What users are saying about
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Top Rated
245 Ratings
3 Ratings

Adobe Campaign

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Top Rated
245 Ratings
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Score 8 out of 100
3 Ratings
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Score 8 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Aprima

Aprima is particularly well suited for the primary care provider, however, Aprima has developed excellent content for most specialty care offices as well. Specifically, OB/GYN, Orthopedics and Internal Medicine and its sub-specialties such as Gastroenterology and Cardiology can be easily managed with Aprima.Perhaps Aprima's greatest strength is its organization's commitment to content development. Look for greater and greater things from Aprima!
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Aprima
WYSIWYG email editor
Adobe Campaign
8.5
Aprima
Dynamic content
Adobe Campaign
8.5
Aprima
Ability to test dynamic content
Adobe Campaign
8.3
Aprima
Landing pages
Adobe Campaign
8.8
Aprima
A/B testing
Adobe Campaign
8.8
Aprima
Mobile optimization
Adobe Campaign
7.8
Aprima
Email deliverability reporting
Adobe Campaign
8.5
Aprima
List management
Adobe Campaign
8.1
Aprima
Triggered drip sequences
Adobe Campaign
7.9
Aprima

Lead Management

Adobe Campaign
6.7
Aprima
Lead nurturing
Adobe Campaign
7.1
Aprima
Lead scoring and grading
Adobe Campaign
7.3
Aprima
Data quality management
Adobe Campaign
6.3
Aprima
Automated sales alerts and tasks
Adobe Campaign
6.0
Aprima

Campaign Management

Adobe Campaign
7.7
Aprima
Calendaring
Adobe Campaign
8.0
Aprima
Event/webinar marketing
Adobe Campaign
7.4
Aprima

Social Media Marketing

Adobe Campaign
7.9
Aprima
Social sharing and campaigns
Adobe Campaign
8.0
Aprima
Social profile integration
Adobe Campaign
7.7
Aprima

Reporting & Analytics

Adobe Campaign
8.3
Aprima
Dashboards
Adobe Campaign
8.2
Aprima
Standard reports
Adobe Campaign
8.6
Aprima
Custom reports
Adobe Campaign
8.0
Aprima

Platform & Infrastructure

Adobe Campaign
7.4
Aprima
API
Adobe Campaign
7.0
Aprima
Role-based workflow & approvals
Adobe Campaign
8.0
Aprima
Customizability
Adobe Campaign
7.6
Aprima
Integration with Salesforce.com
Adobe Campaign
8.0
Aprima
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Aprima
Integration with SugarCRM
Adobe Campaign
6.5
Aprima

Billing and Claims Management

Adobe Campaign
Aprima
8.0
Real-time eligibility verification
Adobe Campaign
Aprima
7.3
Claims management
Adobe Campaign
Aprima
9.1
Coding
Adobe Campaign
Aprima
9.1
Patient billing
Adobe Campaign
Aprima
8.2
Financial Reporting
Adobe Campaign
Aprima
6.4

Patient Scheduling

Adobe Campaign
Aprima
6.4
Rule-based scheduling
Adobe Campaign
Aprima
6.4
Automated appointment reminders
Adobe Campaign
Aprima
8.2
Automated patient check-in
Adobe Campaign
Aprima
5.5
Multi-location support
Adobe Campaign
Aprima
5.5

Electronic Medical Records

Adobe Campaign
Aprima
8.4
Charting / document management
Adobe Campaign
Aprima
7.3
Templates
Adobe Campaign
Aprima
8.2
Patient portal
Adobe Campaign
Aprima
9.1
Mobile/tablet support
Adobe Campaign
Aprima
9.1
Fax integration
Adobe Campaign
Aprima
9.1
Integration with other EMR and PM systems
Adobe Campaign
Aprima
8.2
Workflow automation
Adobe Campaign
Aprima
8.2
Speech recognition
Adobe Campaign
Aprima
7.3
Customization
Adobe Campaign
Aprima
8.2
E-prescribing
Adobe Campaign
Aprima
9.1

Medical Security and Privacy

Adobe Campaign
Aprima
8.0
HIPAA compliance
Adobe Campaign
Aprima
9.1
Role-based permission levels
Adobe Campaign
Aprima
8.2
Data backups and redundancy
Adobe Campaign
Aprima
7.3
Local mode / networking failsafe
Adobe Campaign
Aprima
7.3

Workflow and Scale

Adobe Campaign
Aprima
7.9
Task tracking
Adobe Campaign
Aprima
9.1
Specialty-specific workflows
Adobe Campaign
Aprima
9.1
Multi-office / multi-physician capabilities
Adobe Campaign
Aprima
5.5

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Aprima

  • Ease of use. End users adapt quickly to the format and functionality of Aprima.
  • Immunization documentation. This often-time cumbersome process is streamlined in Aprima, utilizing defaults to reduce the time needed to fully document immunizations.
  • Efficient billing tools. Aprima is a powerful billing engine that provides scrubbing tools to ensure clean claims.
  • As a vendor, Aprima listens. They respond quickly to the voice of their clients, providing upgrades that truly enhance the usability of their product. This is the primary reason they have seen such phenomenal growth.
  • Upgrades are free. This is highly unusual among healthcare software vendors!
Anonymous | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Aprima

  • The scheduling component could be improved to be more efficient in managing double booked and overlaying appointments.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Aprima

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Aprima

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Aprima

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Aprima

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Aprima

Aprima is competitively priced and possesses full functionality. Clients select Aprima because of pricing, ease of use and customization, and because it is a truly integrated product.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Aprima

No answers on this topic

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Aprima

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Aprima
7.3

Likelihood to Renew

Adobe Campaign
8.4
Aprima

Usability

Adobe Campaign
6.8
Aprima

Reliability and Availability

Adobe Campaign
7.0
Aprima

Performance

Adobe Campaign
7.0
Aprima

Support Rating

Adobe Campaign
4.5
Aprima

In-Person Training

Adobe Campaign
8.0
Aprima

Online Training

Adobe Campaign
8.0
Aprima

Implementation Rating

Adobe Campaign
8.0
Aprima

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