What users are saying about
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Top Rated
274 Ratings
278 Ratings

Adobe Campaign

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Top Rated
274 Ratings
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Score 8.1 out of 100
278 Ratings
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Score 8 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Buffer

Buffer is one of the best social media management tools out there, particularly for its cost. Our team used the Pro Plan for just $15 a month which allows you to connect up to eight social media accounts, which was more than enough for us. A larger company might need to look into a higher cost plan, but small marketing teams can absolutely utilize this plan for $15. Buffer is great for scheduling social media in advance and keeping your Facebook, Twitter, and Instagram accounts thriving.
Whitney Knight | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.3
Buffer
WYSIWYG email editor
Adobe Campaign
8.5
Buffer
Dynamic content
Adobe Campaign
8.2
Buffer
Ability to test dynamic content
Adobe Campaign
8.1
Buffer
Landing pages
Adobe Campaign
8.7
Buffer
A/B testing
Adobe Campaign
8.7
Buffer
Mobile optimization
Adobe Campaign
7.8
Buffer
Email deliverability reporting
Adobe Campaign
8.4
Buffer
List management
Adobe Campaign
8.1
Buffer
Triggered drip sequences
Adobe Campaign
7.9
Buffer

Lead Management

Adobe Campaign
6.7
Buffer
Lead nurturing
Adobe Campaign
7.1
Buffer
Lead scoring and grading
Adobe Campaign
7.3
Buffer
Data quality management
Adobe Campaign
6.3
Buffer
Automated sales alerts and tasks
Adobe Campaign
6.0
Buffer

Campaign Management

Adobe Campaign
7.7
Buffer
Calendaring
Adobe Campaign
8.1
Buffer
Event/webinar marketing
Adobe Campaign
7.4
Buffer

Social Media Marketing

Adobe Campaign
7.9
Buffer
Social sharing and campaigns
Adobe Campaign
8.0
Buffer
Social profile integration
Adobe Campaign
7.7
Buffer

Reporting & Analytics

Adobe Campaign
8.2
Buffer
Dashboards
Adobe Campaign
8.2
Buffer
Standard reports
Adobe Campaign
8.4
Buffer
Custom reports
Adobe Campaign
8.0
Buffer

Platform & Infrastructure

Adobe Campaign
7.5
Buffer
API
Adobe Campaign
7.3
Buffer
Role-based workflow & approvals
Adobe Campaign
8.1
Buffer
Customizability
Adobe Campaign
7.7
Buffer
Integration with Salesforce.com
Adobe Campaign
8.1
Buffer
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.3
Buffer
Integration with SugarCRM
Adobe Campaign
6.5
Buffer

Publishing

Adobe Campaign
Buffer
8.4
Content planning and scheduling
Adobe Campaign
Buffer
9.1
Content optimization
Adobe Campaign
Buffer
8.2
Workflow management
Adobe Campaign
Buffer
7.8

Reporting/analytics

Adobe Campaign
Buffer
7.8
Campaign success analytics
Adobe Campaign
Buffer
7.8

Account management

Adobe Campaign
Buffer
8.6
Role-based user permissions & privileges
Adobe Campaign
Buffer
8.4
Mobile access
Adobe Campaign
Buffer
8.8

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Buffer

  • It allows multiple social platforms to be used at once. For our university specifically, we have Twitter, Facebook, and Instagram that we use as our main accounts and it allows us to be able to post and custom tailor to each one of these social media platforms.
  • Buffer also has a pretty robust analytics section of the site (paid) that allows users to see details about the posts we have going up and the interactions we are having with them. This allows us to make educated decisions in regard to our social media planning and strategy.
  • With the exception of the paid analytics portion of Buffer, it is honestly cost-effective for us. It offers more for the dollar amount than any other social media scheduling platform that we have used in the past.
Frankie Heath | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Buffer

  • Analytics-- The analytics on the Pro plan are limited at best. You can simply review your posts from the past 30 days, but you can't access any analysis (or even simple tallying of Likes, Shares, etc.) without upgrading to the Premium or Business plans, which are otherwise more than we need at the moment.
  • Publish+Reply+Analyze-- It's a bit tedious to have these basic social media functions/tools separated out as three distinct products, as well as overkill for a small nonprofit without a dedicated social media team. I imagine each tool is good at its job if you need 'em.
  • Linking to Accounts-- Buffer seems to lose touch with Facebook and LinkedIn somewhat frequently. It's vaguely annoying but very simple to fix, so I just roll with it.
Michelle Green Arnson | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Buffer

Buffer 6.0
Based on 13 answers
Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run
Deanna Ayres | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 7.4
Based on 14 answers
Adobe Campaign should try to focus on some designing features so definitely every user will love to use it more happily. Looking forward to seeing these changes soon if this review really matters. Or else we will keep switching between tabs often. So all the best to Adobe Campaign. Good luck.
Anonymous | TrustRadius Reviewer

Buffer

Buffer 7.4
Based on 4 answers
It was incredibly easy to set up, connect to accounts, there was little to no learning curve, and the interface itself was simple and easy to use. But the failure to post without an explanation prevented me from using it more.
Ryan Padgett | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Buffer

Buffer 8.4
Based on 3 answers
Buffer is always on hand and very reliable, their software suite rarely has outages
Len Gordon | TrustRadius Reviewer

Performance

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
No answer on this topic is available.

Buffer

Buffer 8.0
Based on 3 answers
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
Frankie Heath | TrustRadius Reviewer

Support Rating

Adobe Campaign

Adobe Campaign 6.6
Based on 15 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Buffer

Buffer 8.6
Based on 6 answers
There is support available (on different tiers) and they are always immediately responsive. However, sometimes things will have to fail multiple times for multiple days for them to have an answer. While this (I'm sure) is mostly fine, it really impacts our reach as a small business to not be able to use the service.
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Buffer

Buffer 10.0
Based on 1 answer
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Frankie Heath | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Buffer

Buffer lets us schedule on Instagram even if we have to do it manually while Hootsuite would not even connect to our Instagram page. So we can't use Hootsuite for Instagram postings. Buffer fills that hole although each post has to be posted manually from the Instagram app to be published.
Susan Hammiche | TrustRadius Reviewer

Scalability

Adobe Campaign

No score
No answers yet
No answers on this topic

Buffer

Buffer 8.5
Based on 2 answers
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Len Gordon | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Buffer

  • We had a goal of 1,000 Instagram followers by the end of the calendar year. With the help of Buffer, we were able to meet that goal three months early.
  • Through our social media channels, we hope to engage with our students more and make them aware of events happening within the college, university, and city as a whole. We receive comments from students and even non-students and other groups within the university about how informative our channels have become.
  • With the use of Buffer, we have been able to increase our followers as well as the number of posts we put out per month and how frequently we do.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Additional Pricing Details

Buffer

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Buffer Editions & Modules

Edition
Publish Pro$151
Publish Premium$651
Publish Business$991
Analyze Pro$351
Analyze Premium$501
  1. per month
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Buffer
8.9

Likelihood to Renew

Adobe Campaign
8.4
Buffer
6.0

Usability

Adobe Campaign
7.4
Buffer
7.4

Reliability and Availability

Adobe Campaign
7.0
Buffer
8.4

Performance

Adobe Campaign
7.0
Buffer
8.0

Support Rating

Adobe Campaign
6.6
Buffer
8.6

In-Person Training

Adobe Campaign
8.0
Buffer

Online Training

Adobe Campaign
8.0
Buffer

Implementation Rating

Adobe Campaign
8.0
Buffer
10.0

Scalability

Adobe Campaign
Buffer
8.5

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