What users are saying about
Top Rated
93 Ratings
17 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
17 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.1 out of 101

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Likelihood to Recommend

Adobe Campaign

If you are running a large scale multi-device campaign, it would be perfect. If you are a small company with small goals, this product will be too much to handle.
Brandon Stuhr profile photo

Bizible

For marketing departments pushing multi-channel campaigns and are utilizing UTM parameters and accurate reporting, this tool would help you to attribute dollars to your campaigns. This is not a tool for smaller companies who aren't reporting on these metrics.
Sarah Mayer profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Bizible
WYSIWYG email editor
Adobe Campaign
7.5
Bizible
Dynamic content
Adobe Campaign
8.1
Bizible
Ability to test dynamic content
Adobe Campaign
8.4
Bizible
Landing pages
Adobe Campaign
7.7
Bizible
A/B testing
Adobe Campaign
6.9
Bizible
Mobile optimization
Adobe Campaign
7.7
Bizible
Email deliverability
Adobe Campaign
8.7
Bizible
List management
Adobe Campaign
8.4
Bizible
Triggered drip sequences
Adobe Campaign
7.5
Bizible

Lead Management

Adobe Campaign
6.8
Bizible
Lead nurturing
Adobe Campaign
7.4
Bizible
Lead scoring and grading
Adobe Campaign
7.2
Bizible
Data quality management
Adobe Campaign
6.5
Bizible
Automated sales alerts and tasks
Adobe Campaign
6.2
Bizible

Campaign Management

Adobe Campaign
7.4
Bizible
Calendaring
Adobe Campaign
7.5
Bizible
Event/webinar marketing
Adobe Campaign
7.3
Bizible

Social Media Marketing

Adobe Campaign
8.0
Bizible
Social sharing and campaigns
Adobe Campaign
8.2
Bizible
Social profile integration
Adobe Campaign
7.8
Bizible

Reporting & Analytics

Adobe Campaign
8.0
Bizible
Dashboards
Adobe Campaign
8.4
Bizible
Standard reports
Adobe Campaign
8.3
Bizible
Custom reports
Adobe Campaign
7.2
Bizible

Platform & Infrastructure

Adobe Campaign
7.6
Bizible
API
Adobe Campaign
8.0
Bizible
Role-based workflow & approvals
Adobe Campaign
8.4
Bizible
Customizability
Adobe Campaign
8.1
Bizible
Integration with Salesforce.com
Adobe Campaign
7.5
Bizible
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Bizible
Integration with SugarCRM
Adobe Campaign
6.3
Bizible

Pros

  • The user interface is easy to navigate, even for beginners.
  • You don't need to know MySQL to set up workflows.
  • You can build personalized emails by using modules with contitions set by previous behaviours and interests.
Emma Asplund profile photo
  • Website tracking and true first touch attribution
  • Source tracking and UTM parameter identification/segmentation
  • Google AdWords integration
Alex Schutte profile photo

Cons

  • Software can be finicky and sometimes feels like there are bugs that still need to be worked out.
  • Certification process is a mess.
  • Training on this product can be dramatically improved.
No photo available
  • Bizible's attribution window is only 30 minutes, so if a lead takes longer than 30 minutes to fill out a form, the attribution is incorrectly given to Web Direct.
  • Bizible's dashboard is not very helpful for reporting other than paid ad spend. Their dashboard is not a waterfall model.
  • Out of the box native Salesforce reporting still needs to be fully customized.
Sarah Mayer profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
Bizible's price point is lower, and we've been using the tool for longer
Sarah Mayer profile photo

Return on Investment

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
No photo available
  • We are a small organization - any help in prioritization makes a big impact on our business. We know precisely which channels are performing, which assets are performing, and which ones aren't. We can make intelligent decisions about what to retire, what to update, and where to focus our energy and dollars moving forward.
No photo available

Screenshots

Adobe Campaign

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Bizible

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Bizible More Information