Top Rated
93 Ratings
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Score 7.5 out of 101
146 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Adobe Campaign

I would recommend a colleague defines his current marketing process for database/campaigns/leads/etc., and describes his specific pain points. He should discuss any current tools he uses and, if applicable, highlight differences across marketing areas or geographies. Lastly, I would recommend that he consider who will be using the application and their level of technical knowledge and ability to learn new tools quickly.
Kristen Conrad profile photo

Google Marketing Platform (formerly DoubleClick)

DoubleClick works very well if you are running a search or programmatic campaigns, especially with search campaigns, you are able to consolidate your campaigns from multiple engines and apply its bidding tools to improve your performance and get the greatest amount of conversions for a reasonable CPC. However, these tools are not best suited when it comes to mobile advertising.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Google Marketing Platform (formerly DoubleClick)
WYSIWYG email editor
Adobe Campaign
7.5
Google Marketing Platform (formerly DoubleClick)
Dynamic content
Adobe Campaign
8.1
Google Marketing Platform (formerly DoubleClick)
Ability to test dynamic content
Adobe Campaign
8.4
Google Marketing Platform (formerly DoubleClick)
Landing pages
Adobe Campaign
7.7
Google Marketing Platform (formerly DoubleClick)
A/B testing
Adobe Campaign
6.9
Google Marketing Platform (formerly DoubleClick)
Mobile optimization
Adobe Campaign
7.7
Google Marketing Platform (formerly DoubleClick)
Email deliverability
Adobe Campaign
8.7
Google Marketing Platform (formerly DoubleClick)
List management
Adobe Campaign
8.4
Google Marketing Platform (formerly DoubleClick)
Triggered drip sequences
Adobe Campaign
7.5
Google Marketing Platform (formerly DoubleClick)

Lead Management

Adobe Campaign
6.8
Google Marketing Platform (formerly DoubleClick)
Lead nurturing
Adobe Campaign
7.4
Google Marketing Platform (formerly DoubleClick)
Lead scoring and grading
Adobe Campaign
7.2
Google Marketing Platform (formerly DoubleClick)
Data quality management
Adobe Campaign
6.5
Google Marketing Platform (formerly DoubleClick)
Automated sales alerts and tasks
Adobe Campaign
6.2
Google Marketing Platform (formerly DoubleClick)

Campaign Management

Adobe Campaign
7.4
Google Marketing Platform (formerly DoubleClick)
Calendaring
Adobe Campaign
7.5
Google Marketing Platform (formerly DoubleClick)
Event/webinar marketing
Adobe Campaign
7.3
Google Marketing Platform (formerly DoubleClick)

Social Media Marketing

Adobe Campaign
8.0
Google Marketing Platform (formerly DoubleClick)
Social sharing and campaigns
Adobe Campaign
8.1
Google Marketing Platform (formerly DoubleClick)
Social profile integration
Adobe Campaign
7.8
Google Marketing Platform (formerly DoubleClick)

Reporting & Analytics

Adobe Campaign
8.0
Google Marketing Platform (formerly DoubleClick)
Dashboards
Adobe Campaign
8.4
Google Marketing Platform (formerly DoubleClick)
Standard reports
Adobe Campaign
8.3
Google Marketing Platform (formerly DoubleClick)
Custom reports
Adobe Campaign
7.2
Google Marketing Platform (formerly DoubleClick)

Platform & Infrastructure

Adobe Campaign
7.6
Google Marketing Platform (formerly DoubleClick)
API
Adobe Campaign
8.0
Google Marketing Platform (formerly DoubleClick)
Role-based workflow & approvals
Adobe Campaign
8.4
Google Marketing Platform (formerly DoubleClick)
Customizability
Adobe Campaign
8.1
Google Marketing Platform (formerly DoubleClick)
Integration with Salesforce.com
Adobe Campaign
7.5
Google Marketing Platform (formerly DoubleClick)
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Google Marketing Platform (formerly DoubleClick)
Integration with SugarCRM
Adobe Campaign
6.3
Google Marketing Platform (formerly DoubleClick)

Ad Network Integration

Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.4
DSP integration
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Campaigns

Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.2
Ad campaign creation
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.2
Ad deployment
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.3
Display advertising
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.3
Ad display and retargeting segmentation
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.5

Ad Reporting & Analytics

Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.0
Ad dashboards
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.6
Ad performance reports
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.2
Ad conversion tracking
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.8
Ad attribution reporting
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.1
Cross-channel ad management
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.6
Ad forecasting and optimization
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.8

Pros

  • Neolane can be customized to suit your marketing organization - it can be as simple or complex as you choose, which allows you to be most effective.
  • Neolane provides a great automation tool for marketing leads. We were able to link it to Siebel On Demand fairly seamlessly, which allowed our leads to be passed to sales similar to our previous process without requiring any sales team training.
  • Neolane is secure within the application - it allows multiple role types, which allows you to control who can make modifications and who has access to certain information.
Kristen Conrad profile photo
  • Reporting - reporting interface is easy to use, and reports typically generate quickly.
  • Tag Management - creating Floodlight tags is very simple and allows customization through custom variables. In addition, it is very easy to append other tracking pixels (from publishers, attribution partners, etc.) to Floodlight containers. DoubleClick also makes it easy to append campaign-wide pixels for universal tracking tags, e.g. Brand Study tracking tags.
  • Seamless process with publishers - because most publishers are familiar with DoubleClick products, it is generally easy to grant reporting access to publisher contacts so that they can monitor campaigns and be proactive about making optimizations.
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Cons

  • Software can be finicky and sometimes feels like there are bugs that still need to be worked out.
  • Certification process is a mess.
  • Training on this product can be dramatically improved.
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  • DoubleClick support could use some improvement. We submit questions/requests to a support alias, and often experience long delays in response time and less than thorough responses. Because DoubleClick uses an alias, we often have multiple support technicians involved in responding to our questions/requests, which can make it more challenging to get a clear response. It is difficult to get a support technician on the phone to help resolve highly technical issues.
  • Product updates - our DoubleClick client services team is not proactive about sharing new features available within DoubleClick. For example, DoubleClick has had an ad verification product for a few years now. When the product first came out, it wasn't up to standards with other third party verification products, in my opinion. My organization has been paying for another third party verification company due to assumed limitations of DoubleClick in this area. However, I recently requested that DoubleClick schedule a department-wide meeting to give updates, and learned that DoubleClick's offering in this area is actually on par with, if not better than, the other company we were paying for ad verification. DoubleClick's offering is included in my company's contract with DoubleClick, and I feel we could have accrued some savings had DoubleClick proactively shared this feature with us earlier.
  • Attribution - DoubleClick's attribution tool does not provide many valuable insights, in my opinion. For complex attribution, my organization still contracts with other companies.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
I am forced to use it via my company, but I don't mind it and think it is generally efficient. I wouldn't recommend it immediately, but it does do an effective job of helping media planners and salespeople to stay organized
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
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Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
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Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
In the past we have tested Marin and Adobe AdLens for automated keyword bidding. Both have not worked well for our business as lead generation comes with a lot of challenges (i.e. verification process, daily and monthly lead caps etc.). AdLens recommends to add as many keywords as possible with the same target into one portfolio. However, with that strategy we saw a lot of cannibalization within campaigns. While some campaigns were growing, others saw a large drop in volume and it's is important for us to maximize volume for all of our campaigns. Overall we saw larger revenue volume, but a significant decrease in profit and therefore determined that both were not a good fit for us.
Dana Berardi profile photo

Return on Investment

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
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  • The new ad serving interface has helped with our efficiency by cutting the amount of time it takes to set up a campaign in half.
  • The reporting summary tool has allowed us to to speed up the process of reviewing performance, which has improved our ability to optimize and led to even greater performance for our clients.
Brad Turner profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick) More Information