What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Hootsuite Enterprise

Top Rated
236 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Hootsuite Enterprise

Top Rated
236 Ratings
Score 7.8 out of 101

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Likelihood to Recommend

Adobe Campaign

If you are running a large scale multi-device campaign, it would be perfect. If you are a small company with small goals, this product will be too much to handle.
Brandon Stuhr profile photo

Hootsuite Enterprise

Hootsuite is great if you want to monitor one or more accounts. Specifically, if you are trying to build out a social calendar. Hootsuite makes it easy to develop a thorough content calendar while also promoting/posting things in real-time. If you want to boost interaction with consumers/followers, Hootsuite makes it easy to see mentions and interaction and then tweet back to other users.If you are unsure of your social goals, I would say Hootsuite might not be for you, as it pertains to more advanced levels of social media marketing.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Hootsuite Enterprise
WYSIWYG email editor
Adobe Campaign
7.3
Hootsuite Enterprise
Dynamic content
Adobe Campaign
7.9
Hootsuite Enterprise
Ability to test dynamic content
Adobe Campaign
8.2
Hootsuite Enterprise
Landing pages
Adobe Campaign
7.9
Hootsuite Enterprise
A/B testing
Adobe Campaign
7.0
Hootsuite Enterprise
Mobile optimization
Adobe Campaign
8.4
Hootsuite Enterprise
Email deliverability
Adobe Campaign
8.6
Hootsuite Enterprise
List management
Adobe Campaign
8.2
Hootsuite Enterprise
Triggered drip sequences
Adobe Campaign
7.5
Hootsuite Enterprise

Lead Management

Adobe Campaign
6.9
Hootsuite Enterprise
Lead nurturing
Adobe Campaign
7.5
Hootsuite Enterprise
Lead scoring and grading
Adobe Campaign
7.2
Hootsuite Enterprise
Data quality management
Adobe Campaign
6.6
Hootsuite Enterprise
Automated sales alerts and tasks
Adobe Campaign
6.3
Hootsuite Enterprise

Campaign Management

Adobe Campaign
7.4
Hootsuite Enterprise
Calendaring
Adobe Campaign
7.5
Hootsuite Enterprise
Event/webinar marketing
Adobe Campaign
7.3
Hootsuite Enterprise

Social Media Marketing

Adobe Campaign
8.1
Hootsuite Enterprise
Social sharing and campaigns
Adobe Campaign
8.2
Hootsuite Enterprise
Social profile integration
Adobe Campaign
7.9
Hootsuite Enterprise

Reporting & Analytics

Adobe Campaign
7.7
Hootsuite Enterprise
Dashboards
Adobe Campaign
8.3
Hootsuite Enterprise
Standard reports
Adobe Campaign
8.1
Hootsuite Enterprise
Custom reports
Adobe Campaign
6.8
Hootsuite Enterprise

Platform & Infrastructure

Adobe Campaign
7.6
Hootsuite Enterprise
API
Adobe Campaign
8.1
Hootsuite Enterprise
Role-based workflow & approvals
Adobe Campaign
8.5
Hootsuite Enterprise
Customizability
Adobe Campaign
8.0
Hootsuite Enterprise
Integration with Salesforce.com
Adobe Campaign
7.9
Hootsuite Enterprise
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Hootsuite Enterprise
Integration with SugarCRM
Adobe Campaign
6.4
Hootsuite Enterprise

Listening/monitoring

Adobe Campaign
Hootsuite Enterprise
6.9
Boolean keyword searches
Adobe Campaign
Hootsuite Enterprise
6.4
Filtering out noise/spam
Adobe Campaign
Hootsuite Enterprise
6.1
Sentiment analysis
Adobe Campaign
Hootsuite Enterprise
6.9
Broad channel coverage
Adobe Campaign
Hootsuite Enterprise
8.3

Publishing

Adobe Campaign
Hootsuite Enterprise
8.4
Content planning and scheduling
Adobe Campaign
Hootsuite Enterprise
9.0
Audience targeting
Adobe Campaign
Hootsuite Enterprise
6.5
Content optimization
Adobe Campaign
Hootsuite Enterprise
8.7
Workflow management
Adobe Campaign
Hootsuite Enterprise
9.5

Engagement

Adobe Campaign
Hootsuite Enterprise
7.7
Automated routing and prioritization
Adobe Campaign
Hootsuite Enterprise
7.7
Customer interaction histories
Adobe Campaign
Hootsuite Enterprise
8.2
Bulk actions
Adobe Campaign
Hootsuite Enterprise
7.3

Marketing

Adobe Campaign
Hootsuite Enterprise
8.4
Lead generation
Adobe Campaign
Hootsuite Enterprise
7.8
Content marketing
Adobe Campaign
Hootsuite Enterprise
8.3
Paid media management
Adobe Campaign
Hootsuite Enterprise
8.3
Campaigns and promotions
Adobe Campaign
Hootsuite Enterprise
9.2

Channel coverage/integration

Adobe Campaign
Hootsuite Enterprise
7.9
Twitter
Adobe Campaign
Hootsuite Enterprise
8.8
Facebook
Adobe Campaign
Hootsuite Enterprise
8.7
LinkedIn
Adobe Campaign
Hootsuite Enterprise
6.9
Google+
Adobe Campaign
Hootsuite Enterprise
8.0
Instagram
Adobe Campaign
Hootsuite Enterprise
7.6
Pinterest
Adobe Campaign
Hootsuite Enterprise
8.5
YouTube
Adobe Campaign
Hootsuite Enterprise
6.5

Reporting/analytics

Adobe Campaign
Hootsuite Enterprise
7.8
Campaign success analytics
Adobe Campaign
Hootsuite Enterprise
8.1
Real-time tracking
Adobe Campaign
Hootsuite Enterprise
7.8
Competitor analysis
Adobe Campaign
Hootsuite Enterprise
7.5

Account management

Adobe Campaign
Hootsuite Enterprise
7.7
Role-based user permissions & privileges
Adobe Campaign
Hootsuite Enterprise
8.0
Mobile access
Adobe Campaign
Hootsuite Enterprise
7.5

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • Easy to interact with other users or consumers--fast. Hootsuite allows a real-time feed like Twitter used to have. Notifications are more easily seen.
  • Easy to monitor all aspects of social, including through multiple accounts. Did someone mention your account(s)? There's a panel for that. Only want to see specific content? You're able to create data profiles on whatever you choose. What to minter multiple accounts at once? Done.
  • Scheduling tweets are easy, which means you can fully develop your social calendar and not have to worry about taking a break from your dinner to send out that 6 pm tweet.
No photo available

Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
No photo available
  • When scheduling tweets, it can be easy to hit the wrong button and send the tweet out immediately. Would love to see better design to avoid that.
  • With so much data on the screen, sometimes it can look overwhelming and, maybe this is just me, quite ugly. Personal preference, sure, but I would love to see a cleaner looking design.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
Hootsuite Enterprise7.9
Based on 36 answers
It's still somewhat early on, but we've been pretty happy with Hootsuite overall. We do think there are some ways that it could be improved based on our own experience and workflows, but that may not serve the greater good for all of their users. The impact on our daily operations has been positive, which is exactly what we were looking for at the outset.
Kevan Gammage profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Hootsuite Enterprise8.2
Based on 11 answers
It is very easy to use. I gave them 9/10 because I think that it might be a bit tricky to set up if you didn't have the implementation services.
Jaime Hunt, MS IMC profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Hootsuite Enterprise9.0
Based on 10 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
No photo available

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Enterprise7.3
Based on 7 answers
Performance is very good considering how much data is being passed back and forth from various social networks (who are likely the bottleneck).
Tony Pinto profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Hootsuite Enterprise8.2
Based on 9 answers
As an enterprise customer, we have access to Tier 1 support.
Customer support is generally excellent. HootSuite University is a good resource, although we don’t use it as much as we should.
No photo available

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Enterprise8.0
Based on 5 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Enterprise8.2
Based on 9 answers
Ensure that all members of the team are committed to participating in the training sessions offered
Jaime Hunt, MS IMC profile photo

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
Hootsuite Enterprise blows the competition out of the water. We have been so impressed across the board. Hootsuite Enterprise is able to provide us with better access, better management, better analytics, assignments, and much more creative campaigning and idea creation than any other tool we have both used or received a demo over.
Kristin Coppens profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • The biggest operation advantage is automated scheduling which frees up everyone’s time to work on other higher value projects.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details