What users are saying about
105 Ratings
18 Ratings
105 Ratings
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Score 7.6 out of 101
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign (AC) fits very well in the ecosystem of Adobe Marketing Cloud for large enterprises. It can integrate and communicate with other components of AMC to design a next generation predictive marketing digital campaign. For SMBs, it can do all (manage recipients, host web sites, track leads and clicks and capture them via REST, and give reporting). You have to look at your desired outcome and budget to figure out if AC will be used standalone or in the ecosystem of AMC.
Arvind Jain profile photo

Autopilot

Autopilot is incredibly easy to onboard and to integrate with other systems. We first began using Autopilot for simple email marketing. These simple email marketing programs quickly developed into highly personalized nurture journeys, complete with advanced lead scoring, audience segmentation, and sales automation. We also use Autopilot to manage our NPS program, GDPR, and communication permissions.
Megan Kratzman profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Autopilot
8.8
WYSIWYG email editor
Adobe Campaign
7.5
Autopilot
8.7
Dynamic content
Adobe Campaign
8.1
Autopilot
7.5
Ability to test dynamic content
Adobe Campaign
8.4
Autopilot
8.5
Landing pages
Adobe Campaign
7.7
Autopilot
A/B testing
Adobe Campaign
6.9
Autopilot
9.0
Mobile optimization
Adobe Campaign
7.6
Autopilot
9.7
Email deliverability
Adobe Campaign
8.7
Autopilot
9.3
List management
Adobe Campaign
8.4
Autopilot
8.3
Triggered drip sequences
Adobe Campaign
7.5
Autopilot
9.6

Lead Management

Adobe Campaign
6.8
Autopilot
8.2
Lead nurturing
Adobe Campaign
7.3
Autopilot
9.3
Lead scoring and grading
Adobe Campaign
7.2
Autopilot
Data quality management
Adobe Campaign
6.4
Autopilot
6.7
Automated sales alerts and tasks
Adobe Campaign
6.2
Autopilot
8.7

Campaign Management

Adobe Campaign
7.4
Autopilot
9.5
Calendaring
Adobe Campaign
7.5
Autopilot
Event/webinar marketing
Adobe Campaign
7.3
Autopilot
9.5

Social Media Marketing

Adobe Campaign
7.9
Autopilot
9.5
Social sharing and campaigns
Adobe Campaign
8.1
Autopilot
Social profile integration
Adobe Campaign
7.8
Autopilot
9.5

Reporting & Analytics

Adobe Campaign
8.0
Autopilot
7.3
Dashboards
Adobe Campaign
8.4
Autopilot
7.3
Standard reports
Adobe Campaign
8.3
Autopilot
7.3
Custom reports
Adobe Campaign
7.2
Autopilot

Platform & Infrastructure

Adobe Campaign
7.6
Autopilot
9.2
API
Adobe Campaign
8.0
Autopilot
10.0
Role-based workflow & approvals
Adobe Campaign
8.3
Autopilot
Customizability
Adobe Campaign
8.2
Autopilot
8.6
Integration with Salesforce.com
Adobe Campaign
7.4
Autopilot
9.0
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.2
Autopilot
Integration with SugarCRM
Adobe Campaign
6.3
Autopilot

Pros

  • It helps simplify our email marketing fundraising efforts, helping to build detailed and functional email campaigns.
  • It consolidates our performance data and analyzes all of our campaigns
  • It has great personalization tools to create custom and creative campaigns
No photo available
  • Email marketing
  • Journey building
  • Integration with other technology
  • Onboarding and customer support
Megan Kratzman profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • There really isn't much. If you're looking for a system that has everything from landing pages to NPS and complex lead scoring built-in rather than tightly integrated, Autopilot may not be your best option.
Megan Kratzman profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
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We engaged with an independent marketing automation consultant who helped us vet marketing automation vendors. After meeting with several stakeholders across the company (marketing, sales, customer success, development, and exec), Autopilot beat out all other marketing automation vendors. The primary reasons were the features available: ease of use, integration with other systems, APIs & ability to customize, flexible subscription management, customer support, and price.
Megan Kratzman profile photo

Return on Investment

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
No photo available
  • Decreased the hours spend manually cleaning contact lists and prepping mass email sends.
  • Lift in overall email engagement, including deliverability, open and click rates, CTOR, etc. due to the ability to personalize and segment email lists.
  • Saves time for the entire sales team by automating many of their sales communication processes.
Megan Kratzman profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Autopilot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount. Plans start from $20/month for up to 1,000 contacts

Autopilot More Information