What users are saying about
Top Rated
93 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
29 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101

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Likelihood to Recommend

Adobe Campaign

If you are running a large scale multi-device campaign, it would be perfect. If you are a small company with small goals, this product will be too much to handle.
Brandon Stuhr profile photo

Adobe Media Optimizer

If you are in the marketing sector, it is undoubtedly a great tool since it allows you to make decisions with greater information and great precision.
Benjamin Cornejo profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Adobe Media Optimizer
WYSIWYG email editor
Adobe Campaign
7.5
Adobe Media Optimizer
Dynamic content
Adobe Campaign
8.1
Adobe Media Optimizer
Ability to test dynamic content
Adobe Campaign
8.4
Adobe Media Optimizer
Landing pages
Adobe Campaign
7.7
Adobe Media Optimizer
A/B testing
Adobe Campaign
6.9
Adobe Media Optimizer
Mobile optimization
Adobe Campaign
7.7
Adobe Media Optimizer
Email deliverability
Adobe Campaign
8.7
Adobe Media Optimizer
List management
Adobe Campaign
8.4
Adobe Media Optimizer
Triggered drip sequences
Adobe Campaign
7.5
Adobe Media Optimizer

Lead Management

Adobe Campaign
6.8
Adobe Media Optimizer
Lead nurturing
Adobe Campaign
7.4
Adobe Media Optimizer
Lead scoring and grading
Adobe Campaign
7.2
Adobe Media Optimizer
Data quality management
Adobe Campaign
6.5
Adobe Media Optimizer
Automated sales alerts and tasks
Adobe Campaign
6.2
Adobe Media Optimizer

Campaign Management

Adobe Campaign
7.4
Adobe Media Optimizer
Calendaring
Adobe Campaign
7.5
Adobe Media Optimizer
Event/webinar marketing
Adobe Campaign
7.3
Adobe Media Optimizer

Social Media Marketing

Adobe Campaign
8.0
Adobe Media Optimizer
Social sharing and campaigns
Adobe Campaign
8.1
Adobe Media Optimizer
Social profile integration
Adobe Campaign
7.8
Adobe Media Optimizer

Reporting & Analytics

Adobe Campaign
8.0
Adobe Media Optimizer
Dashboards
Adobe Campaign
8.4
Adobe Media Optimizer
Standard reports
Adobe Campaign
8.3
Adobe Media Optimizer
Custom reports
Adobe Campaign
7.2
Adobe Media Optimizer

Platform & Infrastructure

Adobe Campaign
7.6
Adobe Media Optimizer
API
Adobe Campaign
8.0
Adobe Media Optimizer
Role-based workflow & approvals
Adobe Campaign
8.4
Adobe Media Optimizer
Customizability
Adobe Campaign
8.1
Adobe Media Optimizer
Integration with Salesforce.com
Adobe Campaign
7.5
Adobe Media Optimizer
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Adobe Media Optimizer
Integration with SugarCRM
Adobe Campaign
6.3
Adobe Media Optimizer

Pros

  • Integrates easily with CRM.
  • Large storage area and flexible storage capabilities.
  • Includes web tracking and automated workflows making automation simple.
No photo available
  • It has multiple customized report templates.
  • It allows us to make personalized simulations based on number of clicks, impressions and expenses.
  • It has a great technical support that answers all the doubts quickly and clearly.
Benjamin Cornejo profile photo

Cons

  • User interface is not very intuitive.
  • Error messages can be tough to interpret thus making troubleshooting difficult at times.
  • WYSIWYG editor could be more robust (make it more similar to Dreamweaver)
No photo available
  • Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier.
  • We experienced difficulty initially when we were hard coding the javascript onto the site while others were making website changes and this sometimes resulted in data inaccuracies.
  • The process from inception to actually getting your website actually up and running with the optimizer engine can be lengthy, especially when doing several sites concurrently. For smaller applications I can see this taking a much shorter time frame, but can be quite time consuming for multiple websites.
Jay Corcoran profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Increase in the margins of spending and profit.
  • Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.
Benjamin Cornejo profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Media Optimizer More Information