What users are saying about
Top Rated
93 Ratings
14 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Conversocial

From experience, you may ask the Conversocial team to make recommendations on licenses for larger vs. smaller social customer service teams. The need for support and the amount of usage you may get from the tool's robust offering may differ as a result of those precedents. The tool is adaptable in both scenarios it would seem.
Conway Stone profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Conversocial
WYSIWYG email editor
Adobe Campaign
7.5
Conversocial
Dynamic content
Adobe Campaign
8.1
Conversocial
Ability to test dynamic content
Adobe Campaign
8.4
Conversocial
Landing pages
Adobe Campaign
7.7
Conversocial
A/B testing
Adobe Campaign
6.9
Conversocial
Mobile optimization
Adobe Campaign
7.7
Conversocial
Email deliverability
Adobe Campaign
8.7
Conversocial
List management
Adobe Campaign
8.4
Conversocial
Triggered drip sequences
Adobe Campaign
7.5
Conversocial

Lead Management

Adobe Campaign
6.8
Conversocial
Lead nurturing
Adobe Campaign
7.4
Conversocial
Lead scoring and grading
Adobe Campaign
7.2
Conversocial
Data quality management
Adobe Campaign
6.5
Conversocial
Automated sales alerts and tasks
Adobe Campaign
6.2
Conversocial

Campaign Management

Adobe Campaign
7.4
Conversocial
Calendaring
Adobe Campaign
7.5
Conversocial
Event/webinar marketing
Adobe Campaign
7.3
Conversocial

Social Media Marketing

Adobe Campaign
8.0
Conversocial
Social sharing and campaigns
Adobe Campaign
8.1
Conversocial
Social profile integration
Adobe Campaign
7.8
Conversocial

Reporting & Analytics

Adobe Campaign
8.0
Conversocial
Dashboards
Adobe Campaign
8.4
Conversocial
Standard reports
Adobe Campaign
8.3
Conversocial
Custom reports
Adobe Campaign
7.2
Conversocial

Platform & Infrastructure

Adobe Campaign
7.6
Conversocial
API
Adobe Campaign
8.0
Conversocial
Role-based workflow & approvals
Adobe Campaign
8.4
Conversocial
Customizability
Adobe Campaign
8.1
Conversocial
Integration with Salesforce.com
Adobe Campaign
7.5
Conversocial
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Conversocial
Integration with SugarCRM
Adobe Campaign
6.3
Conversocial

Pros

  • It helps simplify our email marketing fundraising efforts, helping to build detailed and functional email campaigns.
  • It consolidates our performance data and analyzes all of our campaigns
  • It has great personalization tools to create custom and creative campaigns
No photo available
  • Consolidates all engagement across Twitter, Facebook & Instagram into one, centralized dashboard.
  • Provides multi-team member workflow - manages & delegates message volume, avoids duplication of efforts.
  • Prioritizes audience conversations based on select keywords and phrases.
Dan Fricker profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • Used to be a bit of a gap in Analytics, but they've made big improvements recently - now much easier to scale data & insights to other internal teams.
Dan Fricker profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Conversocial9.1
Based on 6 answers
Compared to systems used in the past, Conversocial is superior because of their excellent service and ability to integrate all of social media into one program, saving enormous amounts of time.
DeeGee Davis profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Conversocial9.2
Based on 4 answers
Because of the number of features it offers and the manner in which they're presented. I've explored a number of other tools that just don't do it as well. When sorting through and responding to hundreds of social media messages each day, the number of clicks it takes to do something really matters. Conversocial does a great job of minimizing clicks and presenting the data we need without having to click to find it
Nolan Perry profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Conversocial8.7
Based on 2 answers
Downtime is very rare, and the occasional occurrences are typically a problem with Twitter or FB API.
Andrey Grigoryev profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Conversocial8.5
Based on 2 answers
Best-in-class for a fully on-line solution. Can always be faster (as anything else in the cloud)
Andrey Grigoryev profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Conversocial9.1
Based on 4 answers
Our account rep at Conversocial has set up a call with me every two weeks to check in, talk about new features, or answer questions. I know I can email or call her for help anytime. Their support team also responds quickly.
Nolan Perry profile photo

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Conversocial9.1
Based on 1 answer
Comprehensive training in all aspects of the software and general usages (including social media) for both agents and managers. Simulation workshops really made the live deployment process very smooth.
Andrey Grigoryev profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Conversocial9.1
Based on 3 answers
Outstanding & comprehensive training both on-line and instructor-led. Another crucial differentiator from competitors in our eyes.
Andrey Grigoryev profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Conversocial9.1
Based on 3 answers
The only thing better than the Conversocial Software is the Conversocial team.
Jeff King profile photo

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
Early on we did comparisons with Hootsuite and later with Adobe. While they have similarities, the difference at the time and likely currently, was the personal interest and general accessibility of Conversocial's platform and people. The combination of an effective CRM solution and a team that was readily available to help proved to be the winning formula for our business.
Conway Stone profile photo

Return on Investment

  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.
Arvind Jain profile photo
  • Improved loyalty/retention
  • Improved social sentiment
  • Cost savings by addressing issues before they hit call center/email
Andrey Grigoryev profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Conversocial

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Conversocial More Information