What users are saying about
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140 Ratings
19 Ratings

Adobe Campaign

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140 Ratings
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Score 7.6 out of 101
19 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

Adobe Campaign

If you are a large retailer or a B2C company with a large marketing team, Adobe Campaign offers a huge opportunity to customize your instance and your campaigns to meet any business requirements. This software is less suited to smaller companies or companies with smaller marketing teams that send straightforward communications that don't need a lot of customization. To utilize Adobe Campaign to it's fullest the application requires experienced developers and can be hard for new users to learn.
No photo available

Engagio

Engagio is great for giving sales and marketing teams insight into which marketing efforts are getting the most engagement, and which accounts should be targeted for further nurturing. The reports available are great if you can get your sales team to use them the way they are intended to be used. Set up and implementation does take quite a bit of time, but the payoff is worth it. You just need to make sure it's not just done, but done right, in order to reap the benefits.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Engagio
WYSIWYG email editor
Adobe Campaign
7.4
Engagio
Dynamic content
Adobe Campaign
8.3
Engagio
Ability to test dynamic content
Adobe Campaign
8.3
Engagio
Landing pages
Adobe Campaign
7.9
Engagio
A/B testing
Adobe Campaign
7.3
Engagio
Mobile optimization
Adobe Campaign
7.7
Engagio
Email deliverability
Adobe Campaign
8.7
Engagio
List management
Adobe Campaign
8.0
Engagio
Triggered drip sequences
Adobe Campaign
7.2
Engagio

Lead Management

Adobe Campaign
6.7
Engagio
Lead nurturing
Adobe Campaign
7.2
Engagio
Lead scoring and grading
Adobe Campaign
7.2
Engagio
Data quality management
Adobe Campaign
6.4
Engagio
Automated sales alerts and tasks
Adobe Campaign
6.1
Engagio

Campaign Management

Adobe Campaign
7.3
Engagio
Calendaring
Adobe Campaign
7.3
Engagio
Event/webinar marketing
Adobe Campaign
7.3
Engagio

Social Media Marketing

Adobe Campaign
7.9
Engagio
Social sharing and campaigns
Adobe Campaign
8.1
Engagio
Social profile integration
Adobe Campaign
7.7
Engagio

Reporting & Analytics

Adobe Campaign
7.7
Engagio
Dashboards
Adobe Campaign
7.8
Engagio
Standard reports
Adobe Campaign
8.2
Engagio
Custom reports
Adobe Campaign
7.2
Engagio

Platform & Infrastructure

Adobe Campaign
7.2
Engagio
API
Adobe Campaign
6.9
Engagio
Role-based workflow & approvals
Adobe Campaign
8.0
Engagio
Customizability
Adobe Campaign
7.5
Engagio
Integration with Salesforce.com
Adobe Campaign
7.4
Engagio
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Engagio
Integration with SugarCRM
Adobe Campaign
6.4
Engagio

Pros

Adobe Campaign

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available

Engagio

  • Clearly shows which accounts are actively engaging with us.
  • Allows us to see a snapshot of our web traffic and which companies are visiting our site.
  • Gives us a view into our open opportunities and which stage they're at in the process.
No photo available

Cons

Adobe Campaign

  • Data import performance
  • The workflow management of backups
  • Allow more databases to access from Adobe Campaign
Vijaya Cheruku profile photo

Engagio

  • Functionality of admin/user roles
  • Additional help reosurces
Tesia Ray profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Engagio

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Engagio

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Engagio

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Engagio

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

Adobe Campaign is much more powerful than Mailchimp in all aspects.
Imranul Mazumder profile photo

Engagio

LeanData was the only alternative that we evaluated. They had a similar lead-to-account match functionality, and it looked like it would work as well as what Engagio could do. This was the primary feature we were looking at from them, and they did have a larger "suite" of functionality that we didn't review. However, the cost for the LeanData's lead-to-account match was not much less than the full Engagio suite, with all the additional analytics, so it was a fairly easy choice.
José Rafael Parr profile photo

Return on Investment

Adobe Campaign

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
No photo available

Engagio

  • Better and more targeted account based marketing
Paul Falworth profile photo

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Engagio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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