Adobe Campaign vs. Experiture Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Campaign
Score 8.1 out of 10
N/A
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.N/A
Experiture
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
The Experiture Marketing Platform is an all-in-one marketing platform that allows users to create, deploy, automate and optimize highly personalized marketing programs at scale across email, web, mobile, social and more.
$895
per month
Pricing
Adobe CampaignExperiture Marketing Platform
Editions & Modules
No answers on this topic
Professional
$895
per month
Premium
$1,295
per month
Enterprise
$1,995
per month
Offerings
Pricing Offerings
Adobe CampaignExperiture
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe CampaignExperiture Marketing Platform
Top Pros
Top Cons
Features
Adobe CampaignExperiture Marketing Platform
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Campaign
8.8
92 Ratings
12% above category average
Experiture Marketing Platform
9.8
3 Ratings
25% above category average
WYSIWYG email editor9.486 Ratings9.83 Ratings
Dynamic content9.592 Ratings9.93 Ratings
Ability to test dynamic content9.687 Ratings9.83 Ratings
Landing pages8.184 Ratings9.93 Ratings
A/B testing8.888 Ratings10.03 Ratings
Mobile optimization9.586 Ratings9.83 Ratings
Email deliverability reporting8.090 Ratings9.93 Ratings
List management6.392 Ratings9.02 Ratings
Triggered drip sequences9.781 Ratings10.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Campaign
6.7
6 Ratings
14% below category average
Experiture Marketing Platform
9.9
3 Ratings
31% above category average
Lead nurturing automation7.16 Ratings9.92 Ratings
Lead scoring and grading7.35 Ratings9.92 Ratings
Data quality management6.36 Ratings9.93 Ratings
Automated sales alerts and tasks6.05 Ratings9.93 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Campaign
8.5
86 Ratings
11% above category average
Experiture Marketing Platform
9.3
2 Ratings
13% above category average
Calendaring9.586 Ratings9.52 Ratings
Event/webinar marketing7.46 Ratings9.02 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Campaign
7.9
4 Ratings
5% above category average
Experiture Marketing Platform
9.0
2 Ratings
22% above category average
Social sharing and campaigns8.04 Ratings9.92 Ratings
Social profile integration7.74 Ratings8.21 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Campaign
8.5
92 Ratings
13% above category average
Experiture Marketing Platform
9.6
2 Ratings
28% above category average
Dashboards8.091 Ratings9.92 Ratings
Standard reports8.891 Ratings9.92 Ratings
Custom reports8.787 Ratings9.11 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Campaign
8.3
88 Ratings
9% above category average
Experiture Marketing Platform
8.2
3 Ratings
14% above category average
API8.879 Ratings7.31 Ratings
Role-based workflow & approvals9.682 Ratings8.21 Ratings
Customizability9.485 Ratings10.03 Ratings
Integration with Salesforce.com7.563 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.850 Ratings7.31 Ratings
Integration with SugarCRM6.56 Ratings00 Ratings
Best Alternatives
Adobe CampaignExperiture Marketing Platform
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe CampaignExperiture Marketing Platform
Likelihood to Recommend
8.8
(97 ratings)
10.0
(3 ratings)
Likelihood to Renew
8.4
(5 ratings)
10.0
(3 ratings)
Usability
8.8
(41 ratings)
9.1
(1 ratings)
Availability
7.0
(1 ratings)
-
(0 ratings)
Performance
7.0
(1 ratings)
-
(0 ratings)
Support Rating
7.8
(40 ratings)
-
(0 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
8.0
(1 ratings)
9.1
(1 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
8.1
(2 ratings)
-
(0 ratings)
User Testimonials
Adobe CampaignExperiture Marketing Platform
Likelihood to Recommend
Adobe
Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
Read full review
Indros Group
It should be appealing to organizations seeking fast and broad adoption throughout their organizations.
Read full review
Pros
Adobe
  • It allows me to capture leads through various sources, such as website forms or landing pages.
  • It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data.
  • It provides robust analytics and reporting capabilities.
Read full review
Indros Group
  • We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!
Read full review
Cons
Adobe
  • Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
  • Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
  • The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
Read full review
Indros Group
  • Very difficult to assess additional room for improvement, as we are early in our experience.
Read full review
Likelihood to Renew
Adobe
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Read full review
Indros Group
Because they deliver! If Experiture promises they can create or design something, consider it done.
Read full review
Usability
Adobe
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
Read full review
Indros Group
Platform is easy, powerful and very effective in driving new business opportunities!
Read full review
Reliability and Availability
Adobe
Aside from frequent error prompts, the program is quite dependable
Read full review
Indros Group
No answers on this topic
Support Rating
Adobe
Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
Read full review
Indros Group
No answers on this topic
Online Training
Adobe
No answers on this topic
Indros Group
Sales and training support is excellent! Tom, The GPS Group
Read full review
Alternatives Considered
Adobe
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
Read full review
Indros Group
Precision, recall, efficiency, follow through
Read full review
Contract Terms and Pricing Model
Adobe
Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
Read full review
Indros Group
No answers on this topic
Return on Investment
Adobe
  • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
  • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
Read full review
Indros Group
  • Extremely fast lead conversion
  • Very high ROI
Read full review
ScreenShots