What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
245 Ratings
7 Ratings

Adobe Campaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
245 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Cordial
7.4
WYSIWYG email editor
Adobe Campaign
8.6
Cordial
4.0
Dynamic content
Adobe Campaign
8.5
Cordial
6.3
Ability to test dynamic content
Adobe Campaign
8.3
Cordial
6.8
Landing pages
Adobe Campaign
8.8
Cordial
10.0
A/B testing
Adobe Campaign
8.8
Cordial
7.0
Mobile optimization
Adobe Campaign
7.8
Cordial
7.5
Email deliverability reporting
Adobe Campaign
8.5
Cordial
8.4
List management
Adobe Campaign
8.1
Cordial
7.5
Triggered drip sequences
Adobe Campaign
7.9
Cordial
9.3

Lead Management

Adobe Campaign
6.7
Cordial
Lead nurturing
Adobe Campaign
7.1
Cordial
Lead scoring and grading
Adobe Campaign
7.3
Cordial
Data quality management
Adobe Campaign
6.3
Cordial
Automated sales alerts and tasks
Adobe Campaign
6.0
Cordial

Campaign Management

Adobe Campaign
7.7
Cordial
Calendaring
Adobe Campaign
8.0
Cordial
Event/webinar marketing
Adobe Campaign
7.4
Cordial

Social Media Marketing

Adobe Campaign
7.9
Cordial
Social sharing and campaigns
Adobe Campaign
8.0
Cordial
Social profile integration
Adobe Campaign
7.7
Cordial

Reporting & Analytics

Adobe Campaign
8.3
Cordial
7.0
Dashboards
Adobe Campaign
8.2
Cordial
8.5
Standard reports
Adobe Campaign
8.6
Cordial
6.5
Custom reports
Adobe Campaign
8.0
Cordial
6.0

Platform & Infrastructure

Adobe Campaign
7.4
Cordial
API
Adobe Campaign
7.0
Cordial
Role-based workflow & approvals
Adobe Campaign
8.0
Cordial
Customizability
Adobe Campaign
7.6
Cordial
Integration with Salesforce.com
Adobe Campaign
8.0
Cordial
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Cordial
Integration with SugarCRM
Adobe Campaign
6.5
Cordial

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Cordial

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Cordial

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Cordial

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Cordial

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Cordial
8.0

Likelihood to Renew

Adobe Campaign
8.4
Cordial

Usability

Adobe Campaign
6.8
Cordial

Reliability and Availability

Adobe Campaign
7.0
Cordial

Performance

Adobe Campaign
7.0
Cordial

Support Rating

Adobe Campaign
4.5
Cordial

In-Person Training

Adobe Campaign
8.0
Cordial

Online Training

Adobe Campaign
8.0
Cordial

Implementation Rating

Adobe Campaign
8.0
Cordial

Add comparison