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Top Rated
275 Ratings

Adobe Campaign

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Top Rated
275 Ratings
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Score 8.1 out of 100
28 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

IBM Web Content Manager is well suited for intranet employee portals, websites which drive extensive marketing content, and e-commerce sites to provide product images and details. It cannot be used a document management system to store large volumes of data as it's purely a web content management system.
Sowmyamaruthi Lattala | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.3
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
WYSIWYG email editor
Adobe Campaign
8.5
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Dynamic content
Adobe Campaign
8.2
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Ability to test dynamic content
Adobe Campaign
8.1
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Landing pages
Adobe Campaign
8.7
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
A/B testing
Adobe Campaign
8.7
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Mobile optimization
Adobe Campaign
7.8
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Email deliverability reporting
Adobe Campaign
8.4
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
List management
Adobe Campaign
8.1
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Triggered drip sequences
Adobe Campaign
7.9
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

Lead Management

Adobe Campaign
6.7
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Lead nurturing
Adobe Campaign
7.1
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Lead scoring and grading
Adobe Campaign
7.3
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Data quality management
Adobe Campaign
6.3
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Automated sales alerts and tasks
Adobe Campaign
6.0
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

Campaign Management

Adobe Campaign
7.7
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Calendaring
Adobe Campaign
8.1
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Event/webinar marketing
Adobe Campaign
7.4
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

Social Media Marketing

Adobe Campaign
7.9
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Social sharing and campaigns
Adobe Campaign
8.0
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Social profile integration
Adobe Campaign
7.7
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

Reporting & Analytics

Adobe Campaign
8.2
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Dashboards
Adobe Campaign
8.1
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Standard reports
Adobe Campaign
8.4
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Custom reports
Adobe Campaign
8.0
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

Platform & Infrastructure

Adobe Campaign
7.5
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
API
Adobe Campaign
7.3
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Role-based workflow & approvals
Adobe Campaign
8.1
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Customizability
Adobe Campaign
7.7
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Integration with Salesforce.com
Adobe Campaign
8.1
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.3
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
Integration with SugarCRM
Adobe Campaign
6.5
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

  • Well designed web content management system with clearly defined relationships between the various web content objects such as sites, site areas, authoring templates, presentation templates, library resources, components, web content objects, etc.
  • Can create robust content creation and publishing workflows with workflow stages and workflow actions
  • Web Content can be rendered on multiple devices and browsers in a responsive and adaptive manner.
Anonymous | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

  • Search is not working well. We could not get it work even we worked it with IBM support.
  • Java Applet in Ephox editor is pain. You have to watch that you update your Java version correctly or You cannot edit anything. This might work somehow on enterprise environment with tight workstation configuration. I think that Java Applet editor is the worst part of IBM WCM
  • IBM WCM needs lot of capacity on database and appserver.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager) 5.7
Based on 6 answers
IBM products always moves forward to adapt to new requirements and technologies. I have used versions 6, 6.1, 7 and 8 of IBM WCM, and I know IBM is ready to revamp the tool based on emerging needs, and still provide the capabilities to migrate your old system to the newer versions.
Arwa Nababteh | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 7.4
Based on 14 answers
Adobe Campaign should try to focus on some designing features so definitely every user will love to use it more happily. Looking forward to seeing these changes soon if this review really matters. Or else we will keep switching between tabs often. So all the best to Adobe Campaign. Good luck.
Anonymous | TrustRadius Reviewer

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager) 9.0
Based on 2 answers
New versions has increased user experience facilitating usability.
Alvaro Pariente Alonso | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 6.6
Based on 15 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager) 7.0
Based on 1 answer
We had some issues related with performing and the support was suitable and sucessful.
Alvaro Pariente Alonso | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager) 7.0
Based on 1 answer
Implementation was successful due to Websphere application server used.
Alvaro Pariente Alonso | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

Magento and Prestashop are E-commerce CMS platforms. They are used in a different scale of application than WCM.
Concerning Joomla, it's a useful CMS forsmaller website. Once again this is an other scale of application than WCMLiveray can compete WCM 7 concerning the :¤ specific development¤ security¤ responsive
Julien Diet | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

  • Negative: Very complex architecture for on-premise deployments (too many servers to installed)
  • Positive: Easy customization
  • Negative: Architecture limited to cloud solutions
  • WCM is an old product and needs an update
  • Blog, and community are not integrated in Digital Manager for discussion
  • Templates are not available to integrate basic services (FileNet, more complex BPM , e-commerce)
Jean-Luc Taillandier | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
6.0

Likelihood to Renew

Adobe Campaign
8.4
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
5.7

Usability

Adobe Campaign
7.4
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
9.0

Reliability and Availability

Adobe Campaign
7.0
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

Performance

Adobe Campaign
7.0
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

Support Rating

Adobe Campaign
6.6
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
7.0

In-Person Training

Adobe Campaign
8.0
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

Online Training

Adobe Campaign
8.0
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

Implementation Rating

Adobe Campaign
8.0
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
7.0

Scalability

Adobe Campaign
HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)
9.0

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