What users are saying about
Top Rated
93 Ratings
Top Rated
42 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
Top Rated
42 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Hatchbuck

Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
Kaitlin Rawley profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Hatchbuck
7.6
WYSIWYG email editor
Adobe Campaign
7.5
Hatchbuck
7.3
Dynamic content
Adobe Campaign
8.1
Hatchbuck
7.1
Ability to test dynamic content
Adobe Campaign
8.4
Hatchbuck
6.1
Landing pages
Adobe Campaign
7.7
Hatchbuck
4.7
A/B testing
Adobe Campaign
6.9
Hatchbuck
8.9
Mobile optimization
Adobe Campaign
7.7
Hatchbuck
8.9
Email deliverability
Adobe Campaign
8.7
Hatchbuck
8.3
List management
Adobe Campaign
8.4
Hatchbuck
8.1
Triggered drip sequences
Adobe Campaign
7.5
Hatchbuck
9.3

Lead Management

Adobe Campaign
6.8
Hatchbuck
7.9
Lead nurturing
Adobe Campaign
7.4
Hatchbuck
8.5
Lead scoring and grading
Adobe Campaign
7.2
Hatchbuck
7.7
Data quality management
Adobe Campaign
6.5
Hatchbuck
7.3
Automated sales alerts and tasks
Adobe Campaign
6.2
Hatchbuck
8.0

Campaign Management

Adobe Campaign
7.4
Hatchbuck
7.5
Calendaring
Adobe Campaign
7.5
Hatchbuck
7.9
Event/webinar marketing
Adobe Campaign
7.3
Hatchbuck
7.1

Social Media Marketing

Adobe Campaign
8.0
Hatchbuck
6.8
Social sharing and campaigns
Adobe Campaign
8.1
Hatchbuck
6.4
Social profile integration
Adobe Campaign
7.8
Hatchbuck
7.2

Reporting & Analytics

Adobe Campaign
8.0
Hatchbuck
7.7
Dashboards
Adobe Campaign
8.4
Hatchbuck
7.5
Standard reports
Adobe Campaign
8.3
Hatchbuck
9.0
Custom reports
Adobe Campaign
7.2
Hatchbuck
6.8

Platform & Infrastructure

Adobe Campaign
7.6
Hatchbuck
7.4
API
Adobe Campaign
8.0
Hatchbuck
8.5
Role-based workflow & approvals
Adobe Campaign
8.4
Hatchbuck
7.6
Customizability
Adobe Campaign
8.1
Hatchbuck
8.0
Integration with Salesforce.com
Adobe Campaign
7.5
Hatchbuck
6.7
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Hatchbuck
6.9
Integration with SugarCRM
Adobe Campaign
6.3
Hatchbuck
6.9

Pros

  • It helps simplify our email marketing fundraising efforts, helping to build detailed and functional email campaigns.
  • It consolidates our performance data and analyzes all of our campaigns
  • It has great personalization tools to create custom and creative campaigns
No photo available
  • Real people on the support team.
  • Unparallelled support and communication with agency partners.
  • Email marketing and lead scoring.
  • Integration with many other applications via Zapier.
Rob Rohena, DIR Incorporated profile photo

Cons

  • If you are not used to using Adobe products they can be a bit complicated to navigate and learn
  • There are too many tools and options to learn, takes time.
No photo available
  • The product's social media integration is still developing and growing.
David Gurian profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Hatchbuck8.7
Based on 23 answers
From the customer service to quality and functionality of the product I would be hard pressed to find a better deal at such a good price. Their culture is also all about supporting your marketing efforts by sending content on best practices for email marketing. I feel really supported by their team and product
David Gurian profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Hatchbuck8.2
Based on 4 answers
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
Rob Rohena, DIR Incorporated profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Hatchbuck8.5
Based on 4 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Hatchbuck9.1
Based on 3 answers
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Rob Rohena, DIR Incorporated profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Hatchbuck8.2
Based on 2 answers
Map it out on paper so you can visually make it happen.
Rob Rohena, DIR Incorporated profile photo

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
Hatchbuck is much better than MailChimp except for MailChimp's ability to send RSS based emails
Dave Orecchio profile photo

Return on Investment

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo
  • On a ROI basis, Hatchbuck has helped me to better nurture new leads and to keep my current customers informed of my services. I've only been using HB for about 6 months but have seen a significant increase in customer and leads responses with several sales solely attributed to HB.
Jim O'Keefe profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

Hatchbuck

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Hatchbuck Editions & Modules
Hatchbuck
Edition
Team
$1991
Small Biz
$992
Professional
$2993
Enterprise
$3994
1. per month - 5 Users, 5,000 Contacts
2. per month - 2 Users, 1,500 Contacts
3. per month - 10 Users, 15,000 Contacts
4. per month - Unlimited Users, 25,000 Contacts
Additional Pricing Details
Plans are priced semi-annually. Monthly pricing information is available at hatchbuck.com/pricing.

Hatchbuck More Information