What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Autopilot

13 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Autopilot

13 Ratings
Score 8.1 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

I work as direct support to our marketing solutions, assisting team members in various projects to help build media plans and packages to present to various clients. I work a lot with our research team to gather information and statistics for these projects. Adobe Campaign is great in helping us with implementing our workflow by collecting the information, categorizing it in appropriate fields, and helping me find the best solution to present it in the best way to both my team and clients.
No photo available

Autopilot

It is terrific for the small business looking to explore marketing automation without having to invest in bigger solutions. It is less appropriate for a business wanting more features such as a native CRM, landing pages, etc.
Quentin Aisbett profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Autopilot
8.3
WYSIWYG email editor
Adobe Campaign
7.3
Autopilot
8.9
Dynamic content
Adobe Campaign
7.9
Autopilot
7.1
Ability to test dynamic content
Adobe Campaign
8.2
Autopilot
8.0
Landing pages
Adobe Campaign
8.0
Autopilot
A/B testing
Adobe Campaign
7.0
Autopilot
8.0
Mobile optimization
Adobe Campaign
8.4
Autopilot
9.0
Email deliverability
Adobe Campaign
8.6
Autopilot
9.0
List management
Adobe Campaign
8.2
Autopilot
7.4
Triggered drip sequences
Adobe Campaign
7.5
Autopilot
9.0

Lead Management

Adobe Campaign
6.9
Autopilot
6.9
Lead nurturing
Adobe Campaign
7.5
Autopilot
8.4
Lead scoring and grading
Adobe Campaign
7.2
Autopilot
Data quality management
Adobe Campaign
6.6
Autopilot
6.1
Automated sales alerts and tasks
Adobe Campaign
6.3
Autopilot
6.1

Campaign Management

Adobe Campaign
7.4
Autopilot
9.0
Calendaring
Adobe Campaign
7.5
Autopilot
Event/webinar marketing
Adobe Campaign
7.3
Autopilot
9.0

Social Media Marketing

Adobe Campaign
8.1
Autopilot
7.0
Social sharing and campaigns
Adobe Campaign
8.2
Autopilot
Social profile integration
Adobe Campaign
7.9
Autopilot
7.0

Reporting & Analytics

Adobe Campaign
7.8
Autopilot
7.0
Dashboards
Adobe Campaign
8.3
Autopilot
7.0
Standard reports
Adobe Campaign
8.1
Autopilot
7.0
Custom reports
Adobe Campaign
6.9
Autopilot

Platform & Infrastructure

Adobe Campaign
7.6
Autopilot
8.4
API
Adobe Campaign
8.1
Autopilot
9.0
Role-based workflow & approvals
Adobe Campaign
8.5
Autopilot
Customizability
Adobe Campaign
8.0
Autopilot
7.1
Integration with Salesforce.com
Adobe Campaign
7.9
Autopilot
9.0
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Autopilot
Integration with SugarCRM
Adobe Campaign
6.4
Autopilot

Pros

  • Useful interface – Adobe campaign presents everything Adobe style, which is easy-to-use, easy to understand the information that's presented toward you.
  • The information is there when you need it – the program shows you exactly what you're looking for, and everything is at 100% accuracy. It was the driving force in helping us decide where to move next.
  • The program is always updated, and the customer service is always helpful; we never ran into any problems working with their team whenever we had a question.
No photo available
  • It has entry-level pricing
  • It's easy to use and set-up
  • Its heads-up feature is a great alternative to simple lead-gen forms
Quentin Aisbett profile photo

Cons

  • It is not for SME, you must be an advanced marketer for the investment to pay off.
  • In Sweden consultants are hard to come by.
  • When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).
Emma Asplund profile photo
  • It scans your existing forms, which can be troublesome. It'd be great to offer Autopilot forms as well as simple tags to ensure fields are being collected.
  • Some flexibility with its heads-up feature would be good. Different positioning, timed appearance, etc.
Quentin Aisbett profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
We had used Drip and in a smaller instance Campaign Monitor's automation. At the time, however, Drip itself was a little clunky because of a lack of broader integration, while Campaign Monitor was good for very simple workflows. At least the functionality of these former products at the time we used them was nowhere as flexible and user-friendly. We use Zapier all the time, and this integration is a massive asset for Autopilot.
Quentin Aisbett profile photo

Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.
No photo available
  • Autopilot has helped our agency build and segment our email database like never before. This has allowed us to nurture readers of blog posts to real clients.
  • Autopilot has helped clients also achieve better ROI. For example, in one instance it has helped an e-commerce client encourage repeat sales.
Quentin Aisbett profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Autopilot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount. Plans start from $20/month for up to 1,000 contacts

Autopilot More Information