Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

Adobe Campaign

If you are running a large scale multi-device campaign, it would be perfect. If you are a small company with small goals, this product will be too much to handle.
Brandon Stuhr profile photo

Google Marketing Platform (formerly DoubleClick)

DoubleClick (DS3) is very well suited to a company that is operating several accounts across several Brands / Products / Regions and is heavily invested in Search and/or Native. If you're using DCM/Floodlights, the tracking is very accurate and very easy to import into DS3 to have full front-to-back tracking, especially with the Business Data element.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Google Marketing Platform (formerly DoubleClick)
WYSIWYG email editor
Adobe Campaign
7.3
Google Marketing Platform (formerly DoubleClick)
Dynamic content
Adobe Campaign
7.9
Google Marketing Platform (formerly DoubleClick)
Ability to test dynamic content
Adobe Campaign
8.2
Google Marketing Platform (formerly DoubleClick)
Landing pages
Adobe Campaign
7.9
Google Marketing Platform (formerly DoubleClick)
A/B testing
Adobe Campaign
6.9
Google Marketing Platform (formerly DoubleClick)
Mobile optimization
Adobe Campaign
8.4
Google Marketing Platform (formerly DoubleClick)
Email deliverability
Adobe Campaign
8.6
Google Marketing Platform (formerly DoubleClick)
List management
Adobe Campaign
8.2
Google Marketing Platform (formerly DoubleClick)
Triggered drip sequences
Adobe Campaign
7.5
Google Marketing Platform (formerly DoubleClick)

Lead Management

Adobe Campaign
6.9
Google Marketing Platform (formerly DoubleClick)
Lead nurturing
Adobe Campaign
7.5
Google Marketing Platform (formerly DoubleClick)
Lead scoring and grading
Adobe Campaign
7.2
Google Marketing Platform (formerly DoubleClick)
Data quality management
Adobe Campaign
6.6
Google Marketing Platform (formerly DoubleClick)
Automated sales alerts and tasks
Adobe Campaign
6.3
Google Marketing Platform (formerly DoubleClick)

Campaign Management

Adobe Campaign
7.4
Google Marketing Platform (formerly DoubleClick)
Calendaring
Adobe Campaign
7.5
Google Marketing Platform (formerly DoubleClick)
Event/webinar marketing
Adobe Campaign
7.3
Google Marketing Platform (formerly DoubleClick)

Social Media Marketing

Adobe Campaign
8.1
Google Marketing Platform (formerly DoubleClick)
Social sharing and campaigns
Adobe Campaign
8.2
Google Marketing Platform (formerly DoubleClick)
Social profile integration
Adobe Campaign
7.9
Google Marketing Platform (formerly DoubleClick)

Reporting & Analytics

Adobe Campaign
7.7
Google Marketing Platform (formerly DoubleClick)
Dashboards
Adobe Campaign
8.3
Google Marketing Platform (formerly DoubleClick)
Standard reports
Adobe Campaign
8.1
Google Marketing Platform (formerly DoubleClick)
Custom reports
Adobe Campaign
6.8
Google Marketing Platform (formerly DoubleClick)

Platform & Infrastructure

Adobe Campaign
7.6
Google Marketing Platform (formerly DoubleClick)
API
Adobe Campaign
8.1
Google Marketing Platform (formerly DoubleClick)
Role-based workflow & approvals
Adobe Campaign
8.5
Google Marketing Platform (formerly DoubleClick)
Customizability
Adobe Campaign
8.0
Google Marketing Platform (formerly DoubleClick)
Integration with Salesforce.com
Adobe Campaign
7.9
Google Marketing Platform (formerly DoubleClick)
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Google Marketing Platform (formerly DoubleClick)
Integration with SugarCRM
Adobe Campaign
6.3
Google Marketing Platform (formerly DoubleClick)

Ad Network Integration

Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.5
DSP integration
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Campaigns

Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.4
Ad campaign creation
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.4
Ad deployment
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.5
Display advertising
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.4
Ad display and retargeting segmentation
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.9

Ad Reporting & Analytics

Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.3
Ad dashboards
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.0
Ad performance reports
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.5
Ad conversion tracking
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
9.3
Ad attribution reporting
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.3
Cross-channel ad management
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.7
Ad forecasting and optimization
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.1

Pros

  • The user interface is easy to navigate, even for beginners.
  • You don't need to know MySQL to set up workflows.
  • You can build personalized emails by using modules with contitions set by previous behaviours and interests.
Emma Asplund profile photo
  • It provides excellent front-end bid manipulation across different marketing accounts which allows you to quickly navigate large amounts of digital marketing administration.
  • You can easily schedule or automate certain repetitive activities, allowing more flexibility in how you work.
  • When the Search product is matched with the Campaign Tracking product it allows for easy generation and manipulation of internal reporting.
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Cons

  • Software can be finicky and sometimes feels like there are bugs that still need to be worked out.
  • Certification process is a mess.
  • Training on this product can be dramatically improved.
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  • Maybe if everything could be instantly synced with AdWords, this would also save time on the execution side of things and will decrease the possibility of errors.
  • It's only available for big companies, because it's expensive. If there was a bit more limited version of it for smaller companies to be able to use it at a lower price, this could open doors to small agencies and companies, too.
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
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Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
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Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
I wasn't involved in the selection process however, but I was happy with the functionality because I had to update promotional ad copy on a daily basis.
No photo available

Return on Investment

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo
  • Since we started using smart bidding, our CPCs went significantly down and the ROI improved by more than 30%.
  • Being able to manage multiple accounts from one platform only saves us a lot of time.
  • Cross-channel tracking helps us identify which channels work best and shift the budget towards the best performing ones.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick) More Information