What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Bizible

14 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Bizible

14 Ratings
Score 8.9 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Bizible

Vanity metrics - opens, clicks, webpage view - don't cut it anymore. They never really did. Bizible provides actionable, meaningful data that impacts our business. We can fine tune channels, see which assets are performing and which aren't, and intelligently prioritize where we need to focus on making updates or adjustments to our offerings.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Bizible
WYSIWYG email editor
Adobe Campaign
7.3
Bizible
Dynamic content
Adobe Campaign
7.9
Bizible
Ability to test dynamic content
Adobe Campaign
8.2
Bizible
Landing pages
Adobe Campaign
7.9
Bizible
A/B testing
Adobe Campaign
7.0
Bizible
Mobile optimization
Adobe Campaign
8.4
Bizible
Email deliverability
Adobe Campaign
8.6
Bizible
List management
Adobe Campaign
8.2
Bizible
Triggered drip sequences
Adobe Campaign
7.5
Bizible

Lead Management

Adobe Campaign
6.9
Bizible
Lead nurturing
Adobe Campaign
7.5
Bizible
Lead scoring and grading
Adobe Campaign
7.2
Bizible
Data quality management
Adobe Campaign
6.6
Bizible
Automated sales alerts and tasks
Adobe Campaign
6.3
Bizible

Campaign Management

Adobe Campaign
7.4
Bizible
Calendaring
Adobe Campaign
7.5
Bizible
Event/webinar marketing
Adobe Campaign
7.3
Bizible

Social Media Marketing

Adobe Campaign
8.1
Bizible
Social sharing and campaigns
Adobe Campaign
8.2
Bizible
Social profile integration
Adobe Campaign
7.9
Bizible

Reporting & Analytics

Adobe Campaign
7.7
Bizible
Dashboards
Adobe Campaign
8.3
Bizible
Standard reports
Adobe Campaign
8.1
Bizible
Custom reports
Adobe Campaign
6.9
Bizible

Platform & Infrastructure

Adobe Campaign
7.6
Bizible
API
Adobe Campaign
8.1
Bizible
Role-based workflow & approvals
Adobe Campaign
8.5
Bizible
Customizability
Adobe Campaign
8.0
Bizible
Integration with Salesforce.com
Adobe Campaign
7.9
Bizible
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Bizible
Integration with SugarCRM
Adobe Campaign
6.4
Bizible

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • Multi Touch Attribution
  • B2B Marketing
  • Customer Support
Ryan Severns profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • Customer resources - There used to be a great Bizible University page we could reference with training videos that linked from our instance. It's no longer there, and we've been unable to locate it since.
  • Initial offline channel set-up - This wasn't an intuitive process for us and we struggled a bit getting it set up - even with help from our customer success manager. Having a video to reference, or examples to see would have helped us wrap our heads around the end result we were working towards. Once it clicked with us, we got it going and it all fell in to place, but it took us awhile to get there.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
Bizible was selected as an alternative to Pardot's clickstream/digital marketing data. Bizible's data is much more accurate, not dropping cookies or misattributing visits. The team at Bizible clearly cares about getting digital tracking right.
Ryan Severns profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Better knowledge of where to spend marketing dollars
  • Optimization of ad spend
Ryan Severns profile photo

Screenshots

Adobe Campaign

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Bizible

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details