What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
140 Ratings
42 Ratings

Adobe Campaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
140 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101
42 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Likelihood to Recommend

Adobe Campaign

I wish we would have known from the get-go that having Adobe Campaign Classic required a developer. We tried to make the tool work without having someone on our team with the appropriate skills and we failed to implement it correctly. Only after numerous complaints, we were advised to have a dedicated technical resource.
No photo available

Hatchbuck

Both small and large companies alike can utilize it. The simplicity is great and automation is a real winner. It is most appropriate in scenarios where you already have a contact list or an established plan to get emails from contacts. A potential customer should simply talk about their current challenges and let Hatchbuck explain how their product would provide a solution.
David Gurian profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Hatchbuck
7.7
WYSIWYG email editor
Adobe Campaign
7.4
Hatchbuck
7.4
Dynamic content
Adobe Campaign
8.3
Hatchbuck
7.2
Ability to test dynamic content
Adobe Campaign
8.3
Hatchbuck
6.3
Landing pages
Adobe Campaign
7.9
Hatchbuck
4.7
A/B testing
Adobe Campaign
7.3
Hatchbuck
8.9
Mobile optimization
Adobe Campaign
7.7
Hatchbuck
8.9
Email deliverability
Adobe Campaign
8.7
Hatchbuck
8.4
List management
Adobe Campaign
8.0
Hatchbuck
8.3
Triggered drip sequences
Adobe Campaign
7.2
Hatchbuck
9.4

Lead Management

Adobe Campaign
6.7
Hatchbuck
8.1
Lead nurturing
Adobe Campaign
7.2
Hatchbuck
8.7
Lead scoring and grading
Adobe Campaign
7.2
Hatchbuck
7.9
Data quality management
Adobe Campaign
6.4
Hatchbuck
7.4
Automated sales alerts and tasks
Adobe Campaign
6.1
Hatchbuck
8.3

Campaign Management

Adobe Campaign
7.3
Hatchbuck
7.5
Calendaring
Adobe Campaign
7.3
Hatchbuck
7.9
Event/webinar marketing
Adobe Campaign
7.3
Hatchbuck
7.1

Social Media Marketing

Adobe Campaign
7.9
Hatchbuck
6.8
Social sharing and campaigns
Adobe Campaign
8.1
Hatchbuck
6.4
Social profile integration
Adobe Campaign
7.7
Hatchbuck
7.2

Reporting & Analytics

Adobe Campaign
7.7
Hatchbuck
7.8
Dashboards
Adobe Campaign
7.8
Hatchbuck
7.6
Standard reports
Adobe Campaign
8.2
Hatchbuck
9.0
Custom reports
Adobe Campaign
7.2
Hatchbuck
6.8

Platform & Infrastructure

Adobe Campaign
7.2
Hatchbuck
7.4
API
Adobe Campaign
6.9
Hatchbuck
8.6
Role-based workflow & approvals
Adobe Campaign
8.0
Hatchbuck
7.6
Customizability
Adobe Campaign
7.5
Hatchbuck
8.0
Integration with Salesforce.com
Adobe Campaign
7.4
Hatchbuck
6.7
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Hatchbuck
6.9
Integration with SugarCRM
Adobe Campaign
6.4
Hatchbuck
6.9

Pros

Adobe Campaign

  • Flexible. If you have a developer, you can build many custom experiences.
  • Integration with other Adobe products.
No photo available

Hatchbuck

  • Very easy to use - Hatchbuck makes using the program a cinch.
  • Easy implementation - Merging contacts over from previous CRMs is simple.
  • Customer support is great - they are prompt and knowledgable.
No photo available

Cons

Adobe Campaign

  • The HTML behind the emails still gets messed up at times.
  • Integrations between other Adobe products isn't as straightforward as you would think.
  • They still need some work on the UI.
No photo available

Hatchbuck

  • Hatchbuck is missing some functionality in the automated marketing side in regards to list segmentation/management.
Nathan Hovinga profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Hatchbuck

Hatchbuck 8.7
Based on 23 answers
It's a game-changer for our business and is constantly getting more useful to us!
Derek F. Turner profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Hatchbuck

Hatchbuck 8.2
Based on 4 answers
Excellent. Would like to see some solid email marketing examples including real-world email designs and campaigns
Jim O'Keefe profile photo

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Hatchbuck

Hatchbuck 8.5
Based on 4 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. profile photo

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Hatchbuck

Hatchbuck 9.1
Based on 3 answers
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Rob Rohena, DIR Incorporated profile photo

Implementation

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Hatchbuck

Hatchbuck 8.2
Based on 2 answers
Map it out on paper so you can visually make it happen.
Rob Rohena, DIR Incorporated profile photo

Alternatives Considered

Adobe Campaign

I have used Marketo, Eloqua, HubSpot and ConstantContact. Each has their pro and cons. We need to see the ecosystem and business need to make a recommendation.
Arvind Jain profile photo

Hatchbuck

Hatchbuck is all-in-one, affordable and simple to use, plus it has the functionality of MA tools.
Travis Arnold profile photo

Return on Investment

Adobe Campaign

  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.
Arvind Jain profile photo

Hatchbuck

  • Many emails bounce back
  • If someone marks spam but later decides they are interested we cannot re-email them
Stacy Isermann profile photo

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Adobe Campaign
Additional Pricing Details

Hatchbuck

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hatchbuck Editions & Modules

Hatchbuck
Edition
Team
$1991
Small Biz
$992
Professional
$2993
Enterprise
$3994
1. per month - 5 Users, 5,000 Contacts
2. per month - 2 Users, 1,500 Contacts
3. per month - 10 Users, 15,000 Contacts
4. per month - Unlimited Users, 25,000 Contacts
Additional Pricing Details
Plans are priced semi-annually. Monthly pricing information is available at hatchbuck.com/pricing.

Add comparison