Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
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Gmelius
Score 9.4 out of 10
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Gmelius Mission: Build the 1st collaboration platform that lives where you work 🚀
Gmelius offers a way to collaborate, manage projects and automate workflows inside Google Workspace (formerly G Suite),and beyond, by connecting the other tools that are used daily at companies like Slack, and Trello. Teams can collaborate right from the tools they already know and love. Gmelius allows them to work together on email, monitor and distribute their company's workload visually, and…
Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
Lead generation for nearly any kind of business. I can't even explain how easy it is to set everything up. I also love that I can send test emails to myself. Sequencing and Scheduling out follow-ups help me stay on top of potential sales, especially smaller sales that aren't always on my radar 24/7. Sending post-sale information on a regular basis. Basically, Gmelius works for the entire sales cycle, pre to post.
It allows me to capture leads through various sources, such as website forms or landing pages.
It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data.
It provides robust analytics and reporting capabilities.
Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
We switched to Gmelius from Mixmax because we wanted to try the inbox/label sharing features. Ultimately, Mixmax is more accurate with tracking opens, and it is much more user friendly. We switched back to Mixmax after about a year using Gmelius. Mailshake is also a better tool for sending out high volumes of emails, as it is better at making sure your email address doesn't get flagged as spam.
Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
Results have always seemed relative to us, as they vary greatly depending on how much is invested.
I reliably post 20-30% higher activity numbers weekly due to my use of Gmelius
Gmelius is a significant contributer to my sales success -- The last two years I have more than doubled company-issued sales targets
Gmelius saves me tons of time each week due to automated campaigns. I would say I've reclaimed at least 20% of my work week scheduling out follow up and pre-scheduling lead gen email campaigns out.
