What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Hive9

2 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Hive9

2 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Hive9

If you are a large marketing organization (Enterprise level), this tool is perfect. As long as you can get buy in for the proper integrations, it will make tracking program success much easier, allowing for real-time reporting on the fly. If you are a smaller, more scrappy marketing organization, it can feel cumbersome at first, but it may also help your teams adopt best-practice project structures. To truly gain the benefits of the system, you must be running targeted lead generation campaigns with tangible goals and outcomes. Otherwise, you likely won't get the value from the tool
Ryan Bearden profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Hive9
WYSIWYG email editor
Adobe Campaign
7.3
Hive9
Dynamic content
Adobe Campaign
7.9
Hive9
Ability to test dynamic content
Adobe Campaign
8.2
Hive9
Landing pages
Adobe Campaign
7.9
Hive9
A/B testing
Adobe Campaign
7.0
Hive9
Mobile optimization
Adobe Campaign
8.4
Hive9
Email deliverability
Adobe Campaign
8.6
Hive9
List management
Adobe Campaign
8.2
Hive9
Triggered drip sequences
Adobe Campaign
7.5
Hive9

Lead Management

Adobe Campaign
6.9
Hive9
Lead nurturing
Adobe Campaign
7.5
Hive9
Lead scoring and grading
Adobe Campaign
7.2
Hive9
Data quality management
Adobe Campaign
6.6
Hive9
Automated sales alerts and tasks
Adobe Campaign
6.3
Hive9

Campaign Management

Adobe Campaign
7.4
Hive9
Calendaring
Adobe Campaign
7.5
Hive9
Event/webinar marketing
Adobe Campaign
7.3
Hive9

Social Media Marketing

Adobe Campaign
8.1
Hive9
Social sharing and campaigns
Adobe Campaign
8.2
Hive9
Social profile integration
Adobe Campaign
7.9
Hive9

Reporting & Analytics

Adobe Campaign
7.7
Hive9
Dashboards
Adobe Campaign
8.3
Hive9
Standard reports
Adobe Campaign
8.1
Hive9
Custom reports
Adobe Campaign
6.9
Hive9

Platform & Infrastructure

Adobe Campaign
7.6
Hive9
API
Adobe Campaign
8.1
Hive9
Role-based workflow & approvals
Adobe Campaign
8.5
Hive9
Customizability
Adobe Campaign
8.0
Hive9
Integration with Salesforce.com
Adobe Campaign
7.9
Hive9
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Hive9
Integration with SugarCRM
Adobe Campaign
6.4
Hive9

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • The integration with SalesForce is great and allows for data to be more easily pulled and viewed through the Hive9 system. It seamlessly combines spend data with program data so identifying and analyzing better-performing programs is easy.
  • The reporting options in Hive9 are very robust and valuable for both marketing teams as well as finance and executive sponsors/stakeholders. The reporting was built from Sirius Decision's demand generation waterfall so it incorporates best practices for lead tracking and reporting.
  • The fact that Hive9 integrates with sales and marketing automation systems as well as prominent accounting systems makes it an extremely valuable tool to bring in key data points to tell the story of marketing efficacy.
Ryan Bearden profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • The hierarchy of programs/initiatives can be pretty clunky and cumbersome. While it probably works great for larger size, enterprise organizations, it does not always jive with mid size to smaller companies - it can feel very constrained.
  • There is currently no way to create a "flat" organizational structure of users. This can be very limiting for smaller-sized marketing organizations. Although I believe they are addressing this very soon.
Ryan Bearden profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
My company had selected Hive9 prior to me joining the company
Ryan Bearden profile photo

Return on Investment

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available
  • While we are continuing to work through some integration issues to ensure tracking accurate data, the tool has already helped our team to learn to better focus on budget management.
Ryan Bearden profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hive9

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details