What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
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Score 7.4 out of 101

Epsilon Agility Harmony

6 Ratings
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Score 5.8 out of 101

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Likelihood to Recommend

Adobe Campaign

I work as direct support to our marketing solutions, assisting team members in various projects to help build media plans and packages to present to various clients. I work a lot with our research team to gather information and statistics for these projects. Adobe Campaign is great in helping us with implementing our workflow by collecting the information, categorizing it in appropriate fields, and helping me find the best solution to present it in the best way to both my team and clients.
No photo available

Epsilon Agility Harmony

Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information
Kimberly Yolitz profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Epsilon Agility Harmony
10.0
WYSIWYG email editor
Adobe Campaign
7.3
Epsilon Agility Harmony
Dynamic content
Adobe Campaign
7.9
Epsilon Agility Harmony
10.0
Ability to test dynamic content
Adobe Campaign
8.2
Epsilon Agility Harmony
10.0
Landing pages
Adobe Campaign
7.9
Epsilon Agility Harmony
A/B testing
Adobe Campaign
6.9
Epsilon Agility Harmony
10.0
Mobile optimization
Adobe Campaign
8.4
Epsilon Agility Harmony
10.0
Email deliverability
Adobe Campaign
8.6
Epsilon Agility Harmony
10.0
List management
Adobe Campaign
8.2
Epsilon Agility Harmony
Triggered drip sequences
Adobe Campaign
7.5
Epsilon Agility Harmony
10.0

Lead Management

Adobe Campaign
6.9
Epsilon Agility Harmony
Lead nurturing
Adobe Campaign
7.4
Epsilon Agility Harmony
Lead scoring and grading
Adobe Campaign
7.2
Epsilon Agility Harmony
Data quality management
Adobe Campaign
6.5
Epsilon Agility Harmony
Automated sales alerts and tasks
Adobe Campaign
6.3
Epsilon Agility Harmony

Campaign Management

Adobe Campaign
7.4
Epsilon Agility Harmony
Calendaring
Adobe Campaign
7.5
Epsilon Agility Harmony
Event/webinar marketing
Adobe Campaign
7.3
Epsilon Agility Harmony

Social Media Marketing

Adobe Campaign
8.0
Epsilon Agility Harmony
Social sharing and campaigns
Adobe Campaign
8.2
Epsilon Agility Harmony
Social profile integration
Adobe Campaign
7.9
Epsilon Agility Harmony

Reporting & Analytics

Adobe Campaign
7.7
Epsilon Agility Harmony
10.0
Dashboards
Adobe Campaign
8.3
Epsilon Agility Harmony
10.0
Standard reports
Adobe Campaign
8.1
Epsilon Agility Harmony
10.0
Custom reports
Adobe Campaign
6.8
Epsilon Agility Harmony
10.0

Platform & Infrastructure

Adobe Campaign
7.6
Epsilon Agility Harmony
API
Adobe Campaign
8.1
Epsilon Agility Harmony
Role-based workflow & approvals
Adobe Campaign
8.5
Epsilon Agility Harmony
Customizability
Adobe Campaign
8.0
Epsilon Agility Harmony
Integration with Salesforce.com
Adobe Campaign
7.9
Epsilon Agility Harmony
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Epsilon Agility Harmony
Integration with SugarCRM
Adobe Campaign
6.3
Epsilon Agility Harmony

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • Fairly intuitive if you have previous experience with high-end email tools.
  • The training opportunities are good - they offer both online and/or live training.
  • The support we receive is very good.
  • The reporting feature is good - a lot of detailed information.
Kimberly Yolitz profile photo

Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
No photo available
  • The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
  • Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
  • It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
  • Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.
Kimberly Yolitz profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.
Kimberly Yolitz profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Increased email production = more communication to customers.
  • Better reporting = determine areas for improvement or scale up efforts.
  • Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.
Kimberly Yolitz profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Epsilon Agility Harmony

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Epsilon Agility Harmony More Information