What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Hatchbuck

Top Rated
40 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Hatchbuck

Top Rated
40 Ratings
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

If you're in sales, or looking to drive an audience (like a marketing company, for example) Adobe Campaign is a great program to work with. It's best suited with someone whom is a social media strategist, this kind of tool is really their best friend. Any kind of creative agency that's looking to drive sales/clicks for their clients can find this as a very useful tool, as well. It's just an overall great experience working with a program that "gets" online marketing
No photo available

Hatchbuck

Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
Kaitlin Rawley profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Hatchbuck
7.5
WYSIWYG email editor
Adobe Campaign
7.3
Hatchbuck
7.3
Dynamic content
Adobe Campaign
7.9
Hatchbuck
7.0
Ability to test dynamic content
Adobe Campaign
8.2
Hatchbuck
6.1
Landing pages
Adobe Campaign
8.0
Hatchbuck
4.7
A/B testing
Adobe Campaign
7.0
Hatchbuck
8.9
Mobile optimization
Adobe Campaign
8.4
Hatchbuck
8.9
Email deliverability
Adobe Campaign
8.6
Hatchbuck
8.0
List management
Adobe Campaign
8.2
Hatchbuck
7.8
Triggered drip sequences
Adobe Campaign
7.5
Hatchbuck
9.0

Lead Management

Adobe Campaign
6.9
Hatchbuck
7.5
Lead nurturing
Adobe Campaign
7.5
Hatchbuck
8.0
Lead scoring and grading
Adobe Campaign
7.2
Hatchbuck
7.3
Data quality management
Adobe Campaign
6.6
Hatchbuck
7.3
Automated sales alerts and tasks
Adobe Campaign
6.3
Hatchbuck
7.3

Campaign Management

Adobe Campaign
7.4
Hatchbuck
7.5
Calendaring
Adobe Campaign
7.5
Hatchbuck
7.9
Event/webinar marketing
Adobe Campaign
7.3
Hatchbuck
7.1

Social Media Marketing

Adobe Campaign
8.1
Hatchbuck
6.8
Social sharing and campaigns
Adobe Campaign
8.2
Hatchbuck
6.4
Social profile integration
Adobe Campaign
7.9
Hatchbuck
7.2

Reporting & Analytics

Adobe Campaign
7.8
Hatchbuck
7.6
Dashboards
Adobe Campaign
8.3
Hatchbuck
7.0
Standard reports
Adobe Campaign
8.1
Hatchbuck
9.0
Custom reports
Adobe Campaign
6.9
Hatchbuck
6.8

Platform & Infrastructure

Adobe Campaign
7.6
Hatchbuck
7.4
API
Adobe Campaign
8.1
Hatchbuck
8.3
Role-based workflow & approvals
Adobe Campaign
8.5
Hatchbuck
7.6
Customizability
Adobe Campaign
8.0
Hatchbuck
8.0
Integration with Salesforce.com
Adobe Campaign
7.9
Hatchbuck
6.7
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Hatchbuck
6.9
Integration with SugarCRM
Adobe Campaign
6.4
Hatchbuck
6.9

Pros

  • Integrates easily with CRM.
  • Large storage area and flexible storage capabilities.
  • Includes web tracking and automated workflows making automation simple.
No photo available
  • The product is simple to use but can be as complex as you would like it to be.
  • Customer service and support are great. Always responsive and quick to find a solution.
  • The email templates and instructional videos have been helpful.
  • They definitely understand marketing and have created a simple system to support content delivery.
David Gurian profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
  • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
  • The onboarding process was a bit bumpy and took much longer than expected.
Donald G. Purdy, M.A. profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
Hatchbuck8.7
Based on 23 answers
It is super user friendly and we are getting the value we pay for it, although if I was more educated on certain features I am sure we would find greater value and perhaps expand our services and use with Hatchbuck
Crystal Cady profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Hatchbuck8.2
Based on 4 answers
Excellent. Would like to see some solid email marketing examples including real-world email designs and campaigns
Jim O'Keefe profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Hatchbuck8.5
Based on 4 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Hatchbuck9.1
Based on 3 answers
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Rob Rohena, DIR Incorporated profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Hatchbuck8.2
Based on 2 answers
Map it out on paper so you can visually make it happen.
Rob Rohena, DIR Incorporated profile photo

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
Not well integrated with ACT! plus the email editing was very hard to use and limited.
Jim O'Keefe profile photo

Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.
No photo available
  • Better lead analysis
  • Better lead conversion
  • Awesome organizational capacity
Thomas Hollowell profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Hatchbuck

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Hatchbuck Editions & Modules
Hatchbuck
Edition
Team
$1991
Small Biz
$992
Professional
$2993
Enterprise
$3994
1. per month - 5 Users, 5,000 Contacts
2. per month - 2 Users, 1,500 Contacts
3. per month - 10 Users, 15,000 Contacts
4. per month - Unlimited Users, 25,000 Contacts
Additional Pricing Details
Plans are priced semi-annually. Monthly pricing information is available at hatchbuck.com/pricing.