What users are saying about

Adobe Campaign

Top Rated
90 Ratings

TouchPoint

1 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

TouchPoint

1 Ratings
Score 7 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

TouchPoint

For Mobile campaigns, DataXu is great. Display campaigns and their set-up still need a few kinks worked out. It's not the most user-friendly platform out there.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
TouchPoint
WYSIWYG email editor
Adobe Campaign
7.3
TouchPoint
Dynamic content
Adobe Campaign
7.9
TouchPoint
Ability to test dynamic content
Adobe Campaign
8.2
TouchPoint
Landing pages
Adobe Campaign
7.9
TouchPoint
A/B testing
Adobe Campaign
7.0
TouchPoint
Mobile optimization
Adobe Campaign
8.4
TouchPoint
Email deliverability
Adobe Campaign
8.6
TouchPoint
List management
Adobe Campaign
8.2
TouchPoint
Triggered drip sequences
Adobe Campaign
7.5
TouchPoint

Lead Management

Adobe Campaign
6.9
TouchPoint
Lead nurturing
Adobe Campaign
7.5
TouchPoint
Lead scoring and grading
Adobe Campaign
7.2
TouchPoint
Data quality management
Adobe Campaign
6.6
TouchPoint
Automated sales alerts and tasks
Adobe Campaign
6.3
TouchPoint

Campaign Management

Adobe Campaign
7.4
TouchPoint
Calendaring
Adobe Campaign
7.5
TouchPoint
Event/webinar marketing
Adobe Campaign
7.3
TouchPoint

Social Media Marketing

Adobe Campaign
8.1
TouchPoint
Social sharing and campaigns
Adobe Campaign
8.2
TouchPoint
Social profile integration
Adobe Campaign
7.9
TouchPoint

Reporting & Analytics

Adobe Campaign
7.8
TouchPoint
Dashboards
Adobe Campaign
8.3
TouchPoint
Standard reports
Adobe Campaign
8.1
TouchPoint
Custom reports
Adobe Campaign
6.9
TouchPoint

Platform & Infrastructure

Adobe Campaign
7.6
TouchPoint
API
Adobe Campaign
8.1
TouchPoint
Role-based workflow & approvals
Adobe Campaign
8.5
TouchPoint
Customizability
Adobe Campaign
8.0
TouchPoint
Integration with Salesforce.com
Adobe Campaign
7.9
TouchPoint
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
TouchPoint
Integration with SugarCRM
Adobe Campaign
6.4
TouchPoint

Pros

  • Neolane can be customized to suit your marketing organization - it can be as simple or complex as you choose, which allows you to be most effective.
  • Neolane provides a great automation tool for marketing leads. We were able to link it to Siebel On Demand fairly seamlessly, which allowed our leads to be passed to sales similar to our previous process without requiring any sales team training.
  • Neolane is secure within the application - it allows multiple role types, which allows you to control who can make modifications and who has access to certain information.
Kristen Conrad profile photo
  • The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
  • The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
  • The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.
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Cons

  • Software can be finicky and sometimes feels like there are bugs that still need to be worked out.
  • Certification process is a mess.
  • Training on this product can be dramatically improved.
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  • Although the dashboard is very informative, it is a bit hard to read. I believe the information could be better organized. I think it would be great if you could single out a campaign on the dashboard so that just the campaign in question was viewable, separate from all of the other campaigns.
  • Many of our campaigns are built to run on a monthly basis and are therefore billed this way. In the DataXu platform, this can make setting up campaigns a bit difficult. It would be nice to have a feature that makes it easier to adjust budgets and flights on a monthly basis rather than creating new flights every month. Also, an easier to way to set up the budgets every month would be helpful as well.
  • Although the Reports tab is very helpful, I believe the Audience and Intelligence tabs could be made more user-friendly. They are a bit hard to navigate and the graphs created in the Intelligence tab that show demographics and audience behavior are difficult to read and understand.
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
TouchPoint7.0
Based on 1 answer
It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting
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Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
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No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize
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Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Customer Support takes quite a long time to respond to emails. Frequently, time is of the essence and we need quick answers.
  • Getting creatives re-worked and approved by the platform is tedious. There are times we choose another platform while waiting to hear back from DataXu because we need to start serving creatives right away. We are given JPG and SWF ads by our clients and it takes quite a while to get them reformatted by DataXu Support.
  • Many of our clients have smaller-than-average budgets and DataXu works better for markets with larger budgets. I wish this wasn't the case.
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Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TouchPoint

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details