What users are saying about
95 Ratings
3 Ratings
95 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 10 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Experiture

We needed to find a custom e-mail dissemination platform for our firm that could be integrated into our multichannel process. We interviewed several companies, most offered "similar" platforms, but what quickly become apparent, was that we really needed a company we could work with closely that was committed to our success and the success of our clients.We sat with the Experiture Team, shared our 7-Step Program; told them what are needs and challenges where for this program to be successful; the results we expected and they simply rolled up their sleeves and went right to work. In fact, you would be hard pressed to find a group that supports clients goals, shares creative ideas and assists in design and implementation!
Thomas Pierson profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Experiture
9.8
WYSIWYG email editor
Adobe Campaign
7.5
Experiture
9.8
Dynamic content
Adobe Campaign
8.1
Experiture
9.9
Ability to test dynamic content
Adobe Campaign
8.4
Experiture
9.8
Landing pages
Adobe Campaign
7.7
Experiture
9.9
A/B testing
Adobe Campaign
6.9
Experiture
10.0
Mobile optimization
Adobe Campaign
7.7
Experiture
9.8
Email deliverability
Adobe Campaign
8.7
Experiture
9.9
List management
Adobe Campaign
8.4
Experiture
9.0
Triggered drip sequences
Adobe Campaign
7.5
Experiture
10.0

Lead Management

Adobe Campaign
6.8
Experiture
9.9
Lead nurturing
Adobe Campaign
7.3
Experiture
9.9
Lead scoring and grading
Adobe Campaign
7.2
Experiture
9.9
Data quality management
Adobe Campaign
6.4
Experiture
9.9
Automated sales alerts and tasks
Adobe Campaign
6.2
Experiture
9.9

Campaign Management

Adobe Campaign
7.4
Experiture
9.3
Calendaring
Adobe Campaign
7.5
Experiture
9.5
Event/webinar marketing
Adobe Campaign
7.3
Experiture
9.0

Social Media Marketing

Adobe Campaign
8.0
Experiture
9.0
Social sharing and campaigns
Adobe Campaign
8.1
Experiture
9.9
Social profile integration
Adobe Campaign
7.8
Experiture
8.2

Reporting & Analytics

Adobe Campaign
8.0
Experiture
9.6
Dashboards
Adobe Campaign
8.4
Experiture
9.9
Standard reports
Adobe Campaign
8.3
Experiture
9.9
Custom reports
Adobe Campaign
7.2
Experiture
9.1

Platform & Infrastructure

Adobe Campaign
7.6
Experiture
8.2
API
Adobe Campaign
8.0
Experiture
7.3
Role-based workflow & approvals
Adobe Campaign
8.3
Experiture
8.2
Customizability
Adobe Campaign
8.2
Experiture
10.0
Integration with Salesforce.com
Adobe Campaign
7.5
Experiture
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Experiture
7.3
Integration with SugarCRM
Adobe Campaign
6.3
Experiture

Pros

  • Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints
  • Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Delivery Rules, Typology Rules
  • Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports
  • Integration with SFDC, MSD CRM on Cloud, Adobe Analytics, Genesis Connector
  • Customer Interaction Management and Offers presentation
  • Customer Surveys and Subscription
Arvind Jain profile photo
  • We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!
Thomas Pierson profile photo

Cons

  • User interface is not very intuitive.
  • Error messages can be tough to interpret thus making troubleshooting difficult at times.
  • WYSIWYG editor could be more robust (make it more similar to Dreamweaver)
No photo available
  • Very difficult to assess additional room for improvement, as we are early in our experience.
Steve Albert profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
Experiture10.0
Based on 3 answers
We are a new user and very happy with our experience so far.
Steve Albert profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Experiture9.1
Based on 1 answer
Platform is easy, powerful and very effective in driving new business opportunities!
Thomas Pierson profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Experiture9.1
Based on 1 answer
Sales and training support is excellent! Tom, The GPS Group
Thomas Pierson profile photo

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
No photo available
I personally have not done any side-by-side analysis between other platforms, our decision was not based on which platform could do the job we required, our decision was based on which company could deliverer a customized platform for our needs and unique challenges. Experiture was our choice then and is our on-going Partner with future client projects.
Thomas Pierson profile photo

Return on Investment

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
No photo available
  • Its pretty simple... without the Experiture Team and their ability to customize their platform, share their knowledge, we would not have gotten the results we did on several campaigns. Such as targeting 350 prospects and getting 42 Face-to-Face appointments resulting in 21 written proposals ranging from $21,000 up to $390,000. Needless to say our client was thrilled with those results!
  • Speed-to-market was critical for another client who needed to penetrate the Pharmaceutical industry. Working with the Experiture Team, we created a customized 7-Step multichannel program that delivered many new business opportunities to our client, including becoming a preferred vendor for one of the largest US Pharmaceutical Companies! BTW, we did it all in less than six months.
  • How it all started... Prior to working with Experiture, our 7-Step process was "manual". Looking back nine years ago when we created our 7-Step Program, we never would be able to get the results we do today without the Experiture Platform, it would be virtually IMPOSSIBLE.
Thomas Pierson profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

Experiture

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Experiture Editions & Modules
Experiture
Edition
Professional
$8951
Premium
$1,2951
Enterprise
$1,9951
1. per month
Additional Pricing Details
See www.experiture.com for custom pricing.

Experiture More Information