What users are saying about
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Top Rated
273 Ratings

Adobe Campaign

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Top Rated
273 Ratings
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Score 8.1 out of 100
2 Ratings
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Score 7 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Higher Logic Communications

Higher Logic is great for email marketing as long as you don't require much customer service or super-precise analytics data. It's easy to use, intuitive, integrates with other platforms, and provides a broad range of analytics and reporting data. But like I said, just be wary that sometimes the analytics are inconsistent. Luckily, we mostly use it to compare mailings and their subject lines and the various stories within our weekly e-newsletters, so we just need more of a broad overview of the data. If you need very specific data that is 100% accurate, then this might not be the platform for you. Also, if you're someone who likes superior customer service, you probably want to avoid this as well. But if you need an easy-to-use platform that will get the job done, then go ahead and give this a try.
Jenna Carpentier | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.3
Higher Logic Communications
WYSIWYG email editor
Adobe Campaign
8.5
Higher Logic Communications
Dynamic content
Adobe Campaign
8.2
Higher Logic Communications
Ability to test dynamic content
Adobe Campaign
8.1
Higher Logic Communications
Landing pages
Adobe Campaign
8.7
Higher Logic Communications
A/B testing
Adobe Campaign
8.7
Higher Logic Communications
Mobile optimization
Adobe Campaign
7.8
Higher Logic Communications
Email deliverability reporting
Adobe Campaign
8.4
Higher Logic Communications
List management
Adobe Campaign
8.1
Higher Logic Communications
Triggered drip sequences
Adobe Campaign
7.9
Higher Logic Communications

Lead Management

Adobe Campaign
6.7
Higher Logic Communications
Lead nurturing
Adobe Campaign
7.1
Higher Logic Communications
Lead scoring and grading
Adobe Campaign
7.3
Higher Logic Communications
Data quality management
Adobe Campaign
6.3
Higher Logic Communications
Automated sales alerts and tasks
Adobe Campaign
6.0
Higher Logic Communications

Campaign Management

Adobe Campaign
7.7
Higher Logic Communications
Calendaring
Adobe Campaign
8.1
Higher Logic Communications
Event/webinar marketing
Adobe Campaign
7.4
Higher Logic Communications

Social Media Marketing

Adobe Campaign
7.9
Higher Logic Communications
Social sharing and campaigns
Adobe Campaign
8.0
Higher Logic Communications
Social profile integration
Adobe Campaign
7.7
Higher Logic Communications

Reporting & Analytics

Adobe Campaign
8.2
Higher Logic Communications
Dashboards
Adobe Campaign
8.2
Higher Logic Communications
Standard reports
Adobe Campaign
8.4
Higher Logic Communications
Custom reports
Adobe Campaign
8.0
Higher Logic Communications

Platform & Infrastructure

Adobe Campaign
7.5
Higher Logic Communications
API
Adobe Campaign
7.3
Higher Logic Communications
Role-based workflow & approvals
Adobe Campaign
8.1
Higher Logic Communications
Customizability
Adobe Campaign
7.7
Higher Logic Communications
Integration with Salesforce.com
Adobe Campaign
8.1
Higher Logic Communications
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.3
Higher Logic Communications
Integration with SugarCRM
Adobe Campaign
6.5
Higher Logic Communications

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Higher Logic Communications

  • Very thorough: Higher Logic works precisely as advertised and can do many things to provide insight into your membership.
  • Data-driven: Higher Logic gives you a ton of insight into how customers interact with your messages. This is extremely beneficial information if you know how to interpret it.
  • Price: Higher Logic is priced fairly for the features you get.
Brandon Wells, MPA | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Higher Logic Communications

  • Customer Service: Maybe we're just unlucky, but we've had very sub-par customer service when dealing with Higher Logic. They've been hard to get in touch with, difficult to schedule meetings with, and when we finally did have a meeting with a representative, she seemed very disgusted to have to be talking with us--and then rushed us off of the call because she had another call immediately afterward (we understand things like this happen, but it was just even more discouraging after an already poor experience).
  • Down Time: The platform seems to be down more often than I'd like it to be. They often have scheduled downtime for system maintenance at off-hours, and this is totally fine. But somewhat often, it seems to be down in the middle of the day when I try to login to create or schedule an email. And it takes a little while (sometimes even several hours) for it to come back up. This is very disappointing when you're trying to get something done (especially when it's time-sensitive) and have to wait around to do it because the system is down.
  • Inconsistent Data: When the analytics and data are correct, it's great! But we've noticed this isn't always the case. There are several different places on the platform that report data, and sometimes they don't match up. Or the percentage data and the raw data numbers don't equal each other and are totally different, so clearly, at least one is incorrect, but how do we know which one it is? Additionally, the numbers on the heatmap are sometimes way different than the numbers in the general data report. We brought this to their attention and they said they were aware of the problem but we're working on other more important things at the moment and would maybe get around to fixing it later (this goes back to the previously mentioned poor customer service). As of a few weeks ago, I thought it was indeed finally fixed, but then again last week we noticed it was back to being inconsistent.
Jenna Carpentier | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Higher Logic Communications

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 7.4
Based on 13 answers
Adobe Campaign should try to focus on some designing features so definitely every user will love to use it more happily. Looking forward to seeing these changes soon if this review really matters. Or else we will keep switching between tabs often. So all the best to Adobe Campaign. Good luck.
Anonymous | TrustRadius Reviewer

Higher Logic Communications

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Higher Logic Communications

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 6.5
Based on 14 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Higher Logic Communications

Higher Logic Communications 2.0
Based on 2 answers
Higher Logic's support is sub-par at best. It can be difficult to get in contact with anyone from the support team, and when you do, it seems as if they don't want to talk to you and don't even have the answers to your questions. Within the past few months, we've contacted them twice and both times have been very disappointing. The first time was to let them know there was an inconsistency between the analytics report and the heat map. They basically said that they already knew about the problem but didn't have any set plans to fix it because they were working on other "more important" things. The second time was for a conference call to go over some additional features that we wanted to implement. And the lady we spoke with seemed very disgusted to have to speak with us and then rushed us off the phone because she had another call.
Jenna Carpentier | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Higher Logic Communications

Higher Logic seems to be a little more powerful of a tool in my opinion, however, MailChimp has a User Interface that is much better. Ease of use definitely goes to them.
Brandon Wells, MPA | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Higher Logic Communications

  • Understanding preferences-- Higher Logic helps us tap in to how our members want to hear from us.
  • Data collection-- Since we started using Higher Logic the amount of data we get from our members has increased greatly.
  • Consolidation of tools-- Higher Logic replaced 2 or 3 additional SAAS options being utilized by us. This helped save money!
Brandon Wells, MPA | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Higher Logic Communications

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Higher Logic Communications
7.0

Likelihood to Renew

Adobe Campaign
8.4
Higher Logic Communications

Usability

Adobe Campaign
7.4
Higher Logic Communications

Reliability and Availability

Adobe Campaign
7.0
Higher Logic Communications

Performance

Adobe Campaign
7.0
Higher Logic Communications

Support Rating

Adobe Campaign
6.5
Higher Logic Communications
2.0

In-Person Training

Adobe Campaign
8.0
Higher Logic Communications

Online Training

Adobe Campaign
8.0
Higher Logic Communications

Implementation Rating

Adobe Campaign
8.0
Higher Logic Communications

Add comparison