What users are saying about
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139 Ratings
23 Ratings

Adobe Campaign

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139 Ratings
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Score 7.6 out of 101
23 Ratings
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Score 9 out of 101

Likelihood to Recommend

Adobe Campaign

The features and options available in Adobe Campaign are extensive. We use it to run our marketing campaigns across multiple types of devices. It covers all the bases from e-mail, mobile, or a direct mail sent to a prospect, we can do it all. It is a great tool for just keeping track of things, coming campaign elements and a history of what has occurred. Reporting could use some work and the amount of customization required is a bit steep.
No photo available

Bizible

Bizible is fantastic for gaining an understanding of every touchpoint that takes place across the entire sales cycle. It helped us to expand from using a last-touch model to see what other channels and content had a large impact that helped drive a lead to become an opportunity
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Bizible
WYSIWYG email editor
Adobe Campaign
7.4
Bizible
Dynamic content
Adobe Campaign
8.3
Bizible
Ability to test dynamic content
Adobe Campaign
8.3
Bizible
Landing pages
Adobe Campaign
7.9
Bizible
A/B testing
Adobe Campaign
7.3
Bizible
Mobile optimization
Adobe Campaign
7.8
Bizible
Email deliverability
Adobe Campaign
8.7
Bizible
List management
Adobe Campaign
8.0
Bizible
Triggered drip sequences
Adobe Campaign
7.2
Bizible

Lead Management

Adobe Campaign
6.7
Bizible
Lead nurturing
Adobe Campaign
7.2
Bizible
Lead scoring and grading
Adobe Campaign
7.2
Bizible
Data quality management
Adobe Campaign
6.4
Bizible
Automated sales alerts and tasks
Adobe Campaign
6.1
Bizible

Campaign Management

Adobe Campaign
7.3
Bizible
Calendaring
Adobe Campaign
7.3
Bizible
Event/webinar marketing
Adobe Campaign
7.3
Bizible

Social Media Marketing

Adobe Campaign
7.9
Bizible
Social sharing and campaigns
Adobe Campaign
8.1
Bizible
Social profile integration
Adobe Campaign
7.7
Bizible

Reporting & Analytics

Adobe Campaign
7.7
Bizible
Dashboards
Adobe Campaign
7.8
Bizible
Standard reports
Adobe Campaign
8.2
Bizible
Custom reports
Adobe Campaign
7.2
Bizible

Platform & Infrastructure

Adobe Campaign
7.2
Bizible
API
Adobe Campaign
7.0
Bizible
Role-based workflow & approvals
Adobe Campaign
8.0
Bizible
Customizability
Adobe Campaign
7.5
Bizible
Integration with Salesforce.com
Adobe Campaign
7.5
Bizible
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Bizible
Integration with SugarCRM
Adobe Campaign
6.4
Bizible

Pros

Adobe Campaign

  • The offers section makes it easy to update and manage personalized offers in one place.
  • Campaigns offer limitless personalization through JavaScript and SQL blocks.
  • Ability to create templates not only for emails but entire campaigns to streamline processes.
  • Very extensive approval capabilities.
No photo available

Bizible

  • Reporting
  • Transparency
  • Customer success/onboarding
No photo available

Cons

Adobe Campaign

  • Steep learning curve
  • Duplication of user profiles has been a problem
  • The new creative design editor has some quirks
No photo available

Bizible

  • Standardized out of pocket reporting.
  • Cost analysis.
  • Cohorted data.
No photo available

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo

Bizible

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Bizible

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Bizible

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Bizible

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available

Bizible

Bizible was selected as an alternative to Pardot's clickstream/digital marketing data. Bizible's data is much more accurate, not dropping cookies or misattributing visits. The team at Bizible clearly cares about getting digital tracking right.
Ryan Severns profile photo

Return on Investment

Adobe Campaign

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available

Bizible

  • It has helped us double down on successful marketing channels and campaigns.
No photo available

Screenshots

Adobe Campaign

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Bizible

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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