What users are saying about
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Top Rated
185 Ratings
25 Ratings

Adobe Campaign

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Top Rated
185 Ratings
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Score 7.9 out of 101
25 Ratings
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Score 8.8 out of 101

Likelihood to Recommend

Adobe Campaign

You can use, as we do, Adobe Campaign to manage marketing campaigns across different departments both with technical and non-technical knowledge. The interface gives you basic and advanced control. The multi-channel workflow is a great visual tool that gives you the opportunity to set up complex targeting across, for example, different devices.
No photo available

Bizible

Bizible is fantastic for gaining an understanding of every touchpoint that takes place across the entire sales cycle. It helped us to expand from using a last-touch model to see what other channels and content had a large impact that helped drive a lead to become an opportunity
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.2
Bizible
WYSIWYG email editor
Adobe Campaign
8.2
Bizible
Dynamic content
Adobe Campaign
8.5
Bizible
Ability to test dynamic content
Adobe Campaign
8.4
Bizible
Landing pages
Adobe Campaign
8.5
Bizible
A/B testing
Adobe Campaign
8.2
Bizible
Mobile optimization
Adobe Campaign
7.7
Bizible
Email deliverability
Adobe Campaign
8.6
Bizible
List management
Adobe Campaign
8.2
Bizible
Triggered drip sequences
Adobe Campaign
7.6
Bizible

Lead Management

Adobe Campaign
6.7
Bizible
Lead nurturing
Adobe Campaign
7.2
Bizible
Lead scoring and grading
Adobe Campaign
7.3
Bizible
Data quality management
Adobe Campaign
6.3
Bizible
Automated sales alerts and tasks
Adobe Campaign
6.0
Bizible

Campaign Management

Adobe Campaign
7.6
Bizible
Calendaring
Adobe Campaign
7.7
Bizible
Event/webinar marketing
Adobe Campaign
7.4
Bizible

Social Media Marketing

Adobe Campaign
7.9
Bizible
Social sharing and campaigns
Adobe Campaign
8.0
Bizible
Social profile integration
Adobe Campaign
7.7
Bizible

Reporting & Analytics

Adobe Campaign
8.1
Bizible
Dashboards
Adobe Campaign
8.1
Bizible
Standard reports
Adobe Campaign
8.5
Bizible
Custom reports
Adobe Campaign
7.8
Bizible

Platform & Infrastructure

Adobe Campaign
7.3
Bizible
API
Adobe Campaign
7.1
Bizible
Role-based workflow & approvals
Adobe Campaign
8.1
Bizible
Customizability
Adobe Campaign
7.6
Bizible
Integration with Salesforce.com
Adobe Campaign
7.8
Bizible
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Bizible
Integration with SugarCRM
Adobe Campaign
6.4
Bizible

Pros

Adobe Campaign

  • Integrations with most used CRM systems
  • Cross-Channel Marketing that works
  • Robust and easy to use interface
No photo available

Bizible

  • Marketing Attribution.
  • In-depth reporting.
  • ABM functionality.
  • Great customer support and training.
No photo available

Cons

Adobe Campaign

  • Deep marketing knowledge for the initial setup.
  • The speed of the software, it's slow responding sometimes.
  • A complicated dashboard.
No photo available

Bizible

  • Standardized out of pocket reporting.
  • Cost analysis.
  • Cohorted data.
No photo available

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Bizible

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Bizible

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Bizible

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 3.2
Based on 4 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Bizible

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
No photo available

Bizible

Bizible's price point is lower, and we've been using the tool for longer
Sarah Mayer profile photo

Return on Investment

Adobe Campaign

  • Lowered campaign operation costs
  • Better attribution to business ROI and KPIs
  • Streamlined content development and deployment procesess
Marty Idziak profile photo

Bizible

  • It has helped us double down on successful marketing channels and campaigns.
No photo available

Screenshots

Adobe Campaign

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Bizible

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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