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140 Ratings

Adobe Campaign

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140 Ratings
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Score 7.6 out of 101
150 Ratings
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Score 8 out of 101

Likelihood to Recommend

Adobe Campaign

If you are a large retailer or a B2C company with a large marketing team, Adobe Campaign offers a huge opportunity to customize your instance and your campaigns to meet any business requirements. This software is less suited to smaller companies or companies with smaller marketing teams that send straightforward communications that don't need a lot of customization. To utilize Adobe Campaign to it's fullest the application requires experienced developers and can be hard for new users to learn.
No photo available

Google Marketing Platform (formerly DoubleClick)

DoubleClick works very well if you are running a search or programmatic campaigns, especially with search campaigns, you are able to consolidate your campaigns from multiple engines and apply its bidding tools to improve your performance and get the greatest amount of conversions for a reasonable CPC. However, these tools are not best suited when it comes to mobile advertising.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Google Marketing Platform (formerly DoubleClick)
WYSIWYG email editor
Adobe Campaign
7.4
Google Marketing Platform (formerly DoubleClick)
Dynamic content
Adobe Campaign
8.3
Google Marketing Platform (formerly DoubleClick)
Ability to test dynamic content
Adobe Campaign
8.3
Google Marketing Platform (formerly DoubleClick)
Landing pages
Adobe Campaign
7.9
Google Marketing Platform (formerly DoubleClick)
A/B testing
Adobe Campaign
7.3
Google Marketing Platform (formerly DoubleClick)
Mobile optimization
Adobe Campaign
7.8
Google Marketing Platform (formerly DoubleClick)
Email deliverability
Adobe Campaign
8.7
Google Marketing Platform (formerly DoubleClick)
List management
Adobe Campaign
8.0
Google Marketing Platform (formerly DoubleClick)
Triggered drip sequences
Adobe Campaign
7.2
Google Marketing Platform (formerly DoubleClick)

Lead Management

Adobe Campaign
6.7
Google Marketing Platform (formerly DoubleClick)
Lead nurturing
Adobe Campaign
7.2
Google Marketing Platform (formerly DoubleClick)
Lead scoring and grading
Adobe Campaign
7.2
Google Marketing Platform (formerly DoubleClick)
Data quality management
Adobe Campaign
6.4
Google Marketing Platform (formerly DoubleClick)
Automated sales alerts and tasks
Adobe Campaign
6.1
Google Marketing Platform (formerly DoubleClick)

Campaign Management

Adobe Campaign
7.3
Google Marketing Platform (formerly DoubleClick)
Calendaring
Adobe Campaign
7.3
Google Marketing Platform (formerly DoubleClick)
Event/webinar marketing
Adobe Campaign
7.3
Google Marketing Platform (formerly DoubleClick)

Social Media Marketing

Adobe Campaign
7.9
Google Marketing Platform (formerly DoubleClick)
Social sharing and campaigns
Adobe Campaign
8.1
Google Marketing Platform (formerly DoubleClick)
Social profile integration
Adobe Campaign
7.7
Google Marketing Platform (formerly DoubleClick)

Reporting & Analytics

Adobe Campaign
7.7
Google Marketing Platform (formerly DoubleClick)
Dashboards
Adobe Campaign
7.8
Google Marketing Platform (formerly DoubleClick)
Standard reports
Adobe Campaign
8.2
Google Marketing Platform (formerly DoubleClick)
Custom reports
Adobe Campaign
7.2
Google Marketing Platform (formerly DoubleClick)

Platform & Infrastructure

Adobe Campaign
7.2
Google Marketing Platform (formerly DoubleClick)
API
Adobe Campaign
6.9
Google Marketing Platform (formerly DoubleClick)
Role-based workflow & approvals
Adobe Campaign
8.0
Google Marketing Platform (formerly DoubleClick)
Customizability
Adobe Campaign
7.5
Google Marketing Platform (formerly DoubleClick)
Integration with Salesforce.com
Adobe Campaign
7.4
Google Marketing Platform (formerly DoubleClick)
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Google Marketing Platform (formerly DoubleClick)
Integration with SugarCRM
Adobe Campaign
6.4
Google Marketing Platform (formerly DoubleClick)

Ad Network Integration

Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.4
DSP integration
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.3

Ad Campaigns

Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.1
Ad campaign creation
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.0
Ad deployment
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.2
Display advertising
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.2
Ad display and retargeting segmentation
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Reporting & Analytics

Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.9
Ad dashboards
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.5
Ad performance reports
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.1
Ad conversion tracking
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.7
Ad attribution reporting
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
8.0
Cross-channel ad management
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.5
Ad forecasting and optimization
Adobe Campaign
Google Marketing Platform (formerly DoubleClick)
7.6

Pros

Adobe Campaign

  • The offers section makes it easy to update and manage personalized offers in one place.
  • Campaigns offer limitless personalization through JavaScript and SQL blocks.
  • Ability to create templates not only for emails but entire campaigns to streamline processes.
  • Very extensive approval capabilities.
No photo available

Google Marketing Platform (formerly DoubleClick)

  • It provides excellent front-end bid manipulation across different marketing accounts which allows you to quickly navigate large amounts of digital marketing administration.
  • You can easily schedule or automate certain repetitive activities, allowing more flexibility in how you work.
  • When the Search product is matched with the Campaign Tracking product it allows for easy generation and manipulation of internal reporting.
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Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
No photo available

Google Marketing Platform (formerly DoubleClick)

  • There are certain segments such as location, demographics etc. that do not properly populate, especially in certain countries in the EU which means you have to revert to other products.
  • It experiences intermittent issues in functionality and accessibility of data, with data sometimes taking a day or so to show up following a sync error or the portal being inaccessible / signing you out.
  • Some of the bid strategies can be a bit opaque in regards to how they're functioning and it can require some trial and practice to get the most out of it.
No photo available

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Google Marketing Platform (formerly DoubleClick)

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 5.7
Based on 3 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
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Implementation

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
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Alternatives Considered

Adobe Campaign

Adobe Campaign is very powerful and complex and can manage thousands of users and email workflows, deliveries, programs, campaigns, etc. It also is part of the whole Adobe Experience Cloud which we use other products for, so it was a natural fit. It also syncs with our master person ID allowing us to identify our users. The other tools generally aren't as robust.
No photo available

Google Marketing Platform (formerly DoubleClick)

Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
No photo available

Return on Investment

Adobe Campaign

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo

Google Marketing Platform (formerly DoubleClick)

  • Increased efficiency - we have large time savings with the automation of keyword bidding and the ability to pull reporting from one UI instead of the separate engine UI's.
  • Time saving allow to focus on other initiatives, such as landing page and ad copy testing or keyword expansions.
Dana Berardi profile photo

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison