What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Drip from Leadpages

13 Ratings
Score 9.5 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Drip from Leadpages

Drip is my top recommendation for most people who have an existing business and audience and want to move beyond basic email broadcast and drip campaigns and start building out more personalized sequences. I don't recommend the tool for people starting out, or for anyone that isn't bringing in solid profit every month as there are cheaper tools out there to get started with.
Steve Palfreyman profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Drip from Leadpages
8.2
WYSIWYG email editor
Adobe Campaign
7.3
Drip from Leadpages
5.7
Dynamic content
Adobe Campaign
7.9
Drip from Leadpages
8.2
Ability to test dynamic content
Adobe Campaign
8.2
Drip from Leadpages
8.2
Landing pages
Adobe Campaign
7.9
Drip from Leadpages
A/B testing
Adobe Campaign
6.9
Drip from Leadpages
6.9
Mobile optimization
Adobe Campaign
8.4
Drip from Leadpages
8.4
Email deliverability
Adobe Campaign
8.6
Drip from Leadpages
9.2
List management
Adobe Campaign
8.2
Drip from Leadpages
9.4
Triggered drip sequences
Adobe Campaign
7.5
Drip from Leadpages
9.8

Lead Management

Adobe Campaign
6.9
Drip from Leadpages
9.0
Lead nurturing
Adobe Campaign
7.5
Drip from Leadpages
9.6
Lead scoring and grading
Adobe Campaign
7.2
Drip from Leadpages
9.4
Data quality management
Adobe Campaign
6.6
Drip from Leadpages
8.8
Automated sales alerts and tasks
Adobe Campaign
6.3
Drip from Leadpages
8.3

Campaign Management

Adobe Campaign
7.4
Drip from Leadpages
Calendaring
Adobe Campaign
7.5
Drip from Leadpages
Event/webinar marketing
Adobe Campaign
7.3
Drip from Leadpages

Social Media Marketing

Adobe Campaign
8.1
Drip from Leadpages
Social sharing and campaigns
Adobe Campaign
8.2
Drip from Leadpages
Social profile integration
Adobe Campaign
7.9
Drip from Leadpages

Reporting & Analytics

Adobe Campaign
7.7
Drip from Leadpages
8.4
Dashboards
Adobe Campaign
8.3
Drip from Leadpages
8.4
Standard reports
Adobe Campaign
8.1
Drip from Leadpages
8.3
Custom reports
Adobe Campaign
6.8
Drip from Leadpages
8.7

Platform & Infrastructure

Adobe Campaign
7.6
Drip from Leadpages
9.3
API
Adobe Campaign
8.1
Drip from Leadpages
9.0
Role-based workflow & approvals
Adobe Campaign
8.5
Drip from Leadpages
9.7
Customizability
Adobe Campaign
8.0
Drip from Leadpages
9.3
Integration with Salesforce.com
Adobe Campaign
7.9
Drip from Leadpages
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Drip from Leadpages
Integration with SugarCRM
Adobe Campaign
6.3
Drip from Leadpages

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • I think the workflows from Drip are particularly well done. It is easy to see how someone might work their way through my system.
  • It is easy to set up the campaigns as Drip walks you through each step.
  • Drip shows you how many people have been on your website and how your forms are performing well.
Ellen McDowell profile photo

Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
No photo available
  • I would like the email builder to continue to improve. I prefer more visual emails.
  • It did take me some time to learn about workflows, but I was unfamiliar with the process of any workflow prior to working with Drip.
Ellen McDowell profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
I selected Drip because of the integration with S2Member. When someone begins my membership program they are automatically added to my Drip campaign for members.
Ellen McDowell profile photo

Return on Investment

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available
  • A newsletter service is mandatory in digital businesses. Drip covers that part for me.
  • I had used other services in the past and this is the one I am currently using and very happy with. Have no intent of switching at the moment since it fill my needs well.
Tsahi Levent-levi profile photo

Screenshots

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Drip from Leadpages

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Drip from Leadpages More Information