What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
139 Ratings
14 Ratings

Adobe Campaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
139 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101
14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Likelihood to Recommend

Adobe Campaign

The features and options available in Adobe Campaign are extensive. We use it to run our marketing campaigns across multiple types of devices. It covers all the bases from e-mail, mobile, or a direct mail sent to a prospect, we can do it all. It is a great tool for just keeping track of things, coming campaign elements and a history of what has occurred. Reporting could use some work and the amount of customization required is a bit steep.
No photo available

Conversocial

It is well suited for larger organizations that see a lot of content. If you're a very small business with little engagement, Conversocial may not be the most appropriate tool for you. I would ask yourself how much content you see each day/week, is that number going to increase for any reason, and based on that Conversocial may be the perfect fit.
Amy Ortega profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Conversocial
WYSIWYG email editor
Adobe Campaign
7.4
Conversocial
Dynamic content
Adobe Campaign
8.3
Conversocial
Ability to test dynamic content
Adobe Campaign
8.3
Conversocial
Landing pages
Adobe Campaign
7.9
Conversocial
A/B testing
Adobe Campaign
7.3
Conversocial
Mobile optimization
Adobe Campaign
7.8
Conversocial
Email deliverability
Adobe Campaign
8.7
Conversocial
List management
Adobe Campaign
8.0
Conversocial
Triggered drip sequences
Adobe Campaign
7.2
Conversocial

Lead Management

Adobe Campaign
6.7
Conversocial
Lead nurturing
Adobe Campaign
7.2
Conversocial
Lead scoring and grading
Adobe Campaign
7.2
Conversocial
Data quality management
Adobe Campaign
6.4
Conversocial
Automated sales alerts and tasks
Adobe Campaign
6.1
Conversocial

Campaign Management

Adobe Campaign
7.3
Conversocial
Calendaring
Adobe Campaign
7.3
Conversocial
Event/webinar marketing
Adobe Campaign
7.3
Conversocial

Social Media Marketing

Adobe Campaign
7.9
Conversocial
Social sharing and campaigns
Adobe Campaign
8.1
Conversocial
Social profile integration
Adobe Campaign
7.7
Conversocial

Reporting & Analytics

Adobe Campaign
7.7
Conversocial
Dashboards
Adobe Campaign
7.8
Conversocial
Standard reports
Adobe Campaign
8.2
Conversocial
Custom reports
Adobe Campaign
7.2
Conversocial

Platform & Infrastructure

Adobe Campaign
7.2
Conversocial
API
Adobe Campaign
6.9
Conversocial
Role-based workflow & approvals
Adobe Campaign
8.0
Conversocial
Customizability
Adobe Campaign
7.5
Conversocial
Integration with Salesforce.com
Adobe Campaign
7.5
Conversocial
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Conversocial
Integration with SugarCRM
Adobe Campaign
6.4
Conversocial

Pros

Adobe Campaign

  • The offers section makes it easy to update and manage personalized offers in one place.
  • Campaigns offer limitless personalization through JavaScript and SQL blocks.
  • Ability to create templates not only for emails but entire campaigns to streamline processes.
  • Very extensive approval capabilities.
No photo available

Conversocial

  • Intelligent prioritization of actionable communications
  • Custom workflows and assignments so each message can be routed to the appropriate agent
  • Reports with not only the usual social/engagement stats, but also metrics that are compatible with traditional call center metrics to enable apples-to-apples performance comparisons.
  • Full publication management capability on FB and Twitter for marketing posts
  • Comprehensive permissions & drafting/approval tools to enable easy on-boarding of new users & agents
  • Great interface - very easy to use and require minimal training. A key differentiator.
Andrey Grigoryev profile photo

Cons

Adobe Campaign

  • Package deployments. It requires administrator rights in order to deploy into an environment. We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
  • User audits. It is difficult or impossible in certain cases to determine who started/executed/made changes to a workflow. There's no easy way to roll back changes.
  • Troubleshooting errors. For more complex workflows, when they do fail, it is not easy to figure out what caused the failure.
Canh Tran profile photo

Conversocial

  • Could have more filtering options and improved search capability in the archives.
  • UI clarity of back-end screens could be improved
  • Integration of additional social networks would be welcome, especially LinkedIn, YouTube, & Instagram
  • Mobile accessibility is fairly limited
  • Analytics could be more flexible in terms of filtering and view options
Andrey Grigoryev profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Conversocial

Conversocial 9.1
Based on 6 answers
It meet our business needs in the this space better than competitors.
Andrey Grigoryev profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo

Conversocial

Conversocial 9.2
Based on 4 answers
Because of the number of features it offers and the manner in which they're presented. I've explored a number of other tools that just don't do it as well. When sorting through and responding to hundreds of social media messages each day, the number of clicks it takes to do something really matters. Conversocial does a great job of minimizing clicks and presenting the data we need without having to click to find it
Nolan Perry profile photo

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Conversocial

Conversocial 8.7
Based on 2 answers
Downtime is very rare, and the occasional occurrences are typically a problem with Twitter or FB API.
Andrey Grigoryev profile photo

Performance

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
No answer on this topic is available.

Conversocial

Conversocial 8.5
Based on 2 answers
Best-in-class for a fully on-line solution. Can always be faster (as anything else in the cloud)
Andrey Grigoryev profile photo

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Conversocial

Conversocial 9.1
Based on 4 answers
Our account rep at Conversocial has set up a call with me every two weeks to check in, talk about new features, or answer questions. I know I can email or call her for help anytime. Their support team also responds quickly.
Nolan Perry profile photo

In-Person Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Conversocial

Conversocial 9.1
Based on 1 answer
Comprehensive training in all aspects of the software and general usages (including social media) for both agents and managers. Simulation workshops really made the live deployment process very smooth.
Andrey Grigoryev profile photo

Online Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Conversocial

Conversocial 9.1
Based on 3 answers
Outstanding & comprehensive training both on-line and instructor-led. Another crucial differentiator from competitors in our eyes.
Andrey Grigoryev profile photo

Implementation

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Conversocial

Conversocial 9.1
Based on 3 answers
The only thing better than the Conversocial Software is the Conversocial team.
Jeff King profile photo

Alternatives Considered

Adobe Campaign

Adobe Campaign is better at custom features with Linux/Javascript/FTP possibilities but the rich client has nothing to do compared to Salesforce.
No photo available

Conversocial

I have also used Radian6 and Hootsuite. I did not like that you we're unable to archive in Hootsuite and could not see previous conversations. Hootsuite also had way too many columns that you could create and it was very disorganized in my opinion. Radian6 is a great tool but has way too many details. It is also a pain to delete anything within Radian6 and you have to create a specific stack just to delete. This is crazy to me there should be a delete option close by since there is bound to be a time or two that a CM post needs to be removed ASAP. I also do not like the previous conversations option in Radian6 as it does not pull in all previous responses and I have yet to see it actually work correctly.
Amy Ortega profile photo

Return on Investment

Adobe Campaign

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available

Conversocial

  • Improved loyalty/retention
  • Improved social sentiment
  • Cost savings by addressing issues before they hit call center/email
Andrey Grigoryev profile photo

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Conversocial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Add comparison