What users are saying about
Top Rated
93 Ratings
Top Rated
250 Ratings
Top Rated
93 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101
Top Rated
250 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Hootsuite Enterprise

Hootsuite has a long-standing history within the social media dashboard landscape and is easy to use. It is well suited for those smaller social media management teams and/or to use among teams that are only a handful key people who oversee social media trafficking, i.e., posting, scheduling, responding to customer service queries on social media, etc
Dan Lobring profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Hootsuite Enterprise
WYSIWYG email editor
Adobe Campaign
7.5
Hootsuite Enterprise
Dynamic content
Adobe Campaign
8.1
Hootsuite Enterprise
Ability to test dynamic content
Adobe Campaign
8.4
Hootsuite Enterprise
Landing pages
Adobe Campaign
7.7
Hootsuite Enterprise
A/B testing
Adobe Campaign
6.9
Hootsuite Enterprise
Mobile optimization
Adobe Campaign
7.7
Hootsuite Enterprise
Email deliverability
Adobe Campaign
8.7
Hootsuite Enterprise
List management
Adobe Campaign
8.4
Hootsuite Enterprise
Triggered drip sequences
Adobe Campaign
7.5
Hootsuite Enterprise

Lead Management

Adobe Campaign
6.8
Hootsuite Enterprise
Lead nurturing
Adobe Campaign
7.4
Hootsuite Enterprise
Lead scoring and grading
Adobe Campaign
7.2
Hootsuite Enterprise
Data quality management
Adobe Campaign
6.5
Hootsuite Enterprise
Automated sales alerts and tasks
Adobe Campaign
6.2
Hootsuite Enterprise

Campaign Management

Adobe Campaign
7.4
Hootsuite Enterprise
Calendaring
Adobe Campaign
7.5
Hootsuite Enterprise
Event/webinar marketing
Adobe Campaign
7.3
Hootsuite Enterprise

Social Media Marketing

Adobe Campaign
8.0
Hootsuite Enterprise
Social sharing and campaigns
Adobe Campaign
8.1
Hootsuite Enterprise
Social profile integration
Adobe Campaign
7.8
Hootsuite Enterprise

Reporting & Analytics

Adobe Campaign
8.0
Hootsuite Enterprise
Dashboards
Adobe Campaign
8.4
Hootsuite Enterprise
Standard reports
Adobe Campaign
8.3
Hootsuite Enterprise
Custom reports
Adobe Campaign
7.2
Hootsuite Enterprise

Platform & Infrastructure

Adobe Campaign
7.6
Hootsuite Enterprise
API
Adobe Campaign
8.0
Hootsuite Enterprise
Role-based workflow & approvals
Adobe Campaign
8.4
Hootsuite Enterprise
Customizability
Adobe Campaign
8.1
Hootsuite Enterprise
Integration with Salesforce.com
Adobe Campaign
7.5
Hootsuite Enterprise
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Hootsuite Enterprise
Integration with SugarCRM
Adobe Campaign
6.3
Hootsuite Enterprise

Listening/monitoring

Adobe Campaign
Hootsuite Enterprise
7.2
Boolean keyword searches
Adobe Campaign
Hootsuite Enterprise
6.9
Filtering out noise/spam
Adobe Campaign
Hootsuite Enterprise
6.1
Sentiment analysis
Adobe Campaign
Hootsuite Enterprise
7.3
Broad channel coverage
Adobe Campaign
Hootsuite Enterprise
8.3

Publishing

Adobe Campaign
Hootsuite Enterprise
8.2
Content planning and scheduling
Adobe Campaign
Hootsuite Enterprise
8.8
Audience targeting
Adobe Campaign
Hootsuite Enterprise
6.7
Content optimization
Adobe Campaign
Hootsuite Enterprise
8.3
Workflow management
Adobe Campaign
Hootsuite Enterprise
9.2

Engagement

Adobe Campaign
Hootsuite Enterprise
7.6
Automated routing and prioritization
Adobe Campaign
Hootsuite Enterprise
7.8
Customer interaction histories
Adobe Campaign
Hootsuite Enterprise
7.8
Bulk actions
Adobe Campaign
Hootsuite Enterprise
7.2

Marketing

Adobe Campaign
Hootsuite Enterprise
8.2
Lead generation
Adobe Campaign
Hootsuite Enterprise
7.8
Content marketing
Adobe Campaign
Hootsuite Enterprise
8.0
Paid media management
Adobe Campaign
Hootsuite Enterprise
8.2
Campaigns and promotions
Adobe Campaign
Hootsuite Enterprise
8.8

Channel coverage/integration

Adobe Campaign
Hootsuite Enterprise
7.7
Twitter
Adobe Campaign
Hootsuite Enterprise
8.5
Facebook
Adobe Campaign
Hootsuite Enterprise
8.0
LinkedIn
Adobe Campaign
Hootsuite Enterprise
6.4
Google+
Adobe Campaign
Hootsuite Enterprise
8.0
Instagram
Adobe Campaign
Hootsuite Enterprise
7.6
Pinterest
Adobe Campaign
Hootsuite Enterprise
8.5
YouTube
Adobe Campaign
Hootsuite Enterprise
6.5

Reporting/analytics

Adobe Campaign
Hootsuite Enterprise
7.7
Campaign success analytics
Adobe Campaign
Hootsuite Enterprise
7.8
Real-time tracking
Adobe Campaign
Hootsuite Enterprise
7.9
Competitor analysis
Adobe Campaign
Hootsuite Enterprise
7.3

Account management

Adobe Campaign
Hootsuite Enterprise
7.8
Role-based user permissions & privileges
Adobe Campaign
Hootsuite Enterprise
8.4
Mobile access
Adobe Campaign
Hootsuite Enterprise
7.3

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Create one-stop dashboard for social media collaboration & management
  • Specific strengths include monitoring, scheduling posts and assigning team members specific roles within each account
  • Hootsuite's built in analytics suite provides a high level overview of campaign performance across networks managed via Hootsuite
Dan Lobring profile photo

Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
No photo available
  • Hootsuite's training tool can be overwhelming
  • Hootsuite is very much a user-generated experience and sometimes the lack of an account person can slow down the customer service process
  • Hootsuite's pricing model can escalate quickly depending on how many team members & accounts you're working across
Dan Lobring profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Hootsuite Enterprise7.9
Based on 36 answers
It's still somewhat early on, but we've been pretty happy with Hootsuite overall. We do think there are some ways that it could be improved based on our own experience and workflows, but that may not serve the greater good for all of their users. The impact on our daily operations has been positive, which is exactly what we were looking for at the outset.
Kevan Gammage profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Hootsuite Enterprise8.2
Based on 11 answers
It is very easy to use. I gave them 9/10 because I think that it might be a bit tricky to set up if you didn't have the implementation services.
Jaime Hunt, MS IMC profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Hootsuite Enterprise9.0
Based on 10 answers
The system is generally working but it does go down time to time.
Edgar Carpenter IV profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Enterprise7.3
Based on 7 answers
Performance is very good considering how much data is being passed back and forth from various social networks (who are likely the bottleneck).
Tony Pinto profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Hootsuite Enterprise8.2
Based on 9 answers
• We have a dedicated sales rep and an account manager. We tend to use these resources more than customer support when we have any issues. In general, they have been very responsive and helpful. 95% of the time, they can help immediately. If not, they are quick to find the answer and respond.
No photo available

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Enterprise8.0
Based on 5 answers
I would prefer a PDF to video, but it’s good. I would have expected more documentation to be available, but this is a good resource. We also got one session with our account rep. It was fine, 90%. She knows the tool well from a functionality perspective, but you could tell that she was not really a practitioner or user of the tool
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Enterprise8.2
Based on 9 answers
Ensure that all members of the team are committed to participating in the training sessions offered
Jaime Hunt, MS IMC profile photo

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
In my experience, Hootsuite has been the winning tool for overall social management. Its capabilities span more than some of its competitors and as a result, we are able to do more on our social accounts for less (when compared to using multiple platforms to get the same capabilities). I've been very happy with the data and interaction Hootsuite allows.
No photo available

Return on Investment

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
No photo available
  • Better security (HIPAA compliance)
  • Faster social care response time
  • Increased social media visibility across the system as a whole
Kristin Coppens profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hootsuite Enterprise More Information