What users are saying about
Top Rated
93 Ratings
17 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
17 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

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Likelihood to Recommend

Adobe Campaign

We have several campaigns to fundraise money, and each campaign is targeted to a specific audience. When it comes to reaching many people with various demographics, Adobe Campaign is perfect because it helps us understand our marketing and our targets. When we have a small scale venture then it is not so helpful because we don't need something with so many elements and customization features, we sometimes just need simplicity.
No photo available

Autopilot

Autopilot is well-suited for: - Novice marketing teams - Small and scaling companies that want to eventually work with an enterprise solution like HubSpot or Marketo but cannot afford it - Side hustles & personal projects - Non-profit organizationsAutopilot is not suited for: - Experienced marketers that want limitless customization- Large marketing teams
Emily Muhoberac profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Autopilot
8.3
WYSIWYG email editor
Adobe Campaign
7.5
Autopilot
8.2
Dynamic content
Adobe Campaign
8.1
Autopilot
7.0
Ability to test dynamic content
Adobe Campaign
8.4
Autopilot
8.0
Landing pages
Adobe Campaign
7.7
Autopilot
A/B testing
Adobe Campaign
6.9
Autopilot
8.0
Mobile optimization
Adobe Campaign
7.7
Autopilot
9.5
Email deliverability
Adobe Campaign
8.7
Autopilot
9.0
List management
Adobe Campaign
8.4
Autopilot
7.6
Triggered drip sequences
Adobe Campaign
7.5
Autopilot
9.4

Lead Management

Adobe Campaign
6.8
Autopilot
7.3
Lead nurturing
Adobe Campaign
7.4
Autopilot
9.0
Lead scoring and grading
Adobe Campaign
7.2
Autopilot
Data quality management
Adobe Campaign
6.5
Autopilot
5.0
Automated sales alerts and tasks
Adobe Campaign
6.2
Autopilot
8.0

Campaign Management

Adobe Campaign
7.4
Autopilot
9.0
Calendaring
Adobe Campaign
7.5
Autopilot
Event/webinar marketing
Adobe Campaign
7.3
Autopilot
9.0

Social Media Marketing

Adobe Campaign
8.0
Autopilot
10.0
Social sharing and campaigns
Adobe Campaign
8.1
Autopilot
Social profile integration
Adobe Campaign
7.8
Autopilot
10.0

Reporting & Analytics

Adobe Campaign
8.0
Autopilot
7.0
Dashboards
Adobe Campaign
8.4
Autopilot
7.0
Standard reports
Adobe Campaign
8.3
Autopilot
7.0
Custom reports
Adobe Campaign
7.2
Autopilot

Platform & Infrastructure

Adobe Campaign
7.6
Autopilot
8.4
API
Adobe Campaign
8.0
Autopilot
9.0
Role-based workflow & approvals
Adobe Campaign
8.4
Autopilot
Customizability
Adobe Campaign
8.1
Autopilot
7.1
Integration with Salesforce.com
Adobe Campaign
7.5
Autopilot
9.0
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Autopilot
Integration with SugarCRM
Adobe Campaign
6.3
Autopilot

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • Intuitive: Anyone can use this product. I've used similar (more expensive) products where making workflows felt like rocket science. Autopilot enables a team with any level of knowledge to make a cohesive marketing funnel.
  • Feature-Rich: For the price point, Autopilot is STACKED with features. It has hundreds of integrations, chat functionality, email marketing, forms, etc.
  • Inexpensive: Autopilot offers a 30 day free trial, and their entry package is solely based on number of contacts, so it's incredibly affordable for new and scaling teams.
Emily Muhoberac profile photo

Cons

  • There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
  • A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
  • The program crashes every once in a while. It'll just freeze up. Not sure why.
No photo available
  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Emily Muhoberac profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
While Autopilot cannot compete with the enterprise players (like HubSpot and Marketo), I think it seriously beats its competitors in terms of features for the price. If you have a small budget, you could exhaust it by purchasing all the software you need to build your funnel, and Autopilot is essentially and all-in-one solution. It gave us access to features like chat that we couldn't afford at the time, and their training materials were incredibly impactful to getting our marketing team up to speed
Emily Muhoberac profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Using Autopilot enabled us to keep our marketing budget very lean for a long time as we scaled. This was incredibly helpful during a time when we needed to manage cash flow, but also were focused on growing as quickly as possible.
  • Autopilot helped us build our first gated content workflows, which created significantly more leads for our sales team.
  • Autopilot's design features elevated our marketing to look "bigger than we were" for a period of time.
Emily Muhoberac profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Autopilot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount. Plans start from $20/month for up to 1,000 contacts

Autopilot More Information