What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Adobe Media Optimizer

27 Ratings
Score 7 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Adobe Media Optimizer
WYSIWYG email editor
Adobe Campaign
7.3
Adobe Media Optimizer
Dynamic content
Adobe Campaign
7.9
Adobe Media Optimizer
Ability to test dynamic content
Adobe Campaign
8.2
Adobe Media Optimizer
Landing pages
Adobe Campaign
8.0
Adobe Media Optimizer
A/B testing
Adobe Campaign
7.0
Adobe Media Optimizer
Mobile optimization
Adobe Campaign
8.4
Adobe Media Optimizer
Email deliverability
Adobe Campaign
8.6
Adobe Media Optimizer
List management
Adobe Campaign
8.2
Adobe Media Optimizer
Triggered drip sequences
Adobe Campaign
7.5
Adobe Media Optimizer

Lead Management

Adobe Campaign
6.9
Adobe Media Optimizer
Lead nurturing
Adobe Campaign
7.5
Adobe Media Optimizer
Lead scoring and grading
Adobe Campaign
7.2
Adobe Media Optimizer
Data quality management
Adobe Campaign
6.6
Adobe Media Optimizer
Automated sales alerts and tasks
Adobe Campaign
6.3
Adobe Media Optimizer

Campaign Management

Adobe Campaign
7.4
Adobe Media Optimizer
Calendaring
Adobe Campaign
7.5
Adobe Media Optimizer
Event/webinar marketing
Adobe Campaign
7.3
Adobe Media Optimizer

Social Media Marketing

Adobe Campaign
8.1
Adobe Media Optimizer
Social sharing and campaigns
Adobe Campaign
8.2
Adobe Media Optimizer
Social profile integration
Adobe Campaign
7.9
Adobe Media Optimizer

Reporting & Analytics

Adobe Campaign
7.8
Adobe Media Optimizer
Dashboards
Adobe Campaign
8.3
Adobe Media Optimizer
Standard reports
Adobe Campaign
8.1
Adobe Media Optimizer
Custom reports
Adobe Campaign
6.9
Adobe Media Optimizer

Platform & Infrastructure

Adobe Campaign
7.6
Adobe Media Optimizer
API
Adobe Campaign
8.1
Adobe Media Optimizer
Role-based workflow & approvals
Adobe Campaign
8.5
Adobe Media Optimizer
Customizability
Adobe Campaign
8.0
Adobe Media Optimizer
Integration with Salesforce.com
Adobe Campaign
7.9
Adobe Media Optimizer
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Adobe Media Optimizer
Integration with SugarCRM
Adobe Campaign
6.4
Adobe Media Optimizer

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • It has multiple customized report templates.
  • It allows us to make personalized simulations based on number of clicks, impressions and expenses.
  • It has a great technical support that answers all the doubts quickly and clearly.
Benjamin Cornejo profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • Easier integration with other Adobe tools, as well as 3rd party tools, would be nice.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Increase in the margins of spending and profit.
  • Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.
Benjamin Cornejo profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details