.
  • Before the actual optimization process begins, and the dollars start being spent, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modeling that allows you to see what sort of optimization to expect before turning on the tool and spending actual budget.
Jay Corcoran profile photo

Cons

Adobe Campaign

  • Very high learning curve, there can be better documentation and resources to provide training.
  • Needs the ability to create custom objects.
  • Adobe support is slow and unresponsive.
No photo available

Adobe Media Optimizer

  • Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier.
  • We experienced difficulty initially when we were hard coding the javascript onto the site while others were making website changes and this sometimes resulted in data inaccuracies.
  • The process from inception to actually getting your website actually up and running with the optimizer engine can be lengthy, especially when doing several sites concurrently. For smaller applications I can see this taking a much shorter time frame, but can be quite time consuming for multiple websites.
Jay Corcoran profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo

Adobe Media Optimizer

Adobe Media Optimizer 1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Adobe Media Optimizer

Adobe Media Optimizer 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Adobe Media Optimizer

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Adobe Media Optimizer

Adobe Media Optimizer 7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo

Implementation

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Adobe Media Optimizer

Adobe Media Optimizer 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo

Alternatives Considered

Adobe Campaign

It's more powerful, but not near as user-friendly. It's meant for a developer, not a marketer.
No photo available

Adobe Media Optimizer

We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
Jay Corcoran profile photo

Return on Investment

Adobe Campaign

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
No photo available

Adobe Media Optimizer

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
No photo available

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Media Optimizer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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