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Top Rated
248 Ratings

Adobe Campaign

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Top Rated
248 Ratings
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Score 8 out of 100
165 Ratings
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Score 8 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform is well-suited to handle digital advertising campaigns that span multiple media types (e.g. display, video, search). It offers a very large selection of reporting metrics and features that span all media types.I would likely recommend a different ad serving/reporting platform for video-only campaigns, as they offer more hands-on creative and trafficking services.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Google Marketing Platform (formerly DoubleClick)
WYSIWYG email editor
Adobe Campaign
8.6
Google Marketing Platform (formerly DoubleClick)
Dynamic content
Adobe Campaign
8.4
Google Marketing Platform (formerly DoubleClick)
Ability to test dynamic content
Adobe Campaign
8.3
Google Marketing Platform (formerly DoubleClick)
Landing pages
Adobe Campaign
8.8
Google Marketing Platform (formerly DoubleClick)
A/B testing
Adobe Campaign
8.8
Google Marketing Platform (formerly DoubleClick)
Mobile optimization
Adobe Campaign
7.8
Google Marketing Platform (formerly DoubleClick)
Email deliverability reporting
Adobe Campaign
8.5
Google Marketing Platform (formerly DoubleClick)
List management
Adobe Campaign
8.1
Google Marketing Platform (formerly DoubleClick)
Triggered drip sequences
Adobe Campaign
7.9
Google Marketing Platform (formerly DoubleClick)

Lead Management

Adobe Campaign
6.7
Google Marketing Platform (formerly DoubleClick)
Lead nurturing
Adobe Campaign
7.1
Google Marketing Platform (formerly DoubleClick)
Lead scoring and grading
Adobe Campaign
7.3
Google Marketing Platform (formerly DoubleClick)
Data quality management
Adobe Campaign
6.3
Google Marketing Platform (formerly DoubleClick)
Automated sales alerts and tasks
Adobe Campaign
6.0
Google Marketing Platform (formerly DoubleClick)

Campaign Management

Adobe Campaign
7.7
Google Marketing Platform (formerly DoubleClick)
Calendaring
Adobe Campaign
8.0
Google Marketing Platform (formerly DoubleClick)
Event/webinar marketing
Adobe Campaign
7.4
Google Marketing Platform (formerly DoubleClick)

Social Media Marketing

Adobe Campaign
7.9
Google Marketing Platform (formerly DoubleClick)
Social sharing and campaigns
Adobe Campaign
8.0
Google Marketing Platform (formerly DoubleClick)
Social profile integration
Adobe Campaign
7.7
Google Marketing Platform (formerly DoubleClick)

Reporting & Analytics

Adobe Campaign
8.3
Google Marketing Platform (formerly DoubleClick)
Dashboards
Adobe Campaign
8.2
Google Marketing Platform (formerly DoubleClick)
Standard reports
Adobe Campaign
8.6
Google Marketing Platform (formerly DoubleClick)
Custom reports
Adobe Campaign
8.0
Google Marketing Platform (formerly DoubleClick)

Platform & Infrastructure

Adobe Campaign
7.4
Google Marketing Platform (formerly DoubleClick)
API
Adobe Campaign
7.1
Google Marketing Platform (formerly DoubleClick)
Role-based workflow & approvals
Adobe Campaign
8.1
Google Marketing Platform (formerly DoubleClick)
Customizability
Adobe Campaign
7.6
Google Marketing Platform (formerly DoubleClick)
Integration with Salesforce.com
Adobe Campaign
8.1
Google Marketing Platform (formerly DoubleClick)
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Google Marketing Platform (formerly DoubleClick)
Integration with SugarCRM
Adobe Campaign
6.5
Google Marketing Platform (formerly DoubleClick)

Ad Network Integration

Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.5
Data Transfer
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.7
DSP integration
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.2

Ad Campaigns

Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.0
Ad campaign creation
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.1
Ad deployment
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.9
Display advertising
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.3
Ad display and retargeting segmentation
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.1

Ad Reporting & Analytics

Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.8
Ad dashboards
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.8
Ad performance reports
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.7
Ad conversion tracking
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.6
Ad attribution reporting
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.8
Cross-channel ad management
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.9
Ad forecasting and optimization
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.0

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
Anonymous | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • There are certain segments such as location, demographics etc. that do not properly populate, especially in certain countries in the EU which means you have to revert to other products.
  • It experiences intermittent issues in functionality and accessibility of data, with data sometimes taking a day or so to show up following a sync error or the portal being inaccessible / signing you out.
  • Some of the bid strategies can be a bit opaque in regards to how they're functioning and it can require some trial and practice to get the most out of it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 9.0
Based on 4 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • Increased efficiency - we have large time savings with the automation of keyword bidding and the ability to pull reporting from one UI instead of the separate engine UI's.
  • Time saving allow to focus on other initiatives, such as landing page and ad copy testing or keyword expansions.
Dana Berardi | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Marketing Platform (formerly DoubleClick)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Google Marketing Platform (formerly DoubleClick)
7.9

Likelihood to Renew

Adobe Campaign
8.4
Google Marketing Platform (formerly DoubleClick)
8.0

Usability

Adobe Campaign
6.8
Google Marketing Platform (formerly DoubleClick)
8.0

Reliability and Availability

Adobe Campaign
7.0
Google Marketing Platform (formerly DoubleClick)

Performance

Adobe Campaign
7.0
Google Marketing Platform (formerly DoubleClick)

Support Rating

Adobe Campaign
4.5
Google Marketing Platform (formerly DoubleClick)
9.0

In-Person Training

Adobe Campaign
8.0
Google Marketing Platform (formerly DoubleClick)

Online Training

Adobe Campaign
8.0
Google Marketing Platform (formerly DoubleClick)
8.0

Implementation Rating

Adobe Campaign
8.0
Google Marketing Platform (formerly DoubleClick)
6.0

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