What users are saying about
Top Rated
93 Ratings
32 Ratings
Top Rated
93 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101
32 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 4.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

I work as direct support to our marketing solutions, assisting team members in various projects to help build media plans and packages to present to various clients. I work a lot with our research team to gather information and statistics for these projects. Adobe Campaign is great in helping us with implementing our workflow by collecting the information, categorizing it in appropriate fields, and helping me find the best solution to present it in the best way to both my team and clients.
No photo available

CheetahMail

CheetahMail is perfect for a company that sends a lot of email communications. If you send at least 4-5 emails per week to your clients, this is a must
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
CheetahMail
6.3
WYSIWYG email editor
Adobe Campaign
7.5
CheetahMail
6.0
Dynamic content
Adobe Campaign
8.1
CheetahMail
7.0
Ability to test dynamic content
Adobe Campaign
8.4
CheetahMail
7.0
Landing pages
Adobe Campaign
7.7
CheetahMail
4.0
A/B testing
Adobe Campaign
6.9
CheetahMail
6.0
Mobile optimization
Adobe Campaign
7.7
CheetahMail
5.0
Email deliverability
Adobe Campaign
8.7
CheetahMail
8.3
List management
Adobe Campaign
8.4
CheetahMail
7.5
Triggered drip sequences
Adobe Campaign
7.5
CheetahMail
5.8

Lead Management

Adobe Campaign
6.8
CheetahMail
Lead nurturing
Adobe Campaign
7.4
CheetahMail
Lead scoring and grading
Adobe Campaign
7.2
CheetahMail
Data quality management
Adobe Campaign
6.5
CheetahMail
Automated sales alerts and tasks
Adobe Campaign
6.2
CheetahMail

Campaign Management

Adobe Campaign
7.4
CheetahMail
Calendaring
Adobe Campaign
7.5
CheetahMail
Event/webinar marketing
Adobe Campaign
7.3
CheetahMail

Social Media Marketing

Adobe Campaign
8.0
CheetahMail
Social sharing and campaigns
Adobe Campaign
8.1
CheetahMail
Social profile integration
Adobe Campaign
7.8
CheetahMail

Reporting & Analytics

Adobe Campaign
8.0
CheetahMail
4.0
Dashboards
Adobe Campaign
8.4
CheetahMail
4.0
Standard reports
Adobe Campaign
8.3
CheetahMail
5.0
Custom reports
Adobe Campaign
7.2
CheetahMail
3.0

Platform & Infrastructure

Adobe Campaign
7.6
CheetahMail
API
Adobe Campaign
8.0
CheetahMail
Role-based workflow & approvals
Adobe Campaign
8.4
CheetahMail
Customizability
Adobe Campaign
8.1
CheetahMail
Integration with Salesforce.com
Adobe Campaign
7.5
CheetahMail
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
CheetahMail
Integration with SugarCRM
Adobe Campaign
6.3
CheetahMail

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • Simple tool. I say simple because it does what it is supposed to with very little issues. We used it to send email to a list and that is it and it worked.
  • Clean interface. The interface was clean, simple and easy to use.
No photo available

Cons

  • There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
  • A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
  • The program crashes every once in a while. It'll just freeze up. Not sure why.
No photo available
  • We could use a local account rep for in-person meetings. However, our account team does a phenomenal job at making themselves available via conference call, whenever needed.
Robin Brannin profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
CheetahMail7.6
Based on 3 answers
It would be purely based on costs and whether my organization can afford to continue using the service. The organization is in the middle of product and service transitions from older models, so overall performance beyond the email channel will ultimately decide. If money is affordable, there is no reason we'd leave the Cheetahmail platform.
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
CheetahMail4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
No photo available

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
CheetahMail2.0
Based on 1 answer
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
No photo available

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
Similarly, CheetahMail was easier to use with your own template. MailChimp is extremely user friendly though.
No photo available

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

CheetahMail

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

CheetahMail More Information