What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Experiture

3 Ratings

Adobe Campaign

Top Rated
90 Ratings
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Score 7.4 out of 101

Experiture

3 Ratings
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Score 10 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Experiture

It should be appealing to organizations seeking fast and broad adoption throughout their organizations.
Steve Albert profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Experiture
9.8
WYSIWYG email editor
Adobe Campaign
7.3
Experiture
9.8
Dynamic content
Adobe Campaign
7.9
Experiture
9.9
Ability to test dynamic content
Adobe Campaign
8.2
Experiture
9.8
Landing pages
Adobe Campaign
7.9
Experiture
9.9
A/B testing
Adobe Campaign
6.9
Experiture
10.0
Mobile optimization
Adobe Campaign
8.4
Experiture
9.8
Email deliverability
Adobe Campaign
8.6
Experiture
9.9
List management
Adobe Campaign
8.2
Experiture
9.0
Triggered drip sequences
Adobe Campaign
7.5
Experiture
10.0

Lead Management

Adobe Campaign
6.9
Experiture
9.9
Lead nurturing
Adobe Campaign
7.4
Experiture
9.9
Lead scoring and grading
Adobe Campaign
7.2
Experiture
9.9
Data quality management
Adobe Campaign
6.6
Experiture
9.9
Automated sales alerts and tasks
Adobe Campaign
6.3
Experiture
9.9

Campaign Management

Adobe Campaign
7.4
Experiture
9.3
Calendaring
Adobe Campaign
7.5
Experiture
9.5
Event/webinar marketing
Adobe Campaign
7.3
Experiture
9.0

Social Media Marketing

Adobe Campaign
8.0
Experiture
9.0
Social sharing and campaigns
Adobe Campaign
8.2
Experiture
9.9
Social profile integration
Adobe Campaign
7.9
Experiture
8.2

Reporting & Analytics

Adobe Campaign
7.7
Experiture
9.6
Dashboards
Adobe Campaign
8.3
Experiture
9.9
Standard reports
Adobe Campaign
8.1
Experiture
9.9
Custom reports
Adobe Campaign
6.8
Experiture
9.1

Platform & Infrastructure

Adobe Campaign
7.6
Experiture
8.2
API
Adobe Campaign
8.1
Experiture
7.3
Role-based workflow & approvals
Adobe Campaign
8.5
Experiture
8.2
Customizability
Adobe Campaign
8.0
Experiture
10.0
Integration with Salesforce.com
Adobe Campaign
7.9
Experiture
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Experiture
7.3
Integration with SugarCRM
Adobe Campaign
6.3
Experiture

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • The user interface is very accessible.
  • The campaign designer is logical and intuitive.
  • Robust capabilities for complex campaigns.
Steve Albert profile photo

Cons

  • The reporting engine needs to be improved. It is difficult to build custom reporting.
  • Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
  • It does require some technical knowledge to manage and operate on a daily basis.
Marty Idziak profile photo
  • Very difficult to assess additional room for improvement, as we are early in our experience.
Steve Albert profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Experiture10.0
Based on 3 answers
We are a new user and very happy with our experience so far.
Steve Albert profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Experiture9.1
Based on 1 answer
Platform is easy, powerful and very effective in driving new business opportunities!
Thomas Pierson profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Experiture9.1
Based on 1 answer
Sales and training support is excellent! Tom, The GPS Group
Thomas Pierson profile photo

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
I personally have not done any side-by-side analysis between other platforms, our decision was not based on which platform could do the job we required, our decision was based on which company could deliverer a customized platform for our needs and unique challenges. Experiture was our choice then and is our on-going Partner with future client projects.
Thomas Pierson profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Its pretty simple... without the Experiture Team and their ability to customize their platform, share their knowledge, we would not have gotten the results we did on several campaigns. Such as targeting 350 prospects and getting 42 Face-to-Face appointments resulting in 21 written proposals ranging from $21,000 up to $390,000. Needless to say our client was thrilled with those results!
  • Speed-to-market was critical for another client who needed to penetrate the Pharmaceutical industry. Working with the Experiture Team, we created a customized 7-Step multichannel program that delivered many new business opportunities to our client, including becoming a preferred vendor for one of the largest US Pharmaceutical Companies! BTW, we did it all in less than six months.
  • How it all started... Prior to working with Experiture, our 7-Step process was "manual". Looking back nine years ago when we created our 7-Step Program, we never would be able to get the results we do today without the Experiture Platform, it would be virtually IMPOSSIBLE.
Thomas Pierson profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

Experiture

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Experiture Editions & Modules
Experiture
Edition
Professional
$8951
Premium
$1,2951
Enterprise
$1,9951
1. per month
Additional Pricing Details
See www.experiture.com for custom pricing.

Experiture More Information