What users are saying about
Top Rated
93 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.1 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
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Drip from Leadpages

Drip is well suited for people who are working in an online environment where they are selling things online or want to send people personalized emails and forms based on web page visits.
Ellen McDowell profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Drip from Leadpages
8.6
WYSIWYG email editor
Adobe Campaign
7.5
Drip from Leadpages
6.6
Dynamic content
Adobe Campaign
8.1
Drip from Leadpages
8.6
Ability to test dynamic content
Adobe Campaign
8.4
Drip from Leadpages
8.6
Landing pages
Adobe Campaign
7.7
Drip from Leadpages
A/B testing
Adobe Campaign
6.9
Drip from Leadpages
7.6
Mobile optimization
Adobe Campaign
7.7
Drip from Leadpages
8.6
Email deliverability
Adobe Campaign
8.7
Drip from Leadpages
9.4
List management
Adobe Campaign
8.4
Drip from Leadpages
9.6
Triggered drip sequences
Adobe Campaign
7.5
Drip from Leadpages
10.0

Lead Management

Adobe Campaign
6.8
Drip from Leadpages
9.1
Lead nurturing
Adobe Campaign
7.4
Drip from Leadpages
9.8
Lead scoring and grading
Adobe Campaign
7.2
Drip from Leadpages
9.4
Data quality management
Adobe Campaign
6.5
Drip from Leadpages
9.0
Automated sales alerts and tasks
Adobe Campaign
6.2
Drip from Leadpages
8.3

Campaign Management

Adobe Campaign
7.4
Drip from Leadpages
Calendaring
Adobe Campaign
7.5
Drip from Leadpages
Event/webinar marketing
Adobe Campaign
7.3
Drip from Leadpages

Social Media Marketing

Adobe Campaign
8.0
Drip from Leadpages
Social sharing and campaigns
Adobe Campaign
8.1
Drip from Leadpages
Social profile integration
Adobe Campaign
7.8
Drip from Leadpages

Reporting & Analytics

Adobe Campaign
8.0
Drip from Leadpages
8.7
Dashboards
Adobe Campaign
8.4
Drip from Leadpages
8.6
Standard reports
Adobe Campaign
8.3
Drip from Leadpages
8.6
Custom reports
Adobe Campaign
7.2
Drip from Leadpages
8.8

Platform & Infrastructure

Adobe Campaign
7.6
Drip from Leadpages
9.5
API
Adobe Campaign
8.0
Drip from Leadpages
9.2
Role-based workflow & approvals
Adobe Campaign
8.4
Drip from Leadpages
9.7
Customizability
Adobe Campaign
8.1
Drip from Leadpages
9.4
Integration with Salesforce.com
Adobe Campaign
7.5
Drip from Leadpages
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Drip from Leadpages
Integration with SugarCRM
Adobe Campaign
6.3
Drip from Leadpages

Pros

  • It helps simplify our email marketing fundraising efforts, helping to build detailed and functional email campaigns.
  • It consolidates our performance data and analyzes all of our campaigns
  • It has great personalization tools to create custom and creative campaigns
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  • Ability to create advanced workflows and triggers, that can be customized to an infinite level of sophistication.
  • Analytics are sound and powerful. Create custom segment analyses by data tags and defined fields.
  • Ability to create as many custom fields as needed from your CRM platform: what was purchased, anniversaries, brand of purchase, etc.
  • Integrates with any open-source, cloud-based CRM via API.
  • Limitless campaign and trigger opportunities -- be as creative and sophisticated as you'd like.
  • Their support team is like having a consultant or agency partner. I've done some amazing work with their team, in-house, without needing to hire out consultants.
Conrad Magalis profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • I would like the email builder to continue to improve. I prefer more visual emails.
  • It did take me some time to learn about workflows, but I was unfamiliar with the process of any workflow prior to working with Drip.
Ellen McDowell profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
Compared to the heavyweight, Infusionsoft, Drip is incredibly powerful but much lighter weight. It's faster and easier to get a simple campaign up and running. The price is much more reasonable too. The only downside is the lack of drag and drop email builder that Infusionsoft has.In many ways, Active Campaign's lite plan does everything that Drip does and for less money. I prefer Drip's UI; it's better thought out and feels less buggy. It's a lot easier to create segments and campaigns quickly.Campaign Monitor was only a basic tool when I used it and has since grown marketing automation features. I find their email design-builder the most beautiful in the business, but their automation plans are less powerful than Drips for a lot more money.
Steve Palfreyman profile photo

Return on Investment

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo
  • Drip's ROI for me is more in the time I save than income made. I can and have made similar income with other email marketing automation tools. I use Drip because I can get things set up and organized faster.
  • Drip does have great lead scoring functionality out of the box and I look forward to making better use of this in the future.
  • Drip also makes it easy to create simple workflows for things like cart abandonment; another thing we're looking to implement soon.
Steve Palfreyman profile photo

Screenshots

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Drip from Leadpages

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Drip from Leadpages More Information