What users are saying about
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Top Rated
247 Ratings

Adobe Campaign

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Top Rated
247 Ratings
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Score 8 out of 100
36 Ratings
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Score 5.9 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Cheetah Messaging
6.1
WYSIWYG email editor
Adobe Campaign
8.6
Cheetah Messaging
6.0
Dynamic content
Adobe Campaign
8.4
Cheetah Messaging
7.0
Ability to test dynamic content
Adobe Campaign
8.3
Cheetah Messaging
7.0
Landing pages
Adobe Campaign
8.8
Cheetah Messaging
4.0
A/B testing
Adobe Campaign
8.8
Cheetah Messaging
6.0
Mobile optimization
Adobe Campaign
7.8
Cheetah Messaging
5.0
Email deliverability reporting
Adobe Campaign
8.5
Cheetah Messaging
8.0
List management
Adobe Campaign
8.1
Cheetah Messaging
7.0
Triggered drip sequences
Adobe Campaign
7.9
Cheetah Messaging
5.0

Lead Management

Adobe Campaign
6.7
Cheetah Messaging
Lead nurturing
Adobe Campaign
7.1
Cheetah Messaging
Lead scoring and grading
Adobe Campaign
7.3
Cheetah Messaging
Data quality management
Adobe Campaign
6.3
Cheetah Messaging
Automated sales alerts and tasks
Adobe Campaign
6.0
Cheetah Messaging

Campaign Management

Adobe Campaign
7.7
Cheetah Messaging
Calendaring
Adobe Campaign
8.0
Cheetah Messaging
Event/webinar marketing
Adobe Campaign
7.4
Cheetah Messaging

Social Media Marketing

Adobe Campaign
7.9
Cheetah Messaging
Social sharing and campaigns
Adobe Campaign
8.0
Cheetah Messaging
Social profile integration
Adobe Campaign
7.7
Cheetah Messaging

Reporting & Analytics

Adobe Campaign
8.3
Cheetah Messaging
3.7
Dashboards
Adobe Campaign
8.2
Cheetah Messaging
4.0
Standard reports
Adobe Campaign
8.6
Cheetah Messaging
4.0
Custom reports
Adobe Campaign
8.0
Cheetah Messaging
3.0

Platform & Infrastructure

Adobe Campaign
7.4
Cheetah Messaging
API
Adobe Campaign
7.1
Cheetah Messaging
Role-based workflow & approvals
Adobe Campaign
8.0
Cheetah Messaging
Customizability
Adobe Campaign
7.6
Cheetah Messaging
Integration with Salesforce.com
Adobe Campaign
8.1
Cheetah Messaging
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Cheetah Messaging
Integration with SugarCRM
Adobe Campaign
6.5
Cheetah Messaging

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Duncan Hernandez | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
Anonymous | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Cheetah Messaging

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Cheetah Messaging

If we are comparing apples to apples for just sending emails, all the tools were about the same. Upload a list, code email, send email. For that they are all pretty much the same. The thing that brings Cheetahmail down is the support. The support is not bad but because they are in a different country it makes it tough to fix issues in a timely manner.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Cheetah Messaging

  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cheetah Messaging

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Cheetah Messaging
4.0

Likelihood to Renew

Adobe Campaign
8.4
Cheetah Messaging
7.6

Usability

Adobe Campaign
6.8
Cheetah Messaging
4.0

Reliability and Availability

Adobe Campaign
7.0
Cheetah Messaging

Performance

Adobe Campaign
7.0
Cheetah Messaging

Support Rating

Adobe Campaign
4.5
Cheetah Messaging
2.0

In-Person Training

Adobe Campaign
8.0
Cheetah Messaging

Online Training

Adobe Campaign
8.0
Cheetah Messaging

Implementation Rating

Adobe Campaign
8.0
Cheetah Messaging

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