What users are saying about
Top Rated
93 Ratings
2 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

If you're in sales, or looking to drive an audience (like a marketing company, for example) Adobe Campaign is a great program to work with. It's best suited with someone whom is a social media strategist, this kind of tool is really their best friend. Any kind of creative agency that's looking to drive sales/clicks for their clients can find this as a very useful tool, as well. It's just an overall great experience working with a program that "gets" online marketing
No photo available

Hive9

If you are a large marketing organization (Enterprise level), this tool is perfect. As long as you can get buy in for the proper integrations, it will make tracking program success much easier, allowing for real-time reporting on the fly. If you are a smaller, more scrappy marketing organization, it can feel cumbersome at first, but it may also help your teams adopt best-practice project structures. To truly gain the benefits of the system, you must be running targeted lead generation campaigns with tangible goals and outcomes. Otherwise, you likely won't get the value from the tool
Ryan Bearden profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Hive9
WYSIWYG email editor
Adobe Campaign
7.5
Hive9
Dynamic content
Adobe Campaign
8.1
Hive9
Ability to test dynamic content
Adobe Campaign
8.4
Hive9
Landing pages
Adobe Campaign
7.7
Hive9
A/B testing
Adobe Campaign
6.9
Hive9
Mobile optimization
Adobe Campaign
7.7
Hive9
Email deliverability
Adobe Campaign
8.7
Hive9
List management
Adobe Campaign
8.4
Hive9
Triggered drip sequences
Adobe Campaign
7.5
Hive9

Lead Management

Adobe Campaign
6.8
Hive9
Lead nurturing
Adobe Campaign
7.4
Hive9
Lead scoring and grading
Adobe Campaign
7.2
Hive9
Data quality management
Adobe Campaign
6.5
Hive9
Automated sales alerts and tasks
Adobe Campaign
6.2
Hive9

Campaign Management

Adobe Campaign
7.4
Hive9
Calendaring
Adobe Campaign
7.5
Hive9
Event/webinar marketing
Adobe Campaign
7.3
Hive9

Social Media Marketing

Adobe Campaign
8.0
Hive9
Social sharing and campaigns
Adobe Campaign
8.1
Hive9
Social profile integration
Adobe Campaign
7.8
Hive9

Reporting & Analytics

Adobe Campaign
8.0
Hive9
Dashboards
Adobe Campaign
8.4
Hive9
Standard reports
Adobe Campaign
8.3
Hive9
Custom reports
Adobe Campaign
7.2
Hive9

Platform & Infrastructure

Adobe Campaign
7.6
Hive9
API
Adobe Campaign
8.0
Hive9
Role-based workflow & approvals
Adobe Campaign
8.4
Hive9
Customizability
Adobe Campaign
8.1
Hive9
Integration with Salesforce.com
Adobe Campaign
7.5
Hive9
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Hive9
Integration with SugarCRM
Adobe Campaign
6.3
Hive9

Pros

  • Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints
  • Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Delivery Rules, Typology Rules
  • Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports
  • Integration with SFDC, MSD CRM on Cloud, Adobe Analytics, Genesis Connector
  • Customer Interaction Management and Offers presentation
  • Customer Surveys and Subscription
Arvind Jain profile photo
  • The integration with SalesForce is great and allows for data to be more easily pulled and viewed through the Hive9 system. It seamlessly combines spend data with program data so identifying and analyzing better-performing programs is easy.
  • The reporting options in Hive9 are very robust and valuable for both marketing teams as well as finance and executive sponsors/stakeholders. The reporting was built from Sirius Decision's demand generation waterfall so it incorporates best practices for lead tracking and reporting.
  • The fact that Hive9 integrates with sales and marketing automation systems as well as prominent accounting systems makes it an extremely valuable tool to bring in key data points to tell the story of marketing efficacy.
Ryan Bearden profile photo

Cons

  • Nothing comes to mind.
Khoa Nguyen profile photo
  • The hierarchy of programs/initiatives can be pretty clunky and cumbersome. While it probably works great for larger size, enterprise organizations, it does not always jive with mid size to smaller companies - it can feel very constrained.
  • There is currently no way to create a "flat" organizational structure of users. This can be very limiting for smaller-sized marketing organizations. Although I believe they are addressing this very soon.
Ryan Bearden profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign is a leader in the marketing automation platform space. I would put it directly against the Salesforce Marketing Cloud as they are nose to nose in terms of leading features. For our clients, Adobe Campaign makes the most sense if they already have some investment in other Adobe Marketing Cloud solutions.
Marty Idziak profile photo
My company had selected Hive9 prior to me joining the company
Ryan Bearden profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • While we are continuing to work through some integration issues to ensure tracking accurate data, the tool has already helped our team to learn to better focus on budget management.
Ryan Bearden profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Hive9

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details

Hive9 More Information